Mobile phone landscape - India 2015

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  • Mobile phone landscape: India 2015 Phone launch and popularity trends The #1 gadget site in India Nitansh Rastogi, Correspondent
  • How phone launches in different segments grew in 2015 > PHONE LAUNCH TRENDS
  • 1 Phone launches grew at a substantially faster clip in 2015 than 2014 (43% vs 19%) Number of phones launched from 2013 to 2015 957 1,137 1,622 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2013 2014 2015
  • Feature phone launches grew faster than smartphone launches! - demonstrating that the scale in the market is under Rs. 5k Number of feature phone launches 391 446 727 0 100 200 300 400 500 600 700 800 2013 2014 2015 N u m b e r o f fe a tu re p h o n e s l a u n c h e d 2 566 691 895 0 100 200 300 400 500 600 700 800 900 1000 2013 2014 2015 N u m b e r o f s m a rt p h o n e s l a u n c h e d Number of smartphone launches
  • 3 Within smartphones as well, growth in launches was only in the entry-level segment (below Rs 5k) 215 405 0 50 100 150 200 250 300 350 400 450 2014 2015 N u m b e r o f s m a rt p h o n e s l a u n c h e d 476 490 0 100 200 300 400 500 600 2014 2015 N u m b e r o f s m a rt p h o n e s l a u n c h e d Smartphones launched in below Rs 5k segment Smartphones launched in above Rs 5k segment
  • Popularity of devices based on different price segments from 2013 to 2015 4 In terms of popularity, the budget segment dominated in 2015 - while interest in the premium segment has eroded over the years 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 P e rc e n ta g e o f u s e r s e a rc h e s Below Rs 5k Rs 5k-10k Rs 10k-20k Rs 20k-30k Above Rs 30k 40% 34% 16% 6% 1% 26% 44% 12% 16% 26% 3% 36% 11% 23% 4%
  • Number of phone brands present in India increased 2.5x in the past two years # of phone brands in India: 2013 to 2015 48 64 10720 31 56 0 20 40 60 80 100 120 140 160 180 2013 2014 2015 Indian brands International brands 68 95 163 5
  • Relative share of smartphones launched by Indian & international brands 6 While Indian brands have always dominated in terms of launches, 2015 -16 could be the inflection point for international brands 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 P e rc e n ta g e o f u s e r s e a rc h e s Indian brands International brands 65% 35% 69% 31% 68% 32%
  • 7 22 206 354 64 213 202 0 50 100 150 200 250 300 350 400 Rs 10k-20k Rs 5k-10k Below Rs 5k 2014 2015 75% growth 0.03% decline 65% decline Price-wise distribution of smartphone launches by Indian brands in 2014 vs 2015 Indian brands focussed on the entry-level segment under 5k, and reduced their launches in other segments
  • 8 39 30 93 99 49 32 32 77 58 13 0 20 40 60 80 100 120 Above Rs 30k Rs 20k-30k Rs 10k-20k Rs 5k-10k Below Rs 5k 2014 2015 276% growth Price-wise distribution of smartphone launches by International brands in 2014 vs 2015 International brands also woke up to the scale in the budget segments (sub-Rs 10k), where they recorded the biggest growth - now looking to dent the stronghold of Indian brands 71% growth 21% growth 6% decline 22% growth
  • 9 Top brands by number of smartphone launches in 2015 88 56 46 36 30 28 27 26 25 22 Intex Micromax Karbonn Lava Samsung Spice Zen Mobiles Celkon iBall Videocon Established Indian brands led the tables in terms of total smartphones launched
  • Top brands by number of smartphone launches above Rs 10,000 (in 2015) 10 The above Rs 10k range is dominated by international brands, with a few new Chinese brands making an appearance 20 16 13 12 8 8 8 7 7 7 Samsung HTC Sony ASUS Motorola Gionee Lenovo vivo OPPO LG
