The 12-inch Macbook VS. 13-inch Macbook Air -- How Does Apple’s New Notebook Fit Into the Mac Mix?
PowerPoint Presentation 12-inch macbook Vs. 13-inch macbook air How Does Appleâs New Notebook Fit into the Mac Mix? Apple just introduced its new notebookâ¦ The 12-inch MacBook. Which has some very nice features. The new laptop has a Retina display, which the MacBook Air doesnât haveâ¦ Itâs thinner, and nearly 1 pound lighter than the Airâ¦ It has a new Force Touch track pad, that can sense how hard youâre pressingâ¦ 7 And it comes with the latest USB Type-C port, which can be used for both power and peripherals. But there are a few problems. For exampleâ¦ Thereâs just one port. Which means that unless you have an adapter, you can only plug one thing in at a time. But thatâs not the only issue. The webcam on the MacBook shoots in just 480p. While the MacBook Air shoots in 720p HD. And the MacBook has just 9 hours of battery lifeâ¦ Compared to 12 hours for the MacBook Air. Oh, and the processing speed on the MacBook is slower than on the Air. Which led Andrew Cunningham from Ars Technica to write thisâ¦ "If youâve got a 2013 or 2015 MacBook Air, it will be a step down. If you have a 2012 MacBook Air, itâs a step sideways at best.â http://arstechnica.com/apple/2015/03/hands-on-with-the-retina-macbook-one-port-wonder/ 21 And for all of this, Apple is charging $300 more for the MacBook than the Air. Has Apple gone insane? No. The company is simply diversifying its product line to appeal to different users. Adding the MacBook allows Apple to offer a new laptop at a premium price, while still offering the Pro and Air models. Appleâs Mac lineup accounts for 12% of the companyâs sales. So clearly computers arenât Appleâs biggest money maker. But the Mac sales growth has outpaced PC growth for the past 10 years. And Apple is trying to capitalize on that growth by offering a wider range of laptops. Apple investors shouldnât view the MacBook as a smaller, overpriced MacBook Air. But rather an opportunity for Apple to own even more of the PC market. Wall Street hacks Apple's gadgets! (Investors, prepare to profit.) Apple forgot to show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering Apple's brand-new gadgets. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, just click here! CLICK TO READ NOW