How to Create an INSANELY GREAT Presentation or Pitch

Presentations & Public Speaking

martafy
  • INSANELY GREAT! m a k e yo u r n e x t p i t c h o r p r e s e n t a t i o n
  • 30 MILLION presentations per day
  • How most 
 of them 
 make us feel:
  • let’s strive for INSANELY GREAT! (instead of “rather shitty”)
  • “BEING ABLE TO SPEAK IN PUBLIC IS ONE OF FIVE KEY BUSINESS SKILLS THAT CAN MAKE OR BREAK YOUR COMPANY OR YOUR CAREER. - FORBES -
  • “PRESENTATION LITERACY I S N ' T A N O P T I O N A L 
 E X T R A F O R T H E F E W. IT'S A CORE SKILL FOR THE 21st CENTURY. - CHRIS ANDERSON, HEAD CURATOR OF TED TALKS -
  • “a person can have the greatest idea in the world, completely different & novel, but if that person can’t convince other people, it doesn’t matter. - GREGORY BERNS -
  • INSANELY GREAT! m a k e y o u r n e x t p i t c h 
 o r p r e s e n t a t i o n Here’s how to
  • Have ONE 
 CORE MESSAGE. step 1 :
  • Have ONE 
 CORE MESSAGE. step 1 : - And please don ’t make me guess what it i s! -
  • This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.   for example :
  • This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.   for example : Huh?!?
  • This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.   1000 songs 
 in your pocket. - vs -
  • 1000 songs 
 in your pocket. boom!
  • care about 
 your audience. pro tip:
  • What do you want your audience to FEEL?
  • + What do you want your audience to FEEL? What do you want your audience to think?
  • + What do you want your audience to FEEL? What do you want your audience to think? + What do you want your audience to do?
  • start with a
 5-slide pitch pro tip: & build from there.
  • 
 SITUATION THE 5-SLIDE PITCH 1
  • 
 SITUATION 
 PROBLEM 1 2 THE 5-SLIDE PITCH
  • 
 SITUATION 
 PROBLEM OPPORTUNITY 1 2 3 THE 5-SLIDE PITCH
  • 
 SITUATION 
 PROBLEM OPPORTUNITY 
 SOLUTION 1 2 3 4 THE 5-SLIDE PITCH
  • 
 SITUATION 
 PROBLEM OPPORTUNITY 
 SOLUTION 
 CALL 2 ACTION 1 2 3 4 5 THE 5-SLIDE PITCH
  • pro tip: paper b e f o r e PowerPoint.
  • - STEVE BOOTH-BUTTERFIELD, THE COMPLETE IDIOT’S GUIDE TO PERSUASION -
  • BIT.LY/APCYES Speak i ng o f p e r sua s i o n… 
 
 Have you signed up for my 
 free video crash course 
 (on Mastering the Art of 
 Persuasive Communication) yet? http://bit.ly/APCYES
  • keep it simple. step 2 :
  • - LEONARDO DA VINCI - “simplicity is the ultimate sophistication.
  • working memory can only hold 3 to 4 chunks of new information at one time.
  • pro tip: Obey 1:7:140 the rule .
  • 1:7:140 idea per slide 1
  • 1:7:140 7 words per slide no more than
  • 1:7:140140 characters 
 or less
  • Practice kanso. (aka = the omission or exclusion of the non-essential) pro tip:
  • for example…
  • a typical data slide
  • step 1: remove distracting gridlines.
  • step 2: eliminate unnecessary labels.
  • step 3: remove the logo!
  • step 4: lighten up the lines.
  • step 5: make the core point crystal clear!
  • VOILA!
  • see the difference? before after
  • S T A R T STRONG! step 3 :
  • you’ve got < 8 seconds to engage your audience. Which means…
  • don’t waste it on the a.s.s. !!!!!!!!!!!!!!!!!!!!!
  • =A.S.S. Agenda Start Slide
  • =A.S.S. Tell them what you’re going to tell them. Tell them. Then tell them 
 what you just told them.
  • =A.S.S. No bueno!
  • JUST say no!!!
  • Instead of starting with the A.S.S., pro tip: start with a story.
