project report on chocolate

Food

saurabh2somu
INTRODUCTION A PROJECT REPORT On Analysis on “CHOCOLATE BRANDS” Submitted to C.S.J.M. Kanpur University in partial fulfilment of awards of degree of Bachelor of Business Administration SUBMITTED TO SUBMITTED BY MS. DIVYA CHANRDA YASH JASWANI (Lecturer, B.B.A) B.B.A 3rd Year (6th SEM) SITAPUR SHIKSHA SANSTHAN ACKNOWLEDGEMENT I take this opportunity to thanks my college to provide me this opportunity to make a project on CHOCOLATE BRANDS. I would like to gratitude all the people who have helped me throughout the project .I am extremely grateful to my teacher Ms.DIVYA,for assigning this project to me .The project helped me to gain useful knowledge about the working of the corporate world. She navigated me throughout the course of this project and under her guidance, I was able to carry out the project and prepare the report. At last I would like to acknowledge my parents, family members and friends who have been acting as a ceaseless source of inspiration of every moment. I am highly obliged to all those who helped me out in completing in project… PREFACE CADBURY and NESTLE is a name owned in the Chocolate brands. Cadbury and nestle are now a brand image in chocolates. While my two month project, I visited specialized area to find market potential of Cadbury and nestle on the presence of other chocolates brands. This project report is the written account of what I learnt experienced while making this project. I wish those going through it will not only find it real but also get useful information. Table Of Content S.No Topic Page No. 1. Introduction 1. 2. Objective of the research 2. 3. Scope of the study 3. 4. Executive Summary 4. 5. Consumer preference 5. 6. Limitation of the study 6. 7. Company Profile 7-33. 8. Research and design methodology 34-35. 9. Findings 36. 10. Analysis of data 37-60. 11. Reasons for switching over to other brands 61. 12. Conclusion 62. 13. Suggestions and recommendations 63. 14. Bibliography 64. 15. Annexure 65-68 INTRODUCTION TO THE STUDY INTRODUCTION In this research I have survey the product performance and buying behavior of two famous brands of chocolates – Nestle and Cadbury, which are consumed by people of all ages. During this research I have interacted with people of “Sitapur”. After this research I came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc. I also came to know which particular brand of chocolate is most preferred by people of different age groups. In this research I have surveyed that how frequently and how much chocolate they consume, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report I have tried to explain the entire research and facts product wise. CONSUMER PREFERENCE All marketing starts with the consumer. So consumer is a very important person to a marketer. Consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase, and how much to purchase. In order to become a successful marketer, he must know the liking or disliking of the customers. He must also know the time and the quantity of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers. Gone are the days when the concept of market was let the buyer’s beware or when the market was mainly the seller’s market. Now the whole concept of consumer’s sovereignty prevails. The manufacturers produce and the sellers sell whatever the consumer likes. In this sense, “consumer is the supreme in the market”. As consumers, we play a very vital role in the health of the economy local, national or international. The decision we make concerning our consumption behavior affect the demand for the basic raw materials, for the transportation, for the banking, for the production; they effect the employment of workers and deployment of resources and success of some industries and failures of others. Thus marketer must understand this. Preference (or "taste") is a concept, used in the social sciences, particularly economics. It assumes a real or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they provide. More generally, it can be seen as a source of motivation. In cognitive sciences, individual preferences enable choice of objectives/goals. The study of the consumer preference not only focuses on how and why consumers make buying decision, but also focuses on how and why consumers make choice of the goods they buy and their evaluation of these goods after use. So for success of any company or product promotion it is very necessary to depart its concentration towards consumer preference. SCOPE OF THE STUDY As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products, product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumer’s needs, but the marketer’s objectives. The scope of my study restricts itself to the analysis of consumer preferences, perception and consumption of Cadbury and Nestle Chocolates. There are many other brands of chocolates available but my study is limited to two major players of chocolates leaving behind the others. The scope of my study is also restricts itself to Sitapur region only. Executive Summary Cadbury Dairy Milk is a brand of chocolate bar made by the Cadbury plc unit of Kraft Foods and sold in several countries around the world. It first went on sale in the United Kingdom in 1905. The Cadbury dairy milk silk is launched by the Kraft foods Inc which is the largest confectionery, food, and Beverage Corporation headquartered in the US. The Kraft foods Inc take over Cadbury in 2010 which is the British confectionery company, the industry's second-largest globally. This product is launched globally. This presentation includes situation and category analysis of the chocolate industry and the major companies at the forefront. Chocolate Market in U.S’ sales is increasing every year. In 2007, total chocolate sales equaled 141.2, and in year after sales increased to 158.5 billion dollars. This substantial gain is expected to repeat, and by year 2013, total sales are going to reach above 180 billion dollars. Without a doubt, the chocolate industry can be expected to be successful for years to come, therefore, Cadbury’s dairy milk is in a very attractive industry with a strong market potential. Product/Brand Strategy and Supporting Marketing Programs for dairy milk will be explained in detail. These include new product formulation, improved packaging design and extensive sales promotion OBJECTIVES OF THE STUDY This project is based on the comparative study consumer behavior towards Nestle and Cadbury chocolates. Objectives of the study are: · The other objective is to know about the customer satisfaction level associated with the product and the customer preference level. · To increase customer satisfaction and recapture the market share by fulfilling the customer needs. · To study the factors affecting the consumption pattern. LIMITATIONS OF THE STUDY In attempt to make this project authentic and reliable, every possible aspect of the topic was kept in mind. Nevertheless, despite of fact constraints were at play during the formulation of this project. The main limitations are as follows: · Due to limitation of time only few people were selected for the study. So the sample of consumers was not enough to generalize the findings of the study. · The main source of data for the study was primary data with the help of self-administered questionnaires. Hence, the chances of unbiased information are less. · People were hesitant to disclose the true facts. · The chance of biased response can’t be eliminated though all necessary steps were taken to avoid the same. INTRODUCTION TO CHOCOLATES AND COMPANY PROFILE Chocolate The very word makes your mouth water. Chocolate is more than just a food: it’s a state of mind. Chocolates Chocolates! Chocolates! Every body has a liking for them, be they in the form of bar Or a tiny little gem, Or shaped like a rectangle, Or a sphere, a brick or an éclair. For chocolate lovers it is fun, To have them during rain, breeze or sun. They are white and brown in color, And taste sweet and bitter Some have them in a glass of cold coffee, or in the form of a toffee. Some eat them when they are sad Some relish them when they are happy or have sweet dreams, But I feel, to have chocolates We don’t need a reason, ‘Cause we can have it..Anytime, any season.. History of chocolate: The origin of chocolate can be traced back to the ancient Maya and Aztec civilizations in Central America, who first enjoyed “chocolati” a much-prized spicy drink made from roasted cocoa beans. Throughout its history, whether as cocoa or drinking chocolate beverage or confectionary treat, chocolate has been a much sought after food. The Aztec empire “Chocolate”(in the form of a luxury drink) was consumed in large quantities by the aztecs: the drink was described as “ finely ground, soft, foamy, reddish, bitter with chilli water, aromatic flowers, vanilla and wild bee honey. The dry climate meant the Aztecs were unable to grow cocoa trees, and had to obtain supplies of cocoa beans from “ tribute” or trade Don Cortes The Spanish invaded Mexico in the 16th century, by this time the Aztecs had created a powerful empire, and the Spanish armies conquered Mexico. Don Cortes was made captain general and governor of Mexico. When he returned to Spain in1528 he loaded his galleons with cocoa beans and equipment for making the chocolate drink. Soon “chocolate” became a fashionable drink enjoyed by the rich in Spain. Chocolate across Europe An Italian traveler, Francesco carletti, was the first to break the Spanish monopoly. He had visited Central America and seen how the Indians prepared the cocoa beans and how they made the drink, and by 1606 chocolate was well established in Italy. Drinking chocolate The secret of chocolate was taken to France in 1615, when Anne, daughter of Phillip 2 of Spain married king Louis 13 of France The French court enthusiastically adopted this new exotic drink, which was considered to have medicinal benefits as well as being a nourishing food. Gradually the custom of drinking chocolate spread across Europe, reaching England in the 1650’s First chocolate for eating Up until this point all chocolate recipes were based on plain chocolate. It was an English doctor, sir Hans’s sloane, who- after traveling in south America- focused on cocoa and food values, bringing a milk chocolate recipe back to England. The original Cadbury milk chocolate was prepared to his recipe. History: The earliest record of chocolate was over fifteen hundred years ago in the central America rain forests, where the tropical mix of high rain fall combined with high year round temperatures and humidity provide the ideal climate for cultivation of the plant from which chocolate is derived, the cacao tree. “ Chocolate is made from the cocoa bean, found in pods growing from the trunk and lower branches of the cacao tree, Latin name “ theobroma cacao” meaning “ food of the gods” Cacao was corrupted into the more familiar “ cocoa” by the early European explorers. The Maya brewed a spicy, bittersweet drink by roasting and pounding the seeds of the cacao tree with maize and capsicum peppers and letting the mixture ferment. This drink was reserved for use in ceremonies as well as for drinking by the wealthy and religious elite; they also ate cacao porridge. The Aztecs, like the Mayans, also enjoyed cacao as a beverage fermented from the raw beans, which again featured prominently in ritual and as a luxury available only to the very wealthy. The Aztecs called this drink xocolatl, the Spanish conquistadors found this almost impossible to pronounce and so corrupted it to the easier “ chocolat” the English further changed this to chocolate. The Aztec’s regarded chocolate as an aphrodisiac and their emperor, Montezuma reputedly drank it fifty times a day from a golden goblet and is quoted as saying of xocolatl: “ the divine drink, which builds up resistance and fights fatigue. A cup of this precious drink permits a man to walk for a whole day without food” Chocolate in Europe Xocolatl! or chocolat or chocolate as it became known, was brought to Europe by Cortez, by this time the conquistadors had learned to make the drink more palatable to European tastes by mixing the ground roasted beans with sugar and vanilla ( a practice still continued today), thus offsetting the spicy bitterness of the brew the Aztec’s drank. The first chocolate factories opened in Spain, where the dried fermented beans brought back from the new world by the Spanish treasure fleets were roasted and ground, and by the early 17th century chocolate powder – from which the European version of the drink was made- was being exported to other parts of Europe. The Spanish kept the source of the drink- the beans- a secret for many years, so successfully in fact, that