The 150 Most Powerful Marketing & Sales Tools
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
2. HOW-TO USE THIS GUIDETable Of Contents 1. To go to a specific section,1. SEO2. Social Media3. Curation4. Visuals5. Content Marketing6. Convert Leads7. Organization8. Collaboration9. Email Marketing10. CRM11. Research12. Technical13. Analytics14. All-In-One15. Educationsimply click on it here in thetable of contents.2. To come back to the table ofcontents each section dividerhas a you can click on.3. If you see a tool you’reinterested in, click on itsname to visit its website.4. The asterisks* indicate ourfavorites or tools we use forour selves and clients.5. Each section divider hasAttract, Convert, Close andDelight across the bottom. Ifhighlighted in green, itindicates the tools listed inthat section relate to thatstage in the buying process.6. Share with your friendsusing the icons in the topright of each page.CLICK TO SHARE 3. IntroductionWith so many tools and apps promising to save you timeand money, it can be overwhelming to choose which toolswill work best for your business.That is why we created this huge list of the best and mostpowerful marketing and sales tools available. These toolscover a wide range of applications to help your marketingand sales processes become more efficient and effective.We hope that you enjoy our selection!This guide was written and designedby Brian Downard and Geoff Brandt.Brian DownardBrian is a marketing professional with over8 years of experience in digital marketing.Geoff BrandtGeoff is a management consultingprofessional with over 20 years of experienceconsulting for Fortune 500 businesses.In 2014 Brian and Geoff foundedELIV8 Business Strategies.CLICK TO SHARE 4. SEO01CLICK TO SHARESearch engine optimization (SEO) is the processof getting traffic from the search results on searchengines, online directories and more. These toolswill help you optimize your SEO to increase youronline visibility and attract more visitors to yourwebsite and content.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS 5. 01. OPEN SITE EXPLORER*Perform competitive link research, explorebacklinks, anchor text, and more for free.02. SEM RUSHGet information on competitors’ SEO rankingsand identify opportunities.03. QUICK SPROUT*Quickly analyze multiple aspects (not just SEO)on your website and get recommendations.04. AUTHORITY LABSTrack website rankings and changes in Google,Yahoo!, and Bing daily.05. WORDTRACKERTrack specific works or phrases in search enginesto reveal high performing combinations.CLICK TO SHARE 6. 06. UBERSUGGESTGet keyword ideas with this free keywordsuggestion tool.07. KEYWORDS TOOL*This Google Ad Word tool provides insight fromGoogle’s search trends, keywords and more.08. SEO BOOKA suite of helpful SEO tools and resources tohelp hone your understanding of SEO.09. MOZ LOCAL*Quickly submit and manage your company toevery search engine, directory and online listing.10. YOASTA Wordpress plugin that makes optimizing yourwebsite’s and blog’s SEO a breeze.CLICK TO SHARE 7. Social MediaSocial media creates opportunities for reachingand engaging your audience and customers at amuch lower cost compared to traditionalchannels. These tools will help streamline theprocess of researching, posting and measuringyou social media marketing.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS02CLICK TO SHARE 8. 11. SOCEDO*Helps businesses discover new social prospectsthat match their custom criteria.12. TOPSY*Search and analyze the social web to see whichtopics and conversations are trending.13. BUFFER*A simple tool that helps automate your socialmedia accounts for one place.14. HOOTSUITESimilar to Buffer, but with more features foradvanced users.15. STORIFYCollect media from across the web to createunique content you can embed and share.CLICK TO SHARE 9. 16. SOCIALOOMPHA no-frills social media management toolssimilar to Hootsuite and Buffer.17. SHAREDCOUNT*Track the number of times a specific piece ofcontent or link was shared across social media.18. KLOUTMeasure the social influence and authority ofyour self and others using this tool.19. BITLY*Make long ugly links shorter and moreappealing while tracking clicks.20. EVERYPOSTA mobile app that connects all your social mediaaccounts so you can manage them on the go.CLICK TO SHARE 10. 