  • L O V E humans stories.
  • stories. even before we had language we h ad
  • Stories have heros… heroes. stories have
  • villains. stories have
  • remember. stories help us
  • @mzkagan this is not a story.
  • A story is 
 the only way 
 to activate the brain 
 so that listeners 
 turn the story 
 into their own idea 
 & experience. - URI HASSON, PRINCETON UNIVERSITY - “
  • visuals > w o r d s step 4 :
  • 60,000 t h e h u m a n b r a i n processes visual input f a s t e r .
  • A set of points in a plane equidistant from a given point. for example :
  • A set of points in a plane equidistant from a given point. - vs -
  • - vs - CIRCLE
  • which did you “GET” first?
  • want another example? of course you do, you devil!
  • - vs -
  • - vs - words > visuals
  • - vs - visuals > words
  • boom!
  • make ‘em step 5 : feel!
  • most people believe they make decisions via logic & reason.
  • ready for the truth?
  • - FAST COMPANY, JULY 2015 -
  • nobody if logic alone were enough, would smoke.
  • - MAYA ANGELOU -
  • emotions trigger an influx of dopamine.
  • 
 “REMEMBER THIS!” 
 dopa m i ne i s l ike a hu g e n eon s i gn that says
  • Set the mood pro tip: — v i s u a l ly.
  • Use evocative words. pro tip:
  • sad TIRED large for example…
  • sad TIRED large morose exhausted colossal - or - ?
  • practice. step 6 :
  • “Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, 
 the sharpness, the clarity, 
 & the emotions 
 to affect other people. - JIM ROHN -
  • So that’s it! You are now armed with the very formula I use to create most effective, most popular p r e s e n t a t i o n s ever! some of the
  • Now it’s YOUR 
 TURN! BIT.LY/APCYES
  • A lot of people are waiting 
 for Martin Luther King 
 or Mahatma Gandhi 
 to come back 
 —but they are gone. “ - MARIAN WRIGHT EDELMAN - W e a r e i t. 
 It is up to us. It is up to you.
  • BIT.LY/APCYES get your hot little hands 
 on my free video crash-course! Now go http://bit.ly/APCYES
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  • INSANELY GREAT! m a k e yo u r n e x t p i t c h o r p r e s e n t a t i o n
  • 30 MILLION presentations per day
  • How most 
 of them 
 make us feel:
  • let’s strive for INSANELY GREAT! (instead of “rather shitty”)
  • “BEING ABLE TO SPEAK IN PUBLIC IS ONE OF FIVE KEY BUSINESS SKILLS THAT CAN MAKE OR BREAK YOUR COMPANY OR YOUR CAREER. - FORBES -
  • “PRESENTATION LITERACY I S N ' T A N O P T I O N A L 
 E X T R A F O R T H E F E W. IT'S A CORE SKILL FOR THE 21st CENTURY. - CHRIS ANDERSON, HEAD CURATOR OF TED TALKS -
  • “a person can have the greatest idea in the world, completely different & novel, but if that person can’t convince other people, it doesn’t matter. - GREGORY BERNS -
  • INSANELY GREAT! m a k e y o u r n e x t p i t c h 
 o r p r e s e n t a t i o n Here’s how to
  • Have ONE 
 CORE MESSAGE. step 1 :
  • Have ONE 
 CORE MESSAGE. step 1 : - And please don ’t make me guess what it i s! -
  • This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.   for example :
  • This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.   for example : Huh?!?
  • This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.   1000 songs 
 in your pocket. - vs -
  • 1000 songs 
 in your pocket. boom!
  • care about 
 your audience. pro tip:
  • What do you want your audience to FEEL?
  • + What do you want your audience to FEEL? What do you want your audience to think?
  • + What do you want your audience to FEEL? What do you want your audience to think? + What do you want your audience to do?
  • start with a
 5-slide pitch pro tip: & build from there.