when English buccaneers boarded what they thought was a Spanish “ treasurer galleon” in 1579, only to find it loaded with what appeared to be “ dried sheep’s droppings, they burned the whole ship in frustration. If only they had known, chocolate was so expensive at that time, that it was worth it’s weight in silver ( if not gold), chocolate was treasure indeed ! Within a few years, the cocoa beverage made from the powder produced in Spain had become popular throughout Europe, in the Spanish Netherlands, Italy, France, Germany and – in about 1520 – it arrived in England. The first chocolate house in England opened in London in 1657 followed rapidly by many others. Like the already well established coffee houses, they were used as clubs where the wealthy and business community met to smoke a clay pipe of tobacco, conduct business and socialize over a cup of chocolate. Back to the America’s Event’s went full circle when English colonists carried chocolate (and coffee) with them to England’s colonies in north America. Destined to become the united states of America and Canada, they are now the worlds largest consumers – by far – of both chocolate and coffee, consuming over half of the words total production of chocolate alone. The Quakers The Quakers were, and still are, a pacifist religious sect, an offshoot of the puritans of English civil war and pilgrim fathers fame and a history of chocolate would not be complete without mentioning their part in it. Some of the most famous names in chocolate were Quakers, who for centuries held a virtual monopoly of chocolate making in the English speaking world – fry, Cadbury and row tree are probably the best known. Its probably before the time of the English civil war between parliament and king Charles 1st that the Quaker’s who evolved from the puritans, first began their historic association with chocolate. Because of their pacifist religion, they were prohibited from many normal business activities, so as an industrious people with a strong belief in the work ethic (like the puritans), they involved themselves in food related businesses and did very well. Baking was a common occupation for them because bread was regarded as the biblical “staff of life”, and bakers in England were the first to add chocolate to cakes so it would be a natural progression for them to start making pure chocolate. They were also heavily involved in breakfast cereals but that’s another story. What is certain is that the fry, row tree and Cadbury families in England among others, began chocolate making and in fact Joseph fry of fry &sons (founded 1728 in Bristol, England) is credited with producing and selling the world’s first chocolate bar. Fry’s have now all but disappeared (taken over by Cadbury) and row tree have merged Swiss company nestle, to form the largest chocolate manufacturer in the world. Cadbury have stayed with chocolate production and are now, if not quite the largest, probably one of the best-known chocolate makers in the world. Chocolate as we know it The first mention of chocolate being eaten in solid form is when bakers in England began adding cocoa powder to cakes in the mid 1600’s. Then in 1828 a Dutch chemist, Johannes van houten, invented a method of extracting the bitter tasting fat or “cocoa butter” from the roasted ground beans, his aim was to make the drink smoother and more palatable, however he unknowingly paved the way for solid chocolate as we know it. Chocolate as we know it today first appeared in 1847 when fry & sons of Bristol, England – mixed sugar with cocoa powder and cocoa butter (made by the van houten process) to produce the first solid chocolate bar then in1875 a Swiss manufacturer, Daniel peters, found a way to combine (some would say improve, some would say ruin) cocoa powder and cocoa butter with sugar and dried milk powder to produce the first milk chocolate. CHOCOLATE PRODUCTION The cocoa-bean -- the heart of the sweetest delicacy in the world -- is bitter! This is why, up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. They regarded the precious bean as waste or used it, as was the case among the Aztecs, as a form of currency. TheVarieties There are two quite different basic classifications of cocoa, under which practically all varieties can be categorised: Criollo and Forastero cocoas. The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. The seeds are of finer quality than those of the Forastero variety. They have a particularly fine, mild aroma and are, therefore, used only in the production of high-quality chocolate and for blending. However, Criollo cocoa accounts for only 10% of the world crop. The remaining 90% is harvested from trees of the Forastero family, with its many hybrids and varieties. The main growing area is West Africa. The cocoa tree can flourish only in the hottest regions of the world. TheHarvest Immediately after harvesting, the fruit is treated to prevent it from rotting. At fermentation sites either in the plantation or at, collecting points, the fruit is opened. Fermentation The fermentation process is decisive in the production of high quality raw cocoa. The technique varies depending on the growing region. Drying After fermentation, the raw cocoa still contains far too much water; in fact about 60%. Most of this has to be removed. What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats? After a week or so, all but a small percentage of the water has evaporated. Cleaning Before the real processing begins, the raw cocoa is thoroughly cleaned by passing through sieves, and by brushing. Finally, the last vestiges of wood, jute fibres, sand and even the finest dust are extracted by powerful vacuum equipment. Roasting The subsequent roasting process is primarily designed to develop the aroma. The entire roasting process, during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 °C, is carried out automatically. Crushingandshelling The roasted beans are now broken into medium sized pieces in the crushing machine. Blending Before grinding, the crushed beans are weighed and blended according to special recipes. The secret of every chocolate factory lies in the special mixing ratios, which it has developed for different types of cocoa. Grinding The crushed cocoa beans, which are still fairly coarse are now pre-ground by special milling equipment and then fed on to rollers where they are ground into a fine paste. The heat generated by the resulting pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to melt, producing a thick, liquid mixture. This is dark brown in color with a characteristic, strong odour. During cooling it gradually sets: this is the cocoa paste. At this point the production process divides into two paths, but which soon join again. A part of the cocoa paste is taken to large presses, which extract the cocoa butter. The other part passes through various blending and refining processes, during which some of the cocoa butter is added to it. The two paths have rejoined. CocoaButter The cocoa butter has important functions. It not only forms part of every recipe, but it also later gives the chocolate its fine structure, beautiful lustre and delicate, attractive glaze. Cocoa After the cocoa butter has left the press; cocoa cakes are left which still contain a 10 to 20% proportion of fat depending on the intensity of compression. Powder These cakes are crushed again, ground to powder and finely sifted in several stages and we obtain a dark, strongly aromatic powder, which is excellent for the preparation of delicious drinks - cocoa. Cocoa paste, cocoa butter, sugar and milk are the four basic ingredients for making chocolate. By blending them in accordance with specific recipes the three types of chocolate are obtained which form the basis of ever product assortment, namely: Kneading In the case of milk chocolate for example, the cocoa paste, cocoa butter, powdered or condensed milk, sugar and flavouring - maybe vanilla - go into the mixer, where they are pulverized and kneaded. Rolling Depending on the design of the rolling mills, three or five vertically mounted steel rollers rotate in opposite directions. Under heavy pressure they pulverise the tiny particles of cocoa and sugar down to a size of approx. 30 microns. (One micron is a thousandth part of a millimetre.) Conching But still the chocolate paste is not smooth enough to satisfy our palates. But within two or three days all that will have been put right. For during this period the chocolate paste will be refined to such an extent in the conches that it will flatter even the most discriminating palate. Conches (from the Spanish word "concha", meaning a shell) is the name given to the troughs in which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 °C and, while being constantly stirred, is given a velvet smoothness by the addition of certain amounts of cocoa butter. A kind of aeration of the liquid chocolate paste then takes place in the conches: its bitter taste gradually disappears and the flavor is fully developed. The chocolate no longer seems sandy, but dissolves meltingly on the tongue. It has attained the outstanding purity, which gives it its reputation. CONSUMPTION OF CHOCOLATES IN INDIA Chocolate consumption in India is extremely low. Per capita consumption is around 160 gms in the urban areas, compared to 8-10kg in the developed countries. In rural areas, it is even lower. Chocolates in India are consumed as indulgence and not as a snack food. A strong volume growth was witnessed in the early 90’s when Cadbury repositioned chocolates from children to adult consumption. The biggest opportunity is likely to stem from increasing the consumer base. Leading players like Cadbury and Nestle have been attempting to do this by value for money offerings, which are affordable to the masses. NESTLE’ Nestle India Nestle’ India is a subsidiary of Nestle’ S.A. of Switzerland. The company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. Nestle India- Presence Across India Beginning with its first investment in Moga in 1961, Nestlé’s regular and substantial investments established that it was here to stay. In 1967, Nestlé set up its next factory at Choladi (Tamil Nadu) as a pilot plant to process the tea grown in the area into soluble tea. The Nanjangud factory (Karnataka), became operational in 1989, the Samalkha factory (Haryana), in 1993 and in 1995 and 1997, Nestlé commissioned two factories in Goa at Ponda and Bicholim respectively. Nestlé India is now putting up the 7th factory at Pant Nagar in Uttaranchal. Nestle’ Story Nestlé was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and its first product was “Farine Lactée Nestlé”, an infant cereal specially formulated by Henri Nestlé to provide and improve infant nutrition. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestlé has grown to become the world’s largest and most diversified food Company, and is about twice the size of its nearest competitor in the food and beverage sector. Nestlé’s trademark of birds in a nest, derived from Henri Nestlé’s personal coat of arms, evokes the values upon which he founded his Company. Namely, the values of security, maternity and affection, nature and nourishment, family and tradition. Today, it is not only the central element of Nestlé’s corporate identity but serves to define the Company’s products, responsibilities, business practices, ethics and goals. In 2004, Nestlé had around 247,000 employees worldwide, operated 500 factories in approx. 100 countries and offered over 8,000 products to millions of consumers universally. The Company’s transparent business practices, pioneering environment policy and respect for the fundamental values of different cultures have earned it an enviable place in the countries it operates in. Nestlé’s activities contribute to and nurture the sustainable economic development of people, communities and nations. Above all, Nestlé is dedicated to bringing the joy of ‘Good Food, Good Life’ to people throughout their lives, throughout the world. Nestle’ Brands · Milk Products & Nutrition · Beverages · Prepared Dishes and Cooking Aids · Chocolates & Confectionary MILK PRODUCTS AND NUTRITION: NESTLÉ EVERYDAY Dairy Whitener NESTLÉ EVERYDAY Slim NESTLÉ EVERYDAY Ghee NESTLÉ MILKMAID NESTLÉ Fresh 'n' Natural Dahi NESTLÉ Fresh 'n' Natural Slim Dahi NESTLÉ Jeera Raita NESTLÉ MILKMAID Fruit yoghurt NESTLÉ Milk NESTLÉ Slim Milk BEVERAGES: NESCAFÉ CLASSIC NESCAFÉ SUNRISE NESTLÉ MILO NESCAFÉ 3 in 1 NESCAFÉ Koolerz PREPARED DISHES AND COOKING AIDS MAGGI 2-MINUTE Noodles MAGGI Vegetable Atta Noodles HYPERLINK "http://www.nestle.in/PreparedDishes_CookingAids.aspx?OB=3&id=55" MAGGI Dal Atta Noodles MAGGI Rice Noodles Mania MAGGI Sauces MAGGI Pizza Mazza MAGGI Healthy Soups MAGGI Healthy Soup- Sanjeevni HYPERLINK "http://www.nestle.in/PreparedDishes_CookingAids.aspx?OB=3&id=35" MAGGI MAGIC Cubes CHOCOLATES & CONFECTIONARY NESTLÉ KIT KAT NESTLÉ KIT KAT LITE NESTLÉ MUNCH NESTLÉ MUNCH POP CHOC NESTLÉ MILKYBAR NESTLÉ MILKYBAR CHOO NESTLÉ BAR-ONE NESTLÉ FUNBAR NESTLÉ Milk Chocolate POLO POLO Powermint NESTLÉ Eclairs NESTLEKITKAT   are crisp wafer fingers covered with choco layer. NESTLÉ KIT KAT has a unique finger format with a ‘breaking' ritual attached to it.     