PACKAGING. Packaging is done at every level of marketing: raw materials: crates, drums manufactures: boxes, shrink wrap retailers: boxes, bags.

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packaging packaging Packaging is done at every level of marketing: raw materials: crates, drums manufactures: boxes, shrink wrap retailers: boxes, bags Why package? CONSOLIDATION to keep product together liquids are put in bottles, cans, jars to keep from spilling many boxes of a product are shrink wrapped easier to ship, store, display Why package? PROTECTION protect products from breaking: bubble wrap, styrofoam, plastic protect from sunlight, air, germs safety seals, tamper-proof packaging Why package? BRAND IDENTIFICATION used to sell product based on brand/manufacturer mainly on packaged goods not really used for electronics, appliances, furniture (customer relies on seeing/trying product) Why package? BRAND IDENTIFICATION used to sell product based on brand/manufacturer mainly on packaged goods not really used for electronics, appliances, furniture (customer relies on seeing/trying product) some packages have a proprietary design, meaning that the shape/colour/design of the package can only be used by the manufacturer of the product Why package? PROMOTION sometimes the package is why the product is purchased, especially if packaging can be reused “limited edition” packaging used to tie in to special events (makes package a souvenir) Why package? Today, consumers want environmentally-friendly packaging: reduced packaging, recyclable packaging, biodegradable, non-aerosol, etc. PACKAGING REQUIRMENTS What do you notice is on food packaging in Canada? brainstorm as group Write down and discuss if you think it is law to include this information Why package? INFORMATION Packaging in Canada must follow the Consumer Packaging and Labelling Act by law, food package labels must contain ingredient list, most to least in Canada nutritional information is voluntary product name, size, weight, UPC ACTIVITY In your groups try to fill out packaging chart
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packaging packaging Packaging is done at every level of marketing: raw materials: crates, drums manufactures: boxes, shrink wrap retailers: boxes, bags Why package? CONSOLIDATION to keep product together liquids are put in bottles, cans, jars to keep from spilling many boxes of a product are shrink wrapped easier to ship, store, display Why package? PROTECTION protect products from breaking: bubble wrap, styrofoam, plastic protect from sunlight, air, germs safety seals, tamper-proof packaging Why package? BRAND IDENTIFICATION used to sell product based on brand/manufacturer mainly on packaged goods not really used for electronics, appliances, furniture (customer relies on seeing/trying product) Why package? BRAND IDENTIFICATION used to sell product based on brand/manufacturer mainly on packaged goods not really used for electronics, appliances, furniture (customer relies on seeing/trying product) some packages have a proprietary design, meaning that the shape/colour/design of the package can only be used by the manufacturer of the product Why package? PROMOTION sometimes the package is why the product is purchased, especially if packaging can be reused “limited edition” packaging used to tie in to special events (makes package a souvenir) Why package? Today, consumers want environmentally-friendly packaging: reduced packaging, recyclable packaging, biodegradable, non-aerosol, etc. PACKAGING REQUIRMENTS What do you notice is on food packaging in Canada? brainstorm as group Write down and discuss if you think it is law to include this information Why package? INFORMATION Packaging in Canada must follow the Consumer Packaging and Labelling Act by law, food package labels must contain ingredient list, most to least in Canada nutritional information is voluntary product name, size, weight, UPC ACTIVITY In your groups try to fill out packaging chart
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