130 stats about the 7 social media trends dominating 2015
The present document can't read!
Please download to view
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
2. sCommerceStartupsFMGlobal ecommerce sales top $1.2 trillionSocial commerce sales are forecasted to represent5% of all online retail revenue in 2015MediaBistro$15billion 3. sCommerceConversion rate of social referrersStatista 4. sCommerceMediaBistroAverage order value by social referrer 5. sCommerceHalf of social media driven purchasing happenswithin one week of sharing, tweeting, liking orfavouriting the productMediaBistro 6. sCommerceof marketers have successfully gainedPostcron70% new customers via social networks 7. sCommerce74% of consumers rely on social networksto guide purchase decisionsStartupsFM55% of consumers share purchaseson social networks 8. sCommerceof consumers are more likely to buy a new product43% when learning about it on social mediafilemobileNielsen48% of consumers think that posts created by othersin their networks are a great way to discover newproducts, brands, trends or retailers48% 9. sCommerceShopifyMediaBistro60% of social traffic to retail sites originates fromFacebook85% of all orders from social media come via 10. Social AdvertisingBy2015Internet advertising will make up nearly25% of the entire ad marketPostcron 11. Social AdvertisingMobile ad spending will rise to $95 billionby2018eMarketer 12. Social AdvertisingMarketers advertise on…92% 35% 24% 23%Socialbakers 13. Social AdvertisingProviding networks with massive advertising revenuesTechCrunchDailyDotVentureBeatin Q2/2014AdAge$2.9b $1.1b(for the whole of 2014)$106m $312m 14. Social AdvertisingBut the true giant remains Google with an ARPU6x higher than Facebook’sKPCB$45 $7.24 $3.55 15. Social AdvertisingFacebook remains marketers’ favourite platform500,000 Facebook pagesuse promoted posts to boosttheir social successAccumulating2.5 millionpromoted posts on FacebookJeff Bullas 16. Social AdvertisingBut Twitter’s popularity increasesMashable44%of advertisers have increased Twitter spending overthe last six months63%said they plan to do so over the next year59%said they expected to spend more on Facebook 17. Social AdvertisingJeff Bullas45% of ads in the 2013 SuperBowl included Twitter hashtagsA 24 hour Promoted Trendon Twitter costs $200,000 18. Social AdvertisingPinterest: a MUST for ecommerce businessesMashable42% of the IR500 top 50 haveadopted rich pinsTop brands in fashion & retail see highengagement rates, with an average of 46 repins 46 19. Social AdvertisingAnd let’s not forget about mobile…62%of Facebook’s profitcomes from mobile adsTechCrunchTechCrunch81% of Twitter’s ad revenuecomes from mobile 20. The Revolution of MobileWorldwide mobile penetrationamounts to93%We Are Social 21. The Revolution of MobileWe Are Social 22. The Revolution of MobileDigital Marketing MagazineMobile data traffic increased by+81%since 2013And will grow10xby 2019Ericson 23. The Revolution of MobileDigital Marketing MagazineWith users spending2h42mPer day on mobile devices 24. The Revolution of MobileAnd 86% of that time being spent on appsTechCrunch 25. The Revolution of Mobile21 billion SMSs are sent dailyInformaLeading to an SMSrevenue growth of127billion 26. The Revolution of Mobile98% of all SMS messages are opened75% of people would like to have offerssent to them via SMSDigital Marketing Magazine 27. The Revolution of Mobile57% of consumers would be happy tosign up to an SMS loyalty programmeDigital Marketing Magazine 28. The Revolution of Mobile90% of consumers signed up to such schemesfeel they have gained value from themDigital Marketing Magazine 29. The Revolution of MobileMobile advertising grows with global mobile use…KPCB 30. The Revolution of Mobile… and so does mobile app and advertising revenueKPCB 31. The Revolution of MobileMobile and social media go hand in hand60% of social media time isspent on mobileBusiness Insider 32. The Revolution of MobileThe DrumFacebook’s audience is growing via mobileand tablets, but