Redefining Online Grocery
Omni-channel. Multi-channel. Convergence. Continuous Commerce. Whatever you call it, the seamless integration of end-to-end experiences across multiple channels to delight customers is the prize, and the biggest untapped opportunity lies with online grocery. A multi-channel solution to online grocery shopping, synched to the rhythms of daily activity, is the best way to play a more meaningful and valuable role in customers’ lives.
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2. Everything we know about how people buy groceries is changing. 3. Online grocery sales reached$6.5 billion dollars last year.That’s just 1.2% of today’s market.Source:IbisWorld/BrickMeetsClickh"p://www.internetretailer.com/2014/03/14/delivery-‐cost-‐holds-‐back-‐occasional-‐online-‐grocery-‐shoppers 4. In ten years, online shopping willaccount for 17% of all grocery sales.Supermarkets MUST look to the future.Source:IbisWorld/BrickMeetsClickh"p://www.internetretailer.com/2014/03/14/delivery-‐cost-‐holds-‐back-‐occasional-‐online-‐grocery-‐shoppers 5. If a grocery store could provide an experience that makes thedaily routine easier, more convenient and more ENJOYABLE,people would continue buying from that store.Source:Synqerah"p://synqera.com/blog/u-‐s-‐retail-‐survey-‐reveals-‐93-‐u-‐s-‐consumers-‐loyal-‐brick-‐mortar-‐retailers-‐sales-‐frequently-‐purchased-‐items/ 6. Imagine if shoppers got reminders from the grocery storeabout special offers and possible savings… 7. …and recommendations based on their shopping habits. 8. If they were able to review freshness ratings… 9. …and were given the option to pick-up in storeto save time and money. 10. What if shoppers within the same householdwere notified at the start of a shared grocery listallowing them to add items? 11. Now imagine allowing shoppers to ask you questions,and sending them special recipes and ideas. 12. And letting them redeem coupons as they check out online. 13. When they choose to pick up their groceries,their pick-up time is confirmed. And when they arriveat the store, they receive MORE special offers. 14. After shoppers receive their groceries, they cansubscribe to regular items, making their lives even easier. 15. In today’s competitive market, a grocer must delight thecustomer AND anticipate what the customer needs. 16. 80% of future revenue comes fromjust 20% of existing customers.Just a 5% increase in customer retentioncan increase profitability by 75%.Source:Gartnerh"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-‐customer-‐retenFon-‐Fps-‐for-‐entrepreneurs/Source:BainandCo.h"p://www.forbes.com/sites/alexlawrence/2012/11/01/five-‐customer-‐retenFon-‐Fps-‐for-‐entrepreneurs/ 17. By strengthening your bond with actively loyal customers,you will be able to play a more meaningful role in their daily lives. 18. The time toget started is now. 19. @OgilvyOne @SalmonLtdFor more information contact:Nick Fuller email@example.comMartin Girdlestone firstname.lastname@example.org
- 1. RedefiningOnlineGrocery