  • 
 SITUATION THE 5-SLIDE PITCH 1
  • 
 SITUATION 
 PROBLEM 1 2 THE 5-SLIDE PITCH
  • 
 SITUATION 
 PROBLEM OPPORTUNITY 1 2 3 THE 5-SLIDE PITCH
  • 
 SITUATION 
 PROBLEM OPPORTUNITY 
 SOLUTION 1 2 3 4 THE 5-SLIDE PITCH
  • 
 SITUATION 
 PROBLEM OPPORTUNITY 
 SOLUTION 
 CALL 2 ACTION 1 2 3 4 5 THE 5-SLIDE PITCH
  • pro tip: paper b e f o r e PowerPoint.
  • - STEVE BOOTH-BUTTERFIELD, THE COMPLETE IDIOT’S GUIDE TO PERSUASION -
  • BIT.LY/APCYES Speak i ng o f p e r sua s i o n… 
 
 Have you signed up for my 
 free video crash course 
 (on Mastering the Art of 
 Persuasive Communication) yet? http://bit.ly/APCYES
  • keep it simple. step 2 :
  • - LEONARDO DA VINCI - “simplicity is the ultimate sophistication.
  • working memory can only hold 3 to 4 chunks of new information at one time.
  • pro tip: Obey 1:7:140 the rule .
  • 1:7:140 idea per slide 1
  • 1:7:140 7 words per slide no more than
  • 1:7:140140 characters 
 or less
  • Practice kanso. (aka = the omission or exclusion of the non-essential) pro tip:
  • for example…
  • a typical data slide
  • step 1: remove distracting gridlines.
  • step 2: eliminate unnecessary labels.
  • step 3: remove the logo!
  • step 4: lighten up the lines.
  • step 5: make the core point crystal clear!
  • VOILA!
  • see the difference? before after
  • S T A R T STRONG! step 3 :
  • you’ve got < 8 seconds to engage your audience. Which means…
  • don’t waste it on the a.s.s. !!!!!!!!!!!!!!!!!!!!!
  • =A.S.S. Agenda Start Slide
  • =A.S.S. Tell them what you’re going to tell them. Tell them. Then tell them 
 what you just told them.
  • =A.S.S. No bueno!
  • JUST say no!!!
  • Instead of starting with the A.S.S., pro tip: start with a story.
  • L O V E humans stories.
  • stories. even before we had language we h ad
  • Stories have heros… heroes. stories have
  • villains. stories have
  • remember. stories help us
  • @mzkagan this is not a story.
  • A story is 
 the only way 
 to activate the brain 
 so that listeners 
 turn the story 
 into their own idea 
 & experience. - URI HASSON, PRINCETON UNIVERSITY - “
  • visuals > w o r d s step 4 :
  • 60,000 t h e h u m a n b r a i n processes visual input f a s t e r .
  • A set of points in a plane equidistant from a given point. for example :
  • A set of points in a plane equidistant from a given point. - vs -
  • - vs - CIRCLE
  • which did you “GET” first?
  • want another example? of course you do, you devil!
  • - vs -
  • - vs - words > visuals
  • - vs - visuals > words
  • boom!
  • make ‘em step 5 : feel!
  • most people believe they make decisions via logic & reason.
  • ready for the truth?
  • - FAST COMPANY, JULY 2015 -
  • nobody if logic alone were enough, would smoke.
  • - MAYA ANGELOU -
  • emotions trigger an influx of dopamine.
  • 
 “REMEMBER THIS!” 
 dopa m i ne i s l ike a hu g e n eon s i gn that says
  • Set the mood pro tip: — v i s u a l ly.
  • Use evocative words. pro tip:
  • sad TIRED large for example…
  • sad TIRED large morose exhausted colossal - or - ?
  • practice. step 6 :
  • “Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, 
 the sharpness, the clarity, 
 & the emotions 
 to affect other people. - JIM ROHN -
  • So that’s it! You are now armed with the very formula I use to create most effective, most popular p r e s e n t a t i o n s ever! some of the
  • Now it’s YOUR 
 TURN! BIT.LY/APCYES
  • A lot of people are waiting 
 for Martin Luther King 
 or Mahatma Gandhi 
 to come back 
 —but they are gone. “ - MARIAN WRIGHT EDELMAN - W e a r e i t. 
 It is up to us. It is up to you.
  • BIT.LY/APCYES get your hot little hands 
 on my free video crash-course! Now go http://bit.ly/APCYES
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