NESTLÉ KIT KAT is one of the most successful brands in the world and every year over 12 billion NESTLÉ KIT KAT fingers are consumed around the globe. NESTLE MUNCH NESTLÉ MUNCH is wafer layer covered with delicious choco layer. NESTLÉ MUNCH is so crisp, light and irresistible that you just ‘can't stop Munching.' NESTLÉ MUNCH is the largest selling SKU in the category! NESTLE MILKY BAR: NESTLÉ MILKYBAR is a delicious milky treat, which kids love. Relaunched in January 2006 with a Calcium Rich recipe, NESTLÉ MILKYBAR is a favorite with parents to treat their kids with. NESTLE BAR-ONE is a luscious nougat and caramel with delicious choco layer. NESTLÉ BAR-ONE constantly reminds you that it is ‘Time for Action'. CADBURY How Cadbury Chocolate is made John Cadbury Milk chocolate for eating was first made by Cadbury in 1897 by adding milk powder John paste to the dark chocolate recipe of cocoa mass, cocoa butter and sugar. By today's standards this chocolate was not particularly good: it was coarse and dry and not sweet or milky enough for public tastes. There was a great deal of competition from continental manufacturers, not only the French ,but also the Swiss, renowned for their milk chocolate. Led by George Cadbury Junior, the Bournville experts set out to meet the challenge. A considerable amount of time and money was spent on research and on new plant designed to produce the chocolate in larger quantities. A recipe was formulated incorporating fresh milk, and production processes were developed to produce a milk chocolate 'not merely as good as, but better than' the imported milk chocolate'. Four years of hard work were invested in the project and in 1905 what was to be Cadbury's top selling brand was launched. Three names were considered: Jersey, Highland Milk and Dairy Maid. Dairy Maid became Dairy Milk, and Cadbury's Dairy Milk, with its unique flavour and smooth creamy texture, was ready to challenge the Swiss domination of the milk chocolate market. By 1913 Dairy Milk had become the company's best selling line and in the mid twenties Cadbury's Dairy Milk gained its status as the brand leader, a position it has held ever since. COMPANY OVERVIEW OF CADBURY INDIA Cadbury began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. Currently Cadbury India operates in three sectors viz. Chocolate Confectionery, Milk Food Drinks and in the Candy category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world! Their flagship brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer. In the Milk Food drinks segment their main product is Bournvita - the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. The Cadbury India Brand Strategy has received consistent support through simple but imaginative extensions to product categories and distribution. A good example of this is the development of Bytes. Crispy wafers filled with coca cream in the form of a bagged snack, Bytes is positioned as "The new concept of sweet snacking". It delivers the taste of chocolate in the form of a light snack, and thus heralds the entry of Cadbury India into the growing bagged Snack Market, which has been dominated until now by Salted Bagged Snack Brands. Bytes was first launched in South India in 2003. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, it has worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Today, Cadbury is poised in its leap towards quantum growth and new categories of business, namely gums, mints, snacking and gifting. It is a part of the Cadbury Schweppes Group, world's No.1 Confectionery Company. CADBURY WORLD WIDE Cadbury is the world's largest confectionery company and have a strong regional presence in beverages in the Americas and Australia. With origins stretching back over 200 years, today their products - which include brands such as Cadbury, Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett - are enjoyed in almost every country around the world. We employ around 60,00 people. Their heritage starts back in 1783 when Jacob Schweppe perfected his process for manufacturing carbonated mineral water in Geneva, Switzerland. And in 1824 John Cadbury opened in Birmingham selling cocoa and chocolate. These two great household names merged in 1969 to form Cadbury Schweppes plc. Since then they have expanded their business throughout the world by a programme of organic and acquisition led growth. Concentrating on their core brands in beverages and confectionery since the 1980s, they have strengthened their portfolio through almost fifty acquisitions, including brand icons such as Mott's, Canada Dry, Halls, Trident, Dentyne, Bubblicious, Trebor, Bassett, Dr Pepper, 7 Up and Snapple. - It employ 60,000 people in over 200 countries - Worlds No 1 Confectionery company - World's No 2 Gums company - World's No 3 beverage company Cadbury Brands: · Chocolates · Snacks · Beverages · Candy SNACKS: Bytes BEVERAGES Bournvita CANDY Halls CHOCOLATES Dairy Milk 5 Star Perk Celebrations Temptation Eclairs Gems DAIRY MILK The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but the journey with chocolate lovers in India began in 1948. The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market. 5 STAR INCLUDEPICTURE "http://www.cadburyindia.com/images/brands/5star/3.jpg" \* MERGEFORMATINET  the second largest after Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves from strength to strength every year by increasing its user base. Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside, Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience. One of the key properties that Cadbury 5 Star was associated with was its classic Gold colour. And through the passage of time, this was one property that both, the brand and the consumer stuck to as a valuable association. More recently, to give consumers another reason to come into the Cadbury 5 Star fold, Cadbury 5 Star Crunchy was launched. The same delicious Cadbury 5 Star was now available with a dash of rice crispies. PERK INCLUDEPICTURE "http://www.cadburyindia.com/images/brands/perk/2.jpg" \* MERGEFORMATINET Cadbury launched Perk in 1996. With its light chocolate and wafer construct, Cadbury Perk targeted the casual snacking space that was dominated primarily by chips & wafers.   With the rise of more value-for-money brands in the wafer chocolate segment, Cadbury Perk unveiled two new offerings - Perk XL and XXL. In 2004, with an added dose of 'Real Cadbury Dairy Milk' and an 'improved wafer', Perk became even more irresistible    CELEBRATIONS Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dry- fruits during festive seasons. Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star, Perk, Gems, Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants, Almond magic, raisin magic, cashew magic, nut butterscotch and caramels. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours. TEMPTATION Cadbury Temptations is a range of delicious premium chocolate in five flavours variants - Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica. RESEARCH AND DESIGN METHODOLOGY RESEARCH METHODOLOGY This chapter describes the methodology of the study. This project is based on information collected from primary sources. After the detailed study, an attempt has been made to present comprehensive analysis of consumption of Cadbury and nestle chocolates consumed by the people. The data had been used to cover various aspects like consumption, consumer’s preference and customer’s satisfaction regarding Cadbury and Nestle chocolates. In collecting requisite data and information regarding the topic selected, I went to the residents of Ludhiana and collected the data. Survey design: The study is a cross sectional study because the data were collected at a single point of time. For the purpose of present study a related sample of population was selected on the basis of convenience. Sample Size and Design: A sample of 100 people was taken on the basis of convenience. The actual consumers were contacted on the basis of random sampling. Research Period: Research work is only carried for 2 or 3 weeks. Research Instrument: This work is carried out through self-administered questionnaires. The questions included were open ended, dichotomous and offered multiple choices. Data Collection: The data, which is collected for the purpose of study, is divided into 2 bases: · Primary Source: The primary data comprises information survey of “Comparative study of consumer behavior towards Nestle and Cadbury chocolates”. The data has been collected directly from respondent with the help of structured questionnaires. · Secondary Source: The secondary data was collected from internet, References from Library. Data Analysis: The data is analyzed on the basis of suitable tables by using mathematical techniques. The technique that I have used is bar technique. ANALYSIS OF THE STUDY ANALYSIS OF THE STUDY LIKING FOR THE CHOCOLATES Table:1 Liking for the Chocolate Yes No Number of Respondents 95 5 Chart:1 From the above analysis of the given sample of 100 respondents it is concluded that out of 100 people 95 people likes to eat chocolate while only 5 people don’t prefer to eat chocolate. DIFFERENT AGE GROUPS Table:2 AGE GROUPS 0-10 10-20 20-30 ABOVE 30 NUMBER OF RESPONDENTS 14 42 33 11 Chart:2 According to the above analysis it is concluded that I have surveyed 100 respondents out of which 14, 42, 33, 11 belongs to age group 0-10, 10-20, 20-30, above30 respectively. PREFERENCE ACCORDING TO AGE GROUPS Table:3 AGE GROUPS BRANDS 0-10 10-20 20-30 ABOVE 30 CADBURY 7 35 24 5 NESTLE 5 6 8 5 NO CONSUMTION 2 1 1 1 Chart:3 According to the above analysis it is concluded that people of different age groups prefer mostly Cadbury brand of chocolate while Nestle brand is least preferred by the age group between 10-20. People of age group above 30 equally likes to have both brands. BRAND PREFERENCE Table:4 BRANDS PREFERENCE BY CONSUMERS CADBURY 73 NESTLE 22 Chart:4 From the above analysis of given sample of 93 respondents who eat chocolates it is concluded that only 22 people prefer to eat Nestle chocolates while 73 people likes to eat Cadbury chocolates. PURCHASE OF CADBURY CHOCOLATES Table:5 CADBURY CHOCOLATES SUB- BRANDS NUMBER OF RESPONDANTS DAIRY MILK 69 5 STAR 64 PERK 61 CELEBRATIONS 49 TEMPTATIONS 41 Chart:5 From the above analysis of given sample of 73 respondents who eat Cadbury chocolates it is concluded that mostly people has purchased Dairy Milk sub-brand of Cadbury while Temptation is least purchased by the people. PURCHASE OF NESTLE CHOCOLATES Table:6 NESTLE CHOCOLATES SUB- BRANDS NUMBER OF RESPONDANTS KIT KAT 17 MUNCH 19 MILKY BAR 18 BAR- ONE 16 MILK CHOCOLATE 11 Chart:6 From the above analysis of given sample of 22 respondents who eat Nestle chocolates it is concluded that mostly all sub-brands are purchased by people but top most is Munch followed by Milky Bar and Kit Kat. While surveying we have found that many people are not aware of Milk Chocolate. OVERALL PURCHASE OF CHOCOLATES Table:7 OVERALL PURCHASE OF SUB- BRANDS OF CHOCOLATES SUB-BRANDS PERCENTAGE OF PURCHASE DAIRY MILK 13 5 STAR 12 PERK 11 CELEBRATIONS 9 TEMPTATIONS 7 KIT KAT 10 MUNCH 11 MILKY BAR 11 BAR ONE 9 MILK CHOCOLATE 7 Chart:7 From the above analysis it is concluded that overall Dairy Milk is purchased by people followed by 5 Star while Temptation and Milk Chocolate is least purchased by people. PREFERENCE OF SUBRANDS OF CHOCOLATES PREFERENCE OF SUBRANDS OF CADBURY CHOCOLATES Table: 8 CADBURY CHOCOLATES SUB- BRANDS GRAND TOTAL OF PREFERENCE AVERAGE (GRAND TOTAL / No. OF RESPONDANTS) RANKS DAIRY MILK 315 4.3 1 5 STAR 220 3 2 PERK 176 2.4 3 CELEBRATIONS 136 1.86 4 TEMPTATION 91 1.24 5 According to the above analysis it is concluded that in Cadbury Brand, Dairy milk is the most preferred sub-brand as it is ranked first by the respondents. While Temptation is the least preferred sub-brand of Cadbury chocolates. PREFERENCE OF SUB-BRANDS OF NESTLE CHOCOLATES Table:9 NESTLE CHOCOLATES SUB- BRANDS GRAND TOTAL OF PREFERENCE AVERAGE (GRAND TOTAL / No. OF RESPONDANTS) RANKS KIT KAT 70 3.18 1 MUNCH 64 2.9 3 MILKY BAR 65 2.95 2 BAR-ONE 45 2.05 4 MILK CHOCOLATE 30 1.36 5 According to the above analysis it is concluded that in Nestle Brand, Munch is the most preferred sub-brand as it is ranked first by the respondents. While