Supply chain management of coca cola company

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  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 1 Organization: Supply Chain Management on The Coca Cola Company Course Name: Supply Chain Management Instructor Name: Sir Shoaib Ahmed Course Code: MGT-518 Semester: Summer-2014 Batch B.B.A (Hons.) Group Members: 1. Talha Hassan BB-2131 2. Saad Mussarrat BB-2359 3. Shahzaib Malik BB-2116 4. Maaz Uddin BB-25227
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 2 Acknowledgement First of all, we are thankful to Almighty Allah (The most gracious and the most powerful, the knower of hat’s see a d u see ), for giving us the courage and power to learn and to apply our knowledge for the benefits of mankind. We would like to express profound gratitude to our instructor or teacher Sir Shoaib, for their support, encouragement, supervision and useful suggestions throughout this project work. We would not have been able to finish this wonderful project without his support and guidance. Thank you for patiently guiding us throughout this project and motivating us to work at our best. Group members are Shahzaib Malik, Saad Mussarrat, Talha Hassan and Maaz Uddin for the course of supply chain management and the organization or company is the coca cola company.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 3 Introduction Company Profile:The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who incorporated The Coca- Cola Company in 1892. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.Its stock is listed on the NYSE and is part of DJIA, S&P 500 index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and CEO is Muhtar Kent. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.  Over 146,000 employees around the world  More than 1.7 billion servings per day  More than 3500 kinds of beverages  Sponsorship: Olympics, FIFA, EURO etc.  Charity and contributions 1% from the total income  The Coca Cola Foundation, 1984. Financial support for improving society.  2002-2010 more than $690 millions of contribution and charity.  The biggest contributions:  Africa – 11 millions  China Youth Development – 6 millions
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 4  United Nations – 2 millions Vision • To become the best place to work for people • To present the world a quality beverage brand. • To make a difference by helping, building and supporting sustainable communities. • Being highly effective and fast moving organization Mission • To refresh the world and inspire moments of happiness and optimism. • To create value and make a difference. Values Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 5 Images of few of The Coca Cola Company Brands
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 6
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 7 “upply hai A ordi g to The Co a Cola Co pa y I ter atio al
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 8 Market Share by Coca Cola World Wide
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 9 Competitive Strategy • Focus on aggressive marketing has been the cornerstone of the culture and strategy of its business. • Coca-Cola always made expansion efforts. • Coca-Cola not only produces soft drinks but it also serves energy drinks, tea, juice drinks and water. • Acquisition for gaining competition advantage. • The most important factor of the Coca Cola Company is its employees. • Coca-Cola is selling its product to the multinational organizations like MC Donald's, KFC, Sub-way, Dunkin Donuts and also keeping local market in focus. • Coca-Cola is focusing on public by charitable contributions. • Coca-Cola’s alue a d future de elop e t pla s lead to i rease i the i terest are holders. • They are operating through push strategy of supply chain worldwide in the beverages industry.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 10 Global Presence till 2012
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 11 Global business is organized into six geographic Operating departments: 1. Africa 2. Pacific 3. European Union 4. Latin America 5. Asia 6. North America
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 12 Organization Structure Global Decision Making Process
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 13 Coca Cola Supply Chain Process Supply Chain Stages  A typical supply chain may involve a variety of stages:  Customers  Retailers  Wholesales/distributors  Manufacturers/ Plants  Component/raw material suppliers
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 14 Inventory and Warehouses system  A-B-C classification  Studying the demand and finding the best method for forecasting.  Studying the inventory problems.  Building the dynamic inventory model.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 15  Determination of economic order quantity.  Determination of stock level.  Determination of safety stocks.  Selecting the proper system of ordering for inventory.  Ending up with the final inventory model, which will be solution for our problem with numerical example. Information Flow System  Studying the information flow system of the company.  Detecting and identifying the problems and the area for improvement.  Build the information system for the company with the improvements and modifications.  Ending up with final information flow system, which will be the solution for our problem.  The information model deals with the integration of supply chain members and concentrates on the flow of information among the chain members.  Information technology plays a vital role for increasing collaboration among supply chain members. From the information point of view the effective supply chain management must provide the right amount of relevant information to the right person at the right time.  Information is the key to successful supply-chain management because no product flows until information flows.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 16 Benefits of Information Technology  Higher visibility  Reduced transportation spend  Immediate availability of information  Greater accuracy  More economic  Better customer service  Higher productivity  Reduced paper work  Faster processing  Increase on-Time Deliveries  Improved Capacity Utilization Information Requirements  To ensure that valuable, actionable knowledge readily flows across the supply chain, information must be  Accessible  Relevant  Accurate  Timely  Transferable
