What 33 Successful Entrepreneurs Learned From Failure

Small Business & Entrepreneurship

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  • 1. Successful Entrepreneurs Learned From Dealing with failure WHAT PRE SEN T S
  • 2. PART I: Getting started
  • 3. Success isn't necessarily found by being an employee. Leo Widrich co-founder & COO, Buffer.
  • 4. Success isn't necessarily found by being an employee. *)5ü./0/1))!."0!.)5ü./05!.%*+((!#!Č  !/,!.0!(50.%! 0+ #!0&+0+!.*/+)!)+*!5/,++./01 !*0ċ+)00!.3$0  % +.3$%$,(! 3.+0!0+Č #+0/+(10!(5*+.!/,+*/!/'ċ Ƶ"0!."!3 5/+""!!(%*# +3*Č .!(%6! 0$0 +1( (35/#+*  3+.'"+.)5/!("ċ+ /0.0! /)((/+%()! %+*/1(0*50$0 $!(,! )!!.*)5ü./0"!30$+1/*  +((./%*0$0/1))!.ċ The key lesson for me, was that you might not get a job, but that doesn't mean there aren't some great things you can still go out and do. $!)+.! 0$%*''+100$0+*!/1))!.Č0$!)+.!%0!)! (!.+"$+32%0((5%),+.0*00$0!4,!.%!*!+"/0.0%*#)5+3* /)((+),*5'0$!*3/Č0+$!(,)!#!00+3$!.! )0+ 5ċ $!+/0(!%/0$!35Č//+)!+*!!10%"1((5,10%0%*#.!0++'ċ Leo Widrich co-founder & COO, Buffer.
  • 5. Success isn't necessarily found by being an employee. ćĆŌ+"Ƶ)!.%*//1.2!5! /% 0$!5.!!%2! *+ .!+#*%0%+*"+.#++ 3+.'ċ 03/(/+0$!)+/0 +))+*.!/+*Ƶ)!.%*/(!"00$!%.&+/ċ Gallup, Tom Rath and Donald Clifton, How Full Is Your Bucket? Positive Strategies for Work and Life, 2001
  • 6. Think simple from the start. Neil Patel Investor, advisor, blogger. Started CrazyEgg and KISSmetrics
  • 7. Think simple from the start. $!/%*#(!%##!/0(!//+* (!.*! %/0$05+1*!!  0+)'!5+1./+(10%+*/%),(!ċ ŏ2!$ (+0+" 1/%*!//!/"%(* 05,%((50$!"%(1.!3/*ŏ0 1! 0+0$!% !ċ */0! 0$!/+(10%+*3/+),(%0!  * $. 0+1/!ċ By making your product really easy to use you are more likely to succeed. Neil Patel Investor, advisor, blogger. Started CrazyEgg and KISSmetrics
  • 8. The stability of your career is under your control. Kristi Hines freelance writer, ghostwriter and professional blogger, Kristi Hines Media.
  • 9. The stability of your career is under your control. +)!,!+,(!.!".% +"#+%*#0$!!*0.!,.!*!1.ĥ".!!(*!.+10!!1/!+" 0$!('+"/0%(%05ċ 3/+*!+"0$+/!,!+,(!3$+,,(%! "+.&+/0$0 % *+0 ü0)5%*0!.!/0/!1/! !(%!2! "1((ġ0%)!&+ !-1(! /!1.%05ċ $%(!!%*#(% ġ+û%/*+005,%((5+*/% !.! "%(1.!Č "!(0%03/!1/!%0 $,,!*! 03%!0&+/ 3/*ŏ00.1(5,//%+*0!+10ċ "!(00$!('+",//%+* 3/3$0) !)!*!/50.#!0"+.0$!ü./0.+1* +"(5+û/%*+0$/!/ċ .+)0$!/!!4,!.%!*!/ČI learned that doing something you are passionate about outside the bounds of a traditional job can lead to more stability. $%/%/ !1/!5+1$2!0$!,+3!.0+#!0)+.!3+.'ċ+1.!%*+*0.+(+"5+1. ).'!0%*#* (%!*0-1%/%0%+*ċ+1* &1/05+1.,.%%*#* +û!.%*#/0+ )0$0$!/1,,(5*  !)* 3%0$%*5+1.%* 1/0.5ċ+13%((!0$!+*!0+!*/1.! 5+1.+3*/1!//ċ 2662 Kristi Hines freelance writer, ghostwriter and professional blogger, Kristi Hines Media.
  • 10. The stability of your career is under your control. *Ƶ,.%(ĂĀāąČĂċăą)%((%+*Ƶ)!.%*/(!"00$!%. &+/2+(1*0.%(5ġ0$0Ě/0$!$%#$!/0 /%*!0$!ĂĀĀĊ +3*01.*ċ http://www.forbes.com/sites/jasonnazar/2013/09/09/16-surprising-statistics-about-small-businesses/
  • 11. Tune out the noise and find your instinct. Caroline Ghosn co-founder & CEO, Levo League
  • 12. Tune out the noise and find your instinct. Trust your instinct. And if you can't tell what your instinct is telling you, learn how to peel back the noise in your life that is keeping you from hearing it. $!"%(1.!/0$05+1!05+1./!("1,+2!..!0$!+*!/3$!.! 5+1!4,!.%!*! 3.*%*#/%#*/* *+**!00$! +0/ '3. /"0!.0$!"0ċ Ƶ/*!*0.!,.!*!1.Č0$!(0%01 !+""%(1.!* +"/1!//%/ %.!0(5+..!(0! 0+,!+,(!ċ )#.+3%*#)+.!* )+.! 00!*0%2!0+)5ü./0%*/0%*0/Č!2!*%" *ŏ0&1/0%"50$!)Č/0$!5 ,,(50+,!+,(!ċ Caroline Ghosn co-founder & CEO, Levo League
  • 13. A successful business requires 100% attention, everything else is a distraction. Jayson DeMers Founder & CEO, Audiencebloom
  • 14. A successful business requires 100% attention, everything else is a distraction. Ƶ+1003+5!./#+Č 3/.1**%*#)5+),*5/)++0$(5*  /1!//"1((5ċ$%*#/3!.!#+%*#/+/3%))%*#(5Č%*"0Č0$0  !% !   +1(  ! %0!(!//0%)!0+.1**%*#)5+),*5* %*/0! /,!* )+.! 0%)!3+.'%*#+**!3/0.01,"+.3$%$ 3/.!((5!4%0! ċ /0.0!  /,!* %*#)+.!0%)!+*0$!*!3/0.01,Č/%03/*!3* %*0!.!/0%*#ċ +/0+"((Č%03/"1*3+.'%*#+**!32!*01.!ċ !*3$%(!Č)5+.%#%*(+),*5+*0%*1! 0+ +&1/0ü*!Č100$0ŏ/3$0 (%* ! )!ċ1**%*#+),*5Ŏ&1/0ü*!Ŏ%/*+03$0*!*0.!,.!*!1.ŏ/ &+%/ċ1!//"1(!*0.!,.!*!1./ +*ŏ0 +0$!)%*%)1)"+.0$!%.+),*5Ď 0$!5+*/0*0(53+.'0+#.+3%0Č!2+(2!%0Č* ,.!,.!%0"+.0$!"101.!ċ Jayson DeMers Founder & CEO, Audiencebloom CONTINUeD ->
  • 15. A successful business requires 100% attention, everything else is a distraction. Because I was splitting my team between the two startups, growth /0((! 0)5ü./0+),*5Č*   % *ŏ0$2!!*+1#$0%)!0+ ! %0!0+ the new startup to make it successful. $!/!+* 2!*01.!!2!*01((5"%(! Č*  /0+,,! 3+.'+*%0ċ$!+.%#%*( 2!*01.!ČƵ1 %!*!ǫ(++)Ĩ3$%$ /0%((3+.'+*"1((ġ0%)!0+ 5ĩ%/*+3 /0.+*#!.0$*!2!.Č* #.+3%*#-1%'(53%0$)5"1((00!*0%+*0+3. ċ (!.*! 0$0/1!//"1(2!*01.!.!-1%.!/āĀĀŌ00!*0%+*Č"+1/Č*  !û+.0ċ!+* .52!*01.!/*!! "1((ġ0%)!)*#!.+.!(/!0$!5ŏ((&1/0 %/0.05+1*  !.%(5+1.!4%/0%*#!û+.0/%"5+1.!*ŏ0.!"1(ċ Jayson DeMers Founder & CEO, Audiencebloom
  • 16. PART II: BUILDING YOUR TEAM
  • 17. Finding success is much easier as a team. Shane Snow Co-Founder, Contently
  • 18. Finding success is much easier as a team. $!%##!/0(!//+* ŏ2!(!.*! 0$!$. 35%/!*0.!,.!*!1./$%,%/)1$ !/%!.3$!*5+1ŏ.!*+0 +%*#%0(+*!ċPartners whose skills complement 5+1./* 3$+)5+10.1/0+),(!0!(5)'!0$! %û!.!*!!03!!*%# success and small, or between success and failure. Ƶ* 0).+(!2!(Č/1,,+.0!./ġġ3$!0$!.%*2!/0+./Č 2+0!/Č communities--make it easier to do huge things than small. +#!00$0 '%* +"/1,,+.05+1*!! 0+0!((%#/0+.50$0,!+,(!*!(%!2!%*ċ 5ü./0/!2!.(/0.01,,.+&!0/+)! +./,100!.! +10!1/! 0('!  /)((*  % *ŏ0#0$!./1,,+.0ċ *(1 ! %*)5(%/0+"ý+,/3$03/ !//!*0%((5,.+0+ġ%*0!.!/0ċ *Č %  (+30$0+*!ē Shane Snow Co-Founder, Contently
  • 19. The quality of your team will make or break you. Kiran Bellubbi Founder & CEO, Applauze
  • 20. The quality of your team will make or break you. $!*5+1"%(0/+)!0$%*#ġ/55+1.,.+ 10 +!/*ŏ0/(!0+0$! (!2!(5+1!4,!0! Č.!2!*1!//(1),Č+.5+1..0!+"#.+30$/0((/ġ #.!00!)/1/!0$!%./$.! !4,!.%!*!0+ü#1.!+103$03!*0 3.+*#*  !2!(+,/+(10%+*0$0#!*!.0!/.!/1(0/!2!*!00!.0$* ,.!2%+1/(50$+1#$0,+//%(!ċ Success is contingent on teams that are persistent, trust each other and learn from their failures. Kiran Bellubbi Founder & CEO, Applauze
  • 21. The quality of your team will make or break you. +0!*0%()!)!./3$+.!.!+))!* ! "+. ,+/%0%+*.!ĂċĆ0%)!/)+.!(%'!(50+!01((5 -1(%ü! 0$*/!("ġ,,(%*0/ċ Kiran Bellubbi Founder & CEO, Applauze
