Connect to Fans with Facebook Ads

Devices & Hardware

hubspot
  • 79% of online U.S. adults use social media. Source: Netpop Research, http://bit.ly/I9XDzE
  • 51% of consumers are more likely to buy a product or brand after liking them on Facebook. Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU
  • For narrow targeting Facebook reaches its intended audience 90% of the time VS an online industry standard of 35%. Source: Nielsen OCR Study, http://bit.ly/nielsenocr
  • For broad targeting, Facebook reaches its intended audience 95% of the time VS an online industry average of 72%. Source: Nielsen OCR Study, http://bit.ly/nielsenocr
  • 53% of people follow a business vs. 32% who follow a celebrity; 100M Page likes happen every day. Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport
  • The median age of U.S. social media users is 41. Source: Netpop Research, http://bit.ly/I9XDzE
  • Spending on Facebook ads increased by 93% in 2011. Source: Adobe Digital Index, http://bit.ly/I5sT85
  • #FB4BIZ WELCOME! MIKE VOLPE Chief Marketing Officer, HubSpot CHRIS LUO Head of Global SMB Marketing, Facebook
  • Facebook’s 1 2 3 4 steps WORKSHOP to Business SUCCESS
  • Facebook’s 1 2 3 4 steps Connect to New Fans with Facebook Ads Everything on Facebook Starts with Your Page Engage Your Fans with Quality Content Influence the Friends of Your Fans
  • Facebook’s 1 2 3 4 steps Everything on Facebook Starts with Your Page WATCH ON-DEMAND HUBSPOT.COM/FB4BIZ
  • Everything starts with your Facebook Page Pages YOUR PAGE THE WORLD
  • SET COVER & PROFILE PHOTOS ADD MILESTONES PIN STORIES POST DAILY MANAGE WITH ADMIN PANEL RESPOND TO MESSAGES REARRANGE VIEWS & APPS HIGHLIGHT UPDATES CLAIM VANITY URL 9 TIPS FOR A SUCCESSFUL BUSINESS PAGE 1 2 3 4 5 6 7 8 9
  • www.facebook.com/about/pages LEARN THE BASICS & SEE GREAT EXAMPLES
  • Facebook’s 1 2 3 4 steps Connect to New Fans with Facebook Ads
  • INTERACT WITH FANS ACQUIRE FANS ADS PAGES
  • #FB4BIZ 1 2 7 10 5 6 3 8 4 TIPS to Accelerate Fan Growth with Facebook Ads 9
  • IDENTIFY YOUR AUDIENCE 1 #FB4BIZ
  • UNDERSTAND YOUR TARGET OPTIONS 2 #FB4BIZ
  • GEO TARGETING TARGET BY country city province Zip code state
  • DEMOGRAPHIC TARGETING TARGET BY language status age birthday gender workplace education job title
  • LIKES & INTEREST TARGETING TARGET BY music hobbies movies books TV shows religion politics
  • USE GOOD IMAGES 3 #FB4BIZ
  • INCLUDE A STRONG CALL-TO-ACTION 4 #FB4BIZ
  • SOCIAL CONTEXT DRIVES HIGHER CTR INCLUDES PRICE PROMOTION & SENSE OF URGENCY CLEAR CALL-TO- ACTION BODY TEXT IS SHORT AND CLEAR
  • SET OBJECTIVE & BUDGET 5 #FB4BIZ
  • What Is Your Objective? LIKES CLICKS “I want to get new likes.” “I want to get clicks on my ad.”
  • Bidding Based on Objective LIKES CLICKS Need to place a CPC bid No need to bid Objective
  • Bidding Based on Objective LIKES CLICKS Objective
  • SET UP MULTIPLE CAMPAIGNS/ADS 6 #FB4BIZ
  • Target: 25-34, Marketing Interest Target: 35-44, Marketing Interest Target: 45-54, Marketing Interest
  • LAUNCH & FIND OUT WHICH ONES ARE WORKING 7 #FB4BIZ
  • Target: 25-34, Marketing Interest Target: 35-44, Marketing Interest Target: 45-54, Marketing Interest Winning Creative by Segment:
  • REPORTING & OPTIMIZATION 8 #FB4BIZ
  • Advanced Report Types ADVERTISING PERFORMANCE RESPONDER DEMOGRAPHICS
  • Exporting Reports 1 Click Export Report Click OK Open for use in Excel 2 3
  • Optimize Bids with Reports EXPLORE CTR OF DIFFERENT SUBSETS
  • REFRESH YOUR ADS 9 #FB4BIZ
  • ALWAYS ON- STRATEGY 10 #FB4BIZ
  • 57% increase in traffic to HubSpot.com from Facebook 47% increase in leads from Facebook RESULTS IN Q1: ADS BUSINESS PAGE
  • #FB4BIZ THANK YOU! MIKE VOLPE CMO, HubSpot CHRIS LUO Head of Global SMB Marketing Facebook
  • All-in-One Marketing Software Search Engine Optimization Blogging & Social Media Lead Generation Email & Automation Marketing Analytics Lead Management
  • EVENT SNAPSHOT 15 small group workshops 6 inspiring keynotes 50+ breakout sessions 7 learning tracks 3 days 2000 inbound marketing professionals 0 reasons not to GO! REGISTER TODAY! http://inbound2012.eventbrite.com/ www.InboundConference.com http://inbound2012.eventbrite.com/
  • http://bit.ly/howsyourmarketing
