Connect to Fans with Facebook Ads

Devices & Hardware

hubspot
  1. 1. 79%U.S. adults useof onlinesocial media.Source: Netpop Research, http://bit.ly/I9XDzE
  2. 2. 51% of consumers aremore likely to buy a product orbrand after liking themon Facebook.Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU
  3. 3. For narrow targeting Facebookreaches its intended audience90% of the time VS anonline industry standard of35%.Source: Nielsen OCR Study, http://bit.ly/nielsenocr
  4. 4. For broad targeting, Facebookreaches its intended audience95% of thetime VS an online industryaverage of 72%.Source: Nielsen OCR Study, http://bit.ly/nielsenocr
  5. 5. 53% of people follow abusiness vs. 32% whofollow a celebrity; 100M Pagelikes happen every day.Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport
  6. 6. The medianof U.S. social media users isage 41 .Source: Netpop Research, http://bit.ly/I9XDzE
  7. 7. Spending on Facebook adsincreased byin 2011.93%Source: Adobe Digital Index, http://bit.ly/I5sT85
  8. 8. WELCOME!#FB4BIZ CHRIS LUO MIKE VOLPE Head of Global SMB Marketing, Chief Marketing Officer, Facebook HubSpot
  9. 9. Facebook’s to Business 12SUCCESS 34WORKSHOPsteps
  10. 10. Facebook’sEverything onFacebook StartsConnect to New Fanswith Your Page 12with Facebook Ads 34 Influence theEngageFriends ofYour Fanswith QualityContentsteps Your Fans
  11. 11. Facebook’sEverything onFacebook Startswith Your Page12WATCH ON-DEMANDHUBSPOT.COM/FB4BIZ34 steps
  12. 12. YOURPAGE THE WORLD
  13. 13. 9 TIPS FOR A SUCCESSFUL BUSINESS PAGESET COVERPOST DAILYREARRANGE& PROFILE PHOTOS VIEWS & APPS14 7ADD MILESTONES MANAGE WITH HIGHLIGHT ADMIN PANEL UPDATES25 8PIN STORIESRESPOND TOCLAIM MESSAGESVANITY URL36 9
  14. 14. LEARN THE BASICS &SEE GREAT EXAMPLESwww.facebook.com/about/pages
  15. 15. Facebook’s Connect to New Fans 12with Facebook Ads 34steps
  16. 16. ADS PAGESACQUIRE FANS INTERACT WITH FANS
  17. 17. 1 3 5 7 9 to AccelerateFan Growth with2 4 6 8 10Facebook AdsTIPS#FB4BIZ
  18. 18. 1IDENTIFY YOURAUDIENCE#FB4BIZ
  19. 19. 2UNDERSTAND YOURTARGET OPTIONS#FB4BIZ
  20. 20. TARGET BY provincestateZip codeGEO TARGETINGcitycountry
  21. 21. TARGET BY job age title workplacegender birthdayDEMOGRAPHICTARGETING status language education
  22. 22. TARGET BYmoviesTVpolitics shows booksLIKES & INTERESTreligionTARGETING hobbiesmusic
  23. 23. 3USE GOOD IMAGES#FB4BIZ
  24. 24. INCLUDE A STRONGCALL-TO-ACTION 4 #FB4BIZ
  25. 25. BODY TEXT IS SHORT AND CLEARCLEARCALL-TO-ACTIONINCLUDES PRICESOCIALPROMOTION &CONTEXT DRIVESSENSE OF URGENCYHIGHER CTR
  26. 26. SET OBJECTIVE &BUDGET5#FB4BIZ
  27. 27. What Is Your Objective?“I want to get new likes.” “I want to get clicks on my ad.”LIKESCLICKS
  28. 28. Bidding Based on ObjectiveNo need Need to place to bida CPC bidObjective LIKESCLICKS
  29. 29. Bidding Based on ObjectiveObjectiveLIKES CLICKS
  30. 30. 6SET UP MULTIPLECAMPAIGNS/ADS#FB4BIZ
  31. 31. Target: 25-34, Target: 35-44, Target: 45-54,Marketing Interest Marketing Interest Marketing Interest
  32. 32. 7LAUNCH & FINDOUT WHICH ONESARE WORKING #FB4BIZ
  33. 33. Winning Creative by Segment:Target: 25-34, Target: 35-44, Target: 45-54,Marketing Interest Marketing Interest Marketing Interest
  34. 34. 8REPORTING &OPTIMIZATION #FB4BIZ
  35. 35. Advanced Report TypesADVERTISING PERFORMANCE RESPONDER DEMOGRAPHICS
  36. 36. Exporting Reports 1 Click Export ReportClick OK3 Open for use in Excel2
  37. 37. Optimize Bids with ReportsEXPLORE CTR OF DIFFERENT SUBSETS
  38. 38. 9REFRESHYOUR ADS #FB4BIZ
  39. 39. 10ALWAYS ON-STRATEGY #FB4BIZ
  40. 40. ADSBUSINESS PAGERESULTS IN Q1:57% increase in traffic toHubSpot.com from Facebook47% increase in leadsfrom Facebook
  41. 41. THANKYOU!CHRIS LUOHead of Global SMB MarketingFacebookMIKE VOLPECMO, HubSpot#FB4BIZ
  42. 42. Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics
  43. 43. 320007 50+6 150inboundinspiring small reasonsdayslearningbreakout group not tomarketing sessions keynotesprofessionals tracks workshops GO!REGISTER TODAY! http://inbound2012.eventbrite.com/www.InboundConference.com
Please download to view
56
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Description