  • 22. Iterate for different learning styles across your company. Jonathan Franchell Founder & Principal, ironpaper
  • 23. Iterate for different learning styles across your company. %*%0%((5"%(! 0.!0%*#*! 10%+*,.+#.)"+.0.%*%*#)5 !),(+5!!/ċ 5#+(3/0+.!0!*+*#+%*#0.%*%*#,.+#.)0 .+*,,!."+.0!))!)!./0+#%**!3/'%((/0$0+1( !,,(%!  0+(%!*0,.+&!0/ċ .!0! .+//0.%*%*# +1)!*0+10(%*%*#/'%((/ *!!//.5"+.).'!0%*#Č3! !2!(+,)!*0*  !/%#*ċ $!!4,!00%+*3/0$0!2!.50!))!)!.3+1( $2!%*ġ !,0$ 0.%*%*#%*0$!%..!/,!0%2!ü!( +",.0%!Č3$%(!$2%*#/% 0.%*%*#%*!2!.5+0$!. %/%,(%*!.!(!2*00+0$!+),*5ċ Jonathan Franchell Founder & Principal, ironpaper CONTINUeD ->
  • 24. Iterate for different learning styles across your company. $!,.+#.)"!((/$+.0+"%0ŏ/+&!0%2!$+3!2!./%03//+)!0$%*# #%2!*0+!),(+5!!/0+#+35* /01 5+*0$!%.+3** //1$ 3/*+0%*0!#.0! %*0+0$!(%"!* 1(01.!+"0$!+),*5#.!"1((5ċ 2!.5+*!%*0$!+),*5+),(!0! 0$!)%*%)1).!-1%.!)!*0/+" 0$!+),*5Č10)*5 % *+0.!0%*+.+),.!$!* 0$!)0!.%(/ċ 3/%*%0%((5 %/+1.#! 3%0$0$!"%(1.!+"0$!ü./0! 10%+* ,.+#.)3%0$%*0$!+),*5ċWhat I learned after was just how %),+.0*0!%*#%0!.0%2!* %*0!.0%2!3%0$)5,,.+$3+1(  be to the education program's success. *!! ! 0+1%( )+.! %*0!.0%2!,.+#.)Č3%0$+0$,//%2!* 0%2!(!.*%*# ,,.+$!/Č0'%*#%*0++1*0 %û!.!*0(!.*%*#/05(!/ċ Jonathan Franchell Founder & Principal, ironpaper
  • 25. Disagreement and conflict are healthy. Rand Fishkin Co-Founder, Moz & Inbound.org
  • 26. Disagreement and conflict are healthy. +.5!./Č)5 +)*  .*"%(%*#+*/1(0*5ċ!3!*0()+/0ĸĆĀĀČĀĀĀ%*0+ !0Č 1%( %*#1/%*!//0$0ŏ//1,,+/! 0+.!-1%.!2!.5(%00(!1,".+*0%*2!/0)!*0ċ 03/ /!+"#.+1,0$%*'ġ3!Ĩ* 0$!"!3,!+,(!3!$%.! ĩ0$+1#$0(%'!*  % *ŏ0-1!/0%+* !$+0$!.ċ %(1.!ġ2!.5$./$"%(1.!ġ01#$0)!0$0you cannot surround yourself with "yes )!*ŎĨ+.Ŏ5!/3+)!*Ŏĩċ%/#.!!)!*0* +*ý%0.!$!(0$5ċ$!5.!0!/0.+*#!.Č better decisions, and more exploration of the risks and opportunities. Ƶ0 +60+ 5Č0$!.!ŏ//)(((! !./$%,#.+1,0$0$/(+0+"$!(0$5 %/#.!!)!*0 * +*ý%0ċ$!*Č3!((#!0+*0$!/)!,#!+103$0ŏ/#+%*#0+$,,!*Č* 3! ,1./1!%0/1*%ü! 0!)ċ
  • 27. /05!.Č +6ŏ/.!2!*1!Ĩ((".+).!1..%*#/+"03.!/1/.%,0%+*/ĩ3/*!.(5ĸăĀ))Č * 3!+2!.ĂāČĀĀĀ1/0+)!./ċ 0ŏ/!!*(+*#Č,%*"1(&+1.*!5Č100$+/!!.(5"%(1.!/ Ĩ* !2!*0$!"%(1.!/3!)'!!2!.53!!'0$!/! 5/ĩ$2!$!(,! 1/+*0%*1! 0+#!0!00!.ċ Rand Fishkin Co-Founder, Moz & Inbound.org
  • 28. Disagreement and conflict are healthy. ĉĆŌ+"!4!10%2!/$ +*!.*/3%0$0$!%.+),*5 0$00$!53!.!".% 0+.%/!Č+10+""!.+"0$! +*ý%00$03+1( !*/1!ċ http://www.ted.com/talks/margaret_heffernan_dare_to_disagree.html
  • 29. Don't fail alone, find talented rockstars. Sandi Krakowski PresidenT & Founder, A real Change international inc & sandpaper tablet INC
  • 30. Don't fail alone, find talented rockstars. %*#(!%##!/0(!//+*".+)"%(1.!%*)5.!!.čI didn't ask for help 3$!* 3//01'* &1/0/0.1##(! (+*#0.5%*#0+ü#1.!0$%*#/+10ċ 2%*#,+3!."1(,!+,(!(+*#/% !+")!* 0!)+"!40.!)!(5 0(!*0! .+'/0./$/*+0+*(5$*#! )5(%"!10(/+)51/%*!//ċ +*ŏ0#+%0(+*!ē%* .+'/0./* "1(ü((5+1. !/0%*5ċ Sandi Krakowski PresidenT & Founder, A real Change international inc & sandpaper tablet INC
  • 31. PART III: FINDING YOUR DIRECTION
  • 32. Agree upon the direction of your company from the beginning with key stakeholders. Evan White PresidenT, Evan White PR
  • 33. Agree upon the direction of your company from the beginning with key stakeholders. ǫ!/1.!5+1ŏ.!(%*! 1,3%0$((0$!+0$!.+ġ"+1* !./!"+.!5+1 &1),%*0+0$! !!,!* ċ *,/0.+(!/+")%*!Č0+++"0!* % ,!+,(!$2! %û!.!*0% !/ on where they saw the trajectory of the company going, and if you're not on the same page it might not end as well as you had hoped for. Evan White PresidenT, Evan White PR
  • 34. Avoid a Field of Dreams mentality. Melisa Singh Founder, Storyshelter
  • 35. Avoid a Field of Dreams mentality. $!*3!!(%!2!3$+(!$!.0! (50$0+1.,.+ 10%/#+%*#0+)!!0)&+. *!! Č/! +*,!./+*(!4,!.%!*!Č3!2+% 0'%*#0$!*!!//.5/0!,/0+ +0$+.+1#$).'!0.!/!.$0+*(56!3$!0$!.+.*+0+1. .!)/$+1(  !+)!.!(%05ċ !(($!.+100!2! +/ %/)%//%*#).'!0.!/!.$* 0$!*+0%+*0$0 1/0+)!./'*+33$00$!53*0ċ 3+1( .#1!0$00$%/%/*%//1!+" /!)*0%/ċ +/10%(%6! 3$0ŏ/)+/0%),+.0*0+100$!$!.0+").'!0 .!/!.$č+*/1)!.%*/%#$0ċ Melisa Singh Founder, Storyshelter CONTINUeD ->
  • 36. Avoid a Field of Dreams mentality. !'*!3,!+,(!3*0! +),10!./103!.!".1/0.0! 5$+3 %þ1(00$!5 3!.!0+1/!ċ!)!0+0$%/1* !./0* %*#5,5%*#00!*0%+*0++*/1)!. !$2%+..0$!.0$*/'%*#0$!Ŏ3$0 +5+13*0Ŏ-1!/0%+*ċ $!.!%/%# %û!.!*!!03!!*1%( %*#,.+ 103!//1)!,!+,(!*!!  and being in tune with what our customers may actually desireČ!2!*%"0$!5 +*ŏ0'*+3%0ċ Melisa Singh Founder, Storyshelter
  • 37. Your company's focus comes with trial and error. Dan Greenberg Co-founder & CEO, Sharethrough
  • 38. Your company's focus comes with trial and error. *!+")5%##!/0(!//+*/%*1%( %*#1/%*!//)!%*0$!ü./05!.+" $.!0$.+1#$ġġ (!.*! 0$05+1*ŏ01%( 1/%*!//3%0$03+!*0!./+"#.2%05ċ +1.!*0!.+"#.2%05%/*ŏ05+1.,.+ 10Č+.5+1.1/0+)!./Č+.5+1.).'!0ċ0$!.Č 5+1.0.1!!*0!.+"#.2%05%//+)!3$!.!00$!%*0!./!0%+*+"3$05+1ŏ.! ,//%+*0!+10Ő3$0,.+(!)5+13*00+/+(2!Ő3$50$0,.+(!))00!./ċ +.$.!0$.+1#$0+ 5Č+1.!*0!.+"#.2%05%/0+)+*!0%6!0$!)+ !.*%*0!.*!0 3%0$)!*%*#"1(+*0!*0Č!5+* +*+4%+1/ /ċ!!(%!2!0$0 2!.0%/%*#*! $%#$-1(%05* 2(1(!0+0$!1/!.3$+/!!/%0Č0$0 /*!(!*Č*  3!((ġ%*0!#.0! 0+0$!/%0!0$!5(%2!+*ċ *0$!!.(5 5/+"$.!0$.+1#$Č3! % *ŏ0$2!0$0(.%05+""+1/Č* %00++'1/ "!35!./0+(!.*0$0(!//+*ċ Dan Greenberg Co-founder & CEO, Sharethrough
  • 39. Pay attention to your customers first. Jon Beekman founder & CEO, Man Crates
  • 40. Pay attention to your customers first. $+1#$)5,.!2%+1/+),*53/1(0%)0!(5"%(1.!Č%001#$0)!2!.52(1(! (!//+*č!)*%((5"+1/! +*5+1.1/0+)!./ċ !$ #.!0% !* 0$!/).0!/00!$0!)Č103!"!((%*(+2!3%0$+1. 0!$*+(+#5* +1.+*!,0+"3$00$!1/0+)!.3*0! Č.0$!.0$*01((5 0('%*#0++*/1)!./0+$!.0$!%."!! ' %.!0(5ċ $!*3! % ü*((5$!.1/0+)!."!! 'Č3!3!.!0++". +3*0$!.+ 0+ $*#!+1.% !* 0$!+),*5"%(! ċ %0$ *ƫ.0!/ČI treat customers as co-creators helping to direct the company. $%/1/0+)!."!! '(++,%/+.!,.0+"+1.Ƶġġ%0ŏ/,.0+"3$+3!.!/ +),*5ċ 03/*!4,!*/%2!(!//+*Č10,.%!(!//+*!%*)5!4,!.%!*!ċ Jon Beekman founder & CEO, Man Crates
  • 41. Pay attention to your customers first. 0%/ćġĈ0%)!/)+.!+/0(50+00.0*!3 1/0+)!.0$*%0%/0+.!0%**!4%/0%*#1/0+)!. White House Office of Consumer Affairs
  • 42. Try to be incredible at one thing. Brian Wallace President, NowSourcing.
  • 43. Try to be incredible at one thing. +1ŏ.!#+%*#0+!,.!005#++ 0(+0+"0$%*#/ċ*!5+1ü*  /+)!0$%*#5+1(+2!* */(!5+1.1/%*!//0+Č5+1ŏ2!"+1* %0ċ +.1/Č%03/%*"+#.,$%/ċ! % *ŏ0#!00$!.!+2!.*%#$0* %03/ !0!.)%*0%+*"0!."+( %*#%*"!3/,!%(0%!/%*0+/+)!0$%*##.!0ċ Brian Wallace President, NowSourcing.