  • A look at the most popular brands of 2015, and how they fared in the year > BRAND POPULARITY AND LAUNCH STRATEGIES
  • Popularity Rank Brand Change in the brand’s rank from 2014 1 Samsung 0 2 Lenovo 15 3 Micromax 0 4 HTC 1 5 Xiaomi 2 6 ASUS 8 7 Sony 3 8 Motorola 0 9 YU Debutant 10 OnePlus Debutant Most popular phone brands in 2015: quite a few debutants 11 Brand Rank in 2014 Nokia 2 Apple 6 Blackberry 9 Gionee 10 Brands that exited from the top 10 list Brands in red = new entrants in top 10
  • 0 100 200 300 400 500 600 700 800 900 1000 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec U s e r s e a rc h e s ( n o rm a lis e d t o 1 0 0 ) Lenovo Motorola YU Samsung Micromax Sony HTC Xiaomi Growth in popularity of key brands in 2015: Lenovo gained the most, Motorola followed, while Xiaomi ended where it started 12 Growth in user searches for key smartphone brands in 2015, relative to their starting points Lenovo ~9x growth Motorola ~5x growth YU ~4x growth Samsung ~4x growth Micromax ~3.7x growth Sony ~3.5x growth HTC ~2x growth Xiaomi Flat-line
  • Tracing Samsung’s journey in 2015: gained popularity on the back of its strong mid-range offerings 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 0 1 2 3 4 5 6 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Galaxy S6, S6 edge launched (in Mar) Galaxy J5 and J7 launched (in July) Galaxy On5 and On7 launched (in Nov) Correlating phone launches by Samsung with its user views in 2015 13
  • Tracing HTC journey in 2015: no star devices 0 0.1 0.2 0.3 0.4 0.5 0.6 0 1 2 3 4 5 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views 14 Correlating phone launches by HTC with its user views in 2015 One M9 Plus launched (in Apr) One E9 Plus launched (in Jun) One A9, Desire 828 launched (in Dec)
  • Tracing Sony’s journey in 2015: climbing steadily upwards 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0 1 2 3 4 5 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Xperia Z5 launched (in Oct) 15 Correlating phone launches by Sony with its user views in 2015 Xperia M4 Aqua launched (in May) Xperia Z3 Plus launched (in Jun)
  • Tracing Microsoft journey in 2015: its budget offerings in the beginning of the year were the only saviours 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0 1 2 3 4 5 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Lumia 435, 532 launched (in Feb) 16 Correlating phone launches by Microsoft with its user views in 2015 Lumia 640, 640XL launched (in Apr) Lumia 950, 950XL launched (in Nov)
  • Tracing Micromax’s journey in 2015: rode the popularity charts, but unable to sustain the popularity towards the end 0 0.2 0.4 0.6 0.8 1 1.2 0 1 2 3 4 5 6 7 8 9 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Canvas Xpress 2 launched (in Sept) 17 Correlating phone launches by Micromax with its user views in 2015 Canvas Selfie launched (in Feb) Canvas Spark launched (in May) Canvas 5 launched (in Nov)
  • Tracing Lenovo’s journey in 2015: the K3 Note propelled its popularity single-handedly 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 0 1 2 3 4 5 6 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views K3 Note launched (in Jun) 18 Correlating phone launches by Lenovo with its user views in 2015 A6000 launched (in Jan) A7000 launched (in Apr) Vibe S1 launched (in Nov)
  • Tracing Motorola’s journey in 2015: the affordable Moto G did the magic for Motorola 0 0.1 0.2 0.3 0.4 0.5 0.6 0 1 2 3 4 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Moto G (3rd-gen) launched (in Jul) 19 Correlating phone launches by Motorola with its user views in 2015 Moto E (2rd-gen), Turbo launched (in Mar) Moto X Play launched (in Oct)