Text
  1. 1. 79%U.S. adults useof onlinesocial media.Source: Netpop Research, http://bit.ly/I9XDzE
  2. 2. 51% of consumers aremore likely to buy a product orbrand after liking themon Facebook.Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU
  3. 3. For narrow targeting Facebookreaches its intended audience90% of the time VS anonline industry standard of35%.Source: Nielsen OCR Study, http://bit.ly/nielsenocr
  4. 4. For broad targeting, Facebookreaches its intended audience95% of thetime VS an online industryaverage of 72%.Source: Nielsen OCR Study, http://bit.ly/nielsenocr
  5. 5. 53% of people follow abusiness vs. 32% whofollow a celebrity; 100M Pagelikes happen every day.Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport
  6. 6. The medianof U.S. social media users isage 41 .Source: Netpop Research, http://bit.ly/I9XDzE
  7. 7. Spending on Facebook adsincreased byin 2011.93%Source: Adobe Digital Index, http://bit.ly/I5sT85
  8. 8. WELCOME!#FB4BIZ CHRIS LUO MIKE VOLPE Head of Global SMB Marketing, Chief Marketing Officer, Facebook HubSpot
  9. 9. Facebook’s to Business 12SUCCESS 34WORKSHOPsteps
  10. 10. Facebook’sEverything onFacebook StartsConnect to New Fanswith Your Page 12with Facebook Ads 34 Influence theEngageFriends ofYour Fanswith QualityContentsteps Your Fans
  11. 11. Facebook’sEverything onFacebook Startswith Your Page12WATCH ON-DEMANDHUBSPOT.COM/FB4BIZ34 steps
  12. 12. YOURPAGE THE WORLD
  13. 13. 9 TIPS FOR A SUCCESSFUL BUSINESS PAGESET COVERPOST DAILYREARRANGE& PROFILE PHOTOS VIEWS & APPS14 7ADD MILESTONES MANAGE WITH HIGHLIGHT ADMIN PANEL UPDATES25 8PIN STORIESRESPOND TOCLAIM MESSAGESVANITY URL36 9
  14. 14. LEARN THE BASICS &SEE GREAT EXAMPLESwww.facebook.com/about/pages
  15. 15. Facebook’s Connect to New Fans 12with Facebook Ads 34steps
  16. 16. ADS PAGESACQUIRE FANS INTERACT WITH FANS
  17. 17. 1 3 5 7 9 to AccelerateFan Growth with2 4 6 8 10Facebook AdsTIPS#FB4BIZ
  18. 18. 1IDENTIFY YOURAUDIENCE#FB4BIZ
  19. 19. 2UNDERSTAND YOURTARGET OPTIONS#FB4BIZ
  20. 20. TARGET BY provincestateZip codeGEO TARGETINGcitycountry
  21. 21. TARGET BY job age title workplacegender birthdayDEMOGRAPHICTARGETING status language education
  22. 22. TARGET BYmoviesTVpolitics shows booksLIKES & INTERESTreligionTARGETING hobbiesmusic
  23. 23. 3USE GOOD IMAGES#FB4BIZ
  24. 24. INCLUDE A STRONGCALL-TO-ACTION 4 #FB4BIZ
  25. 25. BODY TEXT IS SHORT AND CLEARCLEARCALL-TO-ACTIONINCLUDES PRICESOCIALPROMOTION &CONTEXT DRIVESSENSE OF URGENCYHIGHER CTR
  26. 26. SET OBJECTIVE &BUDGET5#FB4BIZ
  27. 27. What Is Your Objective?“I want to get new likes.” “I want to get clicks on my ad.”LIKESCLICKS
  28. 28. Bidding Based on ObjectiveNo need Need to place to bida CPC bidObjective LIKESCLICKS
  29. 29. Bidding Based on ObjectiveObjectiveLIKES CLICKS
  30. 30. 6SET UP MULTIPLECAMPAIGNS/ADS#FB4BIZ
  31. 31. Target: 25-34, Target: 35-44, Target: 45-54,Marketing Interest Marketing Interest Marketing Interest
  32. 32. 7LAUNCH & FINDOUT WHICH ONESARE WORKING #FB4BIZ
  33. 33. Winning Creative by Segment:Target: 25-34, Target: 35-44, Target: 45-54,Marketing Interest Marketing Interest Marketing Interest
  34. 34. 8REPORTING &OPTIMIZATION #FB4BIZ
  35. 35. Advanced Report TypesADVERTISING PERFORMANCE RESPONDER DEMOGRAPHICS
  36. 36. Exporting Reports 1 Click Export ReportClick OK3 Open for use in Excel2
  37. 37. Optimize Bids with ReportsEXPLORE CTR OF DIFFERENT SUBSETS
  38. 38. 9REFRESHYOUR ADS #FB4BIZ
  39. 39. 10ALWAYS ON-STRATEGY #FB4BIZ
  40. 40. ADSBUSINESS PAGERESULTS IN Q1:57% increase in traffic toHubSpot.com from Facebook47% increase in leadsfrom Facebook
  41. 41. THANKYOU!CHRIS LUOHead of Global SMB MarketingFacebookMIKE VOLPECMO, HubSpot#FB4BIZ
  42. 42. Search Engine Optimization Blogging & Social Media Lead GenerationAll-in-One LeadMarketing Software Management Email & Automation Marketing Analytics
  43. 43. 320007 50+6 150inboundinspiring small reasonsdayslearningbreakout group not tomarketing sessions keynotesprofessionals tracks workshops GO!REGISTER TODAY! http://inbound2012.eventbrite.com/www.InboundConference.com
Comments
Top