  • 44. PART IV: GAINING TRACTION
  • 45. Push new ideas and projects forward. Neal Schaffer Social business coach, consultant, trainer, speaker, author of “Maximize your social”
  • 46. Push new ideas and projects forward. Ƶ/!*0.!,.!*!1./Č+1.(%"!*/+)!0%)!//!!)(%'!%0%/"1((+""%(1.!/ !1/!+"0$!+*/0*0*!! 0+!4,!.%)!*0*  +*!30$%*#/3%0$+10 "!.+""%(%*#ċ$0%/%),+.0*0Č0$+1#$Č%/0$03!(!.*".+)+1."%(1.!/ċ 5"%(1.!$/!!*Č* %*/+)!35/+*0%*1!/0+!Č0$!"%(1.!0+"+1/ċ
  • 47. !0)!!4,(%*ċ !((+)!1,3%0$% !/+**!31/%*!//+.*!3,.+ 10* *!! 0+ !4!10!%*0$!.%#$00%)!%*0$!.%#$035ċ$!,.+(!)%/0$03!(/+$2! Ŏ(!#5Ŏ1/%*!//Č.!(0%+*/$%,/Č+.%*0!.0%+*/0$0/+)!0%)!/'!!,1/ 35".+)"+1/%*#+* +%*#0$!.%#$00$%*#/0+,1/$*!3% !/*  ,.+&!0/"+.3. ċ CONTINUeD -> Neal Schaffer Social business coach, consultant, trainer, speaker, author of “Maximize your social”
  • 48. Push new ideas and projects forward. +)!0%)!/%0)!*//%),(501.*%*# +3*0$%*#/0$03!1/! 0+!,0+. !% %*#0+/%),(51*,(1#".+)+0$!.0%2%0%!/ċǫ100$!)!//#!%/(!.č %0$+10(!.*  ! %0! "+1/Č3$0!2!.5+13*00+ +/* entrepreneur will either not be acted upon in the right timing or not %),(!)!*0! /!û!0%2!(5/%0+1( $2!!!*/$+1( 5+1$2!$  the focus. 0ŏ/,.!005/%),(!+*!,0Č10/+)!0%)!/0$!/%),(!/00$%*#/ .!0$!$. !/00+%),(!)!*0+* 5%* 5+10,,.+$ċ CONTINUeD -> Neal Schaffer Social business coach, consultant, trainer, speaker, author of “Maximize your social”
  • 49. The worst decision is indecision. RYAN HARWOOD CEO, PureWow
  • 50. The worst decision is indecision. *!+"0$!%##!/0(!//+*/ ŏ2!(!.*! %/*ŏ0".+),.0%1(."%(1.!10".+))%//!  +,,+.01*%05č0$!3+./0 !%/%+*%/%* !%/%+*ċ$!*5+1ŏ.!*!*0.!,.!*!1.Č5+1$2!0+ )+2!-1%'(5* #+3%0$5+1.#10ċ "5+1 +*ŏ0Č5+1+1( )%//+10+*0$%*#/0$0* help your business immensely. 0*!*!.2!ġ3.'%*#10%0ŏ/%),+.0*00+#!0,.+ 10/+100$!.!* 1/! 00+/!! 3$!0$!.%0ŏ/3+.'%*#ċ 0$%*'0$!!/0,.+!//%/0$%/č!(!/!Č!2%!3Č,0%)%6!Č 0!.0!Č !,!0ċ Ƶ(/+Č00$!!* +"0$! 50$!.!%/*+.%#$035+.+*!350+.1*1/%*!//ċ$!*5+1 /0.0+),*5Č5+10$%*'0$!.!%/.+ ),+.$+(5#.%(0+/1!//ċ$!.!%/*ŏ0ċ 1/!  0+!/+"+1/! +* +%*#0$%*#/,.!%/!(5(%'!+0$!./3$+$ /1!//!"+.!)!0+ 2+% $%00%*#/*#/Č100$0*1(0%)0!(5$+( 5+1'ċƵ/'-1!/0%+*/Č-1%.! )!*0+./Č#0$!.'*+3(! #!* 0$!*)'!*! 10!  !%/%+**  +3$0ŏ/!/0"+. 5+1.1/%*!//ċ RYAN HARWOOD CEO, PureWow
  • 51. Start now! Wade Foster CEO & Co-founder, Zapier
  • 52. Start now! $!%##!/0(!//+*(!.*! %/Ŏ/0.0*+3ŎċƵ()+/0!2!.5 !%/%+* ŏ2!) ! 0$0ŏ/(! 0+/+)!0$%*#3!/+)!3+1( $2!!!*35)+.!3!/+)! had I simply decided to start sooner. ǫ5/0.0%*#*+3Č5+1(/+.!(!0+ü#1.!+103$03+.'/* 3$0 +!/*ŏ03+.'0$0)1$)+.!-1%'(5ċ+%0!+)!/!/%!.0+10+10 0$%*#/0$0 +*ŏ03+.'*  +)+.!+"3$0 +!/3+.'ċ Wade Foster CEO & Co-founder, Zapier
  • 53. Being adaptable is the real test. Cerrie Kerpen CEO & Co-founder, Likeable Media
  • 54. Being adaptable is the real test. *!+"0$!%##!/0(!//+*/ ŏ2!(!.*! %/*ŏ0".+),.0%1(."%(1.!10".+))%//!  +,,+.01*%05č0$!3+./0 !%/%+*%/%* !%/%+*ċ$!*5+1ŏ.!*!*0.!,.!*!1.Č5+1$2!0+ )+2!-1%'(5* #+3%0$5+1.#10ċ "5+1 +*ŏ0Č5+1+1( )%//+10+*0$%*#/0$0* help your business immensely. 0*!*!.2!ġ3.'%*#10%0ŏ/%),+.0*00+#!0,.+ 10/+100$!.!* 1/! 00+/!! 3$!0$!.%0ŏ/3+.'%*#ċ 0$%*'0$!!/0,.+!//%/0$%/č!(!/!Č!2%!3Č,0%)%6!Č 0!.0!Č !,!0ċ Ƶ(/+Č00$!!* +"0$! 50$!.!%/*+.%#$035+.+*!350+.1*1/%*!//ċ$!*5+1 /0.0+),*5Č5+10$%*'0$!.!%/.+ ),+.$+(5#.%(0+/1!//ċ$!.!%/*ŏ0ċ 1/!  0+!/+"+1/! +* +%*#0$%*#/,.!%/!(5(%'!+0$!./3$+$ /1!//!"+.!)!0+ 2+% $%00%*#/*#/Č100$0*1(0%)0!(5$+( 5+1'ċƵ/'-1!/0%+*/Č-1%.! )!*0+./Č#0$!.'*+3(! #!* 0$!*)'!*! 10!  !%/%+**  +3$0ŏ/!/0"+. 5+1.1/%*!//ċ Cerrie Kerpen CEO & Co-founder, PureWow
  • 55. Be patient and adjust on the fly. Joe Pulizzi Founder, Content Marketing Institute & Author, Epic content marketing
  • 56. Be patient and adjust on the fly. %./0Č,0%!*!Č,0%!*!Č,0%!*!ċ 3/3%0$%*ć)+*0$,!.%+ +"#%2%*# 1,* #+%*#'0++.,+.0!(%"!* 0$!*/!!%*#0$!1/%*!//0'!+ûċ !+* Č0$!,(*5+1/0.0+103%0$%/*!2!.0$!,(*0$001((53+.'/ċ  !(%!2!%")+.!!*0.!,.!*!1./3!*0%*3%0$0$000%01 !0$!53+1( ! )+.!/1!//"1(ċ0.01,/0!* 0+"((%*(+2!3%0$0$!%.,.+ 10Č3$!*0$!5 /$+1( !)+.!"+1/! +*1%( %*#(+5(1 %!*!Č(%/0!*%*#Č*   &1/0%*#0$!+û!.%*#+*0$!ý51*0%(%00'!/ċ Joe Pulizzi Founder, Content Marketing Institute & Author, Epic content marketing
  • 57. Letting go of the need to look perfect. Lewis Howes Creator, The School of greatness & athelte extrodinaire
  • 58. Letting go of the need to look perfect. 1/! 0+!/+worried about how things looked0$0 3/.!0%*#*  $+3 0$+1#$0,!+,(!3+1( ,!.!%2!)!%" Ŏ)!//! 1,Ŏ3%0$/+)!0$%*#ċ .10$%/Č0$0!*!.#50++')!35".+)(%2%*#)52%/%+** .!0%*# something that people were inspired by. Joe Pulizzi Founder, Content Marketing Institute & Author, Epic content marketing
  • 59. PART V: DEALING WITH FAILURE
  • 60. Success is not the natural state of things. TED RUBIN ACTING CMO, Brand Innovators
  • 61. Success is not the natural state of things. The most important lesson I learned about failure is that without it, you do not truly understand success. $!*/1!//+)!/0++!/%(5+.0++!.(5%*0$! ,.+!//Č3!+)!0+!(%!2!%0%/0$!*01.(/00!+"0$%*#/Č* 3$!*"%(1.! +)!/0(0!. 0!%*/+)!"+.)+.*+0$!.3!.!)+/0+"0!*100!.(5 1*,.!,.! ċ 5"%(1.!/$2!+,!*! )5!5!/0+%*0.+/,!0%+** (!.*%*#0$0$/) !)! !00!."0$!.Č.+0$!.Č".%!* Č)!*0+.ċċċ!00!.,!./+*ċ $%/%/*+00+/55+1/$+1( /!!'+10"%(1.!Č)+.!+10$+3%),+.0*0%0%/0+ /0.!0$5+1./!("* *+0!".% +")'%*#)%/0'!/ċ!*!! 0+!),+3!.+1. !),(+5!!/Č//+%0!/Č".%!* /* $%( .!*0+1* !./0* 0$0"%(1.!%/ %*.! %(52(1(!3$!*5+1)'!(!.*%*#,.0+"0$!,.+!//ċ TED RUBIN ACTING CMO, Brand Innovators
  • 62. Success is not the natural state of things. ąĆŌ+"/0.01,/(/0&1/0ć)+*0$/ !"+.!(+/%*#0$!%. ++./ http://visual.ly/start-ups-exposed
  • 63. Look at failures as merely mistakes. Jim Belosic CEO, SHORTSTACK
  • 64. Look at failures as merely mistakes. Ŏ"%(Ŏ,.+(5+*!3!!'Č)5!!2!*+*! 5Č &1/00$%*'+" 0$!)/)%/0'!/Č*+0"%(1.!/ċ ŏ(()'!0$!3.+*# !%/%+*+.#+ +3*,0$0$0+1.1/0+)!./ +*ŏ03*0!1/! 3/*ŏ0 (%/0!*%*#Č* 0$!* $2!0+'0.'ċ +/0,!+,(!/!!0$!3+. "%(1.!* 0$%*'Ŏ1*.!+2!.(!ċŎ */0! ČI see failures as mini test results. I tried something, it didn't work, so let's gather up what we learned and try again. ŏ2!*!2!.(!0)5 1/%*!//#!00+,+%*0+""%(1.!Č ŏ2!/!0)5#1% !(%*!/* ,%2+0%" 3!/0.0$! %*#0+3. //+)!0$%*#0$0ŏ/"%(%*#ċ 01((5&1/03.+0!#1!/0.0%(!"+.$! 1/!+100$!% !0$0 5+1$2!0+"%(0+/1!! Č3$%$  +*ŏ0#.!!3%0$ċ Jim Belosic CEO, SHORTSTACK
  • 65. Use data to help fail less often. Larry Kim Founder wordstream
  • 66. Use data to help fail less often. %(1.!/.!1*2+% (!* .% %1(+1/(5+/0(5"+./0.0ġ1,/3%0$ (%00(!0%)!* )+*!5ċ++"0!*/0.0ġ1,/%*2!/0$1#!.!/+1.!/ %*0+%#,.+ 10+.).'!0%*#%*%0%0%2!/ċ 01.((5Č3!3*00+!(%!2!0$0+1.$. 3+.'$/,% +ûČ5!0 0$!.!(%05%/0$02!.5/)((*1)!.+"0$+/!,.+&!0/3%(( 01((5,.+ 1!(.#!/(!Č(/0%*#!*!ü0/ġ)+/03%(($2!*+ %),00((+*5+1.1/%*!//Č* /+)!3%((!2!*)'!0$%*#/ 3+./!ċ The key to success therefore is in trying to fail slightly less often by using more data rather than gut feel in the project planning phases, and not let projects that fail to meet their success criteria linger around for too long. Larry Kim Founder wordstream
