Robinhood Mobile User Onboarding

Mobile

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  • Robinhood get’s right to the 3 Important CTAs: •  Registration/Login •  Swipe for more info •  Try Demo
  • Robinhood get’s right to the 3 Important CTAs: •  Registration/Login •  Swipe for more info •  Try Demo It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet.
  • Robinhood get’s right to the 3 Important CTAs: •  Registration/Login •  Swipe for more info •  Try Demo It’s really clear what they want you to do…but they give you options if you’re not ready. I love that they prioritize by size, color, and positioning. …Pretty…
  • Great! Free stock trading. That’s a very strong value proposition.
  • Great! Free stock trading. That’s a very strong value proposition.
  • Great! Free stock trading. That’s a very strong value proposition. Also they give a great benchmark vs competitors. $10 per trade can really add up.
  • “How is this possible?!” Robinhood pre-emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. That’s a very strong value proposition.
  • Great! Free stock trading. That’s a very strong value proposition to open with. “How is this possible?!” Robinhood pre-emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) The 4 dots clearly indicate that there are more pages to go Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. That’s a very strong value proposition.
  • What’s the question on users minds? Security.
  • What’s the question on users minds? Security. I’m loving that the app addresses all your concerns as they arise. They’ve clearly thought a great deal about their onboarding.
  • I’m loving that the app addresses all your concerns as they arise. They’ve clearly thought a great deal about their onboarding. Member of an org that doesn’t mean much to me, but they do guarantee protection up to $500,000! That works. What’s the question on users minds? Security.
  • “But can’t I just use Vanguard/Schwab/Etc.?”
  • “But can’t I just use Vanguard/Schwab/Etc.?” Again, they’re super on top of user sentiment and questions
  • “But can’t I just use Vanguard/Schwab/Etc.?” Again, they’re super on top of user sentiment and questions They clearly articulate their advantage and stress the importance of mobile.
  • Now I’m on the last page, but what if users still aren’t ready to sign up?
  • Now I’m on the last page, but what if users still aren’t ready to sign up? They can try the demo!
  • I only see a CTA for signing up. Again.
  • This explanation tells me exactly what I can do… But how? I only see a CTA for signing up. Again.
  • This explanation tells me exactly what I can do… But how? I only see a CTA for signing up. Again. If you look closely, you can see that this is a card, not a static page. Not a great design but…
  • Pulling the page up reveals a list.
  • Pulling the page up reveals a list. I would recommend displaying a card that is only partially viewable without scrolling
  • Like this
  • Like this
  • Like this Or these. Which imply there’s more content below
  • This card doesn’t give any visual cues to users’ ability to scroll down
  • Okay. So now we have a dashboard. Let’s click on one of these
  • This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today
  • This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also there’s a very obvious CTA to purchase here.
  • This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also there’s a very obvious CTA to purchase here. Let’s click on 3 months to get a bigger picture view
  • The colors change for an overall downward trend!
  • The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture
  • The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
  • The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture The colored dot indicates where to place fingers While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
  • Dragging your finger across shows historical numbers. Imprecise, but +10 cool points
  • Scrolling down, we can see other important stats and an about section.
  • Scrolling down, we can see other important stats and an about section. Let’s click buy.
  • A simple UI for checkout. Very clean and less confusing than most companies in the field.
  • Once you enter the number of shares, you’re prompted to review the order
  • Once you enter the number of shares, you’re prompted to review the order This makes a lot of sense with mobile, especially given the clunkiness of mobile controls.
  • On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade.
  • On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase
  • On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. Rather than utilize another button to complete the purchase, Robinhood helps avoid accidental presses by harnessing a swipe gesture for confirmation. As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase
  • Lastly, they let you decide whether to sign up now, or continue playing with the service.
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