Roland Frasier Traffic & Conversion Presentation January 2014

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Description
Roland Frasier presentation on Conversion Funnel Optimization given at the Traffic & Conversion Summit in San Diego, January 2014
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  • Conversion Funnel Optimization How we optimize conversion funnels
  • What Can It Mean To Your Business? Monthly Revenues for Digital Marketer Group in December 2013 Were 238% of Revenues in January 2013 The increase was primarily due to implementation & optimization of the 5 things you will learn in this presentation
  • Will This Work For Me?
  • 5 Things Conversion Funnel
  • Black Friday Bootcamp Component Of Funnel • Trip Wire • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 5.6% 32.8% 61.6% 67.2%
  • Consulting Book Component Of Funnel • Lead Magnet • Core Offer • Profit Maximizer Non-Core Total Contribution To Revenue 20% 56% 24% 44%
  • Info Product Funnel
  • Physical Product Funnel
  • The Typical 5 Things Funnel
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