10 Ideas for a Better LinkedIn Banner Image

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  1. 1. 10 Ideas for aBetterLinkedIn Banner Image
  2. 2. When creating your LinkedIn Company Page, many of the design elements are out of your control.
  3. 3. For example, when you upload your logo, it always gets displayed in that little white rectangle.
  4. 4. HubSpot HomeCareersProductAnd when you add your company’s name, it always appears in a dark font to the right of your logo.
  5. 5. HubSpot HomeCareersProductBut then there’s THIS space,
  6. 6. HubSpot HomeCareersProductwhich is reserved foryour banner image.
  7. 7. According to LinkedIn, your banner image should be 646 pixels wide646 pixels
  8. 8. According to LinkedIn, your banner image should be646 pixels wide by 220 pixels tall 646 pixels220 pixels
  9. 9. Other than that, what you decide to do with your banner image is, well ... 646 pixels220 pixels
  10. 10. Other than that, what you decide to do with your banner image is, well ...Up to You
  11. 11. Here are 10 ideas to help you get those creative juices flowing.
  12. 12. 1CELEBRATE A RECENT ACCOMPLISHMENT OR COMPANY MILESTONE.
  13. 13. (Example: Kellogg’s Company Page)
  14. 14. 2LET YOUR PRODUCTS DO THE TALKING ...
  15. 15. (Example: Dyson’s Company Page)
  16. 16. ... OR THE ROCKING.
  17. 17. (Example: Gibson’s Company Page)
  18. 18. 3HIGHLIGHT SOMETHING SPECIFIC THAT SETS YOUR COMPANY APART.
  19. 19. (Example: Apple’s Company Page)
  20. 20. 4PUT YOUR COMPANY CULTURE ON DISPLAY.
  21. 21. (Example: Moz’s Company Page)
  22. 22. 5SHOW OFF YOUR OFFICE SPACE.
  23. 23. THE INSIDE ...
  24. 24. (Example: Google’s Company Page)
  25. 25. ... OR THE OUTSIDE.
  26. 26. (Example: Facebook’s Company Page)
  27. 27. 6VISUALIZE A COMPANY TAGLINE OR SLOGAN.
  28. 28. (Example: Zendesk’s Company Page)
  29. 29. 7PROMOTE AN UPCOMING EVENT OR PRODUCT RELEASE.
  30. 30. (Example: The Weinstein Company’s Company Page)
  31. 31. 8SET THE SCENE FOR YOUR FOLLOWERS.
  32. 32. DO THEY USE YOUR PRODUCT OR SERVICE INSIDE ...
  33. 33. (Example: LinkedIn’s Company Page)
  34. 34. ... OR OUTSIDE?
  35. 35. (Example: The North Face’s Company Page)
  36. 36. 9LET THE WORLD KNOW THAT YOU’RE HIRING.
  37. 37. (Example: Taco Bell’s Company Page)
  38. 38. 10 MAKE IT EASY FORPEOPLE TO CONTACT YOU.
  39. 39. (Example: HubSpot’s Company Page)
  40. 40. Pssst. Feel free to give us a call.(Example: HubSpot’s Company Page)
  41. 41. Want to learn more about perfecting your LinkedIn Company Page?
  42. 42. Want to learn more about perfecting your LinkedIn Company Page?Click to download our FREE visual guide, checklist, & LinkedIn Company Page image templates. DOWNLOAD NOW
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