Confirm, Observe, Adjust: How to audit your Twitter world an 1 hour or less

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ian-lurie
  • by ian lurie @portentint portent, inc portent.com CONFIRM OBSERVE ADJUST How to: Audit your Twi﬙er world in an hour or less
  • Twitter is great
  • But I have questions
  • But I have questions Do people like me?
  • But I have questions What did people like?
  • But I have questions What did people hate?
  • But I have questions What should I do?
  • This is my weekly routine
  • Three tools
  • I must do 3 things
  • I must do 3 things Confirm
  • I must do 3 things Observe
  • I must do 3 things Adjust
  • 1. Confirm Do I have your a﬙ention?
  • Does my audience shrink or grow?
  • Track Followers report
  • Pull 30-120 days’ data
  • Something caused a reaction
  • In my case More stick around than leave
  • Confirmed þ  
  • 2. Observe Do I have your a﬙ention? Why?
  • Is there anybody out there? *   *  Pink Floyd reference  
  • Huge day… but why? Lots of impressions = Folks looked Twi﬙er Analytics
  • Twi﬙er Analytics Who cares? Lots of uncaring followers could get me lots of impressions.
  • Twi﬙er Analytics OK. Now we’re ge﬙ing somewhere. Folks are definitely responding. 1.1% of viewers did something Some clicked Some favorited Some retweeted
  • First, I’ll ask What was my biggest day?
  • Twi﬙er Analytics The 30th was a big day. Why?
  • Second, I’ll ask What were my biggest tweets?
  • Sent Messages Report
  • Yesss! Found it. Major potential reach on this tweet.
  • Oh. Another one on the same day.
  • Seriously?!!!
  • What can I do to have more days like this?
  • You’ll do this for more than 1 day
  • Download the data Twi﬙er Analytics
  • Are you out of your freaking mind do you see all the data in there what are you some kind of sadist I hate you
  • The problem: You have hundreds or thousands of tweets
  • The solution Percentile Rank
  • Use Percentile Rank Same tools in Google Docs & Excel PERCENTILE function
  • Use Percentile Rank Same in Google Docs and Excel
  • Sort by engagements, impressions percentile I want stuff with both high impressions and high engagements
  • Use Percentile Rank Voilá
  • Use Percentile Rank Voilá Google Spreadsheet available at http://portent.co/1x3x2jJ
  • Observed þ  
  • 3. Adjust What should I change?
  • Find the Factors
  • Just plain silly
  • Hornet’s nest
  • Just be careful about that
  • @randfish cite twitter card seo topic
  • mine – tools post twitter card
  • Look back further with followerwonk
  • 10% of my tweets Have media or Twitter cards
  • But 9 of my top 15 Tweets Have media or Twitter cards
  • Find the Friends
  • Who talks about you?
  • Look at topics, re-tweeters, curated vs. original, media, time of day
  • Get creative
  • Ready to adjust þ  
  • You have to Keep a diary
  • Notes help you find pa﬙erns
  • Sorry No guarantees
  • You must Confirm
  • You must Observe
  • You must Adjust
  • THE END Ian Lurie @portentint www.portent.com other presentations by me: http://www.slideshare.net/wrttnwrd/one-trick-ponies-get-shot-for-everyone http://www.slideshare.net/wrttnwrd/5-lessons-for-entrepreneurs http://www.portent.com http://www.twitter.com/portentint
  • ON KINDLE bit.ly/onetrick A shameless plug: I wrote a book about business strategy. You should read it. http://bit.ly/onetrick
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  • by ian lurie @portentint portent, inc portent.com CONFIRM OBSERVE ADJUST How to: Audit your Twi﬙er world in an hour or less
  • Twitter is great
  • But I have questions
  • But I have questions Do people like me?
  • But I have questions What did people like?
  • But I have questions What did people hate?
  • But I have questions What should I do?
  • This is my weekly routine
  • Three tools
  • I must do 3 things
  • I must do 3 things Confirm
  • I must do 3 things Observe
  • I must do 3 things Adjust
  • 1. Confirm Do I have your a﬙ention?
  • Does my audience shrink or grow?
  • Track Followers report
  • Pull 30-120 days’ data
  • Something caused a reaction
  • In my case More stick around than leave
  • Confirmed þ  
  • 2. Observe Do I have your a﬙ention? Why?
  • Is there anybody out there? *   *  Pink Floyd reference  
  • Huge day… but why? Lots of impressions = Folks looked Twi﬙er Analytics
  • Twi﬙er Analytics Who cares? Lots of uncaring followers could get me lots of impressions.
  • Twi﬙er Analytics OK. Now we’re ge﬙ing somewhere. Folks are definitely responding. 1.1% of viewers did something Some clicked Some favorited Some retweeted
  • First, I’ll ask What was my biggest day?
  • Twi﬙er Analytics The 30th was a big day. Why?
  • Second, I’ll ask What were my biggest tweets?
  • Sent Messages Report
  • Yesss! Found it. Major potential reach on this tweet.
  • Oh. Another one on the same day.
  • Seriously?!!!
  • What can I do to have more days like this?
  • You’ll do this for more than 1 day
  • Download the data Twi﬙er Analytics
  • Are you out of your freaking mind do you see all the data in there what are you some kind of sadist I hate you
  • The problem: You have hundreds or thousands of tweets
  • The solution Percentile Rank
  • Use Percentile Rank Same tools in Google Docs & Excel PERCENTILE function
  • Use Percentile Rank Same in Google Docs and Excel
  • Sort by engagements, impressions percentile I want stuff with both high impressions and high engagements
  • Use Percentile Rank Voilá
  • Use Percentile Rank Voilá Google Spreadsheet available at http://portent.co/1x3x2jJ
  • Observed þ  
  • 3. Adjust What should I change?
  • Find the Factors
  • Just plain silly
  • Hornet’s nest
  • Just be careful about that
  • @randfish cite twitter card seo topic
  • mine – tools post twitter card
  • Look back further with followerwonk
  • 10% of my tweets Have media or Twitter cards
  • But 9 of my top 15 Tweets Have media or Twitter cards
  • Find the Friends
  • Who talks about you?
  • Look at topics, re-tweeters, curated vs. original, media, time of day
  • Get creative
  • Ready to adjust þ  
  • You have to Keep a diary
  • Notes help you find pa﬙erns
  • Sorry No guarantees
  • You must Confirm
  • You must Observe
  • You must Adjust
  • THE END Ian Lurie @portentint www.portent.com other presentations by me: http://www.slideshare.net/wrttnwrd/one-trick-ponies-get-shot-for-everyone http://www.slideshare.net/wrttnwrd/5-lessons-for-entrepreneurs http://www.portent.com http://www.twitter.com/portentint
  • ON KINDLE bit.ly/onetrick A shameless plug: I wrote a book about business strategy. You should read it. http://bit.ly/onetrick
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