21. SOCIAL MENTIONReal-time social media search and analysis todiscover popular topics and conversations.22. SPROUT SOCIAL*Another social media management tool but witha fantastic dashboard and user interface.23. CROWDBOOSTERMeasure and optimize your social mediamarketing with easy-to-use analytics andrecommendations24. SLIDESHARE*A platform for businesses to discover, share andpresent slideshows. This a form of content ishighly effective when executed properly.CLICK TO SHARE 11. CurationIn order to successfully capture the attention ofprospects and customers online, you’ll need aconstant stream of interesting, relevant content toshare with them. Using these tools you’ll have anever ending supplies of content to share anduse for inspiration for your own content.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS03CLICK TO SHARE 12. 25. FEEDLY*Create custom feeds and news boards with yourfavorite publications, blogs, new sources, etc.26. FLIPBOARD*An easy to use mobile app that you can use todiscover content from your favorite sources.27. PINTERESTWhile a social network at heart, Pinterest hasendless amounts of great content to discover.28. EVERPOST.CO*Filters and curates personalized content for youto share everyday.29. KURATURIf you want fresh, aggregated contentembedded in your website, this tool is for you.CLICK TO SHARE 13. 30. TWITTERWhen you follow the right accounts, you’ll neverrun out of great content to share.31. BUNDLRCreate bundles with photos, videos, tweets anddocuments. Bookmark them to share later.32. STUMBLEUPONRandomly generated content and articles basedon your interests and previously viewed posts.33. SCOOP.IT*Discover, curate and publish great content toaims to increase your visibility online.34. WORDPRESS.COMAnother helpful resource to find unique, curatedcontent from other Wordpress blogs.CLICK TO SHARE 14. 35. SPUNDGEIf you’re looking to monetize your content, thistool makes it easy.36. LINKEDIN PULSEA great resource for articles on business andtechnology, connects effortlessly with LinkedIn.CLICK TO SHARE 15. VisualsHumans can process visual data much faster thanwritten text. Employing strong visuals in everyaspect of your business will help quickly conveyyour unique value proposition and benefits inevery stage of the buying process.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS04CLICK TO SHARE 16. 37. VISUAL.LY*Tell stories with infographics, videos,presentations and micro-content.38. GIMPSHOP*A free alternative to Photoshop for those whoare still new at photo editing.39. DESIGN SEEDSColor palette ideas to help find appealingcombinations of colors.40. CANVA*Quickly design flyers, posters, Facebook covers,blog graphics and more with this simple tool.41. PICMONKEYA photo editing tools that focuses more oneffects, frames, text and filters.CLICK TO SHARE 17. 42. COMPFIGHT*Search engine for visual inspiration and freestock photos.43. PICJUMBOCompletely free photos for commercial use inany and all of your projects.44. ISSUU*A publishing platform that makes it simple topublish magazines, newspapers, books, etc.45. PICTACULOUSGet color pallet suggestions and inspirationfrom pictures you upload.46. THE PATTERN LIBRARYA massive collection of unique shapes andpatterns for your next “artsy” project.CLICK TO SHARE 18. 47. ICON MOON*A great collection of icons you can downloadand use in your marketing.48. SKITCHThis mobile apps makes sketching quick ideaseasy and integrates with Evernote.49. RESIZE.ITResize almost any image in any format with thisfree online tool.50. PIKTOCHART*An easy infographic design app that requireslittle effort to produce high quality graphics.51. BUTTON OPTIMIZERDesign and generate call-to-action buttons in amatter of minutes.CLICK TO SHARE 19. 52. INSTAGRAM*Instagram is a mobile social network that allowsyou to follow and be followed by other peopleand businesses, similar to Twitter.It makes creating and sharing beautiful visualssimple. And for some reason people are in lovewith those darn photo filters in Instagram.CLICK TO SHARE 20. Content MarketingWith content marketing, businesses createvaluable, relevant and consistent content (videos,blogs posts, ebooks, infographics, etc.) to attractand acquire prospects and leads, with theobjective of driving profitable customer actionand even customer loyalty. It focuses on owningmedia, not renting it. These tools will help makethe creation and distribution process much easier.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS05CLICK TO SHARE 21. 53. KAPOSTBuild a content operation that drives results withthe Kapost content marketing platform.54. TOPIC GENERATOR*Get ideas for content topics with this free ideagenerator from Hubspot.55. THESAURUSSelf explanatory, learn to love it. Mixing up yourvocabulary will keep your content distinct.56. LOOKBOOKHQAggregate and deliver content like a newsroomwith this handy tool.57. POWERPOINT/KEYNOTE*All our content is made with Keynote, you’d besurprised what you can create too.CLICK TO SHARE 22. 