holding steady or decliningvia PCs and laptopsMore people are using mobile to share a linkto an article, comment on posts, watch videoclips or message friends 33. The Revolution of MobileJeff BullasFacebook owned21.7%of worldwide mobile internetad revenue in 2014 34. The Revolution of MobileFacebook is the second most popular app categoryGaming: 32% of time spent on mobileFacebook: 17% of time spent on mobileTechCrunch 35. The Revolution of MobileMobile video consumption is increasing22% of video consumption happens on mobile… and will increase to >50% by 2019Mobile makes up 40% of Youtube’s global watch timeEricsonKPCB 36. Social VideoVideo will continue to dominate the digital landscapeBrainshark74% of all internet traffic will be video by 2017 37. Social VideoSingle GrainVideo is shared1200% more timesthan links and text combined 38. Social VideoMobile & tablet shoppers are 300% more likelyto view a video than laptop/desktop usersSingle Grain92% of mobile video viewers share video 39. Social VideoBut many brands ignore the potential…Single Grain9,100 tweets are sent every secondBut only 700 tweets a minute include YouTube videosAnd only 120 tweets a minute include Vines 40. Social VideoYouTube is the#2search engine in the worldDigitalSherpa 41. Social VideoMore than 1 billion users visit YouTube each monthOver 6 billion hours of video are watched each month100 hours of video are uploaded every minute500 years of YouTube videos are watched on Facebook every dayRelevancy GroupYouTube 42. Social VideoMany miss out on potentialco-operations with the stars of YouTubeKPCB 43. Social VideoMicro-videos are equally important for a successfulmarketing strategy45% of viewers will stop watching avideo after 1 minute60% will have stopped watching avideo by 2 minutesDigitalSherpa 44. Social VideoMore than 40 million users totalDMRMediaBistrocreate over 1 billion Vine loops daily 45. Social VideoEvery minute Vine users share 8,333 videosDMRAnd upload 12 million Vines to Twitter 46. Social VideoBranded content accounts for 4% of the top 100 Vinesreceiving 400% more shares than branded videosMashable 47. Social VideoHyperlapse received 30.000 mentions within thefirst two days of its launchand a social media reach of 60 millionBrand24 48. Social VideoWith user-generated content dominating the discussion48%Brand24of Hyperlapses were user-generated 49. Social Video57% of Instagram users access the site every day35% of users access the site multiple times a day57%35%Pew Research 50. Social VideoL2The average user spends257 minutes a month on the site 257Instagram engagement is 15x higherthan Facebook engagement 51. Social VideoInstagram videos are creatingdouble the engagementof Instagram photosInside Facebook88% of brands on Instagram haveshared at least one videoTotems 52. Social VideoStill don’t believe in the power of social video anduser-generated content? 53. Social Video80% of all online content is user-generatedThe biggest drivers are consumers:25 - 45 year olds contribute 70% of all UGCSparkReel 54. Social Video25% of search results for the world’s top 20 brandsSocial Timesare links to user-generated content 55. Social VideoUser-generated contentincreases brand sales effectiveness by nearly20%SparkReel 56. Social VideoOn Youtube, UGC fan videos get 10x more views thanbrand-owned contentBrand engagement rises by 28% when consumers areexposed to both professional content and user-generatedproduct videofilemobile 57. Social VideoStatista97% of beauty related video contenton Youtube is generated by vloggersIn 2013, YouTube beauty vloggers had generated an average of255 videos per channel, more than double the amount ofofficial brand channels 58. Social Video8-10% of consumers are influencers that typically generate3x more word-of-mouth messagesand each message has 4x more impact thanthe average word-of-mouth messagefilemobile 59. Agile MarketingInciteOne of the most disruptive trends in the industryAgile marketingCustomer experienceContent creationMultichannelSeamless collaboration 