10 Things To Do Before Emailing Your Sales Deck To A Potential Client

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  • 10THINGS before sending your TO DO SALES DECK to a potential client
  • Whether your SALES DECK… looks more like a DOCUMENT or like a classy PRESENTATION
  • IF YOU ARE LIKE MOST PEOPLE
  • YOU ARE USING YOUR SALES for your PITCH DECK and… SALES MEETINGS
  • SAME DECK …and the TO POTENTIAL CLIENTS TO EMAIL
  • HARM THAN GOOD AND THAT IS DOING MORE
  • if your SALES DECK looks more like a DOCUMENT first of all, make it look like a PRESENTATION
  • but if your SALES DECK already looks like a PRESENTATION then here are 3 REASONS WHY EMAILING IT IS A REALLY BAD IDEA
  • 1 YOUR DECK WOULD GET SHAREDwith others who have never heard your pitch
  • 2 YOU ARE NOT GOING TO BE AROUNDto explain things and answer queries
  • 3 YOUR DECK HAS DIVIDED ATTENTIONwith so many things ready to distract
  • 10THINGS so finally here are to your email decks to ensure they are doing a lot of good and no harm TO DO
  • OBJECTIVE rethink your 65 7 9832 41 10 • You Can’t Close The Deal With It • If Sending Before Meeting, Make It A Teaser To Get The Meeting • If Sending Post Meeting, Use It To Push The Deal Forward
  • everything else REMOVE • Remove Everything That Is Not In Sync With The Defined Objective 65 7 9832 41 10
  • ENGAGING MAKE IT • With No Committed Time Slot, It Really Needs To Be Engaging • Consider Adding Images, Icons & Examples 65 7 9832 41 10
  • per slide ONE IDEA • Don’t Fret About The Number Of Slides. • Long Yet Engaging & Simple, Wins Over Short Yet Complicated 65 7 9832 41 10
  • HELP TEXT add some • This Sentence Is A Help Text. Use It Sparingly, Though. 65 7 9832 41 10
  • TITLE SLIDE MAKE AN ENTICING • Come Up With A Title That Creates Interest In The Viewer • Use Large Font Size To Ensure Readability From Attachment Preview • This Deck’s Title Is A Good Example 65 7 9832 41 10
  • CALL TO ACTION have a clear • Do You Want Them To Visit A Web Page To Learn More • Or Is There A Case Study You Want Them To Download • Have It Only If It Serves The Objective 65 7 9832 41 10
  • SELF SUFFICIENT ensure it to be • Make Sure That Your Deck Doesn’t Require Any Additional Information or Background, Beyond The Obvious, To Be Relevant 65 7 9832 41 10
  • the file RENAME • Don’t Name It Something Like “Sales Deck” • Think About How The Other Person Would Search For The File, Once Downloaded, On His Computer • E.g. “ABC Ltd.’s Sales Presentation for XYZ Ltd.” OR “How Does ABC Ltd. Fix Recruitment Issues” • And Of-course, Only Send A PDF Version (Or Similar) 65 7 9832 41 10
  • HYPERLINK upload and share • Sharing A Hyperlink Has Many Benefits Over Sending It As An Attachment. Such As, Tracking User Behaviour, No Heavy Files To Download. 65 7 9832 41 10
  • DECK ROOSTER made with love by WWW.DECKROOSTER.COM beautiful and persuasive presentations Is this presentation WORTH SHARING? Talk to us
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