  • 67. Use data to help fail less often. /%*# 00+ .%2!1/%*!// !%/%+*/*.!/1(0%** %*.!)!*0(ĂąāŌ.!01.*+*%*2!/0)!*0ċ http://www.business2community.com/marketing/go-small-or-go-home-why-niche-marketing-works-0429962#qtI3daASWkG2SBEp.99
  • 68. Use your negative experiences to regroup. Michael A. Stelzner CEO & Founder, Social Media Examiner & Mykidsadventures.com
  • 69. Use your negative experiences to regroup. $!%##!/0"%(1.! !2!.$ 3/3$!* %*2!/0! %*ĸĂĀĀĀ,.+#.)0$0 ,.+)%/! %" /%),(5"+((+3! 0$!%./1##!/0%+*/ 3+1( )'!0+*+")+*!5ċ  % ,.!%/!(53$00$!5/1##!/0! * %03/$1#!"%(1.!ċƵ* !0$%((5 "!(0 %/#1/0%*#ċ$!.!01.*.0!3/+û0$!$.0/* %03/ %/)(!4,!.%!*!ċ 1/! ((0$+/!*!#0%2!!4,!.%!*!/0+.!#.+1,* ü#1.! +10350+(1*$ !2!*0/0$0ü03%0$%*)5+)"+.06+*!ċ$0!* ! 1,$,,!*%*#3/0$!%.0$ +")5+*(%*!/1))%0/ċ2!*01((5+%( ! %1!//1))%03/+.*ċ 03//1$$1#!/1!//0$0 (1*$! *!3!4,!.%)!*0(3!/%0!((!  +%( ! %4)%*!.ċ+)'%*ĂĀĀĊċ1.*! +10 3/+*0+/+)!0$%*#ċ+ 5 )%((%+*/+",!+,(!2%/%0+1./%0!* %0%/+*!+"0$!(.#!/01/%*!//(+#/+*0$! ,(*!0ċ+)+.(+"0$!/0+.5člet your failures clear your deck, much like a forest ü.!Č/+*!3% !/*!+.*ċ+1*!2!.'*+3Č+*!+"0$+/!% !/)%#$001.* out to be a mighty oak! Michael A. Stelzner CEO & Founder, Social Media Examiner & Mykidsadventures.com
  • 70. Mistakes will surface new opportunities. Meridith Valiando Rojas CEO & Founder, Digitour media
  • 71. Mistakes will surface new opportunities. $!#.!0!/0(!//+* (!.*! 3/0$0)%/0'!/3%((*+0!* 5+1.1/%*!//ċIf you are *%)(!* 3%((%*#0+(%/0!*0++*/0.10%2!.%0%%/)5+1*!4!(5(!.*%*#*  !2+(2%*#ċ *)5!4,!.%!*!/*!*0.!,.!*!1.Č0$!.!$2!!!*0%)!/Č!/,!%((5!.(5 +*Č3$!* !*+1*0!.! %//1!/0$0,,!.! 0+!%*/1.)+1*0(!ċ +.!4),(!Č3$!* )*#! *.0%/0+*ƫ,%0(!+. /0$0#+0 .+,,! Č "!(0(%'! !2/00%*#"%(1.!ċǫ10%*0.10$Č%0/$+3! )!$+32%0(/+%()! %%/0+.!'%*#0(!*0 %*0$%/*!33+.( +. !.ċ " *!2!."%(! 3%0$0$0,.+&!0Č 3+1( *+0$2!.!(%6! 0$! %),+.0*!+"/+%()! %* %0/%),0+*0. %0%+*()! %ċ .+)0$0  !2!(+,! *!3/!0+"/'%((/Č3$%$(! )!0++ġ"+1* %*#%#%+1.ċ%0$ (+0+",!./%/0!*!* 3%((%*#*!//0+!ý!4%(!Č3!3!.!(!0++2!.+)!+/0(!/ * ,.+2!3!.!.* 3%0$/05%*#,+3!.ċ $2!(!.*! *+00+#!00++!4%0! +. 0++ !"!0! / 1%( )51/%*!//ċ$ 5%/(%'!.+((!.+/0!.ü((! 3%0$1,/Č +3*/Č0$.%((/Č* 1*!4,!0! 01.*/ċ Meridith Valiando Rojas CEO & Founder, Digitour media
  • 72. Mistakes will surface new opportunities. 1(%/3/"%(%*#/+%(*!03+.'%*#/%0!"+.0$!#5+))1*%05ċ Ƶ"0!."%(! .!2),//#5!++'Č#5!(,* #5.+1,+*Č "+1* !./ /+*+( !.#* ǫ. "+. $!(($))!.01.*!  1(%/%*0+ċ+)Čý/$/(!/%0!/,!%(%/%*#%* !/%#*!.*  2%*0#!%0!)/3%0$+2!.Ć)%((%+*)!)!./ċ http://www.inc.com/brilliant-failures/3-mistakes-that-built-companies_pagen_2.html
  • 73. Welcome detours and failures with open arms. Ekaterina Walter CMO, Househappy, Author of NYT bestseller “think like zuck”
  • 74. Welcome detours and failures with open arms. (!.*! 0$03$05+1)%#$00$%*'%/0$!3+./00$%*#0$0!2!.$,,!*! 0+5+1%*0$0 )+)!*0)%#$001((501.*+100+!0$!!/00$%*#0$0!2!.$,,!*! 0+5+1ċ * .!+1*0*1)!.+"0$!%*/0*!/3$!* 0$+1#$00$!3+.( 3/!* %*#0++*(5(1#$+10%0 /!2!.(5!./(0!.* 0$*')5(1'5/0./0$00$0ŏ/$+30$%*#/01.*! +10ċ *!0$%*#5+13%((*+0%!+10/1!//"1(,!+,(!Č!/,!%((5,!+,(!3%0$*!*0.!,.!*!1.%( /0.!'Č%/0$00$!5welcome detours and failures as a natural part of the journey 0$!5.!+*ċ ŏ2!0('! +100$%/%*)+.! !0%(%*)5ġ(%'!0('$!.!ċ +3$!* )!*0+.5+1*#,!+,(! 0!((0$!)ü./0* "+.!)+/00+*!2!.-1!/0%+*0$!%.,//%+* * 0$!%.%(%050+#!00$%*#/ +*!ċ "5+1$2!0$!+*ü !*!%*5+1./!("Č%*3$!.!5+1.! #+%*#Č* 3$05+1.!0.5%*#0+1%( Č0$%/%/3$03%((#!05+10$.+1#$0+1#$0%)!/ċƵ* 0$0 %/((%0ŏ((!ġ0+1#$0%)!/0$05+1*+2!.+)!Č*+0Ƶ.)#! +*ċ +%001.*/+100$00$!(%$hŎ$!*+*! ++.(+/!/Č*+0$!. ++.+,!*/Ŏ%/)+.!0$* (%$h"0!.((ċ+1&1/0*!! 0+!+*ü !*0!*+1#$0+/!!0$0+0$!.+,!* ++.ċƵ* 0$0 .!-1%.!/0$05+1*+0/0.!00$!(+/!  ++.0++(+*#ċ Ekaterina Walter CMO, Househappy, Author of NYT bestseller “think like zuck”
  • 75. Get told "no" on a daily basis. Shafqat Islam CEO, NEWScred
  • 76. Get told "no" on a daily basis. $!/%*#(!%##!/0(!.*%*#"+.)!3/0+*+0!".% +""%(1.! * 0+01((5!).!%0ċ +.!%),+.0*0(5Č (!.*! 0$05+1 *!! 0+"%(Č* +"0!*"%(+"0!*ċ If you aren't being told "no" on a daily basis, you aren't pushing yourself hard enough or taking enough risks.Ƶ/0!$ !*0.!,.!*!1./Č3!ŏ.!%*0$!1/%*!//+"%**+20%+*Č/+"%(1.!%/ ,.0+"0$!&+1.*!5ċ Shafqat Islam CEO, NEWScred
  • 77. Nothing is as bad as it seems. Gene Marks President, Marks group
  • 78. Nothing is as bad as it seems. 5/%*#(!%##!/0(!//+*%//+)!0$%*#)5  01#$0)!č*+0$%*#%//  /%0/!!)/Ĩ100$!*#%**+0$%*#%//#++ /%0/!!)/!%0$!.ĩċ *+0$!.3+. /Č"%(1.!%/&1/0.!(0%2!ċ $!.!%/%((%+*,!+,(!%* * %Ĩ* ăĂĊČĊĊĊČĊĊĊ,!+,(!%*0$!ċċĩ 3$++1( .!(!//+105+1."%(1.!* %0ŏ/&1/0*+0/Ŏ%),+.0*0Ŏ /5+1,.+(50$%*'%0%/ċƵ* *!%0$!..!5+1Ĩ+. ĩċ+.+((3%0$0$! !)+0%+*/Č0$!*#!0'0+3+.'ċƵ* (/+.!)!)!.0$%//)!(!//+* 0$!*!400%)!5+1/1!! * 5+10$%*'((ŏ/#.!0ġ!1/!*+0$%*#ŏ/ /#++ /%0/!!)/!%0$!.ē Gene Marks President, Marks group
  • 79. Tomorrow is always another day. Scott gerber Founder, Young Entrepreneur Council (YEC) & Author of Never get a ‘Real Job’
  • 80. Tomorrow is always another day. $!)+/0%),+.0*0,.0+""%(%*#%/.!(%6%*#0+)+..+33%((+û!.*+0$!. 5 to get it right. .(%!.%*)5!*0.!,.!*!1.%(.!!.Č 0++'"%(1.!/2!.5,!./+*((5ċ *!Ŏ%#"%(1.!Ŏ3+1( #!0)! +3*"+. 5/Č* %*/+)!%*/0*!/ %)%*%/$!  )5+*ü !*!* ,.+ 10%2%05"+.3!!'/ċ 03/*ŏ01*0%("0!.)5ü./01/%*!//3!*01* !.*  /0.0! )5/!+* ġġ* Č 1(0%)0!(5)5ü./0/1!//"1(+),*5ġġ0$0 .!(%6! $+3%),+.0*0%0%/0+0'! "%(1.!//(!//+*/(!.*! .0$!.0$*$. '*+'/ċ 5/!+* 1/%*!//3//0.+*#!./.!/1(0+"0$!(!//+*/(!.*! +*)5ü./0#+ .+1* ċ+3Č)5+),*%!/minimize the potential for failures by shrinking our downside on any single decision. Ƶ/.!/1(0Č3!#!0'1,/0.+*#!.* "/0!. 3$!*3! +"!/!0'Č* 0$!/1*1/1((5!* /1,/$%*%*#.%#$0!.%*0$! 5/0++)!/.!/1(0ċ Scott gerber Founder, Young Entrepreneur Council (YEC) & Author of Never get a ‘Real Job’
  • 81. Gosh... I’m gonna miss you guys back on Earth EPILOGUE
  • 82. EPILOGUE If only there was some way to stay in touch intergalactically...
  • 83. EPILOGUE Hmmmmmmmm...
  • 84. EPILOGUE
  • 85. successful entrepreneurs master the art of customer acquisition. Visit Visit Blog.RReeffeerrrraallCaannddyy..ccoom for more stories about entrepreneurs Adapted from: http://www.huffingtonpost.com/brian-honigman/35-tech-entrepreneurs-failure_b_5529254.html CRaf TED BY
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Description
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
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  • 1. Successful Entrepreneurs Learned From Dealing with failure WHAT PRE SEN T S
  • 2. PART I: Getting started
  • 3. Success isn't necessarily found by being an employee. Leo Widrich co-founder & COO, Buffer.
