The LinkedIn Guide to the Perfect #WorkSelfie


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  • Building your professional brand is essential to career success. One of the most important parts of creating the right impression is having the right profile photo. In fact, you are 14x more likely to be viewed if you have a profile photo. Luckily, you don’t need to book a professional photographer. All you really need is your smartphone to take a #workselfie. Get is your smartphone to take a #workselfie. Get started with these tips.  OVERVIEW
  • Using a background such as a white wall will ensure the focus is purely on your face and not on what is behind you. Make sure the wall is clear of any pictures, signs or photobombers! DO BE AWARE OF YOUR SURROUNDINGS
  • Natural light is your best friend, so stay away from the flash. South-facing windows are perfect, as light will hit you straight on and compliment your face. Avoid direct sunlight as shadows can be harsh on faces. DO USE NATURAL LIGHT
  • DSLRs or phones both work well. If you’re using a smartphone, make sure it’s a fairly recent smartphone. Find a makeshift tripod (a wall or book shelf) to avoid a selfie arm. Remember to use the front-facing camera. DO USE THE RIGHT CAMERA
  • Look up at the camera – it is a more flattering angle because it emphasizes your eyes and makes your face and neck seem smaller. Looking down on a camera is usually not as flattering for the exact opposite reason. DO THINK ABOUT THE ANGLE
  • Head and shoulders make the best #workselfie, which means an off-the-shoulder top might not be the best. You don’t want anything too distracting – but don’t be afraid to wear colour. DO THINK ABOUT WHAT YOU’RE WEARING
  • The best photos follow the rule of thirds. This means that your eyes should be one third of the way down from the top of the photo and off to one side. Leave plenty of distance between yourself and the lens so you can crop the picture later. DON’T CENTER YOURSELFX
  • Duckface, pouting, sparrow face, fishlips, belfie, the bed, the bathroom, the restaurant, the seatbelt, the gym. Just some of the selfies that don’t have a place on your LinkedIn profile. Show your natural self by relaxing your face and expression. DON’T DO A CLICHÉ SELFIEX
  • SO TO RECAP… Do be aware of your surroundings Do use natural light Do use the right camera Do think about the angle Do think about what you’re wearing Don’t center yourself DonDon’t do a cliché selfieX X
  • Taken a great #workselfie? Share it on LinkedIn and other social networks using the hashtag!