  • Tracing Xiaomi ’s journey in 2015: was unable to sustain its stellar popularity growth from 2014 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5 0 1 2 3 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Mi 4 launched (in Feb) Redmi 2 Prime launched (in Aug) 20 Correlating phone launches by Xiaomi with its user views in 2015 Mi 4i launched (in Apr) Redmi Note Prime launched (in Dec)
  • Tracing YU’s journey in 2015: an impressive debut with just five offerings 0 0.05 0.1 0.15 0.2 0.25 0.3 0 1 2 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Yureka launched (in Jan) 21 Correlating phone launches by YU with its user views in 2015 Yutopia launched (in Dec) Yuphoria launched (in May) Yunique launched (in Sept) Yureka Plus launched (in Jul)
  • Users’ and experts’ choices > MOST POPULAR PHONES OF 2015
  • 22 Most popular phones in the budget range (Rs 5k-10k): Lenovo and YU dominate Lenovo K3 Note Launched in: Jun 2015 Lenovo A7000 Launched in: Jun 2015 Yu Yuphoria Launched in: May 2015 Yu Yureka Launched in: Jan 2015 Xiaomi Redmi Note 4G Launched in: Dec 2014 #1 #2 #3 #4 #5 On the basis of popularity on 91mobiles.com
  • 23 Most popular phones in the mid-range segment (Rs 10k-20k): Samsung leads the way Motorola MotoG (3rd Gen) Launched in: Jul 2015 HTC Desire 620 G Launched in: Dec 2014 Lenovo P70 Launched in: Apr 2015 Samsung Galaxy J5 Launched in: Jul 2015 Samsung Galaxy J7 Launched in: Jul 2015 #1 #2 #3 #4 #5 On the basis of popularity on 91mobiles.com
  • 24 Most popular phones in the high-end segment (Rs 20k-30k): affordable flagships spicing things up On the basis of popularity on 91mobiles.com ASUS Zenfone2 Launched in: Apr 2015 OnePlus 2 Launched in: Aug 2015 Samsung Galaxy A7 Launched in: Feb 2015 HTC Desire 826 Launched in: Apr 2014 OnePlus One 64GB Launched in: Dec 2014 #1 #2 #3 #4 #5
  • 25 Most searched phones in the premium segment (above Rs 30k): Samsung and Apple continue to rule the roost On the basis of popularity on 91mobiles.com Apple iPhone 5s Launched in: Nov 2013 Samsung Galaxy Note 4 Launched in: Oct 2014 Samsung Galaxy S6 Launched in: Apr 2015 Samsung Galaxy A8 Launched in: Aug 2015 Apple iPhone 6 Launched in: Oct 2014 #1 #2 #3 #4 #5
  • 91mobiles awards: best budget smartphone of the year 26 WINNER Xiomi Redmi 2 Prime (review) Meizu m2 (review) Motorola Moto E 2ndgen 4G (review) Lenovo A6000 Plus (review) Yu Yuphoria (review) N O M IN E E S Xiaomi Redmi 2 Prime http://www.91mobiles.com/blog/xiaomi-redmi-2-prime-review.html http://www.91mobiles.com/blog/meizu-m2-review.html http://www.91mobiles.com/blog/moto-e-2nd-gen-review.html http://www.91mobiles.com/blog/lenovo-a6000-plus-review.html http://www.91mobiles.com/blog/yu-yuphoria-review.html
  • 91mobiles awards: best value-for-money smartphone of the year 27 WINNER Motorola Moto G (3rd Gen) (review) Xiaomi Mi 4i (review) OnePlus 2 (review) Coolpad Note 3 (review) Lenovo K3 Note (review) N O M IN E E S Motorola Moto G (3rd Gen) http://www.91mobiles.com/blog/moto-g-3rd-gen-review.html http://www.91mobiles.com/blog/xiaomi-mi-4i-review.html http://www.91mobiles.com/blog/oneplus-2-review.html http://www.91mobiles.com/blog/coolpad-note-3-review.html http://www.91mobiles.com/blog/lenovo-k3-note-review.html
  • 91mobiles awards: best camera phone of the year 28 WINNER Apple iPhone 6s Plus (review) Samsung Galaxy Note 5 (review) LG G4 Google Nexus 6P (review) Lenovo Vibe Shot (review) N O M IN E E S Samsung Galaxy Note5 http://www.91mobiles.com/blog/apple-iphone-6s-plus-review.html http://www.91mobiles.com/blog/samsung-galaxy-note5-review.html http://www.91mobiles.com/blog/google-nexus-6p-review.html http://www.91mobiles.com/blog/lenovo-vibe-shot-review.html
