We Are Social's Digital Statshot 001

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[REVISED 13 Oct to show MAUs for LINE] This report brings together a selection of key digital statistics and data points from around the world, including internet users, active social media accounts, and mobile usage. You'll find more in-depth numbers in our complete Social, Digital and Mobile reports at http://wearesocial.sg
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  • 1. awree social DIGITAL STATSHOT 001 A COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • 13 OCTOBER 2014 We Are Social http://wearesocial.sg • @wearesocialsg
  • 2. GLOBAL DIGITAL STATISTICS ACTIVE INTERNET USERS OCT 2014 TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS 2.986 BILLION 1.589 BILLION 2.016 BILLION 3.600 BILLION 7.266 BILLION PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 22% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 41% NB: THIS STAT IS BASED ON NET USERS ACCESSING VIA FIXED CONNECTIONS We Are Social • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence http://wearesocial.sg • @wearesocialsg
  • 3. OCT ACTIVE USERS BY SOCIAL PLATFORM 2014 BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,320 ! We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company press releases, correct as at 13 October 2014 SOCIAL NETWORK MESSENGER / CHAT APP 829 ! 645 ! 600 ! 438 ! 343 ! 300 ! 271 ! 230 ! 220 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ LINKEDIN TWITTER TUMBLR TENCENT WEIBO
  • 4. CHAT APPS: ACTIVE USER NUMBERS OCT 2014 WHATSAPP WECHAT & WEIXIN 600 MILLION 438 MILLION FACEBOOK MESSENGER 200 MILLION LINE 170 MILLION KAKAOTALK 50 MILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company statements, correct as at 13 October 2014
  • 5. MOBILE: USERS vs. CONNECTIONS OCT 2014 GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE 3.602 BILLION 7.236 BILLION 4.600 BILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: GSMA Intelligence, 13 Oct 2014; Ericsson Mobility Report, August 14 6.800 BILLION
  • 6. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
  • 7. WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 233
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