Milk Chocolate is the least preferred sub-brand of Cadbury chocolates. INFLUENCING FACTORS DURING PURCHASE OVERALL INFLUENCE Table :10 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 435 4.58 1 PRICE 295 3.1 9 QUALITY 391 4.12 2 PACKAGING 344 3.62 4 FORM 301 3.17 7 BRAND 354 3.73 3 IMAGE 344 3.62 4 COLOR 297 3.13 8 SHAPE 268 2.82 10 QUANTITY 342 3.6 6 According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, brand and image. It is surprised to know that very few people are influenced by price followed by shape of the chocolate. INFLUENCING FACTORS DURING PURCHASE OF CADBURY CHOCOLATES Table:11 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 335 4.6 1 PRICE 235 3.2 7 QUALITY 307 4.2 2 PACKAGING 277 3.79 3 FORM 231 3.16 8 BRAND 271 3.71 4 IMAGE 262 3.59 5 COLOR 224 3.07 9 SHAPE 213 2.92 10 QUANTITY 262 3.59 5 According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, packaging and brand. Here color and shape are not all influencing people while purchasing Cadbury chocolates. INFLUENCING FACTORS DURING PURCHASE OF NESTLE CHOCOLATES Table:12 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 100 4.5 1 PRICE 60 2.72 5 QUALITY 84 3.82 2 PACKAGING 67 3.04 9 FORM 70 3.18 8 BRAND 83 3.77 3 IMAGE 82 3.73 4 COLOR 73 3.32 7 SHAPE 55 2.5 10 QUANTITY 80 3.64 6 According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, brand and image. Here packaging and shape are not all influencing people while purchasing Nestle chocolates. FACTORS GIVING MOST SATISFACTION TO CONSUMERS OVERALL Table:13 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 427 4.81 1 PRICE 337 3.6 4 QUALITY 367 3.86 2 PACKAGING 338 3.56 5 FORM 332 3.49 7 BRAND 358 3.77 3 IMAGE 328 3.45 9 COLOR 332 3.49 7 SHAPE 335 3.52 6 QUANTITY 328 3.45 9 According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity. IN CADBURY CHOCOLATE Table:14 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 334 4.6 1 PRICE 269 3.68 5 QUALITY 282 3.86 2 PACKAGING 272 3.73 4 FORM 264 3.62 6 BRAND 282 3.86 2 IMAGE 247 3.38 10 COLOR 259 3.55 7 SHAPE 258 3.53 8 QUANTITY 255 3.49 9 According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity and image. IN NESTLE CHOCOLATE Table:15 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 93 4.2 1 PRICE 68 3.09 8 QUALITY 85 3.86 2 PACKAGING 66 3 10 FORM 68 3.09 8 BRAND 76 3.45 5 IMAGE 81 3.68 3 COLOR 73 3.32 6 SHAPE 77 3.5 4 QUANTITY 73 3.32 6 According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and image. It is surprising to know that although people are satisfied with quality but unsatisfied with the form and packaging. FORM PREFERENCE Table:16 FORM OF CHOCOLATE NUMBER OF RESONDENTS HARD 33 NUTTIES 25 CRUNCHY 29 CHEW 20 Chart:8 According to the above analysis it is concluded that most of the people likes to eat hard chocolate and chew form of a chocolate is least preferred. PACK OF CHOCOLATES PREFERED Table:17 PACK SIZE NUMBER OF RESPONDENTS SMALL 28 BIG 48 FAMILY PACK 19 Chart:9 According to the above analysis it is concluded that out of sample of 95 people who eat chocolates likes to buy big pack. Family pack is mostly preferred by aged people only. PROMOTIONAL OFFERS Table:18 PROMOTIONAL OFFERS NUMBER OF RESPONDENTS FREE GIFTS 52 PRICE OFFER 23 ANY OTHER 20 Chart: 10 According to the above analysis it is concluded that out of sample of 95 people who eat chocolate 52 are attracted by free gifts, 23 by price offers while 20 were attracted by some other reasons. FACTORS AFFECTING PURCHASE Table:19 FACTORS NUMBER OF RESPONDENTS ADVERTISEMENT 65 SUGGESTION FROM FRIENDS AND RELATIVES 16 ATTRACTIVE DISPLAY 11 DOCTORS ADVICE 15 BRAND AMBASSADORS 9 INGREDIENTS 25 Chart: 11 According to the above analysis it is concluded that Advertisement is the best measure to attract customers to purchase more. Its impact is much more than other factors. While friends and relatives and brand ambassadors also play a significant role in this regard. MEDIA OF ADVERTISEMENT Table:20 MEDIA OF ADVERTISEMENT NUMBER OF RESPONDENTS TELEVISION 82 NEWSPAPERS 7 BROCHURES 3 HOARDING 4 DISPLAY 15 Chart:12 According to the above analysis it is concluded that television emerges as the best media for advertisement of chocolates that compel consumers to buy. It is much more than other ways as out of 95 respondents 82 are attracted to by through television media while brochures are the least attracting media. FREQUENCY OF CONSUMPTION Table:21 FREQUENCY OF CONSUMPTION NUMBER OF RESPONDENTS ONCE IN A FORTNIGHT 16 DAILY 17 WEEKLY 39 MONTHLY 18 QUARTERLY 5 Chart:13 According to the above analysis it is concluded that mostly people purchase chocolates weekly. Only 15 out of 95 purchase chocolates quarterly. REASONABLE PRICE Table:22 PRICE OF CHOCOLATE NUMBER OF RESPONDENTS BELOW 5 6 5-10 23 10-20 51 20-30 4 ABOVE 30 11 Chart: 14 According to the above analysis it is concluded that the consumer thinks 10-20 Rs is the reasonable price of a chocolate. So it must be worthwhile to know this as it may effect the sale of chocolates. CONSUMER’S BRAND LOYALTY Table:23 BRAND LOYALTY ACTIONS NUMBER OF RESPONDENTS POSTPONE YOUR PURCHASE 26 SWITCH OVER TO OTHER BRANDS 24 GO TO OTHER SHOP FOR SEARCH OF PREFERED BRAND 45 Chart:15 According to the above analysis it is concluded that mostly people are loyal to the brand as in the absence of availability of their preferred brand mostly people like to search for it or they are ready to postpone their purchase. REACTION OF CONSUMERS IF NEW BRAND IS INTRODUCED Table:24 SHIFT TO NEW BRAND OF THE PREFERED PRODUCT NUMBER OF RESPONDENTS NO, NOT AT ALL 35 MAY CONSIDER 27 NO, SHALL NOT 4 CAN’T SAY 29 Chart:16 According to the above analysis it is concluded that mostly people are addicted to the same flavor or taste and they don’t want to change it as out of 95 respondents 35 are not ready to try new brand at any cost. REASONS FOR NOT SWITCHING OVER TO OTHER BRANDS All the consumers why they continue to buy the old brand gave various important reasons. The most important reasons given by the consumers were: · Taste/Flavor · Brand · Image · Quality · Packaging FINDINGS · CONSUMER RESEARCH: Consumer research deals with consumer and their problems and solution to the problems. In this I came to know about the consumers need and expectation levels regarding products and ascertainable levels of consumer satisfaction. · PRODUCT RESEARCH: Under product research I came to know about the modification which consumers wants as to the quality, packing, shape, color, and quantity etc of their favorite chocolate. · PRICING RESEARCH: This includes ability to consume, to pay for the product, how much a person can spend on his/her favorite chocolate. In this I have tried to find out consumer’s price expectations and reactions. · ADVERTISING RESEARCH: Under this I have concluded that whether the advertisement appeals the consumers or not. This also includes evaluating and selecting the proper media-mix and measuring advertising effectiveness. CONCLUSION A survey of the people has been conducted to know the liking pattern of the two products Cadbury and Nestle. It is observed that overall people like to eat Cadbury brand rather than Nestle. It is concluded that mostly people preferred Dairy Milk of Cadbury due to its flavor/taste, quality and image and due to its hard form. Some people often like to have a chocolate with good flavor, quality and crunchiness so they are going towards Kit Kat and Munch of Nestle due to its taste and crunchiness. It is thus concluded from the facts collected that mostly people refer to buy big pack of their favorite chocolate, and sometimes some of them go for small and family pack. SUGGESTIONS AND RECOMMENDATIONS · Company should concentrate more on television for advertisement, as mostly people get attracted through television only. · For promotional offers, company should go for free gifts rather than going for other ways. · Nestle company should concentrate on its packing as people are least satisfied with it while Cadbury should concentrate on the shape of a chocolate. · People are unsatisfied with the price and quantity of chocolate so companies should concentrate in this regard also. BIBLIOGRAPHY BIBLIOGRAHY · http://www.cadburyindia.com · http://www.nestle.com · http://www.aphrodite-chocolates.co.uk/history_chocolate.htm · http://www.google.com · http://www.cadbury.co.nz/carnival/index.htm · http://www.packaging-technology.com/…/cadbury4.html · http://www.chocolatereview.co.uk · http://en.wikipedia.org/wiki/preference ANNEXURE QUESTIONNAIRE PROJECT REPORT ON CONSUMER PREFERENCETOWARDS NESTLE AND CADBURY CHOCOLATES Que1. Do you eat chocolate? Yes No Que2. Which brand of chocolate do you prefer? Cadbury Nestle Que3. Which sub-brand you have purchased? Cadbury Nestle Dairy Milk Kit Kat 5Star Munch Perk Milky Bar Celebrations Bar-One Temptation Milk Chocolate Que4. Rank the sub-brands of chocolates according to your preference? (1 for most preferred) Cadbury Nestle Dairy Milk Kit Kat 5Star Munch Perk Milky Bar Celebrations Bar-One Temptation Milk Chocolate Que5. How much importance do you give to the following factors when you purchase a chocolate? (Tick in the desired column) Factors Very Important Important Normal Least Important None Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity Que6. How much are you satisfied with the following factors in your preferred chocolate? (Tick in the desired column) Factors Very Satisfied Satisfied Normal Least Satisfied Can’t Say Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity Que7. Which form of a chocolate do you like? Hard Nutties Crunchy Chew Que8. What pack do you purchase? Small Big Family Pack Que9. Which promotional offers attract you most? Free gifts Price Offer Any other Que10.Which of these factors affect your purchase? · Advertisement · Suggestion from friends and relatives · Attractive Display · Doctors Advice · Brand Ambassadors · Ingredients Que11. Which media of advertisement influence your purchase? Television Newspapers Brochures Hoarding Display Que12. How frequently do you purchase chocolates? Once in a fortnight Daily Weekly Monthly Quarterly Que13. What according to you is the reasonable price of chocolate? Below5 5-10 10-20 20-30 Above 30 Que14. If your preferred brand is not available for repeat purchase then what will you do? · Postpone your purchase · Switch over to other brand · Go to the other shop to search for your preferred brand Que15. If another brand of the same product appears in the market, will you prefer to stop buying this brand and buy the new brand? No, not at all I may consider No, I shall not can’t say Que16. If you don’t like to change to the new brand, then what are the reasons for continuing to purchase the old brand? PERSONAL DETAILS Name: Address: Age: Between 0-10 Between10-20 Between 20-30 Above 30 Gender: Phone Number: Marital status: Education: Profession: THANKS _1237136795.xls Chart2 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 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4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4 3 5 4 3 5 2 2 2 4 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 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1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 2 4 3 5 4 3 5 2 2 2 4 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 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3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 435 295 391 344 301 354 344 297 268 342 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors Affecting Purchase Of chocolates 335 235 307 277 231 271 262 224 213 262 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purchase of Cadbury Chocolates 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 Importance given to factors affecting Purchase 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 Importance given to factors while purchasing Cadbury Chocolates 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Importance given to factors while purchasing Nestle chocolate 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 satisfaction level given by sub-brands of chocolates 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 Satisfaction given by cadbury chocolates 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Satisfaction given by Nestle chocolates _1237137908.xls Chart1 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 45 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 46 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 47 1 1 1 1 1 1 1 5 3 4 1 2 5 5 5 5 5 5 5 4 4 5 5 5 5 5 3 5 5 4 4 4 1 2 1 1 1 1 1 3 3 3 2 1 1 48 1 1 1 5 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 3 3 2 1 1 1 49 1 1 1 1 1 5 3 4 5 4 5 5 5 3 4 4 4 3 5 5 5 5 5 5 5 5 5 5 1 1 2 1 1 1 1 3 3 2 2 1 50 1 1 1 1 1 5 4 3 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 