KPCB 2015 Internet Trends Report - Simplified & Designed.


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  • THE 2015 INTERNET TRENDS REPORT – Simplified & Designed. created by
  • The impact of Internet has been extraordinary and broad…but it’s just the beginning.
  • people now use the internet. (That’s 39% of the world!) 2,800,000,000
  • of millennials say their smartphone never leaves their side.87%
  • Internet user growth and smartphone subscription growth is strong but slowing.
  • A lot of space for innovation and growth can be found in the following sectors: Education Healthcare Government
  • Internet Trends 2015
  • Growth rates in mobile advertising for leaders is still high but slowing. Advertising
  • Video viewing and 
 vertical viewing on 
 mobile is growing. Vertical viewing increased 29% compared to 5% 
 5 years ago.
  • Expect seamless integration of 
 “Buy” Buttons optimized for mobile. BUY (Particularly with Twitter, Facebook and Google.)
  • A focus on doing things not just faster, but differently. Business Solutions
  • Reinventing business processes through apps: Mail Clients Offline Payments Online Payments Business Analytics Human Resources
  • “Messaging and notifications are the key components of every meaningful mobile app.” Messaging and Communication
  • most used apps globally are messaging apps. Non-smartphone users are likely to onboard through messaging platforms. 6+ of 10
  • Asia’s messaging apps lead the way to show US companies what to do next. Development of additional services and use as an e-commerce platform. Kakao Talk WeChat LINE
  • Content is becoming increasingly user-generated and curated. User-Generated Content
  • Increasing amount of user-generated content Images Video Content Sharing Audio Videogame Streaming Stories Reviews
  • Changes in connectivity and technology 
 are changing the ways people can work. Online Marketplaces
  • Individuals can now do commerce in increasingly efficient ways. Online platforms are enabling growth in product commerce and rapid growth in service commerce.
  • Consumer drone use is global and rising rapidly. Drones
  • Consumer drones are selling but commercial use is the big opportunity. Precision Agriculture Mining and Quarrying Infrastructure Inspection Disaster Response
  • There is a lot of innovation in consumer spending categories. Consumer Spending
  • The top 3 consumer spending categories are also the weakest user experience markets - This has led to innovation. Housing Transportation Food Airbnb Uber Instacart
  • Innovation is alive and well. China
  • WeChat 549M users Massive Scale and Engagement Major Video Distribution Channel Government Services Booking Appointments Paying 
 Utilities Passport Applications
  • Xiaomi China’s leader in smartphone shipment SMARTPHONE GROWTH +227% Y/Y in 2014 Smartphone Retail Store Connection Remote Control 
for Home Devices + +
  • India is quickly becoming a mobile business target, as the third largest market of Internet users at 243M. India
  • of India’s Internet traffic is through mobile. (Only second to Nigeria.) 
 and 41% of India’s e-commerce is done through mobile. 65%
  • #1 Largest market 
 for monthly active users on WhatsApp #2 Second largest market for monthly active users on Facebook and LinkedIn +
  • 2015 Market Value ($B) Top 10 Global Internet Public Market Leaders
  • Tencent6 $190B eBay7 $73B Baidu8 $72B Priceline9 $63B Salesforce.com10 $49B Apple 1 $764B Google 2 $373B Alibaba 3 $233B Facebook 4 $226B Amazon 5 $199B
  • Want to know more? Read the full report:
  • You might also want to check out: @stinsondesign 1.888.960.9851 SOURCES SELECT ICONS