  • 91mobiles awards: most innovative smartphone of the year 29 WINNER Samsung Galaxy S6 Edge (review) Honor 7 (review) Sony Xperia Z5 Premium Apple iPhone 6s/6s Plus (review) QiKU Q Terra (review) N O M IN E E S Apple iPhone 6s / 6s Plus http://www.91mobiles.com/blog/samsung-galaxy-s6-edge-review.html http://www.91mobiles.com/blog/honor-7-review.html http://www.91mobiles.com/blog/apple-iphone-6s-plus-review.html http://www.91mobiles.com/blog/qiku-q-terra-review.html
  • 91mobiles awards: sexiest phone of the year 30 WINNER Samsung Galaxy S6 Edge (review) OnePlus X (review) HTC One A9 Apple iPhone 6s Lenovo Vibe S1 (review) N O M IN E E S Samsung Galaxy S6 Edge http://www.91mobiles.com/blog/samsung-galaxy-s6-edge-review.html http://www.91mobiles.com/blog/oneplus-x-review.html http://www.91mobiles.com/blog/lenovo-vibe-s1-review.html
  • 91mobiles awards: phone of the year 31 WINNER OnePlus 2 (review) LG G4 Samsung Galaxy Note 5 (review) Apple iPhone 6s Plus (review) Google Nexus 6P (review) N O M IN E E S Samsung Galaxy Note 5 http://www.91mobiles.com/blog/oneplus-2-review.html http://www.91mobiles.com/blog/samsung-galaxy-note5-review.html http://www.91mobiles.com/blog/apple-iphone-6s-plus-review.html http://www.91mobiles.com/blog/google-nexus-6p-review.html
  • Some ifs and buts > METHODOLOGY AND DISCLAIMERS
  • 91mobiles is the leading information and comparison website for mobile phones in India The 91mobiles catalog contains over 30,000 devices launched since the website’s inception in 2010; includes practically every mobile phone launched in India over the last 3 to 4 years Over 50 million people visited 91mobiles in 2015 and browsed over 300 million pages to research mobile phones, tablets and other gadgets About 91mobiles and this report
  • Source of the data is 91mobiles’ database and user behaviour on 91mobiles.com. All devices made available for sale by an online store are considered as devices ‘launched’ in the Indian market for the purpose of this report Different storage and SIM variants of the same device are considered as separate products for the purpose of this report. Popularity of devices with respect to searches on 91mobiles is indicative, may differ from other platforms. Methodology and Disclaimers
  • List of phone brands A and K Epoch Kult Micromini Rage Trio Wynncom Adcom Foce Lava MiGOLD Reach Tru Xccess Aqua Mobile Gaba Lemon Mobiles Mitashi Reliance T-Series Xillion Arise Gamexy Lianke Monix Rio Mobile UNI XOLO Bingo GecQmsa Lima Mobiles M-Tech Rocktel UTouch Xolt Bloom GlobalHello LTK MTS Salora Vedaee Yu BLU-C GlobalSpace Mafe My Phone Semfio Vedas Zen Mobiles Celkon GoHello Magicon Nikcron SeniorWorld Videocon Zodiac Champion Good One Makviz Nosama SICT Virtue zync Cheers Greenberry Matrixx Nuvo Sinocom Voco Cubit Hi-Tech Mobile Maxcell Onida Speed VOX Mobile Datawind HSL Maxfone Oorie Spice Wham Earth I Kall Maxx OptimaSmart Swipe White Cherry Emerin iBall Micromax Qcom Tecmax Wiio 107 Indian brands
  • List of phone brands Acer Mobile Doogee LG Tata Docomo Aiek Elephone Meizu TCL Alcatel Explay Microsoft T-Max AOC Fly Motorola Umi Apple Forme Nexian Vell-com Asus Gfive Nokia Verico BlackBerry Gionee OnePlus Vivo Blackview Google Mobile Oppo Xiaomi BLU Haier Panasonic Yestel BQ HTC Mobiles Phicomm Y-King Calme Huawei Philips Yxtel Chilli Inco Samsung Zgpax Concord InFocus Sansui Zopo Coolpad Lenovo Sony ZTE 56 international brands
