Give Readers What They Want: Producing Better Ebooks

Education

Slide 1 PANELISTS Joshua Tallent President/CEO, eBook Architects | @jtallent Anne Kostick Partner, Foxpath IND | @bklynanne MODERATOR Matt Mullin Community Relations Manager, Digital Book World | @mrmullin Give the Readers What They Want: Producing Better Ebooks PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 The Publishing Innovation Awards PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Honoring the best in ebooks, enhanced ebooks, and book apps Deadline for entries is Nov. 1st – use code WebcastPIA11 to save 10% Mastering the QED Checklist Joshua Tallent Founder/CEO Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 1. Front matter: The title does not open on a blank page. Copyright © 2011 eBook Architects LLC. All rights Reserved. 2. Information hierarchy: Content is arranged in such a way that the  relative importance of the content (heads, text,  sidebars, etc) are visually presented clearly. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 2. Information hierarchy: Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 3. Order of content: Check of the content to be sure that none of it is  missing or rearranged. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 4. Consistency of font treatment: Consistent application of styles and white space. Look at: • Headings • Lists • Poetry • Index • Images • etc. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 5. Links: Hyperlinks to the web, cross references to other  sections in the book, and the table of contents  all work and point to the right areas. If the title  has an index, it should be linked. Copyright © 2011 eBook Architects LLC. All rights Reserved. 6. Cover: The cover does not refer to any print edition  only related content. Copyright © 2011 eBook Architects LLC. All rights Reserved. 7. Consumable Content: The title does not contain any fill‐in content,  such as workbooks and puzzle books, unless the  content has been re‐crafted to direct the reader  on how to approach using the fill‐in content. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 8. Print References: Content does not contain  cross references to un‐ hyperlinked, static print  page numbers (unless the  ebook is intentionally  mimicking its print  counterpart for  reference). Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 9. Breaks: New sections break and/or start at logical  places. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 10. Images: Art is appropriately sized, is in color where  appropriate, loads relatively quickly, and if it  contains text is legible. If images are removed  for rights reasons, that portion is disclaimed or  all references to that image are removed. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 11. Tables: Table text fits the screen comfortably, and if  rendered as art is legible. Copyright © 2011 eBook Architects LLC. All rights Reserved. 12. Symbols: Text does not contain odd characters. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 13. Metadata: Basic metadata for the title (author, title, etc.) is  in place and accurate. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Other Best Practices Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 NCX Capitalization Use correct capitalization, not all‐caps Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Data and Structure Include all book sections in NavMap Include PageList and NavLists in NCX Include more metadata when possible Remove CIP data and other print references Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Formatting Use correct and semantic XHTML Link indexes and footnotes Apply formatting in CSS file, not inline Test in all devices and applications Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Good samples from: Finance Without Fear by William S. Hettinger http://www.amazon.com/dp/B004HFRLHY/ Sweeten It With Agave by Jen Baccellieri http://www.sweetenitwithagave.com/ Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Q & A Joshua Tallent Founder/CEO joshua@ebookarchitects.com 512‐939‐3466 www.ebookarchitects.com www.kindleformatting.com @jtallent // @ebookarchitects Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Making the Reader Happy Tips for Improving User Experience in  Digital Reading Foxpath IND :: Anne Kostick Make an Autonomous Product • Treat the e‐book version as its own species,  not just an automated export of the print  edition. Foxpath IND :: Anne Kostick Custom Front Matter • Use templates to create front matter specific  to the e‐ version.  • Think of front matter as  advertising for the book,  author and publisher.  Foxpath IND :: Anne Kostick Surface All Parts • Use a detailed, hyperlinked Table of Contents  to reveal the book to the reader.  Foxpath IND :: Anne Kostick Adjust for Every Platform and Device • Understand each platform’s strengths and  weaknesses and  modify your files accordingly.   Foxpath IND :: Anne Kostick Think Digital • Take advantage of digital’s ability to link, jump,  highlight, etc.  • Exceed users’ expectations.  Foxpath IND :: Anne Kostick Afford QA • Understand that digital does require special  handling. • Work the cost of QA on all devices into your  budget. • Take pride in your digital products. Foxpath IND :: Anne Kostick PANELISTS Joshua Tallent President/CEO, eBook Architects | @jtallent Anne Kostick Partner, Foxpath IND | @bklynanne MODERATOR Matt Mullin Community Relations Manager, Digital Book World | @mrmullin Give the Readers What They Want: Producing Better Ebooks: Q & A PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Thank You for Attending. Keep in Touch Follow us on Twitter, join our LinkedIn Group, and subscribe to our RSS feed and  e‐newsletter to receive the latest information on our events, and insights on the  latest news and trends from top publishing strategists and technology experts. PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Mastering the�QED Checklist 1. Front matter: 2. Information hierarchy: 2. Information hierarchy: 3. Order of content: 4. Consistency of font treatment: 5. Links: 6. Cover: 7. Consumable Content: 8. Print References: 9. Breaks: 10. Images: 11. Tables: 12. Symbols: 13. Metadata: Other Best Practices NCX Capitalization Data and Structure Formatting Good samples from: Q & A Making the Reader Happy Make an Autonomous Product Custom Front Matter Surface All Parts Adjust for Every Platform and Device Think Digital Afford QA
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A free WEBcast presented by Digital Book World and the Publishing Innovation Awards

