Experience-based Wine Communications (The Adegga WineMarket Way)
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- Experience-based Wine Communication The Adegga WineMarket Way ! DWCC 2014, Montreux, Switzerland
- How would you select a wool yarn?
- Knitting experience!
- How do people select a bottle of wine?
- It should be about creating memorable wine experiences
- How? Focus on the wine consumer
- The Adegga WineMarket Way
- 5 cities (Lisbon, Porto, Brussels, Berlin, Rio) 11 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event Thousands of bottles sold per event
- Six examples 1. Face-to-Face 2. Informal & friends 3. Food! Sushi 4. Premium Room 5. SmartWineGlass
- SmartWineGlass More time to enjoy wine.
- Help your customers enjoy wine more. Theyâll need new bottles for that!
- Make people fall in love with your brand!
- Thank you! winemarket.adegga.com email@example.com twitter.com/andrerib mailto:firstname.lastname@example.org http://twitter.com/andrerib