A Quick Guide To Twitter For SMEs
- 1. A Quick Guide to Twitter for SMEs Ralph Averbuch, ENN
- 2. It’s 140 letters
- Often described micro-blogging it’s just one or two sentences: a comment and a link.
- The short format of the message or ‘tweet’ is the defining characteristic of Twitter
- It allows informal collaboration and quick information sharing
- Provides relief from rising email and Instant Messaging (Yahoo, Skype, etc) fatigue.
- 3. Hello Stranger
- Twittering takes you outside your existing circle of contacts
- Messages you post can be followed by anyone, not just those in your email list
- This is like broadcasting – you say it once but many people can tune in
- 4. Why would I use it?
- You can quickly broadcast to many ‘followers’ (Communication)
- A Business offer unique to your followers
- You can follow relevant business tweeters or influential individuals (Research)
- You can interact with existing customers and gain customer feedback (Service)
- 5. First Steps
- Set up your ID in 15 characters
- Do keyword searches about your business
- Find people worth following
- Listen to what others are saying
- Who are you following? Who are they following?
- Build your list but keep it relevant
- Claim your Twitter ID before someone else does
- 6. Do’s & Don’ts
- Don’t spam people with sales pitches
- Do give good advice and links… you’ll earn trust
- Don’t post unless you have something worthwhile to say… It’s about gaining reputation
- Do respond if you have something useful to add
- 7. More Do’s & Don’ts
- Do listen regularly for comments about your sector, company, brand and products
More tips at: http://bit.ly/TWWTRBP
- Do address concerns, offer customer service or thank people for positive comments.
- 8. It’s about Relationships
- Include in your Bio page or custom background the names (or @usernames) of the people twittering from your company account.
- It’s also a good idea to include additional contact info, like email addresses.
- 9. Where?
- From your mobile using SMS
- Via your smartphone or iPhone
- 10. How?
- On your main twitter page
- Using specialist software e.g. TweetDeck
- Using online software e.g. CoTweet or HootSuite
- 11. Who
- 12. Who 2
- 13. Who 3
- 14. Who 4
- 15. Who 5
- 16. And a biggie to finish
- What do you want to accomplish?
Things to think about http://mashable.com/2010/03/18/twitter-infographic/
- Are your customers on Twitter?
- 18. Lastly…
1. A Quick Guide to Twitter for SMEs Ralph Averbuch, ENN 2. It’s 140 letters Often described micro-blogging it’s just one or two sentences: a comment and a link. The…