A Quick Guide To Twitter For SMEs

Business

ralph-averbuch
  • 1. A Quick Guide to Twitter for SMEs Ralph Averbuch, ENN
  • 2. It’s 140 letters
    • Often described micro-blogging it’s just one or two sentences: a comment and a link.
    • The short format of the message or ‘tweet’ is the defining characteristic of Twitter
    • It allows informal collaboration and quick information sharing
    • Provides relief from rising email and Instant Messaging (Yahoo, Skype, etc) fatigue.
  • 3. Hello Stranger
    • Twittering takes you outside your existing circle of contacts
    • Messages you post can be followed by anyone, not just those in your email list
    • This is like broadcasting – you say it once but many people can tune in
  • 4. Why would I use it?
    • You can quickly broadcast to many ‘followers’ (Communication)
    • e.g. Company News
    • Business Blog updates
    • A Business offer unique to your followers
    • You can follow relevant business tweeters or influential individuals (Research)
    • You can interact with existing customers and gain customer feedback (Service)
  • 5. First Steps
    • Set up your ID in 15 characters
    • Do keyword searches about your business
    • Find people worth following
    • Listen to what others are saying
    • Who are you following? Who are they following?
    • Build your list but keep it relevant
    • Claim your Twitter ID before someone else does
  • 6. Do’s & Don’ts
    • Don’t spam people with sales pitches
    • Do give good advice and links… you’ll earn trust
    • Don’t post unless you have something worthwhile to say… It’s about gaining reputation
    • Do respond if you have something useful to add
  • 7. More Do’s & Don’ts
    • Do listen regularly for comments about your sector, company, brand and products
    • Do address concerns, offer customer service or thank people for positive comments.
    More tips at: http://bit.ly/TWWTRBP
  • 8. It’s about Relationships
    • Include in your Bio page or custom background the names (or @usernames) of the people twittering from your company account.
    • It’s also a good idea to include additional contact info, like email addresses.
  • 9. Where?
    • On your PC/Mac
    • From your mobile using SMS
    • Via your smartphone or iPhone
  • 10. How?
    • On your main twitter page
    • From your mobile
    • Using specialist software e.g. TweetDeck
    • Using online software e.g. CoTweet or HootSuite
  • 11. Who
  • 12. Who 2
  • 13. Who 3
  • 14. Who 4
  • 15. Who 5
  • 16. And a biggie to finish
  • 17.
    • What do you want to accomplish?
    • Are your customers on Twitter?
    • Listen… Listen… Listen
    Things to think about http://mashable.com/2010/03/18/twitter-infographic/
  • 18. Lastly…
    • Some Useful resources
    • http://www.twellow.com/
    • http://nearbytweets.com/
    • http://business.twitter.com/twitter101
    • http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
    • http://cantondog.com/128/top-7-twitter-commands-everyone-should-know/
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Description
A presentation aimed at SMEs in East Lothian, Scotland but potentially relevant to any small business considering the pros and cons of Twitter as a resource.
Text
  • 1. A Quick Guide to Twitter for SMEs Ralph Averbuch, ENN
  • 2. It’s 140 letters
    • Often described micro-blogging it’s just one or two sentences: a comment and a link.
    • The short format of the message or ‘tweet’ is the defining characteristic of Twitter
    • It allows informal collaboration and quick information sharing
    • Provides relief from rising email and Instant Messaging (Yahoo, Skype, etc) fatigue.
  • 3. Hello Stranger
    • Twittering takes you outside your existing circle of contacts
    • Messages you post can be followed by anyone, not just those in your email list
    • This is like broadcasting – you say it once but many people can tune in
  • 4. Why would I use it?
    • You can quickly broadcast to many ‘followers’ (Communication)
    • e.g. Company News
    • Business Blog updates
    • A Business offer unique to your followers
    • You can follow relevant business tweeters or influential individuals (Research)
    • You can interact with existing customers and gain customer feedback (Service)
  • 5. First Steps
    • Set up your ID in 15 characters
    • Do keyword searches about your business
    • Find people worth following
    • Listen to what others are saying
    • Who are you following? Who are they following?
    • Build your list but keep it relevant
    • Claim your Twitter ID before someone else does
  • 6. Do’s & Don’ts
    • Don’t spam people with sales pitches
    • Do give good advice and links… you’ll earn trust
    • Don’t post unless you have something worthwhile to say… It’s about gaining reputation
    • Do respond if you have something useful to add
  • 7. More Do’s & Don’ts
    • Do listen regularly for comments about your sector, company, brand and products
    • Do address concerns, offer customer service or thank people for positive comments.
    More tips at: http://bit.ly/TWWTRBP
  • 8. It’s about Relationships
    • Include in your Bio page or custom background the names (or @usernames) of the people twittering from your company account.
    • It’s also a good idea to include additional contact info, like email addresses.
  • 9. Where?
    • On your PC/Mac
    • From your mobile using SMS
    • Via your smartphone or iPhone
  • 10. How?
    • On your main twitter page
    • From your mobile
    • Using specialist software e.g. TweetDeck
    • Using online software e.g. CoTweet or HootSuite
  • 11. Who
  • 12. Who 2
  • 13. Who 3
  • 14. Who 4
  • 15. Who 5
  • 16. And a biggie to finish
  • 17.
    • What do you want to accomplish?
    • Are your customers on Twitter?
    • Listen… Listen… Listen
    Things to think about http://mashable.com/2010/03/18/twitter-infographic/
  • 18. Lastly…
    • Some Useful resources
    • http://www.twellow.com/
    • http://nearbytweets.com/
    • http://business.twitter.com/twitter101
    • http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
    • http://cantondog.com/128/top-7-twitter-commands-everyone-should-know/
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