Pemasaran di Dunia Maya (Online Marketing)

Internet

indriyatno-banyumurti
  • Memasarkan di Dunia Maya
  • First Tweet (14 Agustus 2010):
  • banyumurti.net
  • 4 (+1) P P Product P Price P Place PPromotion PPackaging
  • 4P 4C
  • Product Customer Wants & Needs
  • Price Cost Is it worth it?
  • Place Convenience How can we get it?
  • Promotion Communication What’s in it for me?
  • Packaging Cucok…. Attract
  • Who do you trust?
  • Do we need Social Media? Img: aegisblogs.com
  • indonesia internet and socmed users statistic
  • 74,6 JUTA Indonesia Internet User MarkPlus Insight Netizen Survey 2013
  • Online Activities 42% 56.10% 62.50% 69.40% 79.40% 95.90% Chatting Download/Upload Video Email Visiting Online News Portal Browsing Visiting Social Media MarkPlus Insight Netizen Survey 2013
  • Alexa.com 5/4/2014
  • FACEBOOK
  • 29.4M
  • Social Media Revolution (video)
  • So… HOW???
  • MEDIA The word “Social” is more important than “media”
  • Awareness: Majalah, Socmed, Offline roadshow, radio, TV Curiosity: Search blog, google, youtube Share: Socmed, Offline Consumption: Buy the product Share & Engage: Socmed, offline Loyalty: Beli lagi, bangun komunitas User Journey
  • How to Use Social Media to Engage With Customers
  • LISTEN! video-marketing-online.net
  • Ask Question, Answer Question
  • Be Interesting!
  • Be Friend!
  • Be Honest!
  • promote other
  • Online – Offline Balance coolconversationslive.com Online Promotion can be useless if you do nothing offline
  • Social Media Tips for Better Engagement
  • MEASURE
  • Facebook Insight Crowdbooster Tweetreach Twittercounter Google Analytics TOOLS
  • FACEBOOK INSIGHT From: Facebook Page Insight Guide
  • GOOGLE ANALYTICS
  • References • Presentasi Nukman Luthfie (virtual.co.id) • Presentasi Social Media Marketing – Tuhu Nugraha • Presentasi Social Media – Donny BU • Indonesia Netizen Survey 2013 (Majalah Marketeers Nov 2013) • en.wikipedia.org/wiki/Marketing_mix • Blog.hootsuite.com • mashable.com • Alexa.com • semiocast.com • socialbakers.com • youtube.com/user/Socialnomics09
Please download to view
47
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Description
Strategi Pemasaran di Dunia Maya (by @kulinerBGR)
Text
  • Memasarkan di Dunia Maya
  • First Tweet (14 Agustus 2010):
  • banyumurti.net
  • 4 (+1) P P Product P Price P Place PPromotion PPackaging
  • 4P 4C
  • Product Customer Wants & Needs
  • Price Cost Is it worth it?
  • Place Convenience How can we get it?
  • Promotion Communication What’s in it for me?
  • Packaging Cucok…. Attract
  • Who do you trust?
  • Do we need Social Media? Img: aegisblogs.com
  • indonesia internet and socmed users statistic
  • 74,6 JUTA Indonesia Internet User MarkPlus Insight Netizen Survey 2013
  • Online Activities 42% 56.10% 62.50% 69.40% 79.40% 95.90% Chatting Download/Upload Video Email Visiting Online News Portal Browsing Visiting Social Media MarkPlus Insight Netizen Survey 2013
  • Alexa.com 5/4/2014
  • FACEBOOK
  • 29.4M
  • Social Media Revolution (video)
  • So… HOW???
  • MEDIA The word “Social” is more important than “media”
  • Awareness: Majalah, Socmed, Offline roadshow, radio, TV Curiosity: Search blog, google, youtube Share: Socmed, Offline Consumption: Buy the product Share & Engage: Socmed, offline Loyalty: Beli lagi, bangun komunitas User Journey
  • How to Use Social Media to Engage With Customers
  • LISTEN! video-marketing-online.net
  • Ask Question, Answer Question
  • Be Interesting!
  • Be Friend!
  • Be Honest!
  • promote other
  • Online – Offline Balance coolconversationslive.com Online Promotion can be useless if you do nothing offline
  • Social Media Tips for Better Engagement
  • MEASURE
  • Facebook Insight Crowdbooster Tweetreach Twittercounter Google Analytics TOOLS
  • FACEBOOK INSIGHT From: Facebook Page Insight Guide
  • GOOGLE ANALYTICS
  • References • Presentasi Nukman Luthfie (virtual.co.id) • Presentasi Social Media Marketing – Tuhu Nugraha • Presentasi Social Media – Donny BU • Indonesia Netizen Survey 2013 (Majalah Marketeers Nov 2013) • en.wikipedia.org/wiki/Marketing_mix • Blog.hootsuite.com • mashable.com • Alexa.com • semiocast.com • socialbakers.com • youtube.com/user/Socialnomics09
Comments
Top