Read more at DigitalBookWorld.com: Give the Readers What They Want: Producing Better Ebooks (WEBcast 10/27/11) | Digital Book World http://www.digitalbookworld.com/2011/inventing-and-innovating-the-future-of-ebooks-webcast-102711
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Slide 1 PANELISTS Joshua Tallent President/CEO, eBook Architects | @jtallent Anne Kostick Partner, Foxpath IND | @bklynanne MODERATOR Matt Mullin Community Relations Manager, Digital Book World | @mrmullin Give the Readers What They Want: Producing Better Ebooks PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 The Publishing Innovation Awards PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Honoring the best in ebooks, enhanced ebooks, and book apps Deadline for entries is Nov. 1st – use code WebcastPIA11 to save 10% Mastering the QED Checklist Joshua Tallent Founder/CEO Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 1. Front matter: The title does not open on a blank page. Copyright © 2011 eBook Architects LLC. All rights Reserved. 2. Information hierarchy: Content is arranged in such a way that the  relative importance of the content (heads, text,  sidebars, etc) are visually presented clearly. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 2. Information hierarchy: Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 3. Order of content: Check of the content to be sure that none of it is  missing or rearranged. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 4. Consistency of font treatment: Consistent application of styles and white space. Look at: • Headings • Lists • Poetry • Index • Images • etc. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 5. Links: Hyperlinks to the web, cross references to other  sections in the book, and the table of contents  all work and point to the right areas. If the title  has an index, it should be linked. Copyright © 2011 eBook Architects LLC. All rights Reserved. 6. Cover: The cover does not refer to any print edition  only related content. Copyright © 2011 eBook Architects LLC. All rights Reserved. 7. Consumable Content: The title does not contain any fill‐in content,  such as workbooks and puzzle books, unless the  content has been re‐crafted to direct the reader  on how to approach using the fill‐in content. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 8. Print References: Content does not contain  cross references to un‐ hyperlinked, static print  page numbers (unless the  ebook is intentionally  mimicking its print  counterpart for  reference). Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 9. Breaks: New sections break and/or start at logical  places. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 10. Images: Art is appropriately sized, is in color where  appropriate, loads relatively quickly, and if it  contains text is legible. If images are removed  for rights reasons, that portion is disclaimed or  all references to that image are removed. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 11. Tables: Table text fits the screen comfortably, and if  rendered as art is legible. Copyright © 2011 eBook Architects LLC. All rights Reserved. 12. Symbols: Text does not contain odd characters. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 13. Metadata: Basic metadata for the title (author, title, etc.) is  in place and accurate. Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Other Best Practices Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 NCX Capitalization Use correct capitalization, not all‐caps Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Data and Structure Include all book sections in NavMap Include PageList and NavLists in NCX Include more metadata when possible Remove CIP data and other print references Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Formatting Use correct and semantic XHTML Link indexes and footnotes Apply formatting in CSS file, not inline Test in all devices and applications Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Good samples from: Finance Without Fear by William S. Hettinger http://www.amazon.com/dp/B004HFRLHY/ Sweeten It With Agave by Jen Baccellieri http://www.sweetenitwithagave.com/ Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Q & A Joshua Tallent Founder/CEO joshua@ebookarchitects.com 512‐939‐3466 www.ebookarchitects.com www.kindleformatting.com @jtallent // @ebookarchitects Copyright © 2011 eBook Architects LLC. All rights Reserved. PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Making the Reader Happy Tips for Improving User Experience in  Digital Reading Foxpath IND :: Anne Kostick Make an Autonomous Product • Treat the e‐book version as its own species,  not just an automated export of the print  edition. Foxpath IND :: Anne Kostick Custom Front Matter • Use templates to create front matter specific  to the e‐ version.  • Think of front matter as  advertising for the book,  author and publisher.  Foxpath IND :: Anne Kostick Surface All Parts • Use a detailed, hyperlinked Table of Contents  to reveal the book to the reader.  Foxpath IND :: Anne Kostick Adjust for Every Platform and Device • Understand each platform’s strengths and  weaknesses and  modify your files accordingly.   Foxpath IND :: Anne Kostick Think Digital • Take advantage of digital’s ability to link, jump,  highlight, etc.  • Exceed users’ expectations.  Foxpath IND :: Anne Kostick Afford QA • Understand that digital does require special  handling. • Work the cost of QA on all devices into your  budget. • Take pride in your digital products. Foxpath IND :: Anne Kostick PANELISTS Joshua Tallent President/CEO, eBook Architects | @jtallent Anne Kostick Partner, Foxpath IND | @bklynanne MODERATOR Matt Mullin Community Relations Manager, Digital Book World | @mrmullin Give the Readers What They Want: Producing Better Ebooks: Q & A PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Thank You for Attending. Keep in Touch Follow us on Twitter, join our LinkedIn Group, and subscribe to our RSS feed and  e‐newsletter to receive the latest information on our events, and insights on the  latest news and trends from top publishing strategists and technology experts. PublishingInnovationAwards.com | @digibookworld | #dbwPublishingInnovationAwards.com | @digibookworld | #dbw | WebcastPIA11 Mastering the�QED Checklist 1. Front matter: 2. Information hierarchy: 2. Information hierarchy: 3. Order of content: 4. Consistency of font treatment: 5. Links: 6. Cover: 7. Consumable Content: 8. Print References: 9. Breaks: 10. Images: 11. Tables: 12. Symbols: 13. Metadata: Other Best Practices NCX Capitalization Data and Structure Formatting Good samples from: Q & A Making the Reader Happy Make an Autonomous Product Custom Front Matter Surface All Parts Adjust for Every Platform and Device Think Digital Afford QA
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