60. Agile Marketing29,000 retweets14,000 favourites16,000 retweets7,000 favourites 61. Agile MarketingCMG Partners63% of CMOssay agility is ahigh priorityYet only 40%call themselves agile 62. Agile MarketingBusiness needsare met withagilityCMG Partners 63. Agile MarketingFind the right balance in your marketing strategyEconsultancyAgile marketingAutomatedmarketingPlannedmarketing 64. Agile MarketingMy CustomerAnd win agile marketing in 2015• Define your strategic framework• Create an agile team with the right resources• Plan real-time marketing activities• Understand social data• Take risks and be bold• Measure your outcomes 65. AnonymityUsers are concerned about online anonymity & privacy54%86%of internet users have taken stepsonline to remove or mask theirdigital footprintsof mobile app users have decidednot to install a mobile app whenthey realized how much personalinformation they would need toshare in order to use itPEWPEW 66. Anonymity60%Pragmatists30%Fundamentalists10%UnconcernedStatslifeIpsos MORIPragmatists’ concerns are based on situationalcircumstances, but are moderated by trust – whichis dependent on previous brand experiences 67. AnonymityYet many users don’t bother reading T&CsIpsos MORI 68. AnonymitySigning anything without second thoughts:88% of people signed Gamestation’s clausethat gave the computer game retailer the‘non-transferable option to claim now andforever more your immortal soul”StatsLife 69. AnonymityIs ‘smart disclosure’ the solution to privacy concerns?71% would like to have access to the data that companies holdabout them, which could help them to make better decisionsIpsos MORI– e.g. about how they spend their money 70. AnonymitySo users started flocking to anonymous social media 71. AnonymityUsage numbers started to explodeWhisper is nearing 3 billion page views a monthwith 45% of users actively creating contentAllthingsdigitalCNN50,000 users create accounts, send out inviteshour and receive invitations to join ElloForbes 72. AnonymityAnonymous networks get crucial financial supportWhisper received funding of 57mand is valued at 200mMarketwiredAllthingsdigitalTechCrunch19m for SecretMashable10m for Yik YakTechCrunch2m for ConfideTechCrunch 73. AnonymityBut people are open to change – if brands treat themthe right way52% of consumers are willing to sharepersonal information to receive relevantcommunications from brandsEmarsys 74. Anonymity55% of consumers appreciate thatbrands track their website behaviour tolearn more about their audienceEmarsys 75. Anonymity51% of millennials and40% of people 35+would share information withcompanies as long as theyget something in returnUSC Annenberg 76. AnonymityUSC Annenberg56% of millennials and42% of people 35+would share their location withcompanies in order to receive couponsor deals for nearby businesses 77. Private MessagingPrivate messaging got big over the last few years 78. Private Messagingand was the biggest boom in 2014Increase in user baseThe DrumSnapchatKikWhatsAppLineWeChat 79. Private MessagingIn February 2014Facebook acquired WhatsApp for19 billionStratablue16 million= WhatsApp’s revenue for the first half of 2014DMR 80. Private Messaging600 million monthly active users1 million new registrations per day70% of users are active every day 81. Private Messaging64 billion messages sent per day700 million photos shared per day100 million video messages sent per day1000 headsDMR 82. Private Messagingmonthly active userssnaps a daySnapchat stories viewed per dayKPCBDMR 83. Private MessagingDMR58%of collegestudentsare likely to purchase a product from abrand that sent them a Snapchat couponYet only 1% of marketersuse Snapchat 84. Private Messaging438 million monthly active users100 millionfrom outside ChinaDMR 85. Private MessagingWeChat Moment’s share ofDMR67k apps are connected to WeChatBefore a business can advertiseit needs 100,000 followerstotal Chinese social sharing: 23.4%
- 1. sCommerceStartupsFMSocial commerceis the evolution and maturation ofsocial media meets shoppingHeidi Cohen