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  • Mobile phone landscape: India 2015 Phone launch and popularity trends The #1 gadget site in India Nitansh Rastogi, Correspondent
  • How phone launches in different segments grew in 2015 > PHONE LAUNCH TRENDS
  • 1 Phone launches grew at a substantially faster clip in 2015 than 2014 (43% vs 19%) Number of phones launched from 2013 to 2015 957 1,137 1,622 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2013 2014 2015
  • Feature phone launches grew faster than smartphone launches! - demonstrating that the scale in the market is under Rs. 5k Number of feature phone launches 391 446 727 0 100 200 300 400 500 600 700 800 2013 2014 2015 N u m b e r o f fe a tu re p h o n e s l a u n c h e d 2 566 691 895 0 100 200 300 400 500 600 700 800 900 1000 2013 2014 2015 N u m b e r o f s m a rt p h o n e s l a u n c h e d Number of smartphone launches
  • 3 Within smartphones as well, growth in launches was only in the entry-level segment (below Rs 5k) 215 405 0 50 100 150 200 250 300 350 400 450 2014 2015 N u m b e r o f s m a rt p h o n e s l a u n c h e d 476 490 0 100 200 300 400 500 600 2014 2015 N u m b e r o f s m a rt p h o n e s l a u n c h e d Smartphones launched in below Rs 5k segment Smartphones launched in above Rs 5k segment
  • Popularity of devices based on different price segments from 2013 to 2015 4 In terms of popularity, the budget segment dominated in 2015 - while interest in the premium segment has eroded over the years 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 P e rc e n ta g e o f u s e r s e a rc h e s Below Rs 5k Rs 5k-10k Rs 10k-20k Rs 20k-30k Above Rs 30k 40% 34% 16% 6% 1% 26% 44% 12% 16% 26% 3% 36% 11% 23% 4%
  • Number of phone brands present in India increased 2.5x in the past two years # of phone brands in India: 2013 to 2015 48 64 10720 31 56 0 20 40 60 80 100 120 140 160 180 2013 2014 2015 Indian brands International brands 68 95 163 5
  • Relative share of smartphones launched by Indian & international brands 6 While Indian brands have always dominated in terms of launches, 2015 -16 could be the inflection point for international brands 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 P e rc e n ta g e o f u s e r s e a rc h e s Indian brands International brands 65% 35% 69% 31% 68% 32%
  • 7 22 206 354 64 213 202 0 50 100 150 200 250 300 350 400 Rs 10k-20k Rs 5k-10k Below Rs 5k 2014 2015 75% growth 0.03% decline 65% decline Price-wise distribution of smartphone launches by Indian brands in 2014 vs 2015 Indian brands focussed on the entry-level segment under 5k, and reduced their launches in other segments
  • 8 39 30 93 99 49 32 32 77 58 13 0 20 40 60 80 100 120 Above Rs 30k Rs 20k-30k Rs 10k-20k Rs 5k-10k Below Rs 5k 2014 2015 276% growth Price-wise distribution of smartphone launches by International brands in 2014 vs 2015 International brands also woke up to the scale in the budget segments (sub-Rs 10k), where they recorded the biggest growth - now looking to dent the stronghold of Indian brands 71% growth 21% growth 6% decline 22% growth
  • 9 Top brands by number of smartphone launches in 2015 88 56 46 36 30 28 27 26 25 22 Intex Micromax Karbonn Lava Samsung Spice Zen Mobiles Celkon iBall Videocon Established Indian brands led the tables in terms of total smartphones launched
  • Top brands by number of smartphone launches above Rs 10,000 (in 2015) 10 The above Rs 10k range is dominated by international brands, with a few new Chinese brands making an appearance 20 16 13 12 8 8 8 7 7 7 Samsung HTC Sony ASUS Motorola Gionee Lenovo vivo OPPO LG
  • A look at the most popular brands of 2015, and how they fared in the year > BRAND POPULARITY AND LAUNCH STRATEGIES
