How to Leverage Facebook Advertising to Grow Your Business

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Attendees to this session will leave knowing how to use Facebook ads to grow their following, increase engagement, build a list, retarget site visitors on Facebook, and increase affiliate sales.
  • 1.Welcome To Our Session! How to Leverage Facebook Advertising to Grow Your Business • Nathan Smith @CoffeeNate • Shannon Vogel @TheBeScene • Ashley Coombe @AshleyBCoombe Session slides link just tweeted by @CoffeeNate
  • 2. Remember this tool?
  • 3. Facebook ads don’t work! To ensure that your Facebook ads don’t work… – Start without a strategy – Don’t use meaningful targeting – Use the “Boost” and “Page Promote” buttons – Drive clicks to a website that doesn’t convert or a Facebook page that doesn’t create desirable content.
  • 4. Ad Types: Page Post Engagement • Boost your posts • Increase likes • Increase Comments • Increase Shares • Increase Video Plays • Increase Photo Views
  • 5. Ad Types: Boost Post
  • 6. Ad Types: Increase Page Likes
  • 7. Ad Types: Clicks to website
  • 8. Ad Types: Website Conversions
  • 9. Conversion Tracking Pixels
  • 10. Ad Types: App Installs
  • 11. Ad Types: App Engagement
  • 12. Ad Types: Event Responses
  • 13. Ad Types: Offer Claims
  • 14. Ad Types: Video Views
  • 15. Ad Locations
  • 16. Ad locations: News feed | Desktop
  • 17. Ad locations: Mobile
  • 18. Mobile Monthly Active Users
  • 19. Mobile Only Monthly Active Users
  • 20. Ad locations: Sidebar
  • 21. Quick Hits Create sales funnels with your Facebook ads, by targeting the Website Custom Audience list. Get creative with WCA rules. Expand your reach with “Lookalike Audiences” Using Facebook’s automatic bid is actually effective You can target only your ‘fans’ (found in connections) Note that the most options are available to US accounts.
  • 22. Target Fans of Highly Active Pages Not Folgers… 174 “Likes”
  • 23. Organic Reach is NOT Dead
  • 24. Mystical Keys to Organic Reach “People want to see posts that are educational, entertaining, and evoke emotion. They don’t care about how great you think you are.”
  • 25. Use FB ads to Grow Your List • Create a landing page or custom app/tab to host your opt-in form • Offer users a checklist, eBook, guide, coupon, relevant giveaway, etc. • Create an ad to drive targeted traffic to it
  • 26. Understanding Facebook Ad Reports • Creating custom reports that are relative to your objectives is simple • Schedule reports
  • 27. See who makes up your audience. Segment by any category found in ad creation Ability to create an ad from the tool, using that audience Audience Insights Tool
  • 28. Why Power Editor?
  • 29. Why Power Editor? - Every new ad tool is first made available through PE. - More targeting options - Increased control of campaigns - Bulk Editing of Ads - Ability to create unpublished page posts as ads only
  • 30. Time for Q & A How can we help you?
  • 31. How to Leverage Facebook Advertising to Grow Your Business • Nathan Smith @CoffeeNate • Shannon Vogel @TheBeScene • Ashley Coombe @AshleyBCoombe Session slides link tweeted by @CoffeeNate
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