4 3 4 4 4 4 3 1 2 2 1 1 1 1 2 3 4 1 1 55 1 1 1 1 1 1 1 5 4 1 3 2 5 3 5 3 4 4 3 2 3 4 5 4 4 5 3 4 3 3 3 4 1 1 2 1 1 1 3 3 1 1 56 1 1 1 1 1 1 5 2 3 4 5 3 5 5 5 5 5 5 5 5 5 4 1 5 1 5 1 1 1 1 1 1 1 1 1 1 1 1 4 2 4 1 57 1 1 1 1 1 1 1 5 4 3 2 1 4 5 1 1 1 3 1 1 1 2 4 1 3 1 1 2 1 1 1 5 1 1 1 1 1 3 1 2 4 1 58 1 1 1 1 1 1 1 4 5 3 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 2 1 1 1 4 3 1 1 1 59 1 1 1 1 1 1 1 5 4 3 2 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 3 1 1 60 1 1 1 1 1 1 1 5 4 1 2 3 1 1 4 2 3 1 3 1 5 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 4 1 1 4 1 1 61 1 1 1 1 1 1 1 3 5 4 2 1 5 2 4 1 1 1 1 1 1 3 5 4 3 1 1 1 1 1 2 1 1 1 2 1 1 3 3 1 4 1 62 1 1 1 1 1 1 1 4 3 1 2 5 5 1 1 5 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 3 3 1 1 1 1 2 4 1 63 1 1 1 1 1 1 5 1 4 3 5 5 5 5 5 5 3 4 3 4 4 4 4 4 4 4 4 4 4 4 1 1 2 2 1 1 1 1 1 3 3 2 2 1 1 64 1 1 1 1 1 1 1 5 3 4 2 1 5 3 4 2 1 5 4 3 2 5 4 3 5 3 3 5 4 4 3 2 1 2 1 1 1 4 3 3 3 1 1 65 1 1 1 1 1 1 1 3 1 2 5 4 5 3 5 4 1 4 4 2 1 1 5 1 5 1 1 4 4 1 1 1 1 2 3 1 1 3 4 3 4 1 66 1 1 1 5 4 3 5 4 3 5 5 5 5 3 4 3 4 5 4 5 5 5 4 3 1 3 1 1 1 3 2 1 4 1 67 1 1 1 5 5 4 2 4 3 1 4 5 2 4 4 3 5 1 4 5 2 1 4 2 1 2 2 1 1 4 3 2 4 1 68 1 1 1 5 3 4 4 5 1 3 2 4 3 3 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 4 3 3 3 1 69 1 1 1 1 1 1 1 5 4 3 2 1 4 3 1 5 1 1 2 1 1 1 3 5 1 1 1 4 1 1 1 2 1 2 1 1 1 5 1 1 1 1 70 1 1 1 1 1 1 5 2 4 3 5 4 2 1 3 2 4 5 1 2 5 3 5 1 5 3 4 2 4 2 1 3 2 1 1 5 3 3 3 1 71 1 1 1 5 5 4 3 2 5 4 4 3 5 1 5 4 2 1 5 4 3 3 4 5 1 3 3 1 1 2 4 3 3 1 72 1 1 1 1 5 4 5 1 4 1 3 4 2 3 4 3 5 4 1 4 5 2 1 4 3 3 1 2 1 1 1 1 3 1 1 1 73 1 1 1 1 1 1 3 5 4 2 1 5 3 4 5 4 4 5 5 5 5 5 4 3 4 5 4 1 5 5 5 1 1 2 3 1 1 5 2 3 2 1 74 1 1 1 1 5 4 5 3 4 2 3 2 3 1 3 5 5 4 5 4 2 1 3 4 5 2 1 2 3 1 1 4 3 3 4 1 1 75 1 1 1 5 5 3 5 4 5 4 5 5 1 5 4 5 4 4 5 5 5 5 4 3 1 2 1 1 1 3 3 1 4 1 76 1 1 1 5 4 3 5 5 4 4 4 4 4 4 5 3 5 5 4 4 4 4 4 4 1 2 1 1 1 3 3 1 4 1 77 1 1 1 5 5 4 4 4 4 4 4 1 1 5 3 4 4 4 4 1 5 5 5 5 1 3 1 1 1 2 3 3 1 1 78 1 1 1 1 1 5 4 3 1 3 2 4 4 3 2 4 3 4 5 4 3 2 1 4 3 2 4 3 1 3 1 1 1 3 5 2 1 1 79 1 2 1 1 1 1 1 4 3 2 1 5 5 2 5 5 4 5 4 4 5 5 5 2 5 5 4 5 5 5 5 5 1 2 1 1 1 2 5 2 2 1 80 1 2 1 1 5 4 4 3 4 3 3 4 4 4 4 3 4 3 4 3 3 4 3 3 3 3 1 1 3 1 1 4 3 1 1 1 81 1 2 1 1 1 1 1 4 3 5 2 1 4 5 3 5 3 4 5 2 2 1 5 4 5 4 4 4 4 5 4 1 1 2 2 1 1 1 1 2 2 3 1 1 82 1 2 1 1 5 4 5 2 3 5 3 5 5 4 1 5 5 4 5 5 4 5 5 4 5 4 1 2 1 1 1 2 2 3 2 1 83 1 2 1 1 1 1 1 5 4 3 1 2 5 5 5 2 3 4 4 4 1 5 5 2 5 4 3 5 5 5 4 4 1 3 1 1 1 1 1 1 1 3 3 1 1 1 1 1 1 84 1 2 1 1 5 4 4 1 5 5 4 3 4 4 2 2 4 5 4 3 5 4 4 4 4 4 1 1 2 3 1 1 1 1 3 3 3 1 1 1 85 1 2 1 1 1 1 5 3 4 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 3 3 5 3 3 3 1 2 2 1 1 1 3 1 4 1 86 1 2 1 1 1 1 4 3 2 5 5 4 5 3 5 4 5 3 2 5 5 4 5 3 4 5 5 4 4 5 1 1 1 1 1 1 1 2 3 2 1 87 1 2 1 1 5 4 5 3 5 3 1 4 5 3 1 5 4 3 5 3 5 4 5 5 3 5 1 1 3 1 1 4 3 2 1 1 88 1 2 1 1 1 1 5 3 2 4 5 5 5 4 4 4 4 4 3 3 3 3 4 4 5 3 4 2 3 5 1 2 2 1 1 1 3 2 3 1 1 89 1 2 1 1 1 1 4 3 5 2 5 1 5 1 4 5 5 4 2 2 5 5 5 4 4 5 4 4 4 4 1 2 3 1 1 1 1 5 1 2 1 90 1 2 1 1 1 1 1 2 3 5 1 4 5 4 3 2 4 5 3 4 2 4 4 5 3 2 5 4 5 4 5 5 1 3 1 1 1 1 1 3 2 3 1 1 1 1 1 91 1 2 1 5 3 2 1 1 1 2 2 2 2 2 2 2 2 2 4 2 2 2 2 2 1 1 1 1 1 4 1 2 2 1 92 1 2 1 1 4 5 5 3 5 3 4 5 3 3 3 2 5 4 5 4 1 4 5 2 5 4 1 2 1 1 1 1 5 3 2 1 93 1 2 1 1 5 4 5 1 5 3 4 4 5 5 5 5 5 4 3 2 1 2 3 4 5 1 1 3 3 1 1 2 5 2 2 1 94 1 2 1 1 1 4 3 5 5 3 5 5 5 4 5 5 5 5 5 3 4 5 2 4 5 5 5 2 1 1 2 1 1 5 3 1 1 1 95 1 2 1 1 1 1 1 1 2 5 4 3 5 3 5 4 5 5 4 5 2 5 5 4 4 4 5 4 3 3 4 4 1 1 2 1 1 1 4 4 1 1 1 1 96 1 2 1 1 1 4 3 5 5 3 2 3 4 3 5 5 5 5 5 3 4 2 2 5 5 5 5 4 1 2 1 1 1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 4 3 5 4 3 5 2 2 2 4 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced _1237223229.xls Chart1 14 42 33 11 0-10 10 to 20 20 to 30 Above 30 AGE GROUPS NUMBER OF RESPONDENTS AGE GROUPS Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 AGE GROUPS Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 0-10 10 to 20 20 to 30 Above 30 1 0 14 42 33 11 100 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 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2 1 1 1 1 5 3 2 1 93 1 2 1 1 5 4 5 1 5 3 4 4 5 5 5 5 5 4 3 2 1 2 3 4 5 1 1 3 3 1 1 2 5 2 2 1 94 1 2 1 1 1 4 3 5 5 3 5 5 5 4 5 5 5 5 5 3 4 5 2 4 5 5 5 2 1 1 2 1 1 5 3 1 1 1 95 1 2 1 1 1 1 1 1 2 5 4 3 5 3 5 4 5 5 4 5 2 5 5 4 4 4 5 4 3 3 4 4 1 1 2 1 1 1 4 4 1 1 1 1 96 1 2 1 1 1 4 3 5 5 3 2 3 4 3 5 5 5 5 5 3 4 2 2 5 5 5 5 4 1 2 1 1 1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 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1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 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4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 4 3 5 4 3 5 2 2 2 4 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand Loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of consumers if new brand is introduced 14 42 33 11 0-10 10 to 20 20 to 30 Above 30 AGE GROUPS NUMBER OF RESPONDENTS AGE GROUPS _1237225738.xls Chart3 7 5 2 35 6 1 24 8 1 5 5 1 CADBURY NESTLE NONE NUMBER OF CONSUMERS PREFERENCE ACCORDING TO AGE GROUPS Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 AGE GROUPS AGE GROUPS Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 0-10 10 to 20 20 to 30 Above 30 0-10 10 to 20 20 to 30 Above 30 1 0 14 42 33 11 CADBURY 7 35 24 5 2 0 2 2 2 2 NESTLE 5 6 8 5 3 0 2 2 2 2 NONE 2 1 1 1 4 0 2 2 2 2 5 0 2 2 2 2 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 2 2 2 2 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 1 2 2 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 1 1 2 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 1 1 2 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 1 1 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 1 1 1 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 1 1 1 0 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 1 1 1 1 5 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 0 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 0 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 7 1 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 1 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 1 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 1 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 1 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 1 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 1 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 1 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 1 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 1 0 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 1 24 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 1 43 1 1 1 1 1 1 1 3 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1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 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3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 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5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand Loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of consumers if new brand is introduced 14 42 33 11 0-10 10 to 20 20 to 30 Above 30 AGE GROUPS NUMBER OF RESPONDENTS AGE GROUPS 7 5 2 35 6 1 24 8 1 5 5 1 CADBURY NESTLE NONE NUMBER OF CONSUMERS PREFERENCE ACCORDING TO AGE GROUPS _1237139825.xls Chart5 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand Loyalty Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 45 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 46 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 47 1 1 1 1 1 1 1 5 3 4 1 2 5 5 5 5 5 5 5 4 4 5 5 5 5 5 3 5 5 4 4 4 1 2 1 1 1 1 1 3 3 3 2 1 1 48 1 1 1 5 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 3 3 2 1 1 1 49 1 1 1 1 1 5 3 4 5 4 5 5 5 3 4 4 4 3 5 5 5 5 5 5 5 5 5 5 1 1 2 1 1 1 1 3 3 2 2 1 50 1 1 1 1 1 5 4 3 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 4 3 4 4 4 4 3 1 2 2 1 1 1 1 2 3 4 1 1 55 1 1 1 1 1 1 1 5 4 1 3 2 5 3 5 3 4 4 3 2 3 4 5 4 4 5 3 4 3 3 3 4 1 1 2 1 1 1 3 3 1 1 56 1 1 1 1 1 1 5 2 3 4 5 3 5 5 5 5 5 5 5 5 5 4 1 5 1 5 1 1 1 1 1 1 1 1 1 1 1 1 4 2 4 1 57 1 1 1 1 1 1 1 5 4 3 2 1 4 5 1 1 1 3 1 1 1 2 4 1 3 1 1 2 1 1 1 5 1 1 1 1 1 3 1 2 4 1 58 1 1 1 1 1 1 1 4 5 3 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 2 1 1 1 4 3 1 1 1 59 1 1 1 1 1 1 1 5 4 3 2 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 3 1 1 60 1 1 1 1 1 1 1 5 4 1 2 3 1 1 4 2 3 1 3 1 5 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 4 1 1 4 1 1 61 1 1 1 1 1 1 1 3 5 4 2 1 5 2 4 1 1 1 1 1 1 3 5 4 3 1 1 1 1 1 2 1 1 1 2 1 1 3 3 1 4 1 62 1 1 1 1 1 1 1 4 3 1 2 5 5 1 1 5 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 3 3 1 1 1 1 2 4 1 63 1 1 1 1 1 1 5 1 4 3 5 5 5 5 5 5 3 4 3 4 4 4 4 4 4 4 4 4 4 4 1 1 2 2 1 1 1 1 1 3 3 2 2 1 1 64 1 1 1 1 1 1 1 5 3 4 2 1 5 3 4 2 1 5 4 3 2 5 4 3 5 3 3 5 4 4 3 2 1 2 1 1 1 4 3 3 3 1 1 65 1 1 1 1 1 1 1 3 1 2 5 4 5 3 5 4 1 4 4 2 1 1 5 1 5 1 1 4 4 1 1 1 1 2 3 1 1 3 4 3 4 1 66 1 1 1 5 4 3 5 4 3 5 5 5 5 3 4 3 4 5 4 5 5 5 4 3 1 3 1 1 1 3 2 1 4 1 67 1 1 1 5 5 4 2 4 3 1 4 5 2 4 4 3 5 1 4 5 2 1 4 2 1 2 2 1 1 4 3 2 4 1 68 1 1 1 5 3 4 4 5 1 3 2 4 3 3 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 4 3 3 3 1 69 1 1 1 1 1 1 1 5 4 3 2 1 4 3 1 5 1 1 2 1 1 1 3 5 1 1 1 4 1 1 1 2 1 2 1 1 1 5 1 1 1 1 70 1 1 1 1 1 1 5 2 4 3 5 4 2 1 3 2 4 5 1 2 5 3 5 1 5 3 4 2 4 2 1 3 2 1 1 5 3 3 3 1 71 1 1 1 5 5 4 3 2 5 4 4 3 5 1 5 4 2 1 5 4 3 3 4 5 1 3 3 1 1 2 4 3 3 1 72 1 1 1 1 5 4 5 1 4 1 3 4 2 3 4 3 5 4 1 4 5 2 1 4 3 3 1 2 1 1 1 1 3 1 1 1 73 1 1 1 1 1 1 3 5 4 2 1 5 3 4 5 4 4 5 5 5 5 5 4 3 4 5 4 1 5 5 5 1 1 2 3 1 1 5 2 3 2 1 74 1 1 1 1 5 4 5 3 4 2 3 2 3 1 3 5 5 4 5 4 2 1 3 4 5 2 1 2 3 1 1 4 3 3 4 1 1 75 1 1 1 5 5 3 5 4 5 4 5 5 1 5 4 5 4 4 5 5 5 5 4 3 1 2 1 1 1 3 3 1 4 1 76 1 1 1 5 4 3 5 5 4 4 4 4 4 4 5 3 5 5 4 4 4 4 4 4 1 2 1 1 1 3 3 1 4 1 77 1 1 1 5 5 4 4 4 4 4 4 1 1 5 3 4 4 4 4 1 5 5 5 5 1 3 1 1 1 2 3 3 1 1 78 1 1 1 1 1 5 4 3 1 3 2 4 4 3 2 4 3 4 5 4 3 2 1 4 3 2 4 3 1 3 1 1 1 3 5 2 1 1 79 1 2 1 1 1 1 1 4 3 2 1 5 5 2 5 5 4 5 4 4 5 5 5 2 5 5 4 5 5 5 5 5 1 2 1 1 1 2 5 2 2 1 80 1 2 1 1 5 4 4 3 4 3 3 4 4 4 4 3 4 3 4 3 3 4 3 3 3 3 1 1 3 1 1 4 3 1 1 1 81 1 2 1 1 1 1 1 4 3 5 2 1 4 5 3 5 3 4 5 2 2 1 5 4 5 4 4 4 4 5 4 1 1 2 2 1 1 1 1 2 2 3 1 1 82 1 2 1 1 5 4 5 2 3 5 3 5 5 4 1 5 5 4 5 5 4 5 5 4 5 4 1 2 1 1 1 2 2 3 2 1 83 1 2 1 1 1 1 1 5 4 3 1 2 5 5 5 2 3 4 4 4 1 5 5 2 5 4 3 5 5 5 4 4 1 3 1 1 1 1 1 1 1 3 3 1 1 1 1 1 1 84 1 2 1 1 5 4 4 1 5 5 4 3 4 4 2 2 4 5 4 3 5 4 4 4 4 4 1 1 2 3 1 1 1 1 3 3 3 1 1 1 85 1 2 1 1 1 1 5 3 4 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 3 3 5 3 3 3 1 2 2 1 1 1 3 1 4 1 86 1 2 1 1 1 1 4 3 2 5 5 4 5 3 5 4 5 3 2 5 5 4 5 3 4 5 5 4 4 5 1 1 1 1 1 1 1 2 3 2 1 87 1 2 1 1 5 4 5 3 5 3 1 4 5 3 1 5 4 3 5 3 5 4 5 5 3 5 1 1 3 1 1 4 3 2 1 1 88 1 2 1 1 1 1 5 3 2 4 5 5 5 4 4 4 4 4 3 3 3 3 4 4 5 3 4 2 3 5 1 2 2 1 1 1 3 2 3 1 1 89 1 2 1 1 1 1 4 3 5 2 5 1 5 1 4 5 5 4 2 2 5 5 5 4 4 5 4 4 4 4 1 2 3 1 1 1 1 5 1 2 1 90 1 2 1 1 1 1 1 2 3 5 1 4 5 4 3 2 4 5 3 4 2 4 4 5 3 2 5 4 5 4 5 5 1 3 1 1 1 1 1 3 2 3 1 1 1 1 1 91 1 2 1 5 3 2 1 1 1 2 2 2 2 2 2 2 2 2 4 2 2 2 2 2 1 1 1 1 1 4 1 2 2 1 92 1 2 1 1 4 5 5 3 5 3 4 5 3 3 3 2 5 4 5 4 1 4 5 2 5 4 1 2 1 1 1 1 5 3 2 1 93 1 2 1 1 5 4 5 1 5 3 4 4 5 5 5 5 5 4 3 2 1 2 3 4 5 1 1 3 3 1 1 2 5 2 2 1 94 1 2 1 1 1 4 3 5 5 3 5 5 5 4 5 5 5 5 5 3 4 5 2 4 5 5 5 2 1 1 2 1 1 5 3 1 1 1 95 1 2 1 1 1 1 1 1 2 5 4 3 5 3 5 4 5 5 4 5 2 5 5 4 4 4 5 4 3 3 4 4 1 1 2 1 1 1 4 4 1 1 1 1 96 1 2 1 1 1 4 3 5 5 3 2 3 4 3 5 5 5 5 5 3 4 2 2 5 5 5 5 4 1 2 1 1 1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 4 3 5 4 3 5 2 2 2 4 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand Loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of consumers if new brand is introduced _1237140214.xls Chart6 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of consumers if new brand is introduced Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 45 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 46 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 47 1 1 1 1 1 1 1 5 3 4 1 2 5 5 5 5 5 5 5 4 4 5 5 5 5 5 3 5 5 4 4 4 1 2 1 1 1 1 1 3 3 3 2 1 1 48 1 1 1 5 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 3 3 2 1 1 1 49 1 1 1 1 1 5 3 4 5 4 5 5 5 3 4 4 4 3 5 5 5 5 5 5 5 5 5 5 1 1 2 1 1 1 1 3 3 2 2 1 50 1 1 1 1 1 5 4 3 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 4 3 4 4 4 4 3 1 2 2 1 1 1 1 2 3 4 1 1 55 1 1 1 1 1 1 1 5 4 1 3 2 5 3 5 3 4 4 3 2 3 4 5 4 4 5 3 4 3 3 3 4 1 1 2 1 1 1 3 3 1 1 56 1 1 1 1 1 1 5 2 3 4 5 3 5 5 5 5 5 5 5 5 5 4 1 5 1 5 1 1 1 1 1 1 1 1 1 1 1 1 4 2 4 1 57 1 1 1 1 1 1 1 5 4 3 2 1 4 5 1 1 1 3 1 1 1 2 4 1 3 1 1 2 1 1 1 5 1 1 1 1 1 3 1 2 4 1 58 1 1 1 1 1 1 1 4 5 3 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 2 1 1 1 4 3 1 1 1 59 1 1 1 1 1 1 1 5 4 3 2 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 3 1 1 60 1 1 1 1 1 1 1 5 4 1 2 3 1 1 4 2 3 1 3 1 5 