58. PAPERSHAREA content marketing platform to distribute,syndicate and amplify your content.59. UBERFLIPCreate your own content feed like Flipboard thatyou embed in your website.60. PREZI*Need to spice up your presentations? This tooltakes presentations to another level.61. ADDVOCATEAn employee advocacy tool that uses your teamto build online communities.62. HARO* (Help a Reporter Out)Find press opportunities by helping reportersfind, create and share interesting content.CLICK TO SHARE 23. Convert LeadsCreating content is one thing, but the next stepsis to use that content to convert your websitevisitors into leads. The tools in this section makecollecting lead contact information easy. Be sureto choose a tool that integrates with your emailmarketing platform so leads are automatically putinto your contact database.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS06CLICK TO SHARE 24. 63. JOTFORM*Use this tool to create everything from surgery tolead generation and contact forms.64. HELLO BAR*Create an eye-popping call-to-action for yourwebsite to drive traffic to your content.65. LISTBUILDER.IOScrape the web for lead opportunities with thiseasy-to-use Chrome plugin.66. BOUNCE EXCHANGE*Works to turn abandoning website visitors intoleads before they leave your website.67. OLARKEngage in live, 1-on-1 chats with website visitorswhen they visit your website.CLICK TO SHARE 25. 68. INSTAPAGE*Build, launch and test various landing pages toconvert website visitors into leads.69. LANDER APPA&B test landing pages for your onlinemarketing campaigns.CLICK TO SHARE 26. OrganizationNot every marketing and sales tool need to focuson prospects and customers. Staying organizedinternally will make all of your marketing andsales initiates for effective and efficient. Use thesetools to help get you on track to organizing yourdigital workspace.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS07CLICK TO SHARE 27. 70. EVERNOTE*A place to organize all of your ideas and notes inone easy-to-access tool.71. TRELLO*Manage projects and ideas with this pin boardlike organization tool.72. DROPBOXStore and access of your files from anywhere bystoring them in “the cloud.”73. SUNRISE*Syncs all of your various calendars and to-doapps into a single place for you to use.74. HARVESTSimple time tracking tool to keep track of howyou spend your time.CLICK TO SHARE 28. 75. MINDNODEEasy mind starting with a central thought andgrowing from there.76. IMINDMAP*Another great mind mapping tool with somedifferent features and options than Mindnode.77. IFTTTConnect and integrate multiple tools and appsmaking repetitive tasks easy to automate.78. NOTABILITY*A fantastic note taking app that allows you todraw, write, import and organize notes.79. WRIKEA real time digital workspace where teams cancollaborate and organize projects.CLICK TO SHARE 29. 80. WUNDERLISTSimple to-do list for organize low level tasks andprojects.81. 1PASSWORD*Keep all of your passwords across the internetsafe and organized in one place.CLICK TO SHARE 30. CollaborationCLICK TO SHAREKeeping your self organize is one thing. Butkeeping your entire team on the same page cansometimes seem impossible. These tools helpmake collaborating on projects, to-dos,documents and more easier than ever before.BACK TO TABLE OF CONTENTS08ATTRACT CONVERT CLOSE DELIGHT 31. 82. ASANA*Our favorite platform for easy team collaborationand project management.83. JOIN.ME*Instantly share your computer screen or viewand control someone else’s screen.84. CLEARSLIDEA better way to make presentations online withvarious options for engaging viewers.85. HUDDLESecure file sharing & seamless collaboration forremote teams.86. HIPCHATGroup and 1:1 chat with audio, video, andscreen sharing with team members.CLICK TO SHARE 32. 87. SKYPEFree video conferencing tool that makesmeeting face-to-face easier than ever before.88. DOCS/SHEETS/SLIDES*Google’s free, cloud based version of MicrosoftOffice, that multiple people can share and edit.89. YAMMERAn internal social network for your team tocollaborate and converse.90. SLACKCombination of a social network and projectmanagement tool for small businesses.CLICK TO SHARE 33. Email MarketingEmail marketing is the quickest, most direct wayto communicate with leads and customers. Itempowers you to reach your most valuableaudience and build stronger relationships withthem over time. Staying in your leads’ andcustomers’ inboxes will keep your businessrelevant and top of mind which works to convertleads and create post-purchase value to helpfacilitate repeat sales.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS09CLICK TO SHARE 34. 