  • 4. Success isn't necessarily found by being an employee. *)5ü./0/1))!."0!.)5ü./05!.%*+((!#!Č  !/,!.0!(50.%! 0+ #!0&+0+!.*/+)!)+*!5/,++./01 !*0ċ+)00!.3$0  % +.3$%$,(! 3.+0!0+Č #+0/+(10!(5*+.!/,+*/!/'ċ Ƶ"0!."!3 5/+""!!(%*# +3*Č .!(%6! 0$0 +1( (35/#+*  3+.'"+.)5/!("ċ+ /0.0! /)((/+%()! %+*/1(0*50$0 $!(,! )!!.*)5ü./0"!30$+1/*  +((./%*0$0/1))!.ċ The key lesson for me, was that you might not get a job, but that doesn't mean there aren't some great things you can still go out and do. $!)+.! 0$%*''+100$0+*!/1))!.Č0$!)+.!%0!)! (!.+"$+32%0((5%),+.0*00$0!4,!.%!*!+"/0.0%*#)5+3* /)((+),*5'0$!*3/Č0+$!(,)!#!00+3$!.! )0+ 5ċ $!+/0(!%/0$!35Č//+)!+*!!10%"1((5,10%0%*#.!0++'ċ Leo Widrich co-founder & COO, Buffer.
  • 5. Success isn't necessarily found by being an employee. ćĆŌ+"Ƶ)!.%*//1.2!5! /% 0$!5.!!%2! *+ .!+#*%0%+*"+.#++ 3+.'ċ 03/(/+0$!)+/0 +))+*.!/+*Ƶ)!.%*/(!"00$!%.&+/ċ Gallup, Tom Rath and Donald Clifton, How Full Is Your Bucket? Positive Strategies for Work and Life, 2001
  • 6. Think simple from the start. Neil Patel Investor, advisor, blogger. Started CrazyEgg and KISSmetrics
  • 7. Think simple from the start. $!/%*#(!%##!/0(!//+* (!.*! %/0$05+1*!!  0+)'!5+1./+(10%+*/%),(!ċ ŏ2!$ (+0+" 1/%*!//!/"%(* 05,%((50$!"%(1.!3/*ŏ0 1! 0+0$!% !ċ */0! 0$!/+(10%+*3/+),(%0!  * $. 0+1/!ċ By making your product really easy to use you are more likely to succeed. Neil Patel Investor, advisor, blogger. Started CrazyEgg and KISSmetrics
  • 8. The stability of your career is under your control. Kristi Hines freelance writer, ghostwriter and professional blogger, Kristi Hines Media.
  • 9. The stability of your career is under your control. +)!,!+,(!.!".% +"#+%*#0$!!*0.!,.!*!1.ĥ".!!(*!.+10!!1/!+" 0$!('+"/0%(%05ċ 3/+*!+"0$+/!,!+,(!3$+,,(%! "+.&+/0$0 % *+0 ü0)5%*0!.!/0/!1/! !(%!2! "1((ġ0%)!&+ !-1(! /!1.%05ċ $%(!!%*#(% ġ+û%/*+005,%((5+*/% !.! "%(1.!Č "!(0%03/!1/!%0 $,,!*! 03%!0&+/ 3/*ŏ00.1(5,//%+*0!+10ċ "!(00$!('+",//%+* 3/3$0) !)!*!/50.#!0"+.0$!ü./0.+1* +"(5+û/%*+0$/!/ċ .+)0$!/!!4,!.%!*!/ČI learned that doing something you are passionate about outside the bounds of a traditional job can lead to more stability. $%/%/ !1/!5+1$2!0$!,+3!.0+#!0)+.!3+.'ċ+1.!%*+*0.+(+"5+1. ).'!0%*#* (%!*0-1%/%0%+*ċ+1* &1/05+1.,.%%*#* +û!.%*#/0+ )0$0$!/1,,(5*  !)* 3%0$%*5+1.%* 1/0.5ċ+13%((!0$!+*!0+!*/1.! 5+1.+3*/1!//ċ 2662 Kristi Hines freelance writer, ghostwriter and professional blogger, Kristi Hines Media.
  • 10. The stability of your career is under your control. *Ƶ,.%(ĂĀāąČĂċăą)%((%+*Ƶ)!.%*/(!"00$!%. &+/2+(1*0.%(5ġ0$0Ě/0$!$%#$!/0 /%*!0$!ĂĀĀĊ +3*01.*ċ http://www.forbes.com/sites/jasonnazar/2013/09/09/16-surprising-statistics-about-small-businesses/
  • 11. Tune out the noise and find your instinct. Caroline Ghosn co-founder & CEO, Levo League
  • 12. Tune out the noise and find your instinct. Trust your instinct. And if you can't tell what your instinct is telling you, learn how to peel back the noise in your life that is keeping you from hearing it. $!"%(1.!/0$05+1!05+1./!("1,+2!..!0$!+*!/3$!.! 5+1!4,!.%!*! 3.*%*#/%#*/* *+**!00$! +0/ '3. /"0!.0$!"0ċ Ƶ/*!*0.!,.!*!1.Č0$!(0%01 !+""%(1.!* +"/1!//%/ %.!0(5+..!(0! 0+,!+,(!ċ )#.+3%*#)+.!* )+.! 00!*0%2!0+)5ü./0%*/0%*0/Č!2!*%" *ŏ0&1/0%"50$!)Č/0$!5 ,,(50+,!+,(!ċ Caroline Ghosn co-founder & CEO, Levo League
  • 13. A successful business requires 100% attention, everything else is a distraction. Jayson DeMers Founder & CEO, Audiencebloom
  • 14. A successful business requires 100% attention, everything else is a distraction. Ƶ+1003+5!./#+Č 3/.1**%*#)5+),*5/)++0$(5*  /1!//"1((5ċ$%*#/3!.!#+%*#/+/3%))%*#(5Č%*"0Č0$0  !% !   +1(  ! %0!(!//0%)!0+.1**%*#)5+),*5* %*/0! /,!* )+.! 0%)!3+.'%*#+**!3/0.01,"+.3$%$ 3/.!((5!4%0! ċ /0.0!  /,!* %*#)+.!0%)!+*0$!*!3/0.01,Č/%03/*!3* %*0!.!/0%*#ċ +/0+"((Č%03/"1*3+.'%*#+**!32!*01.!ċ !*3$%(!Č)5+.%#%*(+),*5+*0%*1! 0+ +&1/0ü*!Č100$0ŏ/3$0 (%* ! )!ċ1**%*#+),*5Ŏ&1/0ü*!Ŏ%/*+03$0*!*0.!,.!*!1.ŏ/ &+%/ċ1!//"1(!*0.!,.!*!1./ +*ŏ0 +0$!)%*%)1)"+.0$!%.+),*5Ď 0$!5+*/0*0(53+.'0+#.+3%0Č!2+(2!%0Č* ,.!,.!%0"+.0$!"101.!ċ Jayson DeMers Founder & CEO, Audiencebloom CONTINUeD ->
  • 15. A successful business requires 100% attention, everything else is a distraction. Because I was splitting my team between the two startups, growth /0((! 0)5ü./0+),*5Č*   % *ŏ0$2!!*+1#$0%)!0+ ! %0!0+ the new startup to make it successful. $!/!+* 2!*01.!!2!*01((5"%(! Č*  /0+,,! 3+.'+*%0ċ$!+.%#%*( 2!*01.!ČƵ1 %!*!ǫ(++)Ĩ3$%$ /0%((3+.'+*"1((ġ0%)!0+ 5ĩ%/*+3 /0.+*#!.0$*!2!.Č* #.+3%*#-1%'(53%0$)5"1((00!*0%+*0+3. ċ (!.*! 0$0/1!//"1(2!*01.!.!-1%.!/āĀĀŌ00!*0%+*Č"+1/Č*  !û+.0ċ!+* .52!*01.!/*!! "1((ġ0%)!)*#!.+.!(/!0$!5ŏ((&1/0 %/0.05+1*  !.%(5+1.!4%/0%*#!û+.0/%"5+1.!*ŏ0.!"1(ċ Jayson DeMers Founder & CEO, Audiencebloom
  • 16. PART II: BUILDING YOUR TEAM
  • 17. Finding success is much easier as a team. Shane Snow Co-Founder, Contently
  • 18. Finding success is much easier as a team. $!%##!/0(!//+* ŏ2!(!.*! 0$!$. 35%/!*0.!,.!*!1./$%,%/)1$ !/%!.3$!*5+1ŏ.!*+0 +%*#%0(+*!ċPartners whose skills complement 5+1./* 3$+)5+10.1/0+),(!0!(5)'!0$! %û!.!*!!03!!*%# success and small, or between success and failure. Ƶ* 0).+(!2!(Č/1,,+.0!./ġġ3$!0$!.%*2!/0+./Č 2+0!/Č communities--make it easier to do huge things than small. +#!00$0 '%* +"/1,,+.05+1*!! 0+0!((%#/0+.50$0,!+,(!*!(%!2!%*ċ 5ü./0/!2!.(/0.01,,.+&!0/+)! +./,100!.! +10!1/! 0('!  /)((*  % *ŏ0#0$!./1,,+.0ċ *(1 ! %*)5(%/0+"ý+,/3$03/ !//!*0%((5,.+0+ġ%*0!.!/0ċ *Č %  (+30$0+*!ē Shane Snow Co-Founder, Contently
  • 19. The quality of your team will make or break you. Kiran Bellubbi Founder & CEO, Applauze
  • 20. The quality of your team will make or break you. $!*5+1"%(0/+)!0$%*#ġ/55+1.,.+ 10 +!/*ŏ0/(!0+0$! (!2!(5+1!4,!0! Č.!2!*1!//(1),Č+.5+1..0!+"#.+30$/0((/ġ #.!00!)/1/!0$!%./$.! !4,!.%!*!0+ü#1.!+103$03!*0 3.+*#*  !2!(+,/+(10%+*0$0#!*!.0!/.!/1(0/!2!*!00!.0$* ,.!2%+1/(50$+1#$0,+//%(!ċ Success is contingent on teams that are persistent, trust each other and learn from their failures. Kiran Bellubbi Founder & CEO, Applauze
  • 21. The quality of your team will make or break you. +0!*0%()!)!./3$+.!.!+))!* ! "+. ,+/%0%+*.!ĂċĆ0%)!/)+.!(%'!(50+!01((5 -1(%ü! 0$*/!("ġ,,(%*0/ċ Kiran Bellubbi Founder & CEO, Applauze
  • 22. Iterate for different learning styles across your company. Jonathan Franchell Founder & Principal, ironpaper
