Mobile Learning - Done Right

Mobile

volker-hirsch
  • Mobile Learning D o n e R i g h t Volker Hirsch !@ v h i r s c h European Pirate Summit Exec I/O Mobile Cologne, 5 Aug 2014
  • Mobile = Bee’s Knees!
  • Education = Future
  • Mobile Education = Silver Bullet!
  • Mobile Education = Silver Bullet! Right?
  • Education (Looking Back)
  • What Changed?
  • Sometimes, there are No Classrooms! Remember:
  • Mobile ( R u l e s )
  • 3 bn users 7 bn connections 3% 97% Mobile No Mobile 58% 42% Internet No Internet Source: GSMA, Internet World Stats 49% 51% Unique Mobile Subscribers No Mobile
  • Everywhere…
  • Africa Arab States APAC CIS Europe Americas 0 37.5 75 112.5 150 Mobile Penetration (In % of Population) Source: ITU
  • (Even in Africa…) ! 70% mobile penetration TODAY. ! 80% smartphone penetration by 2017. ! TODAY, Nigeria has more mobile subscribers than Germany (175m vs. 113m). Sources: GSMA, ITU, BNA Informa, NCC Informa, MobiThinking
  • For Everyone…
  • - 75% of Americans use their mobile in the bathroom (a/k/a toilet) - It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile. Unisys Survey 11Mark 2012 - 15% of Americans have answered their mobile whilst having sex. Wilson Electronics 2010 - Students would rather give up sex and coffee than their smartphone. Aruba Networks 2014
  • Building Blocks
  • 1. Design
  • Focus on the User
  • Or, simplified: gapingvoid.com http://gapingvoid.com
  • Design: A) For the Device B) For the Type of User C) For the Environment
  • 2. Content
  • Easy, right?
  • coursera.org http://coursera.org
  • Sooo much Content!
  • Focus on the User
  • 2. Content A) For The Device B) For The User C) For The Moment
  • 2. Content A) For Each Device B) For Each User C) For Each Moment
  • Obvious? ! Not for Education!
  • Think Content in Context Source: Sir Ken Robinson
  • (Not like this)
  • It’s What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia
  • It’s What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia And Inside Everyone is DIFFERENT
  • Trouble…
  • Mobile = Distance
  • In the Distance… 1. How do you Motivate? 2. How do you Respond? 3. How do you Adapt? 4. How do you process Feedback?
  • How Do You Figure Out What’s INSIDE?
  • Would You Prefer This?
  • Or This?
  • Need Proof? Washington Post, 05/02/2013 Fast Company, Dec. 2013 Online Learning Insights, 18/11/2013 New York Times, 10/12/2013 higheredstrategy.com, 18/11/2013 http://higheredstrategy.com
  • Motivation…
  • Why is Facebook full of motivational quotes???
  • Why is Facebook full of motivational quotes??? Because it’s hard!
  • Extrinsic 
 Motivation Alan Rickman a/k/a Professor Severus Snape
  • If you’re going 
 through hell, ! keep going! Winston Churchill
  • 1. Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 Mobile is Sensor-Rich
  • 1. Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 Mobile is Sensor-Rich To olb ox fo r C on tex t
  • Helping you to Make it stick!
  • Use the Power of Engagement
  • NOT (only) this!
  • Dopamine Thanks for the inspiration to this slide, Gabe Zicherman!
  • Motivation Arousal Cognition Decision-Making Reward
  • Perfect for
 Education!
  • With Him? Mmmh, maybe when he’s in the room…
  • Intrinsic Motivation
  • Solution:
  • Solution: ! 1) Become a Monk
  • Solution: ! ! 2) Or don’t…
  • Solution for the Rest of Us…
  • Homework
  • Autonomy Mastery Purpose (Intrinsic)
  • Infographic by Huddle
  • Infographic by Huddle
  • Center Everything around the Intrinsic Motivation of the User!
  • Feedback Loops… So you Know…
  • …What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia
  • Note: Complexity
  • Complexity in the Education
 System… gapingvoid.com http://gapingvoid.com
  • Caveat Emptor* ! * Buyer beware
  • Intricate Patterns
  • Revision Time! 1. User-Centric Design 2. User-Centric Content 3. Relevant Context 4. Intrinsic Triggers 5. Feedback Loops
  • You’re There!
