DF12 Community Keynote


of 69
The opening section of the Community Keynote at Dreamforce 2012.
  • 1.#DF12Community KeynoteJamie GrenneyNathan Freitas Jennifer BurnhamErica KuhlVP of Social Media Command Center Content Marketing MVP Program @jamiegrenney @natespeak @jennydburnham@ericakuhl
  • 2. The Cloud Computing Event of The Year
  • 3. 750 Breakout Sessions
  • 4. Cloud Expo with 350 CompaniesAll Under One RoofIT ManagementTime & ExpenseeCommerceSearchEmail & Calendar SyncSurveysERPTelephonyEvent Management WebsitesField ServiceForecasting & Territory MgmtGeolocationHuman ResourcesMarketing AutomationMass Emails AccountingContact Management Payment Processing Admin & Developer Tools Consulting ServicesProductivity Agent ProductivityDashboards & Reports Product Management Campaign Management Document ManagementQuotes & Orders Chat & Web Conferencing Data Cleansing Sales Intelligence Compensation Management IntegrationSales Methodologies
  • 5. Und Red Hot Chili Peppers!er the BridgeScByar thTis eWsund e ayrou )GOhy er (H e igh n o wtioS n Hca rni lifoCa
  • 6. Amazing Events Taking Place Year Round• Cloudforce Tours• Local User Groups+ All The Online Conversations http://flickr/salesforce
  • 7. 100,000 Companies Sharing Best PracticesAll Running On a Common Business Platform
  • 8. Companies with Incredible StoriesInnovation Like We’ve Never Seen Before
  • 9. What Is the Community Talking About? RecruitingCustom AppsCollaborationSocial StrategyData Quality Sales Productivity WorkflowPerformance ManagementCommunitiesGenerating Leads Adoption ReportingMulti-Channel SupportMobile Apps CustomizationSeasonal ReleasesMarketing Automation
  • 10. Rise of the Social CustomerInterestingFriend ConceptI’ve Got a Friend Friend QuestionThis MightFollowingBe Helpful Brand Like +1FollowingWorth InfluencerFollowing Reading StatusFollowing update
  • 11. Our Social TransformationSocial Customer ProfileContent Social Marketing WorkforceSocialCampaignsOnline Community Social Advertising Listening &EngagingSocialSocial PR/ ChannelsContentSocial ARMarketingMarketingAutomationEventshttp://youtube.com/salesforcesocial
  • 12. http://YouTube.com/Salesforcesocial
  • 13. Today’s Agenda Tapping into the Power of Community Getting Answers to Questions Content & Conversations That Delight Where To Find Great Content Incredible Success Stories From Our MVPs Advice From Our Customer HeroesWe want to inspire you! #df12
  • 14. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2012. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 15. TAPPING INTOTHE POWER OFCOMMUNITYNathan FreitasCommand Center@natespeak
  • 16. Where We Were a Year Ago
  • 17. @mariaignatova @kendallSF
  • 18. @natespeak@jaredmpaul @aeschenburg
  • 19. Conversation Volume#!80,000 ? @Brand MentionsEach Month 1,20026,000Actively EngagedRead by the Community Team
  • 20. What Types of Posts Do We See?wins arghnewsideassaleshelp
  • 21. TweetshelpSalesforce @salesforce2m@thogge your best bet is to post it to our answers forum:http://answers.salesforce.com or you can use #askforce toreach our twitter community.Tyler Hogge @thogge 16m@salesforce can I build a dash that shows trends? EGnumber of calls made each week for the last 10 weeks?
  • 22. help
  • 23. help
  • 24. help Why Use Answers? • 2+ Answers Per Question• Upload Images • More Powerful Search • Clarify Questions • More than 140 Characters • Mark Best Answer
  • 25. Tweetshelp Tyler Hogge @thogge3m@christophera owe you. Much appreciated. Christopher Eikanger @christopherea 29m@thogge do a matrix summary report with create date(summarized by week/month) and rep name on the secondcolumn.Christopher Eikanger @christopherea30m@thogge Yes, if calls are logged as tasks, you can create asummarized report by created date and display a trend lineon db #askforceSalesforce @salesforce1h@thogge your best bet is to post tour our answers forum:http://answers.salesforce.com or you can use #askforce toreach our twitter community.Tyler Hogge @thogge 1h@salesforce can I build a dash that shows trends? EGnumber of calls made each week for the last 10 weeks?
  • 26. TweetshelpSalesforce @salesforce@SalesforceHulk sorry to hear that you’re running into1mtrouble. Log a case at http://help.salesforce.com and we’llgive you a call to figure it out.SALESFORCE HULK @SALESFORCEHULK18marghHULK IS SAD. HULK CANNOT SEE CAMPAIGNS TAB. IFNO HELP HULK SMASH!
  • 27. helpargh
  • 28. helpargh
  • 29. Successwins CollaborationHero Salesforce Ninja BreakthroughKnowledge InnovationTrust
  • 30. TweetsideasSalesforce @salesforce 1m @EgoTurns Thanks for the feedback, make sure to vote up the idea on the IdeaExchange! bit.ly/qpFUER Mel @EgoTurns58m I really love Salesforce, but I’d love it more if I could mass edit my email templates.