  • 23. Iterate for different learning styles across your company. %*%0%((5"%(! 0.!0%*#*! 10%+*,.+#.)"+.0.%*%*#)5 !),(+5!!/ċ 5#+(3/0+.!0!*+*#+%*#0.%*%*#,.+#.)0 .+*,,!."+.0!))!)!./0+#%**!3/'%((/0$0+1( !,,(%!  0+(%!*0,.+&!0/ċ .!0! .+//0.%*%*# +1)!*0+10(%*%*#/'%((/ *!!//.5"+.).'!0%*#Č3! !2!(+,)!*0*  !/%#*ċ $!!4,!00%+*3/0$0!2!.50!))!)!.3+1( $2!%*ġ !,0$ 0.%*%*#%*0$!%..!/,!0%2!ü!( +",.0%!Č3$%(!$2%*#/% 0.%*%*#%*!2!.5+0$!. %/%,(%*!.!(!2*00+0$!+),*5ċ Jonathan Franchell Founder & Principal, ironpaper CONTINUeD ->
  • 24. Iterate for different learning styles across your company. $!,.+#.)"!((/$+.0+"%0ŏ/+&!0%2!$+3!2!./%03//+)!0$%*# #%2!*0+!),(+5!!/0+#+35* /01 5+*0$!%.+3** //1$ 3/*+0%*0!#.0! %*0+0$!(%"!* 1(01.!+"0$!+),*5#.!"1((5ċ 2!.5+*!%*0$!+),*5+),(!0! 0$!)%*%)1).!-1%.!)!*0/+" 0$!+),*5Č10)*5 % *+0.!0%*+.+),.!$!* 0$!)0!.%(/ċ 3/%*%0%((5 %/+1.#! 3%0$0$!"%(1.!+"0$!ü./0! 10%+* ,.+#.)3%0$%*0$!+),*5ċWhat I learned after was just how %),+.0*0!%*#%0!.0%2!* %*0!.0%2!3%0$)5,,.+$3+1(  be to the education program's success. *!! ! 0+1%( )+.! %*0!.0%2!,.+#.)Č3%0$+0$,//%2!* 0%2!(!.*%*# ,,.+$!/Č0'%*#%*0++1*0 %û!.!*0(!.*%*#/05(!/ċ Jonathan Franchell Founder & Principal, ironpaper
  • 25. Disagreement and conflict are healthy. Rand Fishkin Co-Founder, Moz & Inbound.org
  • 26. Disagreement and conflict are healthy. +.5!./Č)5 +)*  .*"%(%*#+*/1(0*5ċ!3!*0()+/0ĸĆĀĀČĀĀĀ%*0+ !0Č 1%( %*#1/%*!//0$0ŏ//1,,+/! 0+.!-1%.!2!.5(%00(!1,".+*0%*2!/0)!*0ċ 03/ /!+"#.+1,0$%*'ġ3!Ĩ* 0$!"!3,!+,(!3!$%.! ĩ0$+1#$0(%'!*  % *ŏ0-1!/0%+* !$+0$!.ċ %(1.!ġ2!.5$./$"%(1.!ġ01#$0)!0$0you cannot surround yourself with "yes )!*ŎĨ+.Ŏ5!/3+)!*Ŏĩċ%/#.!!)!*0* +*ý%0.!$!(0$5ċ$!5.!0!/0.+*#!.Č better decisions, and more exploration of the risks and opportunities. Ƶ0 +60+ 5Č0$!.!ŏ//)(((! !./$%,#.+1,0$0$/(+0+"$!(0$5 %/#.!!)!*0 * +*ý%0ċ$!*Č3!((#!0+*0$!/)!,#!+103$0ŏ/#+%*#0+$,,!*Č* 3! ,1./1!%0/1*%ü! 0!)ċ
  • 27. /05!.Č +6ŏ/.!2!*1!Ĩ((".+).!1..%*#/+"03.!/1/.%,0%+*/ĩ3/*!.(5ĸăĀ))Č * 3!+2!.ĂāČĀĀĀ1/0+)!./ċ 0ŏ/!!*(+*#Č,%*"1(&+1.*!5Č100$+/!!.(5"%(1.!/ Ĩ* !2!*0$!"%(1.!/3!)'!!2!.53!!'0$!/! 5/ĩ$2!$!(,! 1/+*0%*1! 0+#!0!00!.ċ Rand Fishkin Co-Founder, Moz & Inbound.org
  • 28. Disagreement and conflict are healthy. ĉĆŌ+"!4!10%2!/$ +*!.*/3%0$0$!%.+),*5 0$00$!53!.!".% 0+.%/!Č+10+""!.+"0$! +*ý%00$03+1( !*/1!ċ http://www.ted.com/talks/margaret_heffernan_dare_to_disagree.html
  • 29. Don't fail alone, find talented rockstars. Sandi Krakowski PresidenT & Founder, A real Change international inc & sandpaper tablet INC
  • 30. Don't fail alone, find talented rockstars. %*#(!%##!/0(!//+*".+)"%(1.!%*)5.!!.čI didn't ask for help 3$!* 3//01'* &1/0/0.1##(! (+*#0.5%*#0+ü#1.!0$%*#/+10ċ 2%*#,+3!."1(,!+,(!(+*#/% !+")!* 0!)+"!40.!)!(5 0(!*0! .+'/0./$/*+0+*(5$*#! )5(%"!10(/+)51/%*!//ċ +*ŏ0#+%0(+*!ē%* .+'/0./* "1(ü((5+1. !/0%*5ċ Sandi Krakowski PresidenT & Founder, A real Change international inc & sandpaper tablet INC
  • 31. PART III: FINDING YOUR DIRECTION
  • 32. Agree upon the direction of your company from the beginning with key stakeholders. Evan White PresidenT, Evan White PR
  • 33. Agree upon the direction of your company from the beginning with key stakeholders. ǫ!/1.!5+1ŏ.!(%*! 1,3%0$((0$!+0$!.+ġ"+1* !./!"+.!5+1 &1),%*0+0$! !!,!* ċ *,/0.+(!/+")%*!Č0+++"0!* % ,!+,(!$2! %û!.!*0% !/ on where they saw the trajectory of the company going, and if you're not on the same page it might not end as well as you had hoped for. Evan White PresidenT, Evan White PR
  • 34. Avoid a Field of Dreams mentality. Melisa Singh Founder, Storyshelter
  • 35. Avoid a Field of Dreams mentality. $!*3!!(%!2!3$+(!$!.0! (50$0+1.,.+ 10%/#+%*#0+)!!0)&+. *!! Č/! +*,!./+*(!4,!.%!*!Č3!2+% 0'%*#0$!*!!//.5/0!,/0+ +0$+.+1#$).'!0.!/!.$0+*(56!3$!0$!.+.*+0+1. .!)/$+1(  !+)!.!(%05ċ !(($!.+100!2! +/ %/)%//%*#).'!0.!/!.$* 0$!*+0%+*0$0 1/0+)!./'*+33$00$!53*0ċ 3+1( .#1!0$00$%/%/*%//1!+" /!)*0%/ċ +/10%(%6! 3$0ŏ/)+/0%),+.0*0+100$!$!.0+").'!0 .!/!.$č+*/1)!.%*/%#$0ċ Melisa Singh Founder, Storyshelter CONTINUeD ->
  • 36. Avoid a Field of Dreams mentality. !'*!3,!+,(!3*0! +),10!./103!.!".1/0.0! 5$+3 %þ1(00$!5 3!.!0+1/!ċ!)!0+0$%/1* !./0* %*#5,5%*#00!*0%+*0++*/1)!. !$2%+..0$!.0$*/'%*#0$!Ŏ3$0 +5+13*0Ŏ-1!/0%+*ċ $!.!%/%# %û!.!*!!03!!*1%( %*#,.+ 103!//1)!,!+,(!*!!  and being in tune with what our customers may actually desireČ!2!*%"0$!5 +*ŏ0'*+3%0ċ Melisa Singh Founder, Storyshelter
  • 37. Your company's focus comes with trial and error. Dan Greenberg Co-founder & CEO, Sharethrough
  • 38. Your company's focus comes with trial and error. *!+")5%##!/0(!//+*/%*1%( %*#1/%*!//)!%*0$!ü./05!.+" $.!0$.+1#$ġġ (!.*! 0$05+1*ŏ01%( 1/%*!//3%0$03+!*0!./+"#.2%05ċ +1.!*0!.+"#.2%05%/*ŏ05+1.,.+ 10Č+.5+1.1/0+)!./Č+.5+1.).'!0ċ0$!.Č 5+1.0.1!!*0!.+"#.2%05%//+)!3$!.!00$!%*0!./!0%+*+"3$05+1ŏ.! ,//%+*0!+10Ő3$0,.+(!)5+13*00+/+(2!Ő3$50$0,.+(!))00!./ċ +.$.!0$.+1#$0+ 5Č+1.!*0!.+"#.2%05%/0+)+*!0%6!0$!)+ !.*%*0!.*!0 3%0$)!*%*#"1(+*0!*0Č!5+* +*+4%+1/ /ċ!!(%!2!0$0 2!.0%/%*#*! $%#$-1(%05* 2(1(!0+0$!1/!.3$+/!!/%0Č0$0 /*!(!*Č*  3!((ġ%*0!#.0! 0+0$!/%0!0$!5(%2!+*ċ *0$!!.(5 5/+"$.!0$.+1#$Č3! % *ŏ0$2!0$0(.%05+""+1/Č* %00++'1/ "!35!./0+(!.*0$0(!//+*ċ Dan Greenberg Co-founder & CEO, Sharethrough
  • 39. Pay attention to your customers first. Jon Beekman founder & CEO, Man Crates
  • 40. Pay attention to your customers first. $+1#$)5,.!2%+1/+),*53/1(0%)0!(5"%(1.!Č%001#$0)!2!.52(1(! (!//+*č!)*%((5"+1/! +*5+1.1/0+)!./ċ !$ #.!0% !* 0$!/).0!/00!$0!)Č103!"!((%*(+2!3%0$+1. 0!$*+(+#5* +1.+*!,0+"3$00$!1/0+)!.3*0! Č.0$!.0$*01((5 0('%*#0++*/1)!./0+$!.0$!%."!! ' %.!0(5ċ $!*3! % ü*((5$!.1/0+)!."!! 'Č3!3!.!0++". +3*0$!.+ 0+ $*#!+1.% !* 0$!+),*5"%(! ċ %0$ *ƫ.0!/ČI treat customers as co-creators helping to direct the company. $%/1/0+)!."!! '(++,%/+.!,.0+"+1.Ƶġġ%0ŏ/,.0+"3$+3!.!/ +),*5ċ 03/*!4,!*/%2!(!//+*Č10,.%!(!//+*!%*)5!4,!.%!*!ċ Jon Beekman founder & CEO, Man Crates
  • 41. Pay attention to your customers first. 0%/ćġĈ0%)!/)+.!+/0(50+00.0*!3 1/0+)!.0$*%0%/0+.!0%**!4%/0%*#1/0+)!. White House Office of Consumer Affairs
  • 42. Try to be incredible at one thing. Brian Wallace President, NowSourcing.
  • 43. Try to be incredible at one thing. +1ŏ.!#+%*#0+!,.!005#++ 0(+0+"0$%*#/ċ*!5+1ü*  /+)!0$%*#5+1(+2!* */(!5+1.1/%*!//0+Č5+1ŏ2!"+1* %0ċ +.1/Č%03/%*"+#.,$%/ċ! % *ŏ0#!00$!.!+2!.*%#$0* %03/ !0!.)%*0%+*"0!."+( %*#%*"!3/,!%(0%!/%*0+/+)!0$%*##.!0ċ Brian Wallace President, NowSourcing.
