TO SELLER - LISTING PRESENTATION - Better Homes and Gardens Real Estate Bradfield Properties
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2. 2 Strategies 3. 3 #1. The Power of Branding What do you think when you hear or see Better Homes and Gardens®? § An American staple since 1924 § Magazine circulation of 7.6 million § Readership of nearly 40 million § Trusted brand Watch the “Power of the Brand” video by clicking the magazine image . ***Need internet access . 4. 4 What’s in a name? A recent NY Times survey indicated that 96% of respondents were likely or very likely to consider Better Homes and Gardens Real Estate when purchasing next home. • 23 Subscription Magazines • 12 TV Stations • 300+ Books in Print Reaching 1 in every 4 American homes. 5. 5 Changing the Business of Real Estate Through Service, Innovation and Values Our growth since our brand launched in July of 2008 is a reflection of the value the brand provides: More than 7,500 agents More than 200 offices 24 states 6. 6 Elements of Merchandising Curb Appeal Make that first impression count! Bradfield Properties J. Angel Rodriguez, Jr. 210-833-6877 [email protected] RodriguezTexasRealEstate 7. 7 Elements of Merchandising Interior Condition Learn how to leverage the “Power of Color” in the video section of bhgrealestate.com to prepare your house to sell. 8. 8 Elements of Merchandising Staging Learn how to “Stage to Sell” by visiting the video section of bhgrealestate.com. Watch our “Staging to Sell” success story video by clicking the image t o the right. ***Need internet access . 9. 9 Elements of Merchandising Access What potential buyers expect when requesting a showing. 10. 10 #3. Online Promotion – It’s Important! Source: National Association of Realtors 2010 Home Buying and Home Selling Survey - 9 out of 10 homebuyers used the Internet as a tool when searching for a home - 37% of buyers found their home online - 85% of buyers who used the internet in their home search, used an agent for their home purchase - 61% of buyers found virtual tours “very useful” - 36% of home buyers first learned about the home they purchased using the internet 11. 11 www.bhgrealestate.com Once a home search is conducted on bhgrealestate.com, buyers are seamlessly directed to my local company’s website providing all MLS listings available in the area… 12. 12 www.bhg.com 13. 13 Additional Exposure forYour Property 14. 14 Digital Promotional Strategies • Web Commercials • Virtual Tours • Property Slide Shows • eCards • eBrochures • eNewsletters • Craigslist Ads 15. 15 #4. Offline Promotion 16. 16 #4 Offline Promotion – National Print Advertising MARCH 2011 17. 17 #4. Offline Promotion – Print Property Marketing 18. 18 #5. Networking § Personal sphere of influence § Professional agent network 19. 19 #6. Negotiation and Closing § Negotiate favorable terms and conditions § Successful closing 20. 20 Summary 21. 21 Bradfield Properties Agent: J. Angel Rodriguez, Jr. 210-833-6877 3520 N Loop 1604 E San Antonio, TX 78247 [email protected]
- 1. 1 1 Home Sale StrategyBradfield Properties J. Angel Rodriguez, Jr. 3520 N Loop 1604 E San Antonio, TX 78247 210-833-6877 [email protected] rodrigueztexasrealestate