Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge

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jeremiah-owyang
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Quick stats on buzz, growth, search, and money raised
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  • 1. The Cold Hard Factsabout the Ice Bucket ChallengeUpdated Sept 22. #IceBucketChallengeQuick calculation by @jowyang, Aug 26, 2014
  • 2. Collaborative Campaigns: Ice Bucket Challenge StatsTHE CROWD CATALYZES A GLOBAL CAUSEThe Ice Bucket Challenge, which permutated from other challenges, refocusedon ALS. Over a few weeks, it spreads to many forms of real time digital media,igniting millions in raising awareness and donating to a cause. Read the originstory on Wikipedia.Image: 1,200 participate in a mass challenge
  • 3. Collaborative Campaigns: Ice Bucket Challenge StatsQuick calculation by @jowyang, Aug 26, 2014YOUTUBE BUZZYouTube cites “About 2,330,000” videosrelated to Ice Bucket Challenge.If each video was 60 seconds induration, you would finish watchingvideos in 4.4 years, on Nov 2018 –notincluding any newly created videos.Image Source: News Press, Funding data from Time,YouTube
  • 4. Collaborative Campaigns: Ice Bucket Challenge StatsFACEBOOK BUZZOn Facebook, through June 1 –August 17, over 28 million peoplehave joined the conversation aboutthe ice bucket challenge includingposting, commenting or liking achallenge post.2.4 million videos related to the icebucket challenge have been shared onFacebook.Source: Facebook Blog, hat tip: Karen O’Brien and Scott Monty
  • 5. Collaborative Campaigns: Ice Bucket Challenge StatsQuick calculation by @jowyang, Aug 26, 2014WATER USAGE ASSUMPTIONSAssumptions: If half of the 2,330,000 videos resulted in participants dumpingwater, with an estimated one gallon of water, that would result in 1,165,000gallons used.The average Olympic size pool is 660,000 gallons, so 1.7 Olympic pools wereused in the challenge.The average American uses at least 80 gallons of water per day, so an estimated14,562 days, or 39 years of a single person’s water consumption was used.Source: Google on Olympic size pols, Water usage data
  • 6. Collaborative Campaigns: Ice Bucket Challenge StatsQuick calculation by @jowyang, Aug 26, 2014INFLUENCERS AMPLIFYSuggestion for data submittedfrom Beth [email protected]:• Over 50 political figures haveparticipated• Over 200 notable actors andactresses have participated.• Over 200 athletes haveparticipated.• Over 220 musicians haveparticipatedData from Wikipedia
  • 7. Collaborative Campaigns: Ice Bucket Challenge StatsGLOBAL ATTENTION:Over the last 30 days, the Ice Bucket Challenge has moreglobal Google Searches than Gaza, Ferguson, Iraq, combined –Is it due to depressing news? Beth Kanter explores.Quick calculation Google Trends by @jowyang, Aug 26, 2014
  • 8. Collaborative Campaigns: Ice Bucket Challenge StatsFUNDING BY TIME:Quantity of money raised for ALSA.org increases day by day.Data compiled Constantin Basturea. @cbasturea
  • 9. Collaborative Campaigns: Ice Bucket Challenge StatsICE BUCKET IMPACTS:AUG 26The ALS association has raised$85m since July 29-Aug 26(that’s 28 days), which averagesto:• $3,035,714 a day• $126,488 a hour• $2,108 a minute• $35 a secondQuick calculation Data from ALS website by @jowyang, Aug 26, 2014
  • 10. Collaborative Campaigns: Ice Bucket Challenge StatsICE BUCKET IMPACTS:AUG 29The ALS association has raised$100m since July 29-Aug 29(that’s 31 days), which averagesto:• $3,225,806 a day• $134,408 a hour• $2,240a minute• $37 a secondQuick calculation Data from ALS website by @jowyang, Aug 26, 2014
  • 11. Collaborative Campaigns: Ice Bucket Challenge StatsICE BUCKET IMPACTS:Sept 22The ALS association has raised$114m since July 29-Sept 22(that’s 55 days), which averagesto:• $2,072,727 a day• $86,363 a hour• $1,439 a minute• $23 a secondQuick Data from Doctor Wonder calculation by @jowyang, Sep 22, 2014
  • 12. Collaborative Campaigns: Ice Bucket Challenge StatsGOOGLE SEARCH REQUESTS WANING FOR #ICEBUCKET #ICEBUCKETCHALLENGEQuick DATA FROM GOOGLE INSIGHTS calculation by @jowyang, Sep 22, 2014
  • 13. Collaborative Campaigns: Ice Bucket Challenge StatsGOOGLE SEARCH FOR “ALS” SHOWS AWARENESS SPIKE. “CANCER” IS RED LINEQuick calculation by @jowyang, Sep 22, 2014 DATA FROM GOOGLE INSIGHTS:SEE LIVE
  • 14. Collaborative Campaigns: Ice Bucket Challenge StatsBOTTOM LINE:This effort raised over 40 TIMES theamount for ALS compared to the thesame period last year ($100m vs $2.5m)Data Updated Sept 4Quick calculation by @jowyang, Sept 4, 2014Data from ALS website
  • 15. Crowd Movements10 SIMPLE STEPS TO REPLICATE THE ICE BUCKET CHALLENGE1. Support a Good Cause2. Personalized Message3. Social Pressure4. Harness Social Networks5. Instant Reinforcement6. Appeal to Celebs7. Appeal to Mass Crowd8. Unsavory World News9. Not started by Marketers10. Find a Four Leaf CloverBy @jowyang, Aug 27, 2014
  • 16. Empowered People & Resilient BrandsJeremiah [email protected]
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