  • Thank You! @vhirsch [email protected] +44 7843 599 678
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  • Mobile Learning D o n e R i g h t Volker Hirsch !@ v h i r s c h European Pirate Summit Exec I/O Mobile Cologne, 5 Aug 2014
  • Mobile = Bee’s Knees!
  • Education = Future
  • Mobile Education = Silver Bullet!
  • Mobile Education = Silver Bullet! Right?
  • Education (Looking Back)
  • What Changed?
  • Sometimes, there are No Classrooms! Remember:
  • Mobile ( R u l e s )
  • 3 bn users 7 bn connections 3% 97% Mobile No Mobile 58% 42% Internet No Internet Source: GSMA, Internet World Stats 49% 51% Unique Mobile Subscribers No Mobile
  • Everywhere…
  • Africa Arab States APAC CIS Europe Americas 0 37.5 75 112.5 150 Mobile Penetration (In % of Population) Source: ITU
  • (Even in Africa…) ! 70% mobile penetration TODAY. ! 80% smartphone penetration by 2017. ! TODAY, Nigeria has more mobile subscribers than Germany (175m vs. 113m). Sources: GSMA, ITU, BNA Informa, NCC Informa, MobiThinking
  • For Everyone…
  • - 75% of Americans use their mobile in the bathroom (a/k/a toilet) - It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile. Unisys Survey 11Mark 2012 - 15% of Americans have answered their mobile whilst having sex. Wilson Electronics 2010 - Students would rather give up sex and coffee than their smartphone. Aruba Networks 2014
  • Building Blocks
  • 1. Design
  • Focus on the User
  • Or, simplified: gapingvoid.com http://gapingvoid.com
  • Design: A) For the Device B) For the Type of User C) For the Environment
  • 2. Content
  • Easy, right?
  • coursera.org http://coursera.org
  • Sooo much Content!
  • Focus on the User
  • 2. Content A) For The Device B) For The User C) For The Moment
  • 2. Content A) For Each Device B) For Each User C) For Each Moment
  • Obvious? ! Not for Education!
  • Think Content in Context Source: Sir Ken Robinson
  • (Not like this)
  • It’s What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia
  • It’s What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia And Inside Everyone is DIFFERENT
  • Trouble…
  • Mobile = Distance
  • In the Distance… 1. How do you Motivate? 2. How do you Respond? 3. How do you Adapt? 4. How do you process Feedback?
  • How Do You Figure Out What’s INSIDE?
  • Would You Prefer This?
  • Or This?
  • Need Proof? Washington Post, 05/02/2013 Fast Company, Dec. 2013 Online Learning Insights, 18/11/2013 New York Times, 10/12/2013 higheredstrategy.com, 18/11/2013 http://higheredstrategy.com
  • Motivation…
  • Why is Facebook full of motivational quotes???
  • Why is Facebook full of motivational quotes??? Because it’s hard!
  • Extrinsic 
 Motivation Alan Rickman a/k/a Professor Severus Snape
  • If you’re going 
 through hell, ! keep going! Winston Churchill
  • 1. Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 Mobile is Sensor-Rich
  • 1. Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 Mobile is Sensor-Rich To olb ox fo r C on tex t
  • Helping you to Make it stick!
  • Use the Power of Engagement
  • NOT (only) this!
  • Dopamine Thanks for the inspiration to this slide, Gabe Zicherman!
  • Motivation Arousal Cognition Decision-Making Reward
  • Perfect for
 Education!
  • With Him? Mmmh, maybe when he’s in the room…
  • Intrinsic Motivation
  • Solution:
  • Solution: ! 1) Become a Monk
  • Solution: ! ! 2) Or don’t…
  • Solution for the Rest of Us…
  • Homework
  • Autonomy Mastery Purpose (Intrinsic)
  • Infographic by Huddle
  • Infographic by Huddle
  • Center Everything around the Intrinsic Motivation of the User!
  • Feedback Loops… So you Know…
  • …What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia
  • Note: Complexity
  • Complexity in the Education
 System… gapingvoid.com http://gapingvoid.com
  • Caveat Emptor* ! * Buyer beware
  • Intricate Patterns
  • Revision Time! 1. User-Centric Design 2. User-Centric Content 3. Relevant Context 4. Intrinsic Triggers 5. Feedback Loops
  • You’re There!
  • Thank You! @vhirsch [email protected] +44 7843 599 678
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