  • Popularity Rank Brand Change in the brand’s rank from 2014 1 Samsung 0 2 Lenovo 15 3 Micromax 0 4 HTC 1 5 Xiaomi 2 6 ASUS 8 7 Sony 3 8 Motorola 0 9 YU Debutant 10 OnePlus Debutant Most popular phone brands in 2015: quite a few debutants 11 Brand Rank in 2014 Nokia 2 Apple 6 Blackberry 9 Gionee 10 Brands that exited from the top 10 list Brands in red = new entrants in top 10
  • 0 100 200 300 400 500 600 700 800 900 1000 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec U s e r s e a rc h e s ( n o rm a lis e d t o 1 0 0 ) Lenovo Motorola YU Samsung Micromax Sony HTC Xiaomi Growth in popularity of key brands in 2015: Lenovo gained the most, Motorola followed, while Xiaomi ended where it started 12 Growth in user searches for key smartphone brands in 2015, relative to their starting points Lenovo ~9x growth Motorola ~5x growth YU ~4x growth Samsung ~4x growth Micromax ~3.7x growth Sony ~3.5x growth HTC ~2x growth Xiaomi Flat-line
  • Tracing Samsung’s journey in 2015: gained popularity on the back of its strong mid-range offerings 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 0 1 2 3 4 5 6 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Galaxy S6, S6 edge launched (in Mar) Galaxy J5 and J7 launched (in July) Galaxy On5 and On7 launched (in Nov) Correlating phone launches by Samsung with its user views in 2015 13
  • Tracing HTC journey in 2015: no star devices 0 0.1 0.2 0.3 0.4 0.5 0.6 0 1 2 3 4 5 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views 14 Correlating phone launches by HTC with its user views in 2015 One M9 Plus launched (in Apr) One E9 Plus launched (in Jun) One A9, Desire 828 launched (in Dec)
  • Tracing Sony’s journey in 2015: climbing steadily upwards 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0 1 2 3 4 5 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Xperia Z5 launched (in Oct) 15 Correlating phone launches by Sony with its user views in 2015 Xperia M4 Aqua launched (in May) Xperia Z3 Plus launched (in Jun)
  • Tracing Microsoft journey in 2015: its budget offerings in the beginning of the year were the only saviours 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0 1 2 3 4 5 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Lumia 435, 532 launched (in Feb) 16 Correlating phone launches by Microsoft with its user views in 2015 Lumia 640, 640XL launched (in Apr) Lumia 950, 950XL launched (in Nov)
  • Tracing Micromax’s journey in 2015: rode the popularity charts, but unable to sustain the popularity towards the end 0 0.2 0.4 0.6 0.8 1 1.2 0 1 2 3 4 5 6 7 8 9 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Canvas Xpress 2 launched (in Sept) 17 Correlating phone launches by Micromax with its user views in 2015 Canvas Selfie launched (in Feb) Canvas Spark launched (in May) Canvas 5 launched (in Nov)
  • Tracing Lenovo’s journey in 2015: the K3 Note propelled its popularity single-handedly 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 0 1 2 3 4 5 6 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views K3 Note launched (in Jun) 18 Correlating phone launches by Lenovo with its user views in 2015 A6000 launched (in Jan) A7000 launched (in Apr) Vibe S1 launched (in Nov)
  • Tracing Motorola’s journey in 2015: the affordable Moto G did the magic for Motorola 0 0.1 0.2 0.3 0.4 0.5 0.6 0 1 2 3 4 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Moto G (3rd-gen) launched (in Jul) 19 Correlating phone launches by Motorola with its user views in 2015 Moto E (2rd-gen), Turbo launched (in Mar) Moto X Play launched (in Oct)
