DO GOOD (Better)

Self Improvement

bruce-kasanoff
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  • ( B E T T E R ) DO GOOD Ma#  Brooks/Noun  Project  
  • DO YOU HAVE AN IDEA HOW TO… Feed one million starving children? Fund an after-school program? Get your family to volunteer on the weekend? DW/Noun  Project   Stephen  Borengasser/Noun  Project  
  • The people with the biggest hearts often have the toughest time understanding why everyone else does not care as much as them
  • The truth is, everyone else does NOT care as much as you do because YOU ARE SPECIAL
  • Don’t get discouraged. Just get better at selling your ideas.
  • HERE ARE 4 WAYS TO DO GOOD...BETTER
  • CREATE ANTICIPATION
  • Like this…
  • Make people wonder what will happen next…
  • BE PROVOCATIVE
  • Many social entrepreneurs are wasting their time, because they can’t sell their ideas effectively.
  • ASK QUESTIONS
  • COULD YOU ATTRACT A CROWD BY SILENTLY SITTING IN A CHAIR?
  • Marina Abramović did, at the MoMA in NYC.
  • Marina’s exhibit posed a LOT of questions. Many people cried while sitting with Marina. Is it “art” to sit in a chair and just pay attention to another person? How lonely are we? What does “attention” mean?
  • Marina’s exhibit highlights a vitally important lesson: When you ask a question, pause to give others time to consider it.
  • ADD SURPRISE, CONFLICT OR TENSION
  • TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION MOST COMMUNICATION DECAYS INTO PREDICTABLE PATTERNS.
  • These tactics focus your audience’s attention.
  • They increase the odds other people will care about your idea.
  • You don’t have to be an artist to do this. There are SO MANY cool tools available to get attention.
  • ...AND ATTENTION PAVES THE WAY TO MEMORY
  • Even if you are trying to save the world. Focus their attention on what’s important. People remember just 10% of what you tell them...
  • So stick to 4 points, or less
  • The birth of a new idea is always hard.
  • DO GOOD… BETTER CREATE ANTICIPATION BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION
  • What do we want you to remember?
  • We’ll give you a second…
  • DO GOOD… BETTER CREATE ANTICIPATION BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION
  • ABOUT THE AUTHORS BRUCE KASANOFF How to do well by doing good Kasanoff.com Dr. CARMEN SIMON The science of memorable presentations RexiMedia.com All photographs by Carolina Miranda (C-Monster/Flickr)
  • BE PROVOCATIVE… AND START THE PROCESS ALL OVER AGAIN
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