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 17 Suggested Improvements  Electronic pick slip report for the warehouse/ transportation
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 18 Radio frequency identification (RFID)
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 19 Positioning of the coca cola company  Co a ola o s ore tha ½ of the orld’s e erages.  Coke is affordable in all the countries. It was not out of the price range for an afternoon snack.  Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink  Coca-Cola is re og ized y 94% of the orld’s population TARGET MARKET Coke’s commercials basically based on young generations, so, the young generation is the target market of Coke because they want to represent Coke with the youth and energy but they also consider about the old people they take then as a co-target market. MAJOR SEGMENTS Major segments are basically those people who take this drink daily and those areas where the demand are higher than the other areas. There are so many people who take this drink daily and those people who take weekly and those who take less often are always there as well. So, their basic segments are those people who take this drink regularly. FACTORS EFFECTING SALES There are so many factors, which affects the sale of coke. Here we are discussing three major factors which effects coke.  Per capita income  Competitors  Weather
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 20 PER CAPITA INCOME First e ill dis uss a out Per apita i o e . This is ajor fa tor that affe ts the sale of this soft drink. Because which every passing year budgets are becoming very strict and tight in order to purchase things. So the disposable incomes of the people are coming down. They spend heavily on rents, utilities, and education and basic necessities and after that when they get extra money they think about this soft drink .So the decreasing per capita income effects badly in selling and production of this soft drink. And to get through with this difficulty there is need to increase the level of per capita income of Pakistan because it is much lesser than the rest of the countries. FEATURES  Coke is having difference in taste than Pepsi due to having difference in ingredients.  Coke has maintained global leadership in soft drink industry.  Coke is trying to focus on worldwide expansion of the cola market.  Coke must try to focus on its relationships with bottling subsidiaries.  Coke is facing a major challenge in developing countries that their regional bottlers may not have the financial resources to continue expansion.  The brands are trying to create world-wide economic development and population growth to sustain sales and profits
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 21 c) PRODUCT REVIEW Coca-Cola has, and still, continued to reign in the consumers market stunning other companies with their artistic and viewer-friendly commercials  Coke is having difference in taste  Coke has maintained global leadership in soft drink industry  Coke is trying to focus on worldwide expansion of the beverage market d) Competitive Review BUYERS/CUSTOMERS Coca-Cola has three major and large customers in the market, food street 60,000 cerates /year, McDonalds 40,000 cerates/year and Pakistan Railways who buy 50,000 cerates /year. However, these three customers being large and powerful are in an influential and bargaining position they can demand discount or others facilities like (boards sign/freezers/coolers etc.) and impose a threat to switch to their closest rival and competitor Pepsi. SUBSTITUTES Nestle products like juices, coffee, mineral water etc. and Shezan juices are substitutes of Coke for health conscious people and other fresh juices.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 22 RIVALS/COMPETITORS DIRECT COMPETITORS The direct competitor of Coca-Cola is Pepsi and that of CCBPL is PCI (Pepsi cola international) there is always ongoing tuff competition between these two arch rivals with Pepsi leading with 54% market share and Coke gradually growing and catching up 36% market share in Pakistan. However on global level the situation is reverse. Both companies often engage in price cut wars, prize scheme wars and sponsorship wars to win over each other customers. INDIRECT COMPETITORS These include Nestle and Shezan juices that do not pose a threat to Coke as yet but has the potential to do so as it is exploiting the natural aspect and health issues more a d ore to ake people o s ious a out physi al fit ess Coke has lau hed Diet Coke to ou ter the physi al fit ess de a ds. BUFFERING AND SMOOTHING For beverages like Coke the buffering and smoothing policies does ’t matter and they don’t apply anymore because Coke remains in demand all the year round in festivals, parties, events, meetings sports etc. SUPPLIERS Coca-Cola has authorized suppliers and which do not pose a threat to it. Anyhow Coke does have a quality check procedures in its plants to ensure that they get the right kind of ingredients from suppliers.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 23 NEW ENTRANTS Coca-Cola is not afraid of competing .it doesn’t fear losing its share to Mecca- Cola or other new entrants. The company management believes that new entrants provoke healthy competition, which will provide Coke with a challenge to hold on to its loyal customers. Besides it will take a lot of effort on the part of new entrants like Mecca- Cola, Pak-cola to fully launch its product in Pakistan and capture or even motivate people to switch on to their new product from Coke. COMPETITIVE ADVANTAGES BRAND NAME, SYMBOL, BOTTLE SHAPE. Brand name, symbol and bottle shape are distinctive features of Coca-Cola which give it an edge over its competitors. (Even without name people can easily identify Coke’s, fanta’s, and sprite’s bottle from crowd.) They cannot be copied or imitated by others.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 24 Images of The Coca Cola Company Timeline
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 25 Plant Bottle Manufacturing Process
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 26
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 27 Value Chain Process
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 28
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 29