  • Tracing Xiaomi ’s journey in 2015: was unable to sustain its stellar popularity growth from 2014 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5 0 1 2 3 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Mi 4 launched (in Feb) Redmi 2 Prime launched (in Aug) 20 Correlating phone launches by Xiaomi with its user views in 2015 Mi 4i launched (in Apr) Redmi Note Prime launched (in Dec)
  • Tracing YU’s journey in 2015: an impressive debut with just five offerings 0 0.05 0.1 0.15 0.2 0.25 0.3 0 1 2 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec N o . o f u s e r s e a rc h e s ( in m ill io n s ) N u m b e r o f p h o n e s l a u n c h e d Number of launches User views Yureka launched (in Jan) 21 Correlating phone launches by YU with its user views in 2015 Yutopia launched (in Dec) Yuphoria launched (in May) Yunique launched (in Sept) Yureka Plus launched (in Jul)
  • Users’ and experts’ choices > MOST POPULAR PHONES OF 2015
  • 22 Most popular phones in the budget range (Rs 5k-10k): Lenovo and YU dominate Lenovo K3 Note Launched in: Jun 2015 Lenovo A7000 Launched in: Jun 2015 Yu Yuphoria Launched in: May 2015 Yu Yureka Launched in: Jan 2015 Xiaomi Redmi Note 4G Launched in: Dec 2014 #1 #2 #3 #4 #5 On the basis of popularity on 91mobiles.com
  • 23 Most popular phones in the mid-range segment (Rs 10k-20k): Samsung leads the way Motorola MotoG (3rd Gen) Launched in: Jul 2015 HTC Desire 620 G Launched in: Dec 2014 Lenovo P70 Launched in: Apr 2015 Samsung Galaxy J5 Launched in: Jul 2015 Samsung Galaxy J7 Launched in: Jul 2015 #1 #2 #3 #4 #5 On the basis of popularity on 91mobiles.com
  • 24 Most popular phones in the high-end segment (Rs 20k-30k): affordable flagships spicing things up On the basis of popularity on 91mobiles.com ASUS Zenfone2 Launched in: Apr 2015 OnePlus 2 Launched in: Aug 2015 Samsung Galaxy A7 Launched in: Feb 2015 HTC Desire 826 Launched in: Apr 2014 OnePlus One 64GB Launched in: Dec 2014 #1 #2 #3 #4 #5
  • 25 Most searched phones in the premium segment (above Rs 30k): Samsung and Apple continue to rule the roost On the basis of popularity on 91mobiles.com Apple iPhone 5s Launched in: Nov 2013 Samsung Galaxy Note 4 Launched in: Oct 2014 Samsung Galaxy S6 Launched in: Apr 2015 Samsung Galaxy A8 Launched in: Aug 2015 Apple iPhone 6 Launched in: Oct 2014 #1 #2 #3 #4 #5
  • 91mobiles awards: best budget smartphone of the year 26 WINNER Xiomi Redmi 2 Prime (review) Meizu m2 (review) Motorola Moto E 2ndgen 4G (review) Lenovo A6000 Plus (review) Yu Yuphoria (review) N O M IN E E S Xiaomi Redmi 2 Prime http://www.91mobiles.com/blog/xiaomi-redmi-2-prime-review.html http://www.91mobiles.com/blog/meizu-m2-review.html http://www.91mobiles.com/blog/moto-e-2nd-gen-review.html http://www.91mobiles.com/blog/lenovo-a6000-plus-review.html http://www.91mobiles.com/blog/yu-yuphoria-review.html
  • 91mobiles awards: best value-for-money smartphone of the year 27 WINNER Motorola Moto G (3rd Gen) (review) Xiaomi Mi 4i (review) OnePlus 2 (review) Coolpad Note 3 (review) Lenovo K3 Note (review) N O M IN E E S Motorola Moto G (3rd Gen) http://www.91mobiles.com/blog/moto-g-3rd-gen-review.html http://www.91mobiles.com/blog/xiaomi-mi-4i-review.html http://www.91mobiles.com/blog/oneplus-2-review.html http://www.91mobiles.com/blog/coolpad-note-3-review.html http://www.91mobiles.com/blog/lenovo-k3-note-review.html
  • 91mobiles awards: best camera phone of the year 28 WINNER Apple iPhone 6s Plus (review) Samsung Galaxy Note 5 (review) LG G4 Google Nexus 6P (review) Lenovo Vibe Shot (review) N O M IN E E S Samsung Galaxy Note5 http://www.91mobiles.com/blog/apple-iphone-6s-plus-review.html http://www.91mobiles.com/blog/samsung-galaxy-note5-review.html http://www.91mobiles.com/blog/google-nexus-6p-review.html http://www.91mobiles.com/blog/lenovo-vibe-shot-review.html