  • 44. PART IV: GAINING TRACTION
  • 45. Push new ideas and projects forward. Neal Schaffer Social business coach, consultant, trainer, speaker, author of “Maximize your social”
  • 46. Push new ideas and projects forward. Ƶ/!*0.!,.!*!1./Č+1.(%"!*/+)!0%)!//!!)(%'!%0%/"1((+""%(1.!/ !1/!+"0$!+*/0*0*!! 0+!4,!.%)!*0*  +*!30$%*#/3%0$+10 "!.+""%(%*#ċ$0%/%),+.0*0Č0$+1#$Č%/0$03!(!.*".+)+1."%(1.!/ċ 5"%(1.!$/!!*Č* %*/+)!35/+*0%*1!/0+!Č0$!"%(1.!0+"+1/ċ
  • 47. !0)!!4,(%*ċ !((+)!1,3%0$% !/+**!31/%*!//+.*!3,.+ 10* *!! 0+ !4!10!%*0$!.%#$00%)!%*0$!.%#$035ċ$!,.+(!)%/0$03!(/+$2! Ŏ(!#5Ŏ1/%*!//Č.!(0%+*/$%,/Č+.%*0!.0%+*/0$0/+)!0%)!/'!!,1/ 35".+)"+1/%*#+* +%*#0$!.%#$00$%*#/0+,1/$*!3% !/*  ,.+&!0/"+.3. ċ CONTINUeD -> Neal Schaffer Social business coach, consultant, trainer, speaker, author of “Maximize your social”
  • 48. Push new ideas and projects forward. +)!0%)!/%0)!*//%),(501.*%*# +3*0$%*#/0$03!1/! 0+!,0+. !% %*#0+/%),(51*,(1#".+)+0$!.0%2%0%!/ċǫ100$!)!//#!%/(!.č %0$+10(!.*  ! %0! "+1/Č3$0!2!.5+13*00+ +/* entrepreneur will either not be acted upon in the right timing or not %),(!)!*0! /!û!0%2!(5/%0+1( $2!!!*/$+1( 5+1$2!$  the focus. 0ŏ/,.!005/%),(!+*!,0Č10/+)!0%)!/0$!/%),(!/00$%*#/ .!0$!$. !/00+%),(!)!*0+* 5%* 5+10,,.+$ċ CONTINUeD -> Neal Schaffer Social business coach, consultant, trainer, speaker, author of “Maximize your social”
  • 49. The worst decision is indecision. RYAN HARWOOD CEO, PureWow
  • 50. The worst decision is indecision. *!+"0$!%##!/0(!//+*/ ŏ2!(!.*! %/*ŏ0".+),.0%1(."%(1.!10".+))%//!  +,,+.01*%05č0$!3+./0 !%/%+*%/%* !%/%+*ċ$!*5+1ŏ.!*!*0.!,.!*!1.Č5+1$2!0+ )+2!-1%'(5* #+3%0$5+1.#10ċ "5+1 +*ŏ0Č5+1+1( )%//+10+*0$%*#/0$0* help your business immensely. 0*!*!.2!ġ3.'%*#10%0ŏ/%),+.0*00+#!0,.+ 10/+100$!.!* 1/! 00+/!! 3$!0$!.%0ŏ/3+.'%*#ċ 0$%*'0$!!/0,.+!//%/0$%/č!(!/!Č!2%!3Č,0%)%6!Č 0!.0!Č !,!0ċ Ƶ(/+Č00$!!* +"0$! 50$!.!%/*+.%#$035+.+*!350+.1*1/%*!//ċ$!*5+1 /0.0+),*5Č5+10$%*'0$!.!%/.+ ),+.$+(5#.%(0+/1!//ċ$!.!%/*ŏ0ċ 1/!  0+!/+"+1/! +* +%*#0$%*#/,.!%/!(5(%'!+0$!./3$+$ /1!//!"+.!)!0+ 2+% $%00%*#/*#/Č100$0*1(0%)0!(5$+( 5+1'ċƵ/'-1!/0%+*/Č-1%.! )!*0+./Č#0$!.'*+3(! #!* 0$!*)'!*! 10!  !%/%+**  +3$0ŏ/!/0"+. 5+1.1/%*!//ċ RYAN HARWOOD CEO, PureWow
  • 51. Start now! Wade Foster CEO & Co-founder, Zapier
  • 52. Start now! $!%##!/0(!//+*(!.*! %/Ŏ/0.0*+3ŎċƵ()+/0!2!.5 !%/%+* ŏ2!) ! 0$0ŏ/(! 0+/+)!0$%*#3!/+)!3+1( $2!!!*35)+.!3!/+)! had I simply decided to start sooner. ǫ5/0.0%*#*+3Č5+1(/+.!(!0+ü#1.!+103$03+.'/* 3$0 +!/*ŏ03+.'0$0)1$)+.!-1%'(5ċ+%0!+)!/!/%!.0+10+10 0$%*#/0$0 +*ŏ03+.'*  +)+.!+"3$0 +!/3+.'ċ Wade Foster CEO & Co-founder, Zapier
  • 53. Being adaptable is the real test. Cerrie Kerpen CEO & Co-founder, Likeable Media
  • 54. Being adaptable is the real test. *!+"0$!%##!/0(!//+*/ ŏ2!(!.*! %/*ŏ0".+),.0%1(."%(1.!10".+))%//!  +,,+.01*%05č0$!3+./0 !%/%+*%/%* !%/%+*ċ$!*5+1ŏ.!*!*0.!,.!*!1.Č5+1$2!0+ )+2!-1%'(5* #+3%0$5+1.#10ċ "5+1 +*ŏ0Č5+1+1( )%//+10+*0$%*#/0$0* help your business immensely. 0*!*!.2!ġ3.'%*#10%0ŏ/%),+.0*00+#!0,.+ 10/+100$!.!* 1/! 00+/!! 3$!0$!.%0ŏ/3+.'%*#ċ 0$%*'0$!!/0,.+!//%/0$%/č!(!/!Č!2%!3Č,0%)%6!Č 0!.0!Č !,!0ċ Ƶ(/+Č00$!!* +"0$! 50$!.!%/*+.%#$035+.+*!350+.1*1/%*!//ċ$!*5+1 /0.0+),*5Č5+10$%*'0$!.!%/.+ ),+.$+(5#.%(0+/1!//ċ$!.!%/*ŏ0ċ 1/!  0+!/+"+1/! +* +%*#0$%*#/,.!%/!(5(%'!+0$!./3$+$ /1!//!"+.!)!0+ 2+% $%00%*#/*#/Č100$0*1(0%)0!(5$+( 5+1'ċƵ/'-1!/0%+*/Č-1%.! )!*0+./Č#0$!.'*+3(! #!* 0$!*)'!*! 10!  !%/%+**  +3$0ŏ/!/0"+. 5+1.1/%*!//ċ Cerrie Kerpen CEO & Co-founder, PureWow
  • 55. Be patient and adjust on the fly. Joe Pulizzi Founder, Content Marketing Institute & Author, Epic content marketing
  • 56. Be patient and adjust on the fly. %./0Č,0%!*!Č,0%!*!Č,0%!*!ċ 3/3%0$%*ć)+*0$,!.%+ +"#%2%*# 1,* #+%*#'0++.,+.0!(%"!* 0$!*/!!%*#0$!1/%*!//0'!+ûċ !+* Č0$!,(*5+1/0.0+103%0$%/*!2!.0$!,(*0$001((53+.'/ċ  !(%!2!%")+.!!*0.!,.!*!1./3!*0%*3%0$0$000%01 !0$!53+1( ! )+.!/1!//"1(ċ0.01,/0!* 0+"((%*(+2!3%0$0$!%.,.+ 10Č3$!*0$!5 /$+1( !)+.!"+1/! +*1%( %*#(+5(1 %!*!Č(%/0!*%*#Č*   &1/0%*#0$!+û!.%*#+*0$!ý51*0%(%00'!/ċ Joe Pulizzi Founder, Content Marketing Institute & Author, Epic content marketing
  • 57. Letting go of the need to look perfect. Lewis Howes Creator, The School of greatness & athelte extrodinaire
  • 58. Letting go of the need to look perfect. 1/! 0+!/+worried about how things looked0$0 3/.!0%*#*  $+3 0$+1#$0,!+,(!3+1( ,!.!%2!)!%" Ŏ)!//! 1,Ŏ3%0$/+)!0$%*#ċ .10$%/Č0$0!*!.#50++')!35".+)(%2%*#)52%/%+** .!0%*# something that people were inspired by. Joe Pulizzi Founder, Content Marketing Institute & Author, Epic content marketing
  • 59. PART V: DEALING WITH FAILURE
  • 60. Success is not the natural state of things. TED RUBIN ACTING CMO, Brand Innovators
  • 61. Success is not the natural state of things. The most important lesson I learned about failure is that without it, you do not truly understand success. $!*/1!//+)!/0++!/%(5+.0++!.(5%*0$! ,.+!//Č3!+)!0+!(%!2!%0%/0$!*01.(/00!+"0$%*#/Č* 3$!*"%(1.! +)!/0(0!. 0!%*/+)!"+.)+.*+0$!.3!.!)+/0+"0!*100!.(5 1*,.!,.! ċ 5"%(1.!/$2!+,!*! )5!5!/0+%*0.+/,!0%+** (!.*%*#0$0$/) !)! !00!."0$!.Č.+0$!.Č".%!* Č)!*0+.ċċċ!00!.,!./+*ċ $%/%/*+00+/55+1/$+1( /!!'+10"%(1.!Č)+.!+10$+3%),+.0*0%0%/0+ /0.!0$5+1./!("* *+0!".% +")'%*#)%/0'!/ċ!*!! 0+!),+3!.+1. !),(+5!!/Č//+%0!/Č".%!* /* $%( .!*0+1* !./0* 0$0"%(1.!%/ %*.! %(52(1(!3$!*5+1)'!(!.*%*#,.0+"0$!,.+!//ċ TED RUBIN ACTING CMO, Brand Innovators
  • 62. Success is not the natural state of things. ąĆŌ+"/0.01,/(/0&1/0ć)+*0$/ !"+.!(+/%*#0$!%. ++./ http://visual.ly/start-ups-exposed
  • 63. Look at failures as merely mistakes. Jim Belosic CEO, SHORTSTACK
  • 64. Look at failures as merely mistakes. Ŏ"%(Ŏ,.+(5+*!3!!'Č)5!!2!*+*! 5Č &1/00$%*'+" 0$!)/)%/0'!/Č*+0"%(1.!/ċ ŏ(()'!0$!3.+*# !%/%+*+.#+ +3*,0$0$0+1.1/0+)!./ +*ŏ03*0!1/! 3/*ŏ0 (%/0!*%*#Č* 0$!* $2!0+'0.'ċ +/0,!+,(!/!!0$!3+. "%(1.!* 0$%*'Ŏ1*.!+2!.(!ċŎ */0! ČI see failures as mini test results. I tried something, it didn't work, so let's gather up what we learned and try again. ŏ2!*!2!.(!0)5 1/%*!//#!00+,+%*0+""%(1.!Č ŏ2!/!0)5#1% !(%*!/* ,%2+0%" 3!/0.0$! %*#0+3. //+)!0$%*#0$0ŏ/"%(%*#ċ 01((5&1/03.+0!#1!/0.0%(!"+.$! 1/!+100$!% !0$0 5+1$2!0+"%(0+/1!! Č3$%$  +*ŏ0#.!!3%0$ċ Jim Belosic CEO, SHORTSTACK
  • 65. Use data to help fail less often. Larry Kim Founder wordstream