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 4 1 1 4 1 1 61 1 1 1 1 1 1 1 3 5 4 2 1 5 2 4 1 1 1 1 1 1 3 5 4 3 1 1 1 1 1 2 1 1 1 2 1 1 3 3 1 4 1 62 1 1 1 1 1 1 1 4 3 1 2 5 5 1 1 5 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 3 3 1 1 1 1 2 4 1 63 1 1 1 1 1 1 5 1 4 3 5 5 5 5 5 5 3 4 3 4 4 4 4 4 4 4 4 4 4 4 1 1 2 2 1 1 1 1 1 3 3 2 2 1 1 64 1 1 1 1 1 1 1 5 3 4 2 1 5 3 4 2 1 5 4 3 2 5 4 3 5 3 3 5 4 4 3 2 1 2 1 1 1 4 3 3 3 1 1 65 1 1 1 1 1 1 1 3 1 2 5 4 5 3 5 4 1 4 4 2 1 1 5 1 5 1 1 4 4 1 1 1 1 2 3 1 1 3 4 3 4 1 66 1 1 1 5 4 3 5 4 3 5 5 5 5 3 4 3 4 5 4 5 5 5 4 3 1 3 1 1 1 3 2 1 4 1 67 1 1 1 5 5 4 2 4 3 1 4 5 2 4 4 3 5 1 4 5 2 1 4 2 1 2 2 1 1 4 3 2 4 1 68 1 1 1 5 3 4 4 5 1 3 2 4 3 3 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 4 3 3 3 1 69 1 1 1 1 1 1 1 5 4 3 2 1 4 3 1 5 1 1 2 1 1 1 3 5 1 1 1 4 1 1 1 2 1 2 1 1 1 5 1 1 1 1 70 1 1 1 1 1 1 5 2 4 3 5 4 2 1 3 2 4 5 1 2 5 3 5 1 5 3 4 2 4 2 1 3 2 1 1 5 3 3 3 1 71 1 1 1 5 5 4 3 2 5 4 4 3 5 1 5 4 2 1 5 4 3 3 4 5 1 3 3 1 1 2 4 3 3 1 72 1 1 1 1 5 4 5 1 4 1 3 4 2 3 4 3 5 4 1 4 5 2 1 4 3 3 1 2 1 1 1 1 3 1 1 1 73 1 1 1 1 1 1 3 5 4 2 1 5 3 4 5 4 4 5 5 5 5 5 4 3 4 5 4 1 5 5 5 1 1 2 3 1 1 5 2 3 2 1 74 1 1 1 1 5 4 5 3 4 2 3 2 3 1 3 5 5 4 5 4 2 1 3 4 5 2 1 2 3 1 1 4 3 3 4 1 1 75 1 1 1 5 5 3 5 4 5 4 5 5 1 5 4 5 4 4 5 5 5 5 4 3 1 2 1 1 1 3 3 1 4 1 76 1 1 1 5 4 3 5 5 4 4 4 4 4 4 5 3 5 5 4 4 4 4 4 4 1 2 1 1 1 3 3 1 4 1 77 1 1 1 5 5 4 4 4 4 4 4 1 1 5 3 4 4 4 4 1 5 5 5 5 1 3 1 1 1 2 3 3 1 1 78 1 1 1 1 1 5 4 3 1 3 2 4 4 3 2 4 3 4 5 4 3 2 1 4 3 2 4 3 1 3 1 1 1 3 5 2 1 1 79 1 2 1 1 1 1 1 4 3 2 1 5 5 2 5 5 4 5 4 4 5 5 5 2 5 5 4 5 5 5 5 5 1 2 1 1 1 2 5 2 2 1 80 1 2 1 1 5 4 4 3 4 3 3 4 4 4 4 3 4 3 4 3 3 4 3 3 3 3 1 1 3 1 1 4 3 1 1 1 81 1 2 1 1 1 1 1 4 3 5 2 1 4 5 3 5 3 4 5 2 2 1 5 4 5 4 4 4 4 5 4 1 1 2 2 1 1 1 1 2 2 3 1 1 82 1 2 1 1 5 4 5 2 3 5 3 5 5 4 1 5 5 4 5 5 4 5 5 4 5 4 1 2 1 1 1 2 2 3 2 1 83 1 2 1 1 1 1 1 5 4 3 1 2 5 5 5 2 3 4 4 4 1 5 5 2 5 4 3 5 5 5 4 4 1 3 1 1 1 1 1 1 1 3 3 1 1 1 1 1 1 84 1 2 1 1 5 4 4 1 5 5 4 3 4 4 2 2 4 5 4 3 5 4 4 4 4 4 1 1 2 3 1 1 1 1 3 3 3 1 1 1 85 1 2 1 1 1 1 5 3 4 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 3 3 5 3 3 3 1 2 2 1 1 1 3 1 4 1 86 1 2 1 1 1 1 4 3 2 5 5 4 5 3 5 4 5 3 2 5 5 4 5 3 4 5 5 4 4 5 1 1 1 1 1 1 1 2 3 2 1 87 1 2 1 1 5 4 5 3 5 3 1 4 5 3 1 5 4 3 5 3 5 4 5 5 3 5 1 1 3 1 1 4 3 2 1 1 88 1 2 1 1 1 1 5 3 2 4 5 5 5 4 4 4 4 4 3 3 3 3 4 4 5 3 4 2 3 5 1 2 2 1 1 1 3 2 3 1 1 89 1 2 1 1 1 1 4 3 5 2 5 1 5 1 4 5 5 4 2 2 5 5 5 4 4 5 4 4 4 4 1 2 3 1 1 1 1 5 1 2 1 90 1 2 1 1 1 1 1 2 3 5 1 4 5 4 3 2 4 5 3 4 2 4 4 5 3 2 5 4 5 4 5 5 1 3 1 1 1 1 1 3 2 3 1 1 1 1 1 91 1 2 1 5 3 2 1 1 1 2 2 2 2 2 2 2 2 2 4 2 2 2 2 2 1 1 1 1 1 4 1 2 2 1 92 1 2 1 1 4 5 5 3 5 3 4 5 3 3 3 2 5 4 5 4 1 4 5 2 5 4 1 2 1 1 1 1 5 3 2 1 93 1 2 1 1 5 4 5 1 5 3 4 4 5 5 5 5 5 4 3 2 1 2 3 4 5 1 1 3 3 1 1 2 5 2 2 1 94 1 2 1 1 1 4 3 5 5 3 5 5 5 4 5 5 5 5 5 3 4 5 2 4 5 5 5 2 1 1 2 1 1 5 3 1 1 1 95 1 2 1 1 1 1 1 1 2 5 4 3 5 3 5 4 5 5 4 5 2 5 5 4 4 4 5 4 3 3 4 4 1 1 2 1 1 1 4 4 1 1 1 1 96 1 2 1 1 1 4 3 5 5 3 2 3 4 3 5 5 5 5 5 3 4 2 2 5 5 5 5 4 1 2 1 1 1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 4 3 5 4 3 5 2 2 2 4 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand Loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of consumers if new brand is introduced _1237138494.xls Chart1 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 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2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 4 3 4 4 4 4 3 1 2 2 1 1 1 1 2 3 4 1 1 55 1 1 1 1 1 1 1 5 4 1 3 2 5 3 5 3 4 4 3 2 3 4 5 4 4 5 3 4 3 3 3 4 1 1 2 1 1 1 3 3 1 1 56 1 1 1 1 1 1 5 2 3 4 5 3 5 5 5 5 5 5 5 5 5 4 1 5 1 5 1 1 1 1 1 1 1 1 1 1 1 1 4 2 4 1 57 1 1 1 1 1 1 1 5 4 3 2 1 4 5 1 1 1 3 1 1 1 2 4 1 3 1 1 2 1 1 1 5 1 1 1 1 1 3 1 2 4 1 58 1 1 1 1 1 1 1 4 5 3 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 2 1 1 1 4 3 1 1 1 59 1 1 1 1 1 1 1 5 4 3 2 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 3 1 1 60 1 1 1 1 1 1 1 5 4 1 2 3 1 1 4 2 3 1 3 1 5 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 4 1 1 4 1 1 61 1 1 1 1 1 1 1 3 5 4 2 1 5 2 4 1 1 1 1 1 1 3 5 4 3 1 1 1 1 1 2 1 1 1 2 1 1 3 3 1 4 1 62 1 1 1 1 1 1 1 4 3 1 2 5 5 1 1 5 1 1 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Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 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2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand Loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of consumers if new brand is introduced _1237137065.xls Chart5 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 45 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 46 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 47 1 1 1 1 1 1 1 5 3 4 1 2 5 5 5 5 5 5 5 4 4 5 5 5 5 5 3 5 5 4 4 4 1 2 1 1 1 1 1 3 3 3 2 1 1 48 1 1 1 5 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 3 3 2 1 1 1 49 1 1 1 1 1 5 3 4 5 4 5 5 5 3 4 4 4 3 5 5 5 5 5 5 5 5 5 5 1 1 2 1 1 1 1 3 3 2 2 1 50 1 1 1 1 1 5 4 3 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 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1 1 1 1 1 91 1 2 1 5 3 2 1 1 1 2 2 2 2 2 2 2 2 2 4 2 2 2 2 2 1 1 1 1 1 4 1 2 2 1 92 1 2 1 1 4 5 5 3 5 3 4 5 3 3 3 2 5 4 5 4 1 4 5 2 5 4 1 2 1 1 1 1 5 3 2 1 93 1 2 1 1 5 4 5 1 5 3 4 4 5 5 5 5 5 4 3 2 1 2 3 4 5 1 1 3 3 1 1 2 5 2 2 1 94 1 2 1 1 1 4 3 5 5 3 5 5 5 4 5 5 5 5 5 3 4 5 2 4 5 5 5 2 1 1 2 1 1 5 3 1 1 1 95 1 2 1 1 1 1 1 1 2 5 4 3 5 3 5 4 5 5 4 5 2 5 5 4 4 4 5 4 3 3 4 4 1 1 2 1 1 1 4 4 1 1 1 1 96 1 2 1 1 1 4 3 5 5 3 2 3 4 3 5 5 5 5 5 3 4 2 2 5 5 5 5 4 1 2 1 1 1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4 3 5 4 3 5 2 2 2 4 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 2 4 3 5 4 3 5 2 2 2 4 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 435 295 391 344 301 354 344 297 268 342 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors Affecting Purchase Of chocolates 335 235 307 277 231 271 262 224 213 262 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purchase of Cadbury Chocolates 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 Importance given to factors affecting Purchase 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 Importance given to factors while purchasing Cadbury Chocolates 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Importance given to factors while purchasing Nestle chocolate 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 satisfaction level given by sub-brands of chocolates 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 Satisfaction given by cadbury chocolates 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Satisfaction given by Nestle chocolates _1237137618.xls Chart4 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 45 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 46 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 47 1 1 1 1 1 1 1 5 3 4 1 2 5 5 5 5 5 5 5 4 4 5 5 5 5 5 3 5 5 4 4 4 1 2 1 1 1 1 1 3 3 3 2 1 1 48 1 1 1 5 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 3 3 2 1 1 1 49 1 1 1 1 1 5 3 4 5 4 5 5 5 3 4 4 4 3 5 5 5 5 5 5 5 5 5 5 1 1 2 1 1 1 1 3 3 2 2 1 50 1 1 1 1 1 5 4 3 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 4 3 4 4 4 4 3 1 2 2 1 1 1 1 2 3 4 1 1 55 1 1 1 1 1 1 1 5 4 1 3 2 5 3 5 3 4 4 3 2 3 4 5 4 4 5 3 4 3 3 3 4 1 1 2 1 1 1 3 3 1 1 56 1 1 1 1 1 1 5 2 3 4 5 3 5 5 5 5 5 5 5 5 5 4 1 5 1 5 1 1 1 1 1 1 1 1 1 1 1 1 4 2 4 1 57 1 1 1 1 1 1 1 5 4 3 2 1 4 5 1 1 1 3 1 1 1 2 4 1 3 1 1 2 1 1 1 5 1 1 1 1 1 3 1 2 4 1 58 1 1 1 1 1 1 1 4 5 3 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 2 1 1 1 4 3 1 1 1 59 1 1 1 1 1 1 1 5 4 3 2 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 3 1 1 60 1 1 1 1 1 1 1 5 4 1 2 3 1 1 4 2 3 1 3 1 5 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 4 1 1 4 1 1 61 1 1 1 1 1 1 1 3 5 4 2 1 5 2 4 1 1 1 1 1 1 3 5 4 3 1 1 1 1 1 2 1 1 1 2 1 1 3 3 1 4 1 62 1 1 1 1 1 1 1 4 3 1 2 5 5 1 1 5 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 3 3 1 1 1 1 2 4 1 63 1 1 1 1 1 1 5 1 4 3 5 5 5 5 5 5 3 4 3 4 4 4 4 4 4 4 4 4 4 4 1 1 2 2 1 1 1 1 1 3 3 2 2 1 1 64 1 1 1 1 1 1 1 5 3 4 2 1 5 3 4 2 1 5 4 3 2 5 4 3 5 3 3 5 4 4 3 2 1 2 1 1 1 4 3 3 3 1 1 65 1 1 1 1 1 1 1 3 1 2 5 4 5 3 5 4 1 4 4 2 1 1 5 1 5 1 1 4 4 1 1 1 1 2 3 1 1 3 4 3 4 1 66 1 1 1 5 4 3 5 4 3 5 5 5 5 3 4 3 4 5 4 5 5 5 4 3 1 3 1 1 1 3 2 1 4 1 67 1 1 1 5 5 4 2 4 3 1 4 5 2 4 4 3 5 1 4 5 2 1 4 2 1 2 2 1 1 4 3 2 4 1 68 1 1 1 5 3 4 4 5 1 3 2 4 3 3 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 4 3 3 3 1 69 1 1 1 1 1 1 1 5 4 3 2 1 4 3 1 5 1 1 2 1 1 1 3 5 1 1 1 4 1 1 1 2 1 2 1 1 1 5 1 1 1 1 70 1 1 1 1 1 1 5 2 4 3 5 4 2 1 3 2 4 5 1 2 5 3 5 1 5 3 4 2 4 2 1 3 2 1 1 5 3 3 3 1 71 1 1 1 5 5 4 3 2 5 4 4 3 5 1 5 4 2 1 5 4 3 3 4 5 1 3 3 1 1 2 4 3 3 1 72 1 1 1 1 5 4 5 1 4 1 3 4 2 3 4 3 5 4 1 4 5 2 1 4 3 3 1 2 1 1 1 1 3 1 1 1 73 1 1 1 1 1 1 3 5 4 2 1 5 3 4 5 4 4 5 5 5 5 5 4 3 4 5 4 1 5 5 5 1 1 2 3 1 1 5 2 3 2 1 74 1 1 1 1 5 4 5 3 4 2 3 2 3 1 3 5 5 4 5 4 2 1 3 4 5 2 1 2 3 1 1 4 3 3 4 1 1 75 1 1 1 5 5 3 5 4 5 4 5 5 1 5 4 5 4 4 5 5 5 5 4 3 1 2 1 1 1 3 3 1 4 1 76 1 1 1 5 4 3 5 5 4 4 4 4 4 4 5 3 5 5 4 4 4 4 4 4 1 2 1 1 1 3 3 1 4 1 77 1 1 1 5 5 4 4 4 4 4 4 1 1 5 3 4 4 4 4 1 5 5 5 5 1 3 1 1 1 2 3 3 1 1 78 1 1 1 1 1 5 4 3 1 3 2 4 4 3 2 4 3 4 5 4 3 2 1 4 3 2 4 3 1 3 1 1 1 3 5 2 1 1 79 1 2 1 1 1 1 1 4 3 2 1 5 5 2 5 5 4 5 4 4 5 5 5 2 5 5 4 5 5 5 5 5 1 2 1 1 1 2 5 2 2 1 80 1 2 1 1 5 4 4 3 4 3 3 4 4 4 4 3 4 3 4 3 3 4 3 3 3 3 1 1 3 1 1 4 3 1 1 1 81 1 2 1 1 1 1 1 4 3 5 2 1 4 5 3 5 3 4 5 2 2 1 5 4 5 4 4 4 4 5 4 1 1 2 2 1 1 1 1 2 2 3 1 1 82 1 2 1 1 5 4 5 2 3 5 3 5 5 4 1 5 5 4 5 5 4 5 5 4 5 4 1 2 1 1 1 2 2 3 2 1 83 1 2 1 1 1 1 1 5 4 3 1 2 5 5 5 2 3 4 4 4 1 5 5 2 5 4 3 5 5 5 4 4 1 3 1 1 1 1 1 1 1 3 3 1 1 1 1 1 1 84 1 2 1 1 5 4 4 1 5 5 4 3 4 4 2 2 4 5 4 3 5 4 4 4 4 4 1 1 2 3 1 1 1 1 3 3 3 1 1 1 85 1 2 1 1 1 1 5 3 4 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 3 3 5 3 3 3 1 2 2 1 1 1 3 1 4 1 86 1 2 1 1 1 1 4 3 2 5 5 4 5 3 5 4 5 3 2 5 5 4 5 3 4 5 5 4 4 5 1 1 1 1 1 1 1 2 3 2 1 87 1 2 1 1 5 4 5 3 5 3 1 4 5 3 1 5 4 3 5 3 5 4 5 5 3 5 1 1 3 1 1 4 3 2 1 1 88 1 2 1 1 1 1 5 3 2 4 5 5 5 4 4 4 4 4 3 3 3 3 4 4 5 3 4 2 3 5 1 2 2 1 1 1 3 2 3 1 1 89 1 2 1 1 1 1 4 3 5 2 5 1 5 1 4 5 5 4 2 2 5 5 5 4 4 5 4 4 4 4 1 2 3 1 1 1 1 5 1 2 1 90 1 2 1 1 1 1 1 2 3 5 1 4 5 4 3 2 4 5 3 4 2 4 4 5 3 2 5 4 5 4 5 5 1 3 1 1 1 1 1 3 2 3 1 1 1 1 1 91 1 2 1 5 3 2 1 1 1 2 2 2 2 2 2 2 2 2 4 2 2 2 2 2 1 1 1 1 1 4 1 2 2 1 92 1 2 1 1 4 5 5 3 5 3 4 5 3 3 3 2 5 4 5 4 1 4 5 2 5 4 1 2 1 1 1 1 5 3 2 1 93 1 2 1 1 5 4 5 1 5 3 4 4 5 5 5 5 5 4 3 2 1 2 3 4 5 1 1 3 3 1 1 2 5 2 2 1 94 1 2 1 1 1 4 3 5 5 3 5 5 5 4 5 5 5 5 5 3 4 5 2 4 5 5 5 2 1 1 2 1 1 5 3 1 1 1 95 1 2 1 1 1 1 1 1 2 5 4 3 5 3 5 4 5 5 4 5 2 5 5 4 4 4 5 4 3 3 4 4 1 1 2 1 1 1 4 4 1 1 1 1 96 1 2 1 1 1 4 3 5 5 3 2 3 4 3 5 5 5 5 5 3 4 2 2 5 5 5 5 4 1 2 1 1 1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 4 3 5 4 3 5 2 2 2 4 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced _1237136985.xls Chart3 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 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4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4 3 5 4 3 5 2 2 2 4 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 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3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 435 295 391 344 301 354 344 297 268 342 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors Affecting Purchase Of chocolates 335 235 307 277 231 271 262 224 213 262 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purchase of Cadbury Chocolates 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 Importance given to factors affecting Purchase 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 Importance given to factors while purchasing Cadbury Chocolates 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Importance given to factors while purchasing Nestle chocolate 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 satisfaction level given by sub-brands of chocolates 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 Satisfaction given by cadbury chocolates 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Satisfaction given by Nestle chocolates _1237136377.xls Chart1 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 45 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 46 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 47 1 1 1 1 1 1 1 5 3 4 1 2 5 5 5 5 5 5 5 4 4 5 5 5 5 5 3 5 5 4 4 4 1 2 1 1 1 1 1 3 3 3 2 1 1 48 1 1 1 5 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 3 3 2 1 1 1 49 1 1 1 1 1 5 3 4 5 4 5 5 5 3 4 4 4 3 5 5 5 5 5 5 5 5 5 5 1 1 2 1 1 1 1 3 3 2 2 1 50 1 1 1 1 1 5 4 3 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 4 3 4 4 4 4 3 1 2 2 1 1 1 1 2 3 4 1 1 55 1 1 1 1 1 1 1 5 4 1 3 2 5 3 5 3 4 4 3 2 3 4 5 4 4 5 3 4 3 3 3 4 1 1 2 1 1 1 3 3 1 1 56 1 1 1 1 1 1 5 2 3 4 5 3 5 5 5 5 5 5 5 5 5 4 1 5 1 5 1 1 1 1 1 1 1 1 1 1 1 1 4 2 4 1 57 1 1 1 1 1 1 1 5 4 3 2 1 