Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter

Social Media

gary-vaynerchuk
of 33
Description
Twitter is the one true social network. You'll see what I mean in the deck, but what that means is that brands HAVE to act like normal human beings on Twitter. If you wouldn't do it at a cocktail party, don't do it there.
Text
  • RETWEET ABUSE: BIRDYBRAGGING & THE IMPORTANCE OF BEING HUMAN ON TWITTER. - GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • I BELIEVE TWITTER IS THE ONE TRUE SOCIAL NETWORK. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • EVEN THOUGH PLATFORMS LIKE FACEBOOK STARTED OFF AS SOCIAL, GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • THEY’VE LONG SINCE TURNED INTO CONTENT SYSTEMS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • BUT TWITTER REMAINS A PLACE WHERE ALL YOU CAN DO IS SPEAK, LISTEN, AND REACT. + GARY VAYNERCHUK + = GARYVAYNERCHUK.COM
  • THERE ARE A LOT OF WAYS TO BRING VALUE ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • YOU CAN BE FUNNY. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • YOU CAN PROVIDE ACCESS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • YOU CAN AGGREGATE INFORMATION. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • BUT THE ONE THING THAT MATTERS MORE THAN ANYTHING ELSE IS... GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • BEING HUMAN. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • BECAUSE (AND I’VE SAID IT BEFORE) TWITTER IS BASICALLY THE INTERNET’S COCKTAIL PARTY. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • AND ONE OF THE ABSOLUTE WORST THINGS A HUMAN BEING CAN DO IS: GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • BRAG ABOUT HIMSELF ALL THE TIME. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • AND UNFORTUNATELY, I’VE BEEN SEEING A LOT OF THIS ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • IN THE FORM OF SOMETHING I LIKE TO CALL BIRDYBRAGGING GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • “WHAT IS A BIRDY BRAG?” YOU MAY ASK. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • A BIRDY BRAG IS when a person or brand retweets something nice that someone tweeted about them. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • NOW, THIS IS SOMETHING FINE TO DO ONCE EVERY 30-40 TWEETS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • BUT, THERE ARE SOME PEOPLE OUT THERE WHO ARE BEING BAD PARTY GUESTS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • FOR EXAMPLE, IF YOU TELL A GREAT JOKE: GARY VAYNERCHUK LIKE DIGIORNO DID WHEN THEY SPENT AN EVENING LIVE-TWEETING THE SOUND OF MUSIC. GARYVAYNERCHUK.COM
  • DON’T SPEND THE REST OF THE PARTY TELLING PEOPLE HOW FUNNY EVERYBODY THOUGHT IT WAS. 38 LIVE TWEETS 7 ABOUT HOW FUNNY IT WAS 3 JUST TO SAY WHERE @DIGIORNOPIZZA WAS TRENDING. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • AND I DON’T CARE IF YOU BROUGHT THE BEST FOOD TO THE PARTY. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • NOTHING ENTITLES YOU TO SPEND HALF OF THE TIME QUOTING WHAT OTHER PEOPLE SAID ABOUT THEM! 21 TWEETS (DEC. 3-9) 9 ABOUT HOW DELICIOUS @WAFFLEHOUSE IS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • @RAEKWON OR SAY YOU’RE A HIP HOP STAR. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • BUT, IF 12 OF YOUR 16 TWEETS IN ONE DAY ARE JUST RETWEETS OF YOUR FANS SAYING THAT THEY REALLY LIKE YOU... 16 TWEETS 12 GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • SELL SOCKS? GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • QUOTING 19 RETWEETS ISN’T GOING TO MAKE THEM ANY WARMER. 23 TWEETS (NOV. 25-29) 19 GARY VAYNERCHUK THAT COULD MAKE THE @SMARTWOOL BRAND FEEL COLDER. GARYVAYNERCHUK.COM
  • GUYS, TWITTER IS ABOUT BEING HUMAN. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • IF YOU WOULDN’T DO IT IN THE REAL WORLD WITH OTHER REAL PEOPLE, GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • DON’T DO IT ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  • THIS HAS BEEN A PUBLIC SERVICE ANNOUNCEMENT FROM GARY VAYNERCHUK: Please do your part to stop BIRDY BRAGGING GARYVAYNERCHUK.COM
Comments
Top