  • 66. Use data to help fail less often. %(1.!/.!1*2+% (!* .% %1(+1/(5+/0(5"+./0.0ġ1,/3%0$ (%00(!0%)!* )+*!5ċ++"0!*/0.0ġ1,/%*2!/0$1#!.!/+1.!/ %*0+%#,.+ 10+.).'!0%*#%*%0%0%2!/ċ 01.((5Č3!3*00+!(%!2!0$0+1.$. 3+.'$/,% +ûČ5!0 0$!.!(%05%/0$02!.5/)((*1)!.+"0$+/!,.+&!0/3%(( 01((5,.+ 1!(.#!/(!Č(/0%*#!*!ü0/ġ)+/03%(($2!*+ %),00((+*5+1.1/%*!//Č* /+)!3%((!2!*)'!0$%*#/ 3+./!ċ The key to success therefore is in trying to fail slightly less often by using more data rather than gut feel in the project planning phases, and not let projects that fail to meet their success criteria linger around for too long. Larry Kim Founder wordstream
  • 67. Use data to help fail less often. /%*# 00+ .%2!1/%*!// !%/%+*/*.!/1(0%** %*.!)!*0(ĂąāŌ.!01.*+*%*2!/0)!*0ċ http://www.business2community.com/marketing/go-small-or-go-home-why-niche-marketing-works-0429962#qtI3daASWkG2SBEp.99
  • 68. Use your negative experiences to regroup. Michael A. Stelzner CEO & Founder, Social Media Examiner & Mykidsadventures.com
  • 69. Use your negative experiences to regroup. $!%##!/0"%(1.! !2!.$ 3/3$!* %*2!/0! %*ĸĂĀĀĀ,.+#.)0$0 ,.+)%/! %" /%),(5"+((+3! 0$!%./1##!/0%+*/ 3+1( )'!0+*+")+*!5ċ  % ,.!%/!(53$00$!5/1##!/0! * %03/$1#!"%(1.!ċƵ* !0$%((5 "!(0 %/#1/0%*#ċ$!.!01.*.0!3/+û0$!$.0/* %03/ %/)(!4,!.%!*!ċ 1/! ((0$+/!*!#0%2!!4,!.%!*!/0+.!#.+1,* ü#1.! +10350+(1*$ !2!*0/0$0ü03%0$%*)5+)"+.06+*!ċ$0!* ! 1,$,,!*%*#3/0$!%.0$ +")5+*(%*!/1))%0/ċ2!*01((5+%( ! %1!//1))%03/+.*ċ 03//1$$1#!/1!//0$0 (1*$! *!3!4,!.%)!*0(3!/%0!((!  +%( ! %4)%*!.ċ+)'%*ĂĀĀĊċ1.*! +10 3/+*0+/+)!0$%*#ċ+ 5 )%((%+*/+",!+,(!2%/%0+1./%0!* %0%/+*!+"0$!(.#!/01/%*!//(+#/+*0$! ,(*!0ċ+)+.(+"0$!/0+.5člet your failures clear your deck, much like a forest ü.!Č/+*!3% !/*!+.*ċ+1*!2!.'*+3Č+*!+"0$+/!% !/)%#$001.* out to be a mighty oak! Michael A. Stelzner CEO & Founder, Social Media Examiner & Mykidsadventures.com
  • 70. Mistakes will surface new opportunities. Meridith Valiando Rojas CEO & Founder, Digitour media
  • 71. Mistakes will surface new opportunities. $!#.!0!/0(!//+* (!.*! 3/0$0)%/0'!/3%((*+0!* 5+1.1/%*!//ċIf you are *%)(!* 3%((%*#0+(%/0!*0++*/0.10%2!.%0%%/)5+1*!4!(5(!.*%*#*  !2+(2%*#ċ *)5!4,!.%!*!/*!*0.!,.!*!1.Č0$!.!$2!!!*0%)!/Č!/,!%((5!.(5 +*Č3$!* !*+1*0!.! %//1!/0$0,,!.! 0+!%*/1.)+1*0(!ċ +.!4),(!Č3$!* )*#! *.0%/0+*ƫ,%0(!+. /0$0#+0 .+,,! Č "!(0(%'! !2/00%*#"%(1.!ċǫ10%*0.10$Č%0/$+3! )!$+32%0(/+%()! %%/0+.!'%*#0(!*0 %*0$%/*!33+.( +. !.ċ " *!2!."%(! 3%0$0$0,.+&!0Č 3+1( *+0$2!.!(%6! 0$! %),+.0*!+"/+%()! %* %0/%),0+*0. %0%+*()! %ċ .+)0$0  !2!(+,! *!3/!0+"/'%((/Č3$%$(! )!0++ġ"+1* %*#%#%+1.ċ%0$ (+0+",!./%/0!*!* 3%((%*#*!//0+!ý!4%(!Č3!3!.!(!0++2!.+)!+/0(!/ * ,.+2!3!.!.* 3%0$/05%*#,+3!.ċ $2!(!.*! *+00+#!00++!4%0! +. 0++ !"!0! / 1%( )51/%*!//ċ$ 5%/(%'!.+((!.+/0!.ü((! 3%0$1,/Č +3*/Č0$.%((/Č* 1*!4,!0! 01.*/ċ Meridith Valiando Rojas CEO & Founder, Digitour media
  • 72. Mistakes will surface new opportunities. 1(%/3/"%(%*#/+%(*!03+.'%*#/%0!"+.0$!#5+))1*%05ċ Ƶ"0!."%(! .!2),//#5!++'Č#5!(,* #5.+1,+*Č "+1* !./ /+*+( !.#* ǫ. "+. $!(($))!.01.*!  1(%/%*0+ċ+)Čý/$/(!/%0!/,!%(%/%*#%* !/%#*!.*  2%*0#!%0!)/3%0$+2!.Ć)%((%+*)!)!./ċ http://www.inc.com/brilliant-failures/3-mistakes-that-built-companies_pagen_2.html
  • 73. Welcome detours and failures with open arms. Ekaterina Walter CMO, Househappy, Author of NYT bestseller “think like zuck”
  • 74. Welcome detours and failures with open arms. (!.*! 0$03$05+1)%#$00$%*'%/0$!3+./00$%*#0$0!2!.$,,!*! 0+5+1%*0$0 )+)!*0)%#$001((501.*+100+!0$!!/00$%*#0$0!2!.$,,!*! 0+5+1ċ * .!+1*0*1)!.+"0$!%*/0*!/3$!* 0$+1#$00$!3+.( 3/!* %*#0++*(5(1#$+10%0 /!2!.(5!./(0!.* 0$*')5(1'5/0./0$00$0ŏ/$+30$%*#/01.*! +10ċ *!0$%*#5+13%((*+0%!+10/1!//"1(,!+,(!Č!/,!%((5,!+,(!3%0$*!*0.!,.!*!1.%( /0.!'Č%/0$00$!5welcome detours and failures as a natural part of the journey 0$!5.!+*ċ ŏ2!0('! +100$%/%*)+.! !0%(%*)5ġ(%'!0('$!.!ċ +3$!* )!*0+.5+1*#,!+,(! 0!((0$!)ü./0* "+.!)+/00+*!2!.-1!/0%+*0$!%.,//%+* * 0$!%.%(%050+#!00$%*#/ +*!ċ "5+1$2!0$!+*ü !*!%*5+1./!("Č%*3$!.!5+1.! #+%*#Č* 3$05+1.!0.5%*#0+1%( Č0$%/%/3$03%((#!05+10$.+1#$0+1#$0%)!/ċƵ* 0$0 %/((%0ŏ((!ġ0+1#$0%)!/0$05+1*+2!.+)!Č*+0Ƶ.)#! +*ċ +%001.*/+100$00$!(%$hŎ$!*+*! ++.(+/!/Č*+0$!. ++.+,!*/Ŏ%/)+.!0$* (%$h"0!.((ċ+1&1/0*!! 0+!+*ü !*0!*+1#$0+/!!0$0+0$!.+,!* ++.ċƵ* 0$0 .!-1%.!/0$05+1*+0/0.!00$!(+/!  ++.0++(+*#ċ Ekaterina Walter CMO, Househappy, Author of NYT bestseller “think like zuck”
  • 75. Get told "no" on a daily basis. Shafqat Islam CEO, NEWScred
  • 76. Get told "no" on a daily basis. $!/%*#(!%##!/0(!.*%*#"+.)!3/0+*+0!".% +""%(1.! * 0+01((5!).!%0ċ +.!%),+.0*0(5Č (!.*! 0$05+1 *!! 0+"%(Č* +"0!*"%(+"0!*ċ If you aren't being told "no" on a daily basis, you aren't pushing yourself hard enough or taking enough risks.Ƶ/0!$ !*0.!,.!*!1./Č3!ŏ.!%*0$!1/%*!//+"%**+20%+*Č/+"%(1.!%/ ,.0+"0$!&+1.*!5ċ Shafqat Islam CEO, NEWScred
  • 77. Nothing is as bad as it seems. Gene Marks President, Marks group
  • 78. Nothing is as bad as it seems. 5/%*#(!%##!/0(!//+*%//+)!0$%*#)5  01#$0)!č*+0$%*#%//  /%0/!!)/Ĩ100$!*#%**+0$%*#%//#++ /%0/!!)/!%0$!.ĩċ *+0$!.3+. /Č"%(1.!%/&1/0.!(0%2!ċ $!.!%/%((%+*,!+,(!%* * %Ĩ* ăĂĊČĊĊĊČĊĊĊ,!+,(!%*0$!ċċĩ 3$++1( .!(!//+105+1."%(1.!* %0ŏ/&1/0*+0/Ŏ%),+.0*0Ŏ /5+1,.+(50$%*'%0%/ċƵ* *!%0$!..!5+1Ĩ+. ĩċ+.+((3%0$0$! !)+0%+*/Č0$!*#!0'0+3+.'ċƵ* (/+.!)!)!.0$%//)!(!//+* 0$!*!400%)!5+1/1!! * 5+10$%*'((ŏ/#.!0ġ!1/!*+0$%*#ŏ/ /#++ /%0/!!)/!%0$!.ē Gene Marks President, Marks group
  • 79. Tomorrow is always another day. Scott gerber Founder, Young Entrepreneur Council (YEC) & Author of Never get a ‘Real Job’
  • 80. Tomorrow is always another day. $!)+/0%),+.0*0,.0+""%(%*#%/.!(%6%*#0+)+..+33%((+û!.*+0$!. 5 to get it right. .(%!.%*)5!*0.!,.!*!1.%(.!!.Č 0++'"%(1.!/2!.5,!./+*((5ċ *!Ŏ%#"%(1.!Ŏ3+1( #!0)! +3*"+. 5/Č* %*/+)!%*/0*!/ %)%*%/$!  )5+*ü !*!* ,.+ 10%2%05"+.3!!'/ċ 03/*ŏ01*0%("0!.)5ü./01/%*!//3!*01* !.*  /0.0! )5/!+* ġġ* Č 1(0%)0!(5)5ü./0/1!//"1(+),*5ġġ0$0 .!(%6! $+3%),+.0*0%0%/0+0'! "%(1.!//(!//+*/(!.*! .0$!.0$*$. '*+'/ċ 5/!+* 1/%*!//3//0.+*#!./.!/1(0+"0$!(!//+*/(!.*! +*)5ü./0#+ .+1* ċ+3Č)5+),*%!/minimize the potential for failures by shrinking our downside on any single decision. Ƶ/.!/1(0Č3!#!0'1,/0.+*#!.* "/0!. 3$!*3! +"!/!0'Č* 0$!/1*1/1((5!* /1,/$%*%*#.%#$0!.%*0$! 5/0++)!/.!/1(0ċ Scott gerber Founder, Young Entrepreneur Council (YEC) & Author of Never get a ‘Real Job’
  • 81. Gosh... I’m gonna miss you guys back on Earth EPILOGUE
  • 82. EPILOGUE If only there was some way to stay in touch intergalactically...
  • 83. EPILOGUE Hmmmmmmmm...
  • 84. EPILOGUE
  • 85. successful entrepreneurs master the art of customer acquisition. Visit Visit Blog.RReeffeerrrraallCaannddyy..ccoom for more stories about entrepreneurs Adapted from: http://www.huffingtonpost.com/brian-honigman/35-tech-entrepreneurs-failure_b_5529254.html CRaf TED BY
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