Jaguar land rover inaugurates its first overseas manufacturing facility press release

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Jaguar land rover inaugurates its first overseas manufacturing facility press release by www.IndianAutosBlog.com.
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  • 1. PRESS RELEASE 21 OCTOBER 2014JAGUAR LAND ROVER INAUGURATES ITS FIRST OVERSEAS MANUFACTURINGFACILITY Joint venture with Chery Automobile Company to manufacture the Range RoverEvoque and introduce further Jaguar Land Rover models by 2016 Plant-opening forms part of RMB 10.9 billion joint venture investment demonstratingJaguar Land Rover’s commitment to the Chinese market Changshu facility will have a production capacity of 130,000 units for the Chinesemarket onlyChangshu, China – Jaguar Land Rover today announced the opening of its inaugural overseasmanufacturing facility, in China. The award-winning Range Rover Evoque will be the first model tobe built under the first Chinese-British automotive joint venture, with Chery Automobile CompanyLtd.The plant inauguration of Chery Jaguar Land Rover Automotive Company follows the two-yearconstruction of a factory, which is almost 400,000 square-metres. Located in the ChangshuEconomic Development Zone north of Shanghai, the factory is part of a RMB 10.9 billion jointventure investment plan.Dr Ralf Speth, Chief Executive Officer of Jaguar Land Rover, and Mr Yin Tongyao, Chairman andChief Executive Officer of Chery Automobile Company, welcomed the formal opening of the facilitythat aims to be the most advanced and efficient car factory in China.At the plant inauguration, Dr Speth said: “The opening of this world-class facility is an importantmilestone for Jaguar Land Rover. Since its launch, one in five Range Rover Evoques have beensold in China. Our decision to manufacture the Range Rover Evoque in Changshu is a result of ourcommitment to bringing more Chinese vehicles to Chinese customers.”
  • 2. Mr Yin added: "Chery Jaguar Land Rover remains committed to delivering excellence in its questto lead the Chinese premium automotive industry through its historic British lineage, world-classquality and unique shared value approach.”By 2016, the facility is expected to be building three Jaguar Land Rover models with total productioncapacity of 130,000 units a year. Those vehicles will be manufactured in highly-automated pressshops – including cutting-edge aluminium and steel technologies – along with a steel body shopcomprising 306 robots, an energy-efficient paint shop and an ergonomically-friendly final assemblyline. A new aluminium body shop, the first in China, is already under construction, at the Changshufacility, to support the introduction of new Jaguar products.Chris Bryant, President of Chery Jaguar Land Rover joint, said: “The plant opening marks thecompletion of our start-up phase of which we are incredibly proud, and now we will continue to buildwith the same passion and pride, to realise our goal to be the premium automotive manufacturerinspiring excellence in China’s automotive industry."Significant investment has also been committed to training more than 2,000 new people in healthand safety standards, process systems and problem-solving, as well as the company’s quality-controlprocesses and corporate culture.The facility in the Jiangsu region, part of the Yangtze River Delta, forms the centrepiece of a jointventure investment that will include the establishment of our Greater China Research andDevelopment Centre and engine manufacturing. Inaugural sales of the China-made Range RoverEvoque are due to begin in early 2015. Further details will be released at the Guangzhou MotorShow later this year.In a joint statement, Dr Speth and Mr Yin concluded: “We will leverage the complementary strengthsof our two businesses to set new standards for manufacturing excellence, quality and sustainabilityin China. Together, we can look forward to expansion in China with confidence.”Jaguar Land Rover first established a presence in China just over a decade ago and has a long-termcommitment to its Chinese customers. Once fully operational, output from the new state-of-the-artfacility will include new derivatives and models specially designed for the Chinese market.The company has developed a compelling CSR programme in China and, earlier this year, createdthe Jaguar Land Rover Children and Dream Fund, working with the Soong Ching Ling Foundation.
  • 3. Jaguar Land Rover China will invest RMB 50 million over the next three years in an initiative thatsupports and develops underprivileged young people.Jaguar Land Rover is committed to inspiring the future generation of Chinese automotive engineers.In the last four years, more than 500 apprentices have graduated from the apprentice trainingprogramme in China.In the last fiscal year, Jaguar Land Rover sold more than 100,000 vehicles in China, making itJaguar Land Rover’s single largest market.ENDSNotes for Editors: Jaguar Land Rover has ambitions to expand its international manufacturing footprint. In addition to China, Jaguar Land Rover has confirmed plans to create a local manufacturingfacility in Brazil and has a local assembly facility in Pune, India. These world-class manufacturing facilities will provide additional production capacitysupplementing that of Jaguar Land Rover’s three vehicle plants in the UK. In China, Jaguar Land Rover established its national sales company July 2010 and hasmore than 400 employees. Additional Jaguar Land Rover activities in China include:o Three training academies: Shanghai, Beijing & Guangzhouo Five parts distribution centres (Chongqing, Suzhou (2), Beijing & Guangzhou)o 161 operational dealers (247 appointed dealers)o Three Land Rover Experience Centres. During calendar year 2013, Jaguar Land Rover sold 425,006 vehicles, up 19%. Of thatJaguar sold 76,668 vehicles and Land Rover sold 348,338 vehicles. Jaguar Land Rover will invest circa £3.5bn in product creation and capital expenditure in thefinancial year to March 2015. In the 12 months to 31 March 2014, Jaguar Land Rover generated profit before tax of £2.5bnwith revenues of £19.4bn.For more information, contact:Ken McConomy, Head of Corporate RelationsM: +44 7714 725 236 E: [email protected] Palmer, International Manufacturing Communications ManagerM: +44 7557 540611 e: [email protected]
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