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  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 1 Organization: Supply Chain Management on The Coca Cola Company Course Name: Supply Chain Management Instructor Name: Sir Shoaib Ahmed Course Code: MGT-518 Semester: Summer-2014 Batch B.B.A (Hons.) Group Members: 1. Talha Hassan BB-2131 2. Saad Mussarrat BB-2359 3. Shahzaib Malik BB-2116 4. Maaz Uddin BB-25227
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 2 Acknowledgement First of all, we are thankful to Almighty Allah (The most gracious and the most powerful, the knower of hat’s see a d u see ), for giving us the courage and power to learn and to apply our knowledge for the benefits of mankind. We would like to express profound gratitude to our instructor or teacher Sir Shoaib, for their support, encouragement, supervision and useful suggestions throughout this project work. We would not have been able to finish this wonderful project without his support and guidance. Thank you for patiently guiding us throughout this project and motivating us to work at our best. Group members are Shahzaib Malik, Saad Mussarrat, Talha Hassan and Maaz Uddin for the course of supply chain management and the organization or company is the coca cola company.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 3 Introduction Company Profile:The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who incorporated The Coca- Cola Company in 1892. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.Its stock is listed on the NYSE and is part of DJIA, S&P 500 index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and CEO is Muhtar Kent. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.  Over 146,000 employees around the world  More than 1.7 billion servings per day  More than 3500 kinds of beverages  Sponsorship: Olympics, FIFA, EURO etc.  Charity and contributions 1% from the total income  The Coca Cola Foundation, 1984. Financial support for improving society.  2002-2010 more than $690 millions of contribution and charity.  The biggest contributions:  Africa – 11 millions  China Youth Development – 6 millions
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 4  United Nations – 2 millions Vision • To become the best place to work for people • To present the world a quality beverage brand. • To make a difference by helping, building and supporting sustainable communities. • Being highly effective and fast moving organization Mission • To refresh the world and inspire moments of happiness and optimism. • To create value and make a difference. Values Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 5 Images of few of The Coca Cola Company Brands
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 6
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 7 “upply hai A ordi g to The Co a Cola Co pa y I ter atio al
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 8 Market Share by Coca Cola World Wide
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 9 Competitive Strategy • Focus on aggressive marketing has been the cornerstone of the culture and strategy of its business. • Coca-Cola always made expansion efforts. • Coca-Cola not only produces soft drinks but it also serves energy drinks, tea, juice drinks and water. • Acquisition for gaining competition advantage. • The most important factor of the Coca Cola Company is its employees. • Coca-Cola is selling its product to the multinational organizations like MC Donald's, KFC, Sub-way, Dunkin Donuts and also keeping local market in focus. • Coca-Cola is focusing on public by charitable contributions. • Coca-Cola’s alue a d future de elop e t pla s lead to i rease i the i terest are holders. • They are operating through push strategy of supply chain worldwide in the beverages industry.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 10 Global Presence till 2012
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 11 Global business is organized into six geographic Operating departments: 1. Africa 2. Pacific 3. European Union 4. Latin America 5. Asia 6. North America
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 12 Organization Structure Global Decision Making Process
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 13 Coca Cola Supply Chain Process Supply Chain Stages  A typical supply chain may involve a variety of stages:  Customers  Retailers  Wholesales/distributors  Manufacturers/ Plants  Component/raw material suppliers
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 14 Inventory and Warehouses system  A-B-C classification  Studying the demand and finding the best method for forecasting.  Studying the inventory problems.  Building the dynamic inventory model.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 15  Determination of economic order quantity.  Determination of stock level.  Determination of safety stocks.  Selecting the proper system of ordering for inventory.  Ending up with the final inventory model, which will be solution for our problem with numerical example. Information Flow System  Studying the information flow system of the company.  Detecting and identifying the problems and the area for improvement.  Build the information system for the company with the improvements and modifications.  Ending up with final information flow system, which will be the solution for our problem.  The information model deals with the integration of supply chain members and concentrates on the flow of information among the chain members.  Information technology plays a vital role for increasing collaboration among supply chain members. From the information point of view the effective supply chain management must provide the right amount of relevant information to the right person at the right time.  Information is the key to successful supply-chain management because no product flows until information flows.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 16 Benefits of Information Technology  Higher visibility  Reduced transportation spend  Immediate availability of information  Greater accuracy  More economic  Better customer service  Higher productivity  Reduced paper work  Faster processing  Increase on-Time Deliveries  Improved Capacity Utilization Information Requirements  To ensure that valuable, actionable knowledge readily flows across the supply chain, information must be  Accessible  Relevant  Accurate  Timely  Transferable