  • 91mobiles awards: most innovative smartphone of the year 29 WINNER Samsung Galaxy S6 Edge (review) Honor 7 (review) Sony Xperia Z5 Premium Apple iPhone 6s/6s Plus (review) QiKU Q Terra (review) N O M IN E E S Apple iPhone 6s / 6s Plus http://www.91mobiles.com/blog/samsung-galaxy-s6-edge-review.html http://www.91mobiles.com/blog/honor-7-review.html http://www.91mobiles.com/blog/apple-iphone-6s-plus-review.html http://www.91mobiles.com/blog/qiku-q-terra-review.html
  • 91mobiles awards: sexiest phone of the year 30 WINNER Samsung Galaxy S6 Edge (review) OnePlus X (review) HTC One A9 Apple iPhone 6s Lenovo Vibe S1 (review) N O M IN E E S Samsung Galaxy S6 Edge http://www.91mobiles.com/blog/samsung-galaxy-s6-edge-review.html http://www.91mobiles.com/blog/oneplus-x-review.html http://www.91mobiles.com/blog/lenovo-vibe-s1-review.html
  • 91mobiles awards: phone of the year 31 WINNER OnePlus 2 (review) LG G4 Samsung Galaxy Note 5 (review) Apple iPhone 6s Plus (review) Google Nexus 6P (review) N O M IN E E S Samsung Galaxy Note 5 http://www.91mobiles.com/blog/oneplus-2-review.html http://www.91mobiles.com/blog/samsung-galaxy-note5-review.html http://www.91mobiles.com/blog/apple-iphone-6s-plus-review.html http://www.91mobiles.com/blog/google-nexus-6p-review.html
  • Some ifs and buts > METHODOLOGY AND DISCLAIMERS
  • 91mobiles is the leading information and comparison website for mobile phones in India The 91mobiles catalog contains over 30,000 devices launched since the website’s inception in 2010; includes practically every mobile phone launched in India over the last 3 to 4 years Over 50 million people visited 91mobiles in 2015 and browsed over 300 million pages to research mobile phones, tablets and other gadgets About 91mobiles and this report
  • Source of the data is 91mobiles’ database and user behaviour on 91mobiles.com. All devices made available for sale by an online store are considered as devices ‘launched’ in the Indian market for the purpose of this report Different storage and SIM variants of the same device are considered as separate products for the purpose of this report. Popularity of devices with respect to searches on 91mobiles is indicative, may differ from other platforms. Methodology and Disclaimers
  • List of phone brands A and K Epoch Kult Micromini Rage Trio Wynncom Adcom Foce Lava MiGOLD Reach Tru Xccess Aqua Mobile Gaba Lemon Mobiles Mitashi Reliance T-Series Xillion Arise Gamexy Lianke Monix Rio Mobile UNI XOLO Bingo GecQmsa Lima Mobiles M-Tech Rocktel UTouch Xolt Bloom GlobalHello LTK MTS Salora Vedaee Yu BLU-C GlobalSpace Mafe My Phone Semfio Vedas Zen Mobiles Celkon GoHello Magicon Nikcron SeniorWorld Videocon Zodiac Champion Good One Makviz Nosama SICT Virtue zync Cheers Greenberry Matrixx Nuvo Sinocom Voco Cubit Hi-Tech Mobile Maxcell Onida Speed VOX Mobile Datawind HSL Maxfone Oorie Spice Wham Earth I Kall Maxx OptimaSmart Swipe White Cherry Emerin iBall Micromax Qcom Tecmax Wiio 107 Indian brands
  • List of phone brands Acer Mobile Doogee LG Tata Docomo Aiek Elephone Meizu TCL Alcatel Explay Microsoft T-Max AOC Fly Motorola Umi Apple Forme Nexian Vell-com Asus Gfive Nokia Verico BlackBerry Gionee OnePlus Vivo Blackview Google Mobile Oppo Xiaomi BLU Haier Panasonic Yestel BQ HTC Mobiles Phicomm Y-King Calme Huawei Philips Yxtel Chilli Inco Samsung Zgpax Concord InFocus Sansui Zopo Coolpad Lenovo Sony ZTE 56 international brands
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