4 5 1 1 1 3 1 1 1 2 4 1 3 1 1 2 1 1 1 5 1 1 1 1 1 3 1 2 4 1 58 1 1 1 1 1 1 1 4 5 3 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 2 1 1 1 4 3 1 1 1 59 1 1 1 1 1 1 1 5 4 3 2 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 3 1 1 60 1 1 1 1 1 1 1 5 4 1 2 3 1 1 4 2 3 1 3 1 5 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 4 1 1 4 1 1 61 1 1 1 1 1 1 1 3 5 4 2 1 5 2 4 1 1 1 1 1 1 3 5 4 3 1 1 1 1 1 2 1 1 1 2 1 1 3 3 1 4 1 62 1 1 1 1 1 1 1 4 3 1 2 5 5 1 1 5 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 3 3 1 1 1 1 2 4 1 63 1 1 1 1 1 1 5 1 4 3 5 5 5 5 5 5 3 4 3 4 4 4 4 4 4 4 4 4 4 4 1 1 2 2 1 1 1 1 1 3 3 2 2 1 1 64 1 1 1 1 1 1 1 5 3 4 2 1 5 3 4 2 1 5 4 3 2 5 4 3 5 3 3 5 4 4 3 2 1 2 1 1 1 4 3 3 3 1 1 65 1 1 1 1 1 1 1 3 1 2 5 4 5 3 5 4 1 4 4 2 1 1 5 1 5 1 1 4 4 1 1 1 1 2 3 1 1 3 4 3 4 1 66 1 1 1 5 4 3 5 4 3 5 5 5 5 3 4 3 4 5 4 5 5 5 4 3 1 3 1 1 1 3 2 1 4 1 67 1 1 1 5 5 4 2 4 3 1 4 5 2 4 4 3 5 1 4 5 2 1 4 2 1 2 2 1 1 4 3 2 4 1 68 1 1 1 5 3 4 4 5 1 3 2 4 3 3 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 4 3 3 3 1 69 1 1 1 1 1 1 1 5 4 3 2 1 4 3 1 5 1 1 2 1 1 1 3 5 1 1 1 4 1 1 1 2 1 2 1 1 1 5 1 1 1 1 70 1 1 1 1 1 1 5 2 4 3 5 4 2 1 3 2 4 5 1 2 5 3 5 1 5 3 4 2 4 2 1 3 2 1 1 5 3 3 3 1 71 1 1 1 5 5 4 3 2 5 4 4 3 5 1 5 4 2 1 5 4 3 3 4 5 1 3 3 1 1 2 4 3 3 1 72 1 1 1 1 5 4 5 1 4 1 3 4 2 3 4 3 5 4 1 4 5 2 1 4 3 3 1 2 1 1 1 1 3 1 1 1 73 1 1 1 1 1 1 3 5 4 2 1 5 3 4 5 4 4 5 5 5 5 5 4 3 4 5 4 1 5 5 5 1 1 2 3 1 1 5 2 3 2 1 74 1 1 1 1 5 4 5 3 4 2 3 2 3 1 3 5 5 4 5 4 2 1 3 4 5 2 1 2 3 1 1 4 3 3 4 1 1 75 1 1 1 5 5 3 5 4 5 4 5 5 1 5 4 5 4 4 5 5 5 5 4 3 1 2 1 1 1 3 3 1 4 1 76 1 1 1 5 4 3 5 5 4 4 4 4 4 4 5 3 5 5 4 4 4 4 4 4 1 2 1 1 1 3 3 1 4 1 77 1 1 1 5 5 4 4 4 4 4 4 1 1 5 3 4 4 4 4 1 5 5 5 5 1 3 1 1 1 2 3 3 1 1 78 1 1 1 1 1 5 4 3 1 3 2 4 4 3 2 4 3 4 5 4 3 2 1 4 3 2 4 3 1 3 1 1 1 3 5 2 1 1 79 1 2 1 1 1 1 1 4 3 2 1 5 5 2 5 5 4 5 4 4 5 5 5 2 5 5 4 5 5 5 5 5 1 2 1 1 1 2 5 2 2 1 80 1 2 1 1 5 4 4 3 4 3 3 4 4 4 4 3 4 3 4 3 3 4 3 3 3 3 1 1 3 1 1 4 3 1 1 1 81 1 2 1 1 1 1 1 4 3 5 2 1 4 5 3 5 3 4 5 2 2 1 5 4 5 4 4 4 4 5 4 1 1 2 2 1 1 1 1 2 2 3 1 1 82 1 2 1 1 5 4 5 2 3 5 3 5 5 4 1 5 5 4 5 5 4 5 5 4 5 4 1 2 1 1 1 2 2 3 2 1 83 1 2 1 1 1 1 1 5 4 3 1 2 5 5 5 2 3 4 4 4 1 5 5 2 5 4 3 5 5 5 4 4 1 3 1 1 1 1 1 1 1 3 3 1 1 1 1 1 1 84 1 2 1 1 5 4 4 1 5 5 4 3 4 4 2 2 4 5 4 3 5 4 4 4 4 4 1 1 2 3 1 1 1 1 3 3 3 1 1 1 85 1 2 1 1 1 1 5 3 4 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 3 3 5 3 3 3 1 2 2 1 1 1 3 1 4 1 86 1 2 1 1 1 1 4 3 2 5 5 4 5 3 5 4 5 3 2 5 5 4 5 3 4 5 5 4 4 5 1 1 1 1 1 1 1 2 3 2 1 87 1 2 1 1 5 4 5 3 5 3 1 4 5 3 1 5 4 3 5 3 5 4 5 5 3 5 1 1 3 1 1 4 3 2 1 1 88 1 2 1 1 1 1 5 3 2 4 5 5 5 4 4 4 4 4 3 3 3 3 4 4 5 3 4 2 3 5 1 2 2 1 1 1 3 2 3 1 1 89 1 2 1 1 1 1 4 3 5 2 5 1 5 1 4 5 5 4 2 2 5 5 5 4 4 5 4 4 4 4 1 2 3 1 1 1 1 5 1 2 1 90 1 2 1 1 1 1 1 2 3 5 1 4 5 4 3 2 4 5 3 4 2 4 4 5 3 2 5 4 5 4 5 5 1 3 1 1 1 1 1 3 2 3 1 1 1 1 1 91 1 2 1 5 3 2 1 1 1 2 2 2 2 2 2 2 2 2 4 2 2 2 2 2 1 1 1 1 1 4 1 2 2 1 92 1 2 1 1 4 5 5 3 5 3 4 5 3 3 3 2 5 4 5 4 1 4 5 2 5 4 1 2 1 1 1 1 5 3 2 1 93 1 2 1 1 5 4 5 1 5 3 4 4 5 5 5 5 5 4 3 2 1 2 3 4 5 1 1 3 3 1 1 2 5 2 2 1 94 1 2 1 1 1 4 3 5 5 3 5 5 5 4 5 5 5 5 5 3 4 5 2 4 5 5 5 2 1 1 2 1 1 5 3 1 1 1 95 1 2 1 1 1 1 1 1 2 5 4 3 5 3 5 4 5 5 4 5 2 5 5 4 4 4 5 4 3 3 4 4 1 1 2 1 1 1 4 4 1 1 1 1 96 1 2 1 1 1 4 3 5 5 3 2 3 4 3 5 5 5 5 5 3 4 2 2 5 5 5 5 4 1 2 1 1 1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 4 3 5 4 3 5 2 2 2 4 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced _1237136765.xls Chart1 95 5 Yes No Response Number of Persons Liking For the Chocolate Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 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4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 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1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4 3 5 4 3 5 2 2 2 4 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 2 4 3 5 4 3 5 2 2 2 4 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 435 295 391 344 301 354 344 297 268 342 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors Affecting Purchase Of chocolates 335 235 307 277 231 271 262 224 213 262 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purchase of Cadbury Chocolates 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 Importance given to factors affecting Purchase 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 Importance given to factors while purchasing Cadbury Chocolates 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Importance given to factors while purchasing Nestle chocolate 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 satisfaction level given by sub-brands of chocolates 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 Satisfaction given by cadbury chocolates 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Satisfaction given by Nestle chocolates _1237136599.xls Chart2 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 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1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 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25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 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4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 4 3 5 4 3 5 2 2 2 4 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 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3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced _1237132459.xls Chart3 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 45 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 46 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 47 1 1 1 1 1 1 1 5 3 4 1 2 5 5 5 5 5 5 5 4 4 5 5 5 5 5 3 5 5 4 4 4 1 2 1 1 1 1 1 3 3 3 2 1 1 48 1 1 1 5 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 3 3 2 1 1 1 49 1 1 1 1 1 5 3 4 5 4 5 5 5 3 4 4 4 3 5 5 5 5 5 5 5 5 5 5 1 1 2 1 1 1 1 3 3 2 2 1 50 1 1 1 1 1 5 4 3 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 4 3 4 4 4 4 3 1 2 2 1 1 1 1 2 3 4 1 1 55 1 1 1 1 1 1 1 5 4 1 3 2 5 3 5 3 4 4 3 2 3 4 5 4 4 5 3 4 3 3 3 4 1 1 2 1 1 1 3 3 1 1 56 1 1 1 1 1 1 5 2 3 4 5 3 5 5 5 5 5 5 5 5 5 4 1 5 1 5 1 1 1 1 1 1 1 1 1 1 1 1 4 2 4 1 57 1 1 1 1 1 1 1 5 4 3 2 1 4 5 1 1 1 3 1 1 1 2 4 1 3 1 1 2 1 1 1 5 1 1 1 1 1 3 1 2 4 1 58 1 1 1 1 1 1 1 4 5 3 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 2 1 1 1 4 3 1 1 1 59 1 1 1 1 1 1 1 5 4 3 2 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 3 1 1 60 1 1 1 1 1 1 1 5 4 1 2 3 1 1 4 2 3 1 3 1 5 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 4 1 1 4 1 1 61 1 1 1 1 1 1 1 3 5 4 2 1 5 2 4 1 1 1 1 1 1 3 5 4 3 1 1 1 1 1 2 1 1 1 2 1 1 3 3 1 4 1 62 1 1 1 1 1 1 1 4 3 1 2 5 5 1 1 5 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 3 3 1 1 1 1 2 4 1 63 1 1 1 1 1 1 5 1 4 3 5 5 5 5 5 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1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced _1237134963.xls Chart3 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 45 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 46 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 47 1 1 1 1 1 1 1 5 3 4 1 2 5 5 5 5 5 5 5 4 4 5 5 5 5 5 3 5 5 4 4 4 1 2 1 1 1 1 1 3 3 3 2 1 1 48 1 1 1 5 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 3 3 2 1 1 1 49 1 1 1 1 1 5 3 4 5 4 5 5 5 3 4 4 4 3 5 5 5 5 5 5 5 5 5 5 1 1 2 1 1 1 1 3 3 2 2 1 50 1 1 1 1 1 5 4 3 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 4 3 4 4 4 4 3 1 2 2 1 1 1 1 2 3 4 1 1 55 1 1 1 1 1 1 1 5 4 1 3 2 5 3 5 3 4 4 3 2 3 4 5 4 4 5 3 4 3 3 3 4 1 1 2 1 1 1 3 3 1 1 56 1 1 1 1 1 1 5 2 3 4 5 3 5 5 5 5 5 5 5 5 5 4 1 5 1 5 1 1 1 1 1 1 1 1 1 1 1 1 4 2 4 1 57 1 1 1 1 1 1 1 5 4 3 2 1 4 5 1 1 1 3 1 1 1 2 4 1 3 1 1 2 1 1 1 5 1 1 1 1 1 3 1 2 4 1 58 1 1 1 1 1 1 1 4 5 3 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 2 1 1 1 4 3 1 1 1 59 1 1 1 1 1 1 1 5 4 3 2 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 3 1 1 60 1 1 1 1 1 1 1 5 4 1 2 3 1 1 4 2 3 1 3 1 5 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 4 1 1 4 1 1 61 1 1 1 1 1 1 1 3 5 4 2 1 5 2 4 1 1 1 1 1 1 3 5 4 3 1 1 1 1 1 2 1 1 1 2 1 1 3 3 1 4 1 62 1 1 1 1 1 1 1 4 3 1 2 5 5 1 1 5 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 3 3 1 1 1 1 2 4 1 63 1 1 1 1 1 1 5 1 4 3 5 5 5 5 5 5 3 4 3 4 4 4 4 4 4 4 4 4 4 4 1 1 2 2 1 1 1 1 1 3 3 2 2 1 1 64 1 1 1 1 1 1 1 5 3 4 2 1 5 3 4 2 1 5 4 3 2 5 4 3 5 3 3 5 4 4 3 2 1 2 1 1 1 4 3 3 3 1 1 65 1 1 1 1 1 1 1 3 1 2 5 4 5 3 5 4 1 4 4 2 1 1 5 1 5 1 1 4 4 1 1 1 1 2 3 1 1 3 4 3 4 1 66 1 1 1 5 4 3 5 4 3 5 5 5 5 3 4 3 4 5 4 5 5 5 4 3 1 3 1 1 1 3 2 1 4 1 67 1 1 1 5 5 4 2 4 3 1 4 5 2 4 4 3 5 1 4 5 2 1 4 2 1 2 2 1 1 4 3 2 4 1 68 1 1 1 5 3 4 4 5 1 3 2 4 3 3 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 4 3 3 3 1 69 1 1 1 1 1 1 1 5 4 3 2 1 4 3 1 5 1 1 2 1 1 1 3 5 1 1 1 4 1 1 1 2 1 2 1 1 1 5 1 1 1 1 70 1 1 1 1 1 1 5 2 4 3 5 4 2 1 3 2 4 5 1 2 5 3 5 1 5 3 4 2 4 2 1 3 2 1 1 5 3 3 3 1 71 1 1 1 5 5 4 3 2 5 4 4 3 5 1 5 4 2 1 5 4 3 3 4 5 1 3 3 1 1 2 4 3 3 1 72 1 1 1 1 5 4 5 1 4 1 3 4 2 3 4 3 5 4 1 4 5 2 1 4 3 3 1 2 1 1 1 1 3 1 1 1 73 1 1 1 1 1 1 3 5 4 2 1 5 3 4 5 4 4 5 5 5 5 5 4 3 4 5 4 1 5 5 5 1 1 2 3 1 1 5 2 3 2 1 74 1 1 1 1 5 4 5 3 4 2 3 2 3 1 3 5 5 4 5 4 2 1 3 4 5 2 1 2 3 1 1 4 3 3 4 1 1 75 1 1 1 5 5 3 5 4 5 4 5 5 1 5 4 5 4 4 5 5 5 5 4 3 1 2 1 1 1 3 3 1 4 1 76 1 1 1 5 4 3 5 5 4 4 4 4 4 4 5 3 5 5 4 4 4 4 4 4 1 2 1 1 1 3 3 1 4 1 77 1 1 1 5 5 4 4 4 4 4 4 1 1 5 3 4 4 4 4 1 5 5 5 5 1 3 1 1 1 2 3 3 1 1 78 1 1 1 1 1 5 4 3 1 3 2 4 4 3 2 4 3 4 5 4 3 2 1 4 3 2 4 3 1 3 1 1 1 3 5 2 1 1 79 1 2 1 1 1 1 1 4 3 2 1 5 5 2 5 5 4 5 4 4 5 5 5 2 5 5 4 5 5 5 5 5 1 2 1 1 1 2 5 2 2 1 80 1 2 1 1 5 4 4 3 4 3 3 4 4 4 4 3 4 3 4 3 3 4 3 3 3 3 1 1 3 1 1 4 3 1 1 1 81 1 2 1 1 1 1 1 4 3 5 2 1 4 5 3 5 3 4 5 2 2 1 5 4 5 4 4 4 4 5 4 1 1 2 2 1 1 1 1 2 2 3 1 1 82 1 2 1 1 5 4 5 2 3 5 3 5 5 4 1 5 5 4 5 5 4 5 5 4 5 4 1 2 1 1 1 2 2 3 2 1 83 1 2 1 1 1 1 1 5 4 3 1 2 5 5 5 2 3 4 4 4 1 5 5 2 5 4 3 5 5 5 4 4 1 3 1 1 1 1 1 1 1 3 3 1 1 1 1 1 1 84 1 2 1 1 5 4 4 1 5 5 4 3 4 4 2 2 4 5 4 3 5 4 4 4 4 4 1 1 2 3 1 1 1 1 3 3 3 1 1 1 85 1 2 1 1 1 1 5 3 4 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 3 3 5 3 3 3 1 2 2 1 1 1 3 1 4 1 86 1 2 1 1 1 1 4 3 2 5 5 4 5 3 5 4 5 3 2 5 5 4 5 3 4 5 5 4 4 5 1 1 1 1 1 1 1 2 3 2 1 87 1 2 1 1 5 4 5 3 5 3 1 4 5 3 1 5 4 3 5 3 5 4 5 5 3 5 1 1 3 1 1 4 3 2 1 1 88 1 2 1 1 1 1 5 3 2 4 5 5 5 4 4 4 4 4 3 3 3 3 4 4 5 3 4 2 3 5 1 2 2 1 1 1 3 2 3 1 1 89 1 2 1 1 1 1 4 3 5 2 5 1 5 1 4 5 5 4 2 2 5 5 5 4 4 5 4 4 4 4 1 2 3 1 1 1 1 5 1 2 1 90 1 2 1 1 1 1 1 2 3 5 1 4 5 4 3 2 4 5 3 4 2 4 4 5 3 2 5 4 5 4 5 5 1 3 1 1 1 1 1 3 2 3 1 1 1 1 1 91 1 2 1 5 3 2 1 1 1 2 2 2 2 2 2 2 2 2 4 2 2 2 2 2 1 1 1 1 1 4 1 2 2 1 92 1 2 1 1 4 5 5 3 5 3 4 5 3 3 3 2 5 4 5 4 1 4 5 2 5 4 1 2 1 1 1 1 5 3 2 1 93 1 2 1 1 5 4 5 1 5 3 4 4 5 5 5 5 5 4 3 2 1 2 3 4 5 1 1 3 3 1 1 2 5 2 2 1 94 1 2 1 1 1 4 3 5 5 3 5 5 5 4 5 5 5 5 5 3 4 5 2 4 5 5 5 2 1 1 2 1 1 5 3 1 1 1 95 1 2 1 1 1 1 1 1 2 5 4 3 5 3 5 4 5 5 4 5 2 5 5 4 4 4 5 4 3 3 4 4 1 1 2 1 1 1 4 4 1 1 1 1 96 1 2 1 1 1 4 3 5 5 3 2 3 4 3 5 5 5 5 5 3 4 2 2 5 5 5 5 4 1 2 1 1 1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 4 3 5 4 3 5 2 2 2 4 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced _1237099146.xls Chart4 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 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4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 2 4 3 5 4 3 5 2 2 2 4 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 435 295 391 344 301 354 344 297 268 342 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors Affecting Purchase Of chocolates 335 235 307 277 231 271 262 224 213 262 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purchase of Cadbury Chocolates 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 Importance given to factors affecting Purchase 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 Importance given to factors while purchasing Cadbury Chocolates 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Importance given to factors while purchasing Nestle chocolate 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 satisfaction level given by sub-brands of chocolates 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 Satisfaction given by cadbury chocolates 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Satisfaction given by Nestle chocolates