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 17 Suggested Improvements  Electronic pick slip report for the warehouse/ transportation
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 18 Radio frequency identification (RFID)
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 19 Positioning of the coca cola company  Co a ola o s ore tha ½ of the orld’s e erages.  Coke is affordable in all the countries. It was not out of the price range for an afternoon snack.  Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink  Coca-Cola is re og ized y 94% of the orld’s population TARGET MARKET Coke’s commercials basically based on young generations, so, the young generation is the target market of Coke because they want to represent Coke with the youth and energy but they also consider about the old people they take then as a co-target market. MAJOR SEGMENTS Major segments are basically those people who take this drink daily and those areas where the demand are higher than the other areas. There are so many people who take this drink daily and those people who take weekly and those who take less often are always there as well. So, their basic segments are those people who take this drink regularly. FACTORS EFFECTING SALES There are so many factors, which affects the sale of coke. Here we are discussing three major factors which effects coke.  Per capita income  Competitors  Weather
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 20 PER CAPITA INCOME First e ill dis uss a out Per apita i o e . This is ajor fa tor that affe ts the sale of this soft drink. Because which every passing year budgets are becoming very strict and tight in order to purchase things. So the disposable incomes of the people are coming down. They spend heavily on rents, utilities, and education and basic necessities and after that when they get extra money they think about this soft drink .So the decreasing per capita income effects badly in selling and production of this soft drink. And to get through with this difficulty there is need to increase the level of per capita income of Pakistan because it is much lesser than the rest of the countries. FEATURES  Coke is having difference in taste than Pepsi due to having difference in ingredients.  Coke has maintained global leadership in soft drink industry.  Coke is trying to focus on worldwide expansion of the cola market.  Coke must try to focus on its relationships with bottling subsidiaries.  Coke is facing a major challenge in developing countries that their regional bottlers may not have the financial resources to continue expansion.  The brands are trying to create world-wide economic development and population growth to sustain sales and profits
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 21 c) PRODUCT REVIEW Coca-Cola has, and still, continued to reign in the consumers market stunning other companies with their artistic and viewer-friendly commercials  Coke is having difference in taste  Coke has maintained global leadership in soft drink industry  Coke is trying to focus on worldwide expansion of the beverage market d) Competitive Review BUYERS/CUSTOMERS Coca-Cola has three major and large customers in the market, food street 60,000 cerates /year, McDonalds 40,000 cerates/year and Pakistan Railways who buy 50,000 cerates /year. However, these three customers being large and powerful are in an influential and bargaining position they can demand discount or others facilities like (boards sign/freezers/coolers etc.) and impose a threat to switch to their closest rival and competitor Pepsi. SUBSTITUTES Nestle products like juices, coffee, mineral water etc. and Shezan juices are substitutes of Coke for health conscious people and other fresh juices.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 22 RIVALS/COMPETITORS DIRECT COMPETITORS The direct competitor of Coca-Cola is Pepsi and that of CCBPL is PCI (Pepsi cola international) there is always ongoing tuff competition between these two arch rivals with Pepsi leading with 54% market share and Coke gradually growing and catching up 36% market share in Pakistan. However on global level the situation is reverse. Both companies often engage in price cut wars, prize scheme wars and sponsorship wars to win over each other customers. INDIRECT COMPETITORS These include Nestle and Shezan juices that do not pose a threat to Coke as yet but has the potential to do so as it is exploiting the natural aspect and health issues more a d ore to ake people o s ious a out physi al fit ess Coke has lau hed Diet Coke to ou ter the physi al fit ess de a ds. BUFFERING AND SMOOTHING For beverages like Coke the buffering and smoothing policies does ’t matter and they don’t apply anymore because Coke remains in demand all the year round in festivals, parties, events, meetings sports etc. SUPPLIERS Coca-Cola has authorized suppliers and which do not pose a threat to it. Anyhow Coke does have a quality check procedures in its plants to ensure that they get the right kind of ingredients from suppliers.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 23 NEW ENTRANTS Coca-Cola is not afraid of competing .it doesn’t fear losing its share to Mecca- Cola or other new entrants. The company management believes that new entrants provoke healthy competition, which will provide Coke with a challenge to hold on to its loyal customers. Besides it will take a lot of effort on the part of new entrants like Mecca- Cola, Pak-cola to fully launch its product in Pakistan and capture or even motivate people to switch on to their new product from Coke. COMPETITIVE ADVANTAGES BRAND NAME, SYMBOL, BOTTLE SHAPE. Brand name, symbol and bottle shape are distinctive features of Coca-Cola which give it an edge over its competitors. (Even without name people can easily identify Coke’s, fanta’s, and sprite’s bottle from crowd.) They cannot be copied or imitated by others.
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 24 Images of The Coca Cola Company Timeline
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 25 Plant Bottle Manufacturing Process
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 26
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 27 Value Chain Process
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 28
  • Supply Chain Management of Coca Cola Company Institute of Business & Technology (IBT) Page 29
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