  • 31. ideas
  • 32. ideasIdeas
  • 33. ideas
  • 34. Closed Loop Process for Innovation28,980 Ideas1,698 Comments / Monthideas9,447 Votes / Month1,016 Delivered Ideas
  • 35. ideas
  • 36. NLWidder @NLWidder15m Now I’m @salesforce @salescloud and @servicecloud Tweetscertified! @salesforcecert #goodnewswinsBrent Downey @brentdowney 24mI am determined to become a @salesforce #MVP!Becka D @sfdc_nerd39m@salesforce Thanks! The best part? We can count ourrelationship in DFs. We started dating a month before Iwent to my first @DreamforceEitan Saban @EitanSaban 46magain and again - really amazed with SFDC’s platformscalabilityErik Eklund @ErikEklundMKE58mUpgrading to @salesforce Unlimited Edition. Suuuuuuuuperstoked right now!Beaky Webster @BeckyMaeW 1hJust #overheard from @salesforceQueen: “Sometimessalesforce makes me too excited to sleep.” #DF12Ready
  • 37. TweetswinsGary Polmater @DarthGary2sBoom! http://youtu.be/GT4QM86txC4 #ChatterMeMaybeKrish @krishnan 1mYou know what will be really cool? @benioff having anempty chair at #df12 opening and talking to Larry.Jeff Grosse @CRMFYI 4m@TooSaaSy drank half my Guinness last night at #Tour2DF.I would have bought you your own pic.twitter.com/xjvvAH1UNLWidder @NLWidder15mNow I’m @salesforce @salescloud and @servicecloudcertified! @salesforcecert #goodnewsBrent Downey @brentdowney 24mI am determined to become a @salesforce #MVP!Becka D @sfdc_nerd39m
  • 38. TAPPING INTOTHE POWER OFCOMMUNITYNathan FreitasCommand Center@natespeak
  • 39. CONTENT &CONVERSATIONSTHAT DELIGHTJennifer BurnhamContent Marketing@jennydburnham
  • 40. Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years Old Way New WayEngaging Transparent Targeted Unsolicited One to many Untargeted
  • 41. But Social Has Created Chaos for MarketingTactics and Tools Need to Adapt UncoordinatedLimitedActionInsight SalesDevelopersRecruiting Support Events IntlCampaignsPRProduct Mktg
  • 42. #1 in Social Listening #1 in Social MarketingListening Engagement Workflow Content Social Ads Measurement
  • 43. What We’re Managing in Buddy Media 350 Pieces of Content Per Month129 200+ Individual Channels Content Contributors
  • 44. Product Teams SalesCoordinatedActionEnterpriseAdministrationDevelopers Deep TargetingEventsRecruiting AggregatedReporting
  • 45. Connecting Social to the Heart of CRMClicks on a Watched aPosted a Read aViewed aBecame Liked a Re-TweetedBrand Tweet Video QuestionPostPresentationa Fan Posta Post Mention SEM Free TrialContact MeEvent Registration eBook Offer1 Lead ScoringSocial Customer 2 Campaign Attribution Profile3 Personalization
  • 46. Focused on Content That Delights RetweetsLikes Shares CommentsPositive Sentiment Collaboration
  • 47. Get Your Digital Snacks
  • 48. http://YouTube.com/Dreamforce
  • 49. http://Blogs.Salesforce.com
  • 50. http://Blogs.Salesforce.com
  • 51. http://Blogs.Salesforce.com
  • 52. Knowledgewins SuccessOpen CollaborationBreakthroughs AlignmentThought LeadershipInsightSpeed
  • 53. @vhaseman@kevinwood@kendallsf @jennydburnham@mariaignatova
  • 54. CONTENT &CONVERSATIONSTHAT DELIGHTJennifer BurnhamContent Marketing@jennydburnham
  • 55. OUR MVPs AREAMAZING!Erica KuhlMVP Program@ericakuhl
  • 56. Characteristics of an MVPKnowledgeableSalesforce Ninjas Accessible Actively Engaged 9+ days a monthLeaders Embody the Characteristics of the Salesforce Community
  • 57. A Big Thanks To Our MVPsWinter’12 MVPs Javier Gonzalez   Matt Bertuzzi   James Hemsley   Chris O Davies   Nebojsa Zgonjanin   Courtney House   Dave Manelski   Daniel Hoechst   78Active MVPs Hannes Ellerbrock   Natalie Regier   Francis Pindar   Syed TalhaSpring’12 MVPsAndrew Gross   Scott Hemmeter   David Pier   Jason Atwood   Jared Miller   2012  Deepa Patel   Jason Paquett
  • 58. Fireside Chat with MVPsCommunity @DF12Erica Kuhl Michael Farrington Rebecca Dente Matt LambSalesforce.com RingLead Achievers Appirio @ericakuhl @michaelforce @sfdc_nerd@SFDCMatt
  • 59. Thank You
  • Comments