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  • 79% of online U.S. adults use social media. Source: Netpop Research, http://bit.ly/I9XDzE
  • 51% of consumers are more likely to buy a product or brand after liking them on Facebook. Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU
  • For narrow targeting Facebook reaches its intended audience 90% of the time VS an online industry standard of 35%. Source: Nielsen OCR Study, http://bit.ly/nielsenocr
  • For broad targeting, Facebook reaches its intended audience 95% of the time VS an online industry average of 72%. Source: Nielsen OCR Study, http://bit.ly/nielsenocr
  • 53% of people follow a business vs. 32% who follow a celebrity; 100M Page likes happen every day. Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport
  • The median age of U.S. social media users is 41. Source: Netpop Research, http://bit.ly/I9XDzE
  • Spending on Facebook ads increased by 93% in 2011. Source: Adobe Digital Index, http://bit.ly/I5sT85
  • #FB4BIZ WELCOME! MIKE VOLPE Chief Marketing Officer, HubSpot CHRIS LUO Head of Global SMB Marketing, Facebook
  • Facebook’s 1 2 3 4 steps WORKSHOP to Business SUCCESS
  • Facebook’s 1 2 3 4 steps Connect to New Fans with Facebook Ads Everything on Facebook Starts with Your Page Engage Your Fans with Quality Content Influence the Friends of Your Fans
  • Facebook’s 1 2 3 4 steps Everything on Facebook Starts with Your Page WATCH ON-DEMAND HUBSPOT.COM/FB4BIZ
  • Everything starts with your Facebook Page Pages YOUR PAGE THE WORLD
  • SET COVER & PROFILE PHOTOS ADD MILESTONES PIN STORIES POST DAILY MANAGE WITH ADMIN PANEL RESPOND TO MESSAGES REARRANGE VIEWS & APPS HIGHLIGHT UPDATES CLAIM VANITY URL 9 TIPS FOR A SUCCESSFUL BUSINESS PAGE 1 2 3 4 5 6 7 8 9
  • www.facebook.com/about/pages LEARN THE BASICS & SEE GREAT EXAMPLES
  • Facebook’s 1 2 3 4 steps Connect to New Fans with Facebook Ads
  • INTERACT WITH FANS ACQUIRE FANS ADS PAGES
  • #FB4BIZ 1 2 7 10 5 6 3 8 4 TIPS to Accelerate Fan Growth with Facebook Ads 9
  • IDENTIFY YOUR AUDIENCE 1 #FB4BIZ
  • UNDERSTAND YOUR TARGET OPTIONS 2 #FB4BIZ
  • GEO TARGETING TARGET BY country city province Zip code state
  • DEMOGRAPHIC TARGETING TARGET BY language status age birthday gender workplace education job title
  • LIKES & INTEREST TARGETING TARGET BY music hobbies movies books TV shows religion politics
  • USE GOOD IMAGES 3 #FB4BIZ
  • INCLUDE A STRONG CALL-TO-ACTION 4 #FB4BIZ
  • SOCIAL CONTEXT DRIVES HIGHER CTR INCLUDES PRICE PROMOTION & SENSE OF URGENCY CLEAR CALL-TO- ACTION BODY TEXT IS SHORT AND CLEAR
  • SET OBJECTIVE & BUDGET 5 #FB4BIZ
  • What Is Your Objective? LIKES CLICKS “I want to get new likes.” “I want to get clicks on my ad.”
  • Bidding Based on Objective LIKES CLICKS Need to place a CPC bid No need to bid Objective
  • Bidding Based on Objective LIKES CLICKS Objective
  • SET UP MULTIPLE CAMPAIGNS/ADS 6 #FB4BIZ
  • Target: 25-34, Marketing Interest Target: 35-44, Marketing Interest Target: 45-54, Marketing Interest
  • LAUNCH & FIND OUT WHICH ONES ARE WORKING 7 #FB4BIZ
  • Target: 25-34, Marketing Interest Target: 35-44, Marketing Interest Target: 45-54, Marketing Interest Winning Creative by Segment:
  • REPORTING & OPTIMIZATION 8 #FB4BIZ
  • Advanced Report Types ADVERTISING PERFORMANCE RESPONDER DEMOGRAPHICS
  • Exporting Reports 1 Click Export Report Click OK Open for use in Excel 2 3
  • Optimize Bids with Reports EXPLORE CTR OF DIFFERENT SUBSETS
  • REFRESH YOUR ADS 9 #FB4BIZ
  • ALWAYS ON- STRATEGY 10 #FB4BIZ
  • 57% increase in traffic to HubSpot.com from Facebook 47% increase in leads from Facebook RESULTS IN Q1: ADS BUSINESS PAGE
  • #FB4BIZ THANK YOU! MIKE VOLPE CMO, HubSpot CHRIS LUO Head of Global SMB Marketing Facebook
  • All-in-One Marketing Software Search Engine Optimization Blogging & Social Media Lead Generation Email & Automation Marketing Analytics Lead Management
  • EVENT SNAPSHOT 15 small group workshops 6 inspiring keynotes 50+ breakout sessions 7 learning tracks 3 days 2000 inbound marketing professionals 0 reasons not to GO! REGISTER TODAY! http://inbound2012.eventbrite.com/ www.InboundConference.com http://inbound2012.eventbrite.com/
  • http://bit.ly/howsyourmarketing
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