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INTRODUCTION A PROJECT REPORT On Analysis on “CHOCOLATE BRANDS” Submitted to C.S.J.M. Kanpur University in partial fulfilment of awards of degree of Bachelor of Business Administration SUBMITTED TO SUBMITTED BY MS. DIVYA CHANRDA YASH JASWANI (Lecturer, B.B.A) B.B.A 3rd Year (6th SEM) SITAPUR SHIKSHA SANSTHAN ACKNOWLEDGEMENT I take this opportunity to thanks my college to provide me this opportunity to make a project on CHOCOLATE BRANDS. I would like to gratitude all the people who have helped me throughout the project .I am extremely grateful to my teacher Ms.DIVYA,for assigning this project to me .The project helped me to gain useful knowledge about the working of the corporate world. She navigated me throughout the course of this project and under her guidance, I was able to carry out the project and prepare the report. At last I would like to acknowledge my parents, family members and friends who have been acting as a ceaseless source of inspiration of every moment. I am highly obliged to all those who helped me out in completing in project… PREFACE CADBURY and NESTLE is a name owned in the Chocolate brands. Cadbury and nestle are now a brand image in chocolates. While my two month project, I visited specialized area to find market potential of Cadbury and nestle on the presence of other chocolates brands. This project report is the written account of what I learnt experienced while making this project. I wish those going through it will not only find it real but also get useful information. Table Of Content S.No Topic Page No. 1. Introduction 1. 2. Objective of the research 2. 3. Scope of the study 3. 4. Executive Summary 4. 5. Consumer preference 5. 6. Limitation of the study 6. 7. Company Profile 7-33. 8. Research and design methodology 34-35. 9. Findings 36. 10. Analysis of data 37-60. 11. Reasons for switching over to other brands 61. 12. Conclusion 62. 13. Suggestions and recommendations 63. 14. Bibliography 64. 15. Annexure 65-68 INTRODUCTION TO THE STUDY INTRODUCTION In this research I have survey the product performance and buying behavior of two famous brands of chocolates – Nestle and Cadbury, which are consumed by people of all ages. During this research I have interacted with people of “Sitapur”. After this research I came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc. I also came to know which particular brand of chocolate is most preferred by people of different age groups. In this research I have surveyed that how frequently and how much chocolate they consume, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report I have tried to explain the entire research and facts product wise. CONSUMER PREFERENCE All marketing starts with the consumer. So consumer is a very important person to a marketer. Consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase, and how much to purchase. In order to become a successful marketer, he must know the liking or disliking of the customers. He must also know the time and the quantity of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers. Gone are the days when the concept of market was let the buyer’s beware or when the market was mainly the seller’s market. Now the whole concept of consumer’s sovereignty prevails. The manufacturers produce and the sellers sell whatever the consumer likes. In this sense, “consumer is the supreme in the market”. As consumers, we play a very vital role in the health of the economy local, national or international. The decision we make concerning our consumption behavior affect the demand for the basic raw materials, for the transportation, for the banking, for the production; they effect the employment of workers and deployment of resources and success of some industries and failures of others. Thus marketer must understand this. Preference (or "taste") is a concept, used in the social sciences, particularly economics. It assumes a real or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they provide. More generally, it can be seen as a source of motivation. In cognitive sciences, individual preferences enable choice of objectives/goals. The study of the consumer preference not only focuses on how and why consumers make buying decision, but also focuses on how and why consumers make choice of the goods they buy and their evaluation of these goods after use. So for success of any company or product promotion it is very necessary to depart its concentration towards consumer preference. SCOPE OF THE STUDY As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products, product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumer’s needs, but the marketer’s objectives. The scope of my study restricts itself to the analysis of consumer preferences, perception and consumption of Cadbury and Nestle Chocolates. There are many other brands of chocolates available but my study is limited to two major players of chocolates leaving behind the others. The scope of my study is also restricts itself to Sitapur region only. Executive Summary Cadbury Dairy Milk is a brand of chocolate bar made by the Cadbury plc unit of Kraft Foods and sold in several countries around the world. It first went on sale in the United Kingdom in 1905. The Cadbury dairy milk silk is launched by the Kraft foods Inc which is the largest confectionery, food, and Beverage Corporation headquartered in the US. The Kraft foods Inc take over Cadbury in 2010 which is the British confectionery company, the industry's second-largest globally. This product is launched globally. This presentation includes situation and category analysis of the chocolate industry and the major companies at the forefront. Chocolate Market in U.S’ sales is increasing every year. In 2007, total chocolate sales equaled 141.2, and in year after sales increased to 158.5 billion dollars. This substantial gain is expected to repeat, and by year 2013, total sales are going to reach above 180 billion dollars. Without a doubt, the chocolate industry can be expected to be successful for years to come, therefore, Cadbury’s dairy milk is in a very attractive industry with a strong market potential. Product/Brand Strategy and Supporting Marketing Programs for dairy milk will be explained in detail. These include new product formulation, improved packaging design and extensive sales promotion OBJECTIVES OF THE STUDY This project is based on the comparative study consumer behavior towards Nestle and Cadbury chocolates. Objectives of the study are: · The other objective is to know about the customer satisfaction level associated with the product and the customer preference level. · To increase customer satisfaction and recapture the market share by fulfilling the customer needs. · To study the factors affecting the consumption pattern. LIMITATIONS OF THE STUDY In attempt to make this project authentic and reliable, every possible aspect of the topic was kept in mind. Nevertheless, despite of fact constraints were at play during the formulation of this project. The main limitations are as follows: · Due to limitation of time only few people were selected for the study. So the sample of consumers was not enough to generalize the findings of the study. · The main source of data for the study was primary data with the help of self-administered questionnaires. Hence, the chances of unbiased information are less. · People were hesitant to disclose the true facts. · The chance of biased response can’t be eliminated though all necessary steps were taken to avoid the same. INTRODUCTION TO CHOCOLATES AND COMPANY PROFILE Chocolate The very word makes your mouth water. Chocolate is more than just a food: it’s a state of mind. Chocolates Chocolates! Chocolates! Every body has a liking for them, be they in the form of bar Or a tiny little gem, Or shaped like a rectangle, Or a sphere, a brick or an éclair. For chocolate lovers it is fun, To have them during rain, breeze or sun. They are white and brown in color, And taste sweet and bitter Some have them in a glass of cold coffee, or in the form of a toffee. Some eat them when they are sad Some relish them when they are happy or have sweet dreams, But I feel, to have chocolates We don’t need a reason, ‘Cause we can have it..Anytime, any season.. History of chocolate: The origin of chocolate can be traced back to the ancient Maya and Aztec civilizations in Central America, who first enjoyed “chocolati” a much-prized spicy drink made from roasted cocoa beans. Throughout its history, whether as cocoa or drinking chocolate beverage or confectionary treat, chocolate has been a much sought after food. The Aztec empire “Chocolate”(in the form of a luxury drink) was consumed in large quantities by the aztecs: the drink was described as “ finely ground, soft, foamy, reddish, bitter with chilli water, aromatic flowers, vanilla and wild bee honey. The dry climate meant the Aztecs were unable to grow cocoa trees, and had to obtain supplies of cocoa beans from “ tribute” or trade Don Cortes The Spanish invaded Mexico in the 16th century, by this time the Aztecs had created a powerful empire, and the Spanish armies conquered Mexico. Don Cortes was made captain general and governor of Mexico. When he returned to Spain in1528 he loaded his galleons with cocoa beans and equipment for making the chocolate drink. Soon “chocolate” became a fashionable drink enjoyed by the rich in Spain. Chocolate across Europe An Italian traveler, Francesco carletti, was the first to break the Spanish monopoly. He had visited Central America and seen how the Indians prepared the cocoa beans and how they made the drink, and by 1606 chocolate was well established in Italy. Drinking chocolate The secret of chocolate was taken to France in 1615, when Anne, daughter of Phillip 2 of Spain married king Louis 13 of France The French court enthusiastically adopted this new exotic drink, which was considered to have medicinal benefits as well as being a nourishing food. Gradually the custom of drinking chocolate spread across Europe, reaching England in the 1650’s First chocolate for eating Up until this point all chocolate recipes were based on plain chocolate. It was an English doctor, sir Hans’s sloane, who- after traveling in south America- focused on cocoa and food values, bringing a milk chocolate recipe back to England. The original Cadbury milk chocolate was prepared to his recipe. History: The earliest record of chocolate was over fifteen hundred years ago in the central America rain forests, where the tropical mix of high rain fall combined with high year round temperatures and humidity provide the ideal climate for cultivation of the plant from which chocolate is derived, the cacao tree. “ Chocolate is made from the cocoa bean, found in pods growing from the trunk and lower branches of the cacao tree, Latin name “ theobroma cacao” meaning “ food of the gods” Cacao was corrupted into the more familiar “ cocoa” by the early European explorers. The Maya brewed a spicy, bittersweet drink by roasting and pounding the seeds of the cacao tree with maize and capsicum peppers and letting the mixture ferment. This drink was reserved for use in ceremonies as well as for drinking by the wealthy and religious elite; they also ate cacao porridge. The Aztecs, like the Mayans, also enjoyed cacao as a beverage fermented from the raw beans, which again featured prominently in ritual and as a luxury available only to the very wealthy. The Aztecs called this drink xocolatl, the Spanish conquistadors found this almost impossible to pronounce and so corrupted it to the easier “ chocolat” the English further changed this to chocolate. The Aztec’s regarded chocolate as an aphrodisiac and their emperor, Montezuma reputedly drank it fifty times a day from a golden goblet and is quoted as saying of xocolatl: “ the divine drink, which builds up resistance and fights fatigue. A cup of this precious drink permits a man to walk for a whole day without food” Chocolate in Europe Xocolatl! or chocolat or chocolate as it became known, was brought to Europe by Cortez, by this time the conquistadors had learned to make the drink more palatable to European tastes by mixing the ground roasted beans with sugar and vanilla ( a practice still continued today), thus offsetting the spicy bitterness of the brew the Aztec’s drank. The first chocolate factories opened in Spain, where the dried fermented beans brought back from the new world by the Spanish treasure fleets were roasted and ground, and by the early 17th century chocolate powder – from which the European version of the drink was made- was being exported to other parts of Europe. The Spanish kept the source of the drink- the beans- a secret for many years, so successfully in fact, that when English buccaneers boarded what they thought was a Spanish “ treasurer galleon” in 1579, only to find it loaded with what appeared to be “ dried sheep’s droppings, they burned the whole ship in frustration. If only they had known, chocolate was so expensive at that time, that it was worth it’s weight in silver ( if not gold), chocolate was treasure indeed ! Within a few years, the cocoa beverage made from the powder produced in Spain had become popular throughout Europe, in the Spanish Netherlands, Italy, France, Germany and – in about 1520 – it arrived in England