TO SELLER - LISTING PRESENTATION - Better Homes and Gardens Real Estate Bradfield Properties

Real Estate

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Thank you for allowing me to be on your team.....
Let's do what we do best and sell your property!
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  • 1. 1 1 Home Sale StrategyBradfield Properties J. Angel Rodriguez, Jr. 3520 N Loop 1604 E San Antonio, TX 78247 210-833-6877 [email protected] rodrigueztexasrealestate
  • 2. 2 Strategies
  • 3. 3 #1. The Power of Branding What do you think when you hear or see Better Homes and Gardens®? § An American staple since 1924 § Magazine circulation of 7.6 million § Readership of nearly 40 million § Trusted brand Watch the “Power of the Brand” video by clicking the magazine image . ***Need internet access .
  • 4. 4 What’s in a name? A recent NY Times survey indicated that 96% of respondents were likely or very likely to consider Better Homes and Gardens Real Estate when purchasing next home. • 23 Subscription Magazines • 12 TV Stations • 300+ Books in Print Reaching 1 in every 4 American homes.
  • 5. 5 Changing the Business of Real Estate Through Service, Innovation and Values Our growth since our brand launched in July of 2008 is a reflection of the value the brand provides: More than 7,500 agents More than 200 offices 24 states
  • 6. 6 Elements of Merchandising Curb Appeal Make that first impression count! Bradfield Properties J. Angel Rodriguez, Jr. 210-833-6877 [email protected] RodriguezTexasRealEstate
  • 7. 7 Elements of Merchandising Interior Condition Learn how to leverage the “Power of Color” in the video section of bhgrealestate.com to prepare your house to sell.
  • 8. 8 Elements of Merchandising Staging Learn how to “Stage to Sell” by visiting the video section of bhgrealestate.com. Watch our “Staging to Sell” success story video by clicking the image t o the right. ***Need internet access .
  • 9. 9 Elements of Merchandising Access What potential buyers expect when requesting a showing.
  • 10. 10 #3. Online Promotion – It’s Important! Source: National Association of Realtors 2010 Home Buying and Home Selling Survey - 9 out of 10 homebuyers used the Internet as a tool when searching for a home - 37% of buyers found their home online - 85% of buyers who used the internet in their home search, used an agent for their home purchase - 61% of buyers found virtual tours “very useful” - 36% of home buyers first learned about the home they purchased using the internet
  • 11. 11 www.bhgrealestate.com Once a home search is conducted on bhgrealestate.com, buyers are seamlessly directed to my local company’s website providing all MLS listings available in the area…
  • 12. 12 www.bhg.com
  • 13. 13 Additional Exposure forYour Property
  • 14. 14 Digital Promotional Strategies • Web Commercials • Virtual Tours • Property Slide Shows • eCards • eBrochures • eNewsletters • Craigslist Ads
  • 15. 15 #4. Offline Promotion
  • 16. 16 #4 Offline Promotion – National Print Advertising MARCH 2011
  • 17. 17 #4. Offline Promotion – Print Property Marketing
  • 18. 18 #5. Networking § Personal sphere of influence § Professional agent network
  • 19. 19 #6. Negotiation and Closing § Negotiate favorable terms and conditions § Successful closing
  • 20. 20 Summary
  • 21. 21 Bradfield Properties Agent: J. Angel Rodriguez, Jr. 210-833-6877 3520 N Loop 1604 E San Antonio, TX 78247 [email protected]
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