ACE the PITCH!

Presentations & Public Speaking

martafy
  • Insert Image on full background Insert logo here Slide #1 Meet and Greet Use for Intro Slide
  • FOCUS
  • @mzkagan
  • Things I
  • Things I HATE
  • to MAR-TA-FY: to make something 
 as simple 
 & memorable as possible.
  • 30 MILLION presentations per day.
  • Most presentations are boring.
  • what they actually remember vs what u think they remember — Assumption: presenter audience
  • what they actually remember vs what u think they remember — Truth: presenter audience
  • can only hold three to four 
 chunks of new 
 information 
 at one time. Working memory“ “
  • FOCUS
  • FOCUS
  • 2008
  • # 6# 4 >5 Million VIEWS
  • 3-part formula my simple
  • perfect presentation sandwich the“ “
  • STATS
  • facts data details examples testimonials etc. STATS[
  • STORY
  • STORY the 
 MOST 
 IMPORTANT 
 part!
  • SLIDES
  • OPTIONAL! (in most cases) SLIDES
  • STATS STORY SLIDES 25% ideally… 50% 25%
  • STATS STORY SLIDES 20% 5% 75% most of the time…
  • STORY. STATS. SLIDES. 1 2 3 the 3-part formula:
  • STORY. STATS. SLIDES. 1 2 3 the 3-part formula:
  • relate connect understand REMEMBER go back to that “what we see model”
  • understand, relate Stories help us to & REMEMBER.
  • Stories have STRUCTURE. BEGINNING. MIDDLE. END. 1 2 3
  • This is NOT a story.
  • Don’t give a presentation. Tell a STORY. tip #1
  • a great story? how do you craft
  • Begin with the end in mind. tip #2
  • + =
  • what do you want them to FEEL? + =
  • + = what do you want them to THINK?
  • what do you want them to DO? + =
  • + = what do you want them to DO? what do you want them to THINK? what do you want them to FEEL?
  • Tell it before you create it. (& record it or have someone take notes) tip #3
  • Tell it before you create it. (& record it or have someone take notes) tip #3
  • Give it structure. tip #4
  • Classic 3-Act Storythe
  • Classic 3-Act Storythe (as a presentation)
  • 5-Minute Presentationthe
  • 15-Minute Presentationthe
  • STORY. STATS. SLIDES. 1 2 3 the 3-part formula:
  • STORY. STATS. SLIDES. 1 2 3 what? why? who? when? where?
  • confused mind says NO.a“ “
  • A set of points in a plane equidistant from a given point.
  • A set of points in a plane equidistant from a given point. vs.
  • faster 60,000x
  • CIRCLE vs.
  • easier recall 6x
  • Remember: a picture is worth 1000 WORDS. tip #5
  • BIGGER. make the logo ““
  • simplicity is the ultimate sophistication. “ “
  • Minimize noise. tip #6
  • “Today we’re introducing a new, 
 portable music player that weighs 
 a mere 6.5 ounces, is about the size 
 of a sardine can, and boasts 
 voluminous capacity, long battery life, and lightning-fast transfer speeds.”
  • 1:7:140the rule
  • 1:7:140 idea per slide 1
  • 1:7:140 7 words per slide no more than
  • 1:7:140140 characters 
 or less
  • Offer meaning, 
 instead of data. tip #7
  • Number of Bikes Sold 2002 - 2007 the 0" 1000" 2000" 3000" 4000" 5000" 6000" 2002" 2003" 2004" 2005" 2006" 2007"
  • Over 5000 Bikes Sold in 2007 500 1500 2009 3577 4007 5035 2002 2003 2004 2005 2006 2007
  • 907% 
 increase in sales 
 since 2002 500 1500 2009 3577 4007 5035 2002 2003 2004 2005 2006 2007
  • STORY. STATS. SLIDES. the 3-part formula: 1 2 3
  • a book by its cover. don’t judge“ “
  • a book by its cover. don’t judge“ “BULLS H*T!
  • You only get one chance to make a first impression.
  • Have a killer 
 cover slide. tip #8
  • >
  • 
 how you made them FEEL. people will forget what you said, people will forget what you did, but people will never forget “ “
  • 
 how you made them FEEL. people will forget what you said, people will forget what you did, but people will never forget “ “EVEN IF 
 YOUR SLIDE S 
 ARE STUNN ING!!!
  • Iceland: the land of fire & ice • Located between the North Atlan>c & the Arc>c Oceans, Iceland is the most sparsely populated country in Europe. • It’s volcanically & geologically ac>ve, with an interior that is characterized by sand & lava fields (“fire”), as well as mountains & glaciers (“ice”). • Despite its high al>tude just outside the Arc>c Circle, Iceland is warmed by the Gulf Stream & has a temperate climate
  • ICELAND land of fire & ice
  • Focus on 
 the feeling. tip #9
  • CRAP. tip #10
  • CRAP. tip #10 Alignment Repetition Consistency Proximity
  • CRAP.
  • 1 Don’t give a presentation. Tell a story. 2 Tell it before you create it. 3 Give it structure. 4 Remember that a picture = 1000 words. 5 Minimize noise. to sum up… 6 Obey the 1:7:140 rule! 7 Offer meaning instead of data 8 Have a killer cover slide 9 Focus on the feeling 10 CRAP!
