The Evolution of Sales Tools

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  • The Evolution of Sales Tools
  • At Drift, we're constantly thinking about the future of sales.
  • But in order to prepare for the future, we need to understand the past.
  • We need to understand how the salesperson's tool set has been evolving over the years.
  • So let’s travel back in time and take a look at some of the major milestones in sales technology.
  • The Megaphone 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050
  • Back in the day, “sales & marketing” meant announcing what goods you had for sale. With the invention of the megaphone in the 1600s, salespeople gained a louder voice.
  • Advertising 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050
  • With the arrival of the first newspaper advertisement in 1704, salespeople no longer needed to rely solely on shouting in order to get their messages across.
  • The Doorbell 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050
  • Ding-dong! (door opens) “Hello there, have you heard about this amazing new product ...” The invention of the electric doorbell in 1831 made it easier for door-to-door salespeople to get our attention.
  • The Telegraph 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050
  • Patented in 1837 by Samuel Morse, the telegraph revolutionized long-distance communication. In 1864, a dentist used it to send unsolicited, promotional telegrams— history’s first spam.
  • Direct Mail 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050
  • Today, the direct mail industry brings in around $12 billion in revenue each year. But it all started with Aaron Montgomery Ward, who produced the world’s first mail-order catalog in 1872.
  • The Telephone 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050
  • For more than a century, the telephone has been a salesperson’s best friend. It was patented in 1876 by Alexander Graham Bell. (The hands-free headsets came later.)
  • Content 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050
  • In 1895, John Deere launched the first-ever brand magazine, The Furrow. Today, salespeople the world over use branded content as a way to educate and win over customers.
  • The Rolodex 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050
  • Invented by Danish engineer Hildaur Neilsen in 1956, the Rolodex was instrumental in helping salespeople stay organized in the pre-CRM days.
  • Email 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050
  • The first email was sent in 1971. The first spam email was sent just 7 years later. Today, email is an important tool in a salesperson’s tool belt. However, a new technology—1:1 messaging—is beginning to replace it ...
  • 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050 CRM Software
  • In 1986, the first customer relationship management software application, ACT!, was released, forever changing how salespeople keep track of customer data.
  • 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050 1:1 Messaging
  • Meet the modern salesperson’s best friend: 1:1 messaging software. Originally developed in the 1990s, a new wave of 1:1 messaging software is now sweeping the globe.
  • For billions of people around the world, 1:1 messaging is now their preferred mode of communication. And 9 out of 10 consumers want to be able to use messaging to talk to businesses today.
  • Has your sales team adapted?
  • Visit Drift.com to learn about our messaging app for sales and customer success. http://drift.com
  • https://www.drift.com/
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