Optimizing Employee Recognition Programs

Recruiting & HR

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Commissioned by O.C. Tanner, The Cicero Group performed a global research study on optimizing employee recognition programs. Their research proves that using cash and an unlimited number of award options decreases the effectiveness of the award program. Instead, providing a limited number of award options that provide employees with a "want" not a "need" will create a memorable reward experience.
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Optimizing-Employee-Recognition-7

optimizing EMPLOYEE RECOGNITION

programs

Is unlimited choice really what employees want?

However, recent research shows this may

not be the case.

Many companies implement solutions to recognize and reward their employees and think a huge number or unlimited number

of options are best.

THE FINDINGS: award items are perhaps the most critical element in helping employees feel appreciated.

too many award choices in a catalog can detract from the recognition experience.

the ideal number of choices is likely in the range of 100 to 500 items.

awards create longer lasting feelings of being appreciated than cash.

The Cicero Group carried out a study to determine which characteristics of an employee recognition program cause an

employee to feel most appreciated by their employer.

But 95% of survey respondents said the ideal number of award items to

choose from was 100.

Due to recent advances in production, shipping, and web development, it is now financially feasible to provide a nearly unlimited number of

award options in recognition programs.

What is the ideal number of award items to choose from?

Respondents repeatedly said the following:

Why do a smaller number of award options make employees feel more appreciated?

Award programs with fewer options focus on items that fulfill employees "wants" and not just their “needs.”

A selection of more than several hundred award choices is overwhelming and detracts from the experience.

A more tailored selection of items communicate a greater degree of effort and interest from the employers.

Fewer items create a more carefree and rewarding experience in which the employees can indulge and pamper themselves.

cash is unlikely to make an employee feel appreciated as effectively as an award item.

There is a strong consumer preference for cash, but

Do award items create a better recognition experience than their cash equivalent?

Click here for more information on rewards and recognition

because it does not provide the lasting effects from the continued use of an award item.

Using cash on unrewarding items, such as paying bills or

buying groceries, is detrimental to a recognition experience

Providing the largest number of award options or cash awards is unlikely to help

employees feel more appreciated.

Instead employers should optimize the recognition experience by creating a

memorable and rewarding experience.

These awards should be unique items the employee “wants,” and not just “needs” to provide a sense of luxury and pampering.

Click here for more employee recogntion ideas

Ideally, employees should select a personal award from a limited

number of award choices.

Six focus groups were conducted in Atlanta, New York City, and Los Angeles. Each focus group included eight participants from a

variety of occupational backgrounds. Participants were segmented based on their exceptional performance or for their years of service.

INTERVIEW We conducted a randomized, nationwide

survey of 600 employees. Respondents were also segmented based on their exceptional performance or for their years of service.

ABOUT THE RESEARCH

Employees were asked to choose which of three programs would cause them to feel most appreciated by their employer:

(company branded mementos)

symbolic awards

(a formal thank you from the employer)

expressed appreciation

(brand name consumer goods)

personal awards

THANK YOU

CHOICE-BASED CONJOINT METHODOLOGY

We were able to statistically determine the degree of preference for each attribute as a whole.

BY HAVING EACH RESPONDENT REPEAT THIS ACTIVITY FOUR TIMES,

O.C. TANNER AND THE O.C. TANNER INSTITUTE

O. C. Tanner helps the world inspire and appreciate great work.

Through our innovative cloud-based software, tools, awards,

education, and research, we provide thought leadership and strategic

recognition solutions for thousands of clients globally. Designed to

engage talent, increase performance, and drive corporate goals, our

solutions create personalized recognition experiences delivered

through a smart technology platform.

The O.C. Tanner Institute regularly commissions research and provides

a global forum for exchanging ideas about recognition, engagement,

leadership, culture, human values, and sound business principles.

Get the latest recognition insights and best practices.

DOWNLOAD THE REPORT:

JOIN OUR COMMUNITY

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