  • Get your hot little hands on my bit.ly/APCyes GET INSTANT ACCESS! FREE VIDEO CRASH COURSE on Mastering the Art of Persuasive Communication http://bit.ly/APCyes
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Text
  • Insert Image on full background Insert logo here Slide #1 Meet and Greet Use for Intro Slide
  • FOCUS
  • @mzkagan
  • Things I
  • Things I HATE
  • to MAR-TA-FY: to make something 
 as simple 
 & memorable as possible.
  • 30 MILLION presentations per day.
  • Most presentations are boring.
  • what they actually remember vs what u think they remember — Assumption: presenter audience
  • what they actually remember vs what u think they remember — Truth: presenter audience
  • can only hold three to four 
 chunks of new 
 information 
 at one time. Working memory“ “
  • FOCUS
  • FOCUS
  • 2008
  • # 6# 4 >5 Million VIEWS
  • 3-part formula my simple
  • perfect presentation sandwich the“ “
  • STATS
  • facts data details examples testimonials etc. STATS[
  • STORY
  • STORY the 
 MOST 
 IMPORTANT 
 part!
  • SLIDES
  • OPTIONAL! (in most cases) SLIDES
  • STATS STORY SLIDES 25% ideally… 50% 25%
  • STATS STORY SLIDES 20% 5% 75% most of the time…
  • STORY. STATS. SLIDES. 1 2 3 the 3-part formula:
  • STORY. STATS. SLIDES. 1 2 3 the 3-part formula:
  • relate connect understand REMEMBER go back to that “what we see model”
  • understand, relate Stories help us to & REMEMBER.
  • Stories have STRUCTURE. BEGINNING. MIDDLE. END. 1 2 3
  • This is NOT a story.
  • Don’t give a presentation. Tell a STORY. tip #1
  • a great story? how do you craft
  • Begin with the end in mind. tip #2
  • + =
  • what do you want them to FEEL? + =
  • + = what do you want them to THINK?
  • what do you want them to DO? + =
  • + = what do you want them to DO? what do you want them to THINK? what do you want them to FEEL?
  • Tell it before you create it. (& record it or have someone take notes) tip #3
  • Tell it before you create it. (& record it or have someone take notes) tip #3
  • Give it structure. tip #4
  • Classic 3-Act Storythe
  • Classic 3-Act Storythe (as a presentation)
  • 5-Minute Presentationthe
  • 15-Minute Presentationthe
  • STORY. STATS. SLIDES. 1 2 3 the 3-part formula:
  • STORY. STATS. SLIDES. 1 2 3 what? why? who? when? where?
  • confused mind says NO.a“ “
  • A set of points in a plane equidistant from a given point.
  • A set of points in a plane equidistant from a given point. vs.
  • faster 60,000x
  • CIRCLE vs.
  • easier recall 6x
  • Remember: a picture is worth 1000 WORDS. tip #5
  • BIGGER. make the logo ““
  • simplicity is the ultimate sophistication. “ “
  • Minimize noise. tip #6
  • “Today we’re introducing a new, 
 portable music player that weighs 
 a mere 6.5 ounces, is about the size 
 of a sardine can, and boasts 
 voluminous capacity, long battery life, and lightning-fast transfer speeds.”
  • 1:7:140the rule
  • 1:7:140 idea per slide 1
  • 1:7:140 7 words per slide no more than
  • 1:7:140140 characters 
 or less
  • Offer meaning, 
 instead of data. tip #7
  • Number of Bikes Sold 2002 - 2007 the 0" 1000" 2000" 3000" 4000" 5000" 6000" 2002" 2003" 2004" 2005" 2006" 2007"
  • Over 5000 Bikes Sold in 2007 500 1500 2009 3577 4007 5035 2002 2003 2004 2005 2006 2007
  • 907% 
 increase in sales 
 since 2002 500 1500 2009 3577 4007 5035 2002 2003 2004 2005 2006 2007
  • STORY. STATS. SLIDES. the 3-part formula: 1 2 3
  • a book by its cover. don’t judge“ “
  • a book by its cover. don’t judge“ “BULLS H*T!
  • You only get one chance to make a first impression.
  • Have a killer 
 cover slide. tip #8
  • >
  • 
 how you made them FEEL. people will forget what you said, people will forget what you did, but people will never forget “ “
  • 
 how you made them FEEL. people will forget what you said, people will forget what you did, but people will never forget “ “EVEN IF 
 YOUR SLIDE S 
 ARE STUNN ING!!!
  • Iceland: the land of fire & ice • Located between the North Atlan>c & the Arc>c Oceans, Iceland is the most sparsely populated country in Europe. • It’s volcanically & geologically ac>ve, with an interior that is characterized by sand & lava fields (“fire”), as well as mountains & glaciers (“ice”). • Despite its high al>tude just outside the Arc>c Circle, Iceland is warmed by the Gulf Stream & has a temperate climate
  • ICELAND land of fire & ice
  • Focus on 
 the feeling. tip #9
  • CRAP. tip #10
  • CRAP. tip #10 Alignment Repetition Consistency Proximity
  • CRAP.
  • 1 Don’t give a presentation. Tell a story. 2 Tell it before you create it. 3 Give it structure. 4 Remember that a picture = 1000 words. 5 Minimize noise. to sum up… 6 Obey the 1:7:140 rule! 7 Offer meaning instead of data 8 Have a killer cover slide 9 Focus on the feeling 10 CRAP!
  • Get your hot little hands on my bit.ly/APCyes GET INSTANT ACCESS! FREE VIDEO CRASH COURSE on Mastering the Art of Persuasive Communication http://bit.ly/APCyes
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