Experience-based Wine Communications (The Adegga WineMarket Way)

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andre-ribeirinho
  • Experience-based Wine Communication The Adegga WineMarket Way ! DWCC 2014, Montreux, Switzerland
  • How would you select a wool yarn?
  • Knitting experience!
  • How do people select a bottle of wine?
  • It should be about creating memorable wine experiences
  • How? Focus on the wine consumer
  • The Adegga WineMarket Way
  • 5 cities (Lisbon, Porto, Brussels, Berlin, Rio) 11 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event Thousands of bottles sold per event
  • Six examples 1. Face-to-Face 2. Informal & friends 3. Food! Sushi 4. Premium Room 5. SmartWineGlass
  • SmartWineGlass More time to enjoy wine.
  • Help your customers enjoy wine more. They’ll need new bottles for that!
  • Make people fall in love with your brand!
  • Thank you! winemarket.adegga.com andre@adegga.com twitter.com/andrerib mailto:andre@adegga.com http://twitter.com/andrerib
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  • Experience-based Wine Communication The Adegga WineMarket Way ! DWCC 2014, Montreux, Switzerland
  • How would you select a wool yarn?
  • Knitting experience!
  • How do people select a bottle of wine?
  • It should be about creating memorable wine experiences
  • How? Focus on the wine consumer
  • The Adegga WineMarket Way
  • 5 cities (Lisbon, Porto, Brussels, Berlin, Rio) 11 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event Thousands of bottles sold per event
  • Six examples 1. Face-to-Face 2. Informal & friends 3. Food! Sushi 4. Premium Room 5. SmartWineGlass
  • SmartWineGlass More time to enjoy wine.
  • Help your customers enjoy wine more. They’ll need new bottles for that!
  • Make people fall in love with your brand!
  • Thank you! winemarket.adegga.com andre@adegga.com twitter.com/andrerib mailto:andre@adegga.com http://twitter.com/andrerib
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