Insights for Digital Marketers to Instruct Back-to-School Sales

Retail

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The back-to-school season is the second-largest retail season, following the winter holiday shopping season, and successful retailers are gearing up. To get the best return on investment for your marketing dollars, it's important to reach shoppers when they're most likely to buy. Nearly half will begin shopping three weeks to a month before kids go back to school.1

Find out more in the latest Bing Ads Back-to-School Insights deck.

1National Retail Federation 2013 Back-to-School Survey
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