91. MAILCHIMP*A free, easy-to-use email marketing platform thatcan work for any business in any industry.92. AWEBERSimple email marketing platform thatemphasizes autoresponders.93. VEROTrack what each subscriber does and send themrelevant emails based on their actions.94. BOOMERANG*Gmail plugin that can schedule emails to sendlater, email reminders and email tracking.95. RAPPORTIVE*Get LinkedIn contact information directly in yourGmail inbox.CLICK TO SHARE 35. 96. GETRESPONSEBilled as “world’s easiest email marketing” withmultiple other tools, starts at $15 per month.97. CUSTOMER.IO*Tracks what customers do on your website orapp then sends targeted emails.98. HUBSPOT SIDEKICK*Track who opens your email and see contactinformation directly in your inbox.CLICK TO SHARE 36. CRMCustomer relationship management (CRM) toolswill help you effectively track all of your leads. Besure to choose one that integrates with your emailmarketing platform. These tools come in handywhen you’re qualifying leads and need to keep alog on your interactions with them, their needsand interests, contact information, etc.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS10CLICK TO SHARE 37. 99. NIMBLE*CRM tool that automatically pulls contactprofiles, email conversations and social signals.100. CONTACTUALLYHelps you follow up with the right people, at theright time, to maximize relationship ROI.101. BASE CRM*Small business CRM tool that is easy-to-use andhas multiple functions for different needs.102. INSIGHTLYThis CRM tool also has a low level projectmanagement tool if you’d prefer that feature.103. PIPEDRIVEUses visually appealing graphics to display thestatus of your marketing “funnel.”CLICK TO SHARE 38. 104. HUBSPOT CRM*An incredibly easy-to-use, free CRM tool thatintegrates with Hubspot’s marketing software.105. SALESFORCEIf you have a large sales team that deals withhigh volumes of leads and sales you’ll a platformlike Salesforce made for enterprise CRM.CLICK TO SHARE 39. ResearchWhether you’re starting a new business or simplylooking for your next blog post idea, it’s importantto have access to research tools. These toolsshould help you dive deep into various databasesand actually find helpful information.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS11CLICK TO SHARE 40. 106. GOOGLE SEARCH*Probably the most valuable research tool that’sever been built with limitless possibilities.107. GOOGLE TRENDS*See which search topics are trending based ondate, location and other variables.108. GOOGLE SCHOLARSimple way to broadly search for scholarliterature you can access, read and use.109. SONAR SOLO*Interactive map of all trending internet topicsand the relevant searches that people use.110. SPOKESimilar to Google, search structured, handselected content and relevant feeds.CLICK TO SHARE 41. 111. SOCIAL MEDIA GROUPSLinkedIn and Google+ have groups on almostevery topic where you can learn and share.112. GOOGLE FORMSCreate simple forms to gather organization fromyour customers.113. SURVEYMONKEY*Complete survey building platform with morelayouts, templates and ideas than you can use.114. GOOGLE ALERTS*Monitor the web for interesting content and getalerts any time Google finds something new.115. SOOLVESearch suggestions and completions from thetop providers on the internet.CLICK TO SHARE 42. 116. TRACKMAVENA platform for marketers to identify contentopportunities, optimize distribution, and reportsin real-time.117. BLOGS & SOCIAL MEDIAFind and bookmark relevant blogs and socialmedia accounts. For example: competitors,partners, influencers, customers and otherpeople/businesses in your industry.CLICK TO SHARE 43. TechnicalFor those who enjoy the more technical aspectsof marketing like A & B testing and heat maps.These tools should whet your appetite andappeal to your nerdy side. Keep in mind, thesetools aren’t for everyone.ATTRACT CONVERT CLOSE DELIGHTBACK TO TABLE OF CONTENTS12CLICK TO SHARE 44. 118. OPTIMIZLEY*Improve conversions through A/B testing, splittesting and multivariate testing.119. CRAZZYEGG*Heat map and scroll map reports you can use tounderstand how your visitors use your website.120. CLICKTALESession playbacks, heat maps and conversionfunnels to track website visitors.121. UNBOUNCE*A landing page builder at it’s core, it providesmany technical features for page optimization.122. VWO (Visual Website Optimizer)Use VWO to tweak, optimize & personalize yourwebsite with minimal IT help.CLICK TO SHARE 45. 123. ZAPIERIntegrate apps to work together a variety of waysto move information between them.CLICK TO SHARE 46. AnalyticsBACK TO TABLE OF CONTENTS13CLICK TO SHARESimply put, analytics is a decision making toolfor your business. Using analytics you canmeasure and analyzing marketing performanceto maximize its effectiveness. Once youunderstand your visitors’, leads’ and customers’behaviors you can optimize your business/marketing to improve those results.ATTRACT CONVERT CLOSE DELIGHT 47. 124. GOOGLE ANALYTICS*Free website analytics software from Google, thestandard in web analytics.125. KISSMETRICS*Google Analytics tells you what’s happening.KISSmetrics tells you who’s doing it.126. COLIBRI.IOPaid analytic tool that focuses on customerbehavior and acquisition.127. PIWIKOpen source web analytics platform that givesyou valuable insights into your website.128. MIXPANEL*A free analytics platform that focuses on useractions to drive marketing initiatives.CLICK TO SHARE 48. 129. WOOPRA*Track real-time customer activity on yourwebsite, blog and landing pages.130. FOLLOWERWONKTwitter analytics that helps analyze youraudience and identify opportunities.131. CYFEAn all-in-one business dashboard that connectsmultiple tools and puts data in one place.132. SUMALL*SumAll is your social media and websiteanalytics dashboard available for free.133. DUCKSBOARDAnother simple, visually appealing tool to viewand interpret all your data in one place.CLICK TO SHARE 49. 134. GECKOBOARDA data dashboard that makes good use of it’smobile app for on the go metrics.135. SOCIAL ANALYTICSEach social network has it’s own place where youcan access analytics and dive deeper into youraudience insights.CLICK TO SHARE 50. CLICK TO SHAREBACK TO TABLE OF CONTENTSAll-In-One14 While you can still find great success in patchingtogether your own tool set from the options listedin this guide, some platforms put all or most ofthese tools in one place. Be prepared to pay apremium price for this convenience and knowyou’ll need to invest time learning the intricaciesof each tool if you want to get your money’s worth.ATTRACT CONVERT CLOSE DELIGHT 51. 136. HUBSPOT*The most popular all-in-one marketing platformthat has unbeatable resources and gets results.137. MARKETOHubspot’s main competitor and for good reason,their platform has great tools and features.138. SILVERPOPBilled as a behavioral marketing platform,emphasizes email and automation.139. INFUSIONSOFTFocused on smaller business and limitedbudgets, this is a great all-in-one platform.140. ACT-ONAct-On is packed to the brim with features butcomes at a heavy cost and only decent UI.CLICK TO SHARE 52. CLICK TO SHAREBACK TO TABLE OF CONTENTS15 EducationWith digital marketing moving at such a fast pace,you need to stay informed if you want yourbusiness to stay relevant. Here is a collection ofour favorite resources and websites.ATTRACT CONVERT CLOSE DELIGHT 53. 141. INBOUND.ORG*A digital marketing community where peopleshare content and up-vote their favorites.142. INBOUND HUB*Hubspot’s blog has more great marketingarticles than you’ll ever have time to read.143. CMI (Content Marketing Institute)Daily source of how-to insight for contentmarketing education, events and consulting.144. CONVINCE & CONVERTA blog started by famous digital marketer JayBaer that always has fantastic, fresh content.145. SOCIAL MEDIA EXAMINER*No non-sense, plain-talk social media advice andideas from various experts.CLICK TO SHARE 54. 146. COPYBLOGGER*Sign up for free to access their library of detailedand information rich ebooks and articles.147. TOPRANK BLOGWith over 10 years of content, you’re sure to findgreat digital marketing content.148. SEARCH ENGINE LANDWant to learn more about search engineoptimization? This is the blog for you.149. MARKETING PROFSMarketing resources, strategies, articles, onlineseminars, case studies, conferences and events.150. TED TALKSFree video database with access to hundreds ofdifferent topics and speakers.CLICK TO SHARE 55. ConclusionThank you for taking the time to review this huge list of the150 most powerful marketing and sales tools. Be sure tobookmark and save this guide for future reference.Your next step is to begin putting together your own tool boxwith the ideas listed here. Play around with the tools you likeand see if they offer any value to your business processes.If you found this list helpful be sure to share it with yourfriends on social media so they can get the list too!CLICK TO SHARE 56. NEED HELP WITH THE TOOLS AND IDEAS IN THIS GUIDE?Learn More About ELIV8’s Management Consulting ServicesELIV8 brings together all of the consulting services you need to grow your business. Including marketing,technology and operations. See all of services, learn more about digital marketing or speak with a specialist today.Management Consulting for forward-thinking brands.Marketing Technology OperationsELIV8 YOUR BRANDClick here to learn more
- 1. The 150 Most PowerfulMarketing & Sales ToolsB Y B R I A N D O W N A R DA N D G E O F F B R A N D T