YouTube Video Analytics Comparisons: Shaytards vs. TheNiveNulls

Data & Analytics

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I was curious about how these two family vlogging channels compared, and if I could determine whether, based on publicly available YouTube data, TheNiveNulls was indeed going strong and could one day be as large as Shaytards. I often run data on YouTube channels to see how they compare (nerd alert!), so I thought I'd share with you what I found in this case. My sources include public data from VidStatsX, SocialBlade, ChannelMeter, the VidIQ Vision Chrome extension, the Internet Archive Wayback Machine, and my own data from past studies of public data. The best data points, however, are not public, so this study is by its nature incomplete and my conclusions are only assumptions based on my experience on how public data relates to private data.
  • 1. YouTube Analytics Public Data Comparisons Shaytards vs. TheNiveNulls Study by Dane Golden April, 2013
  • 2. 0% 5% 10% 15% 20% 25% 30% Shaytards TheNiveNulls Active Viewership (Ave. Views Per Subscribers) Dec/Jan 2012-13 Active Viewership (Ave. Views Per Subscribers) - Mar/April 2014 FAMILY VLOGS: Active Viewership, Dec/Jan 2012-13 vs. Mar/April 2014 I’ve defined “active viewership” as average views per subscriber in the first week or so after the video has been released. Over the last 16 months, the Shaytards channel has increased dramatically from 8% to 21%. TheNiveNulls has stayed at a higher percentage and increased slightly from 24% to 25%.
  • 3. 0.00% 100.00% 200.00% 300.00% 400.00% 500.00% 600.00% 700.00% 800.00% Shaytards TheNiveNulls Subscriber Increase Dec/Jan 2012-13 vs. Mar/April 2014 Views-Per-Video Increase Dec/Jan 2012-13 vs. Mar/April 2014 FAMILY VLOGS: Subscriber Increase vs. Views-Per-Video Increase, Dec/Jan 2012-13 vs. Mar/April 2014 This chart is essentially active viewership demonstrating its influence in another way. For Shaytards, subscribers have increased by 188%, and views-per-video have increased by 505%. For TheNiveNulls, subscribers have increased by 696% and views-per-video by 730%.
  • 4. 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% 10.00% Likes Per View (Mar/April 2014) TheNiveNulls Shaytards Good Baseline Ave. FAMILY VLOGS: Likes Per View, Mar/April 2014 TheNiveNulls compares favorably at an off-the-charts 9.14% average likes per view, 13.5% higher than Shaytards at 8.05%. Shaytards is down slightly from a year ago, when they were at 9.81% during a rapid growth spurt. My industry rule-of- thumb is 1.5% likes per view, and both these channels are well above that.
  • 5. 0.00% 0.20% 0.40% 0.60% 0.80% 1.00% 1.20% 1.40% 1.60% Comments Per View (Dec/Jan 2012-2103 to Mar/April 2014) TheNiveNulls Shaytards Good Baseline Ave. FAMILY VLOGS: Comments Per View, Mar/April 2014 Commenting takes more time and effort than just giving a “thumbs up,” so it’s likely commenters are more-involved repeat viewers. TheNiveNulls channel has 1.18% comments per view, while the Shaytards channel has 1.49% comments per view, 26% higher. Both channels are both well above my rule-of-thumb baseline average of 0.5%. Sixteen months ago, Shaytards had an incredible 3.31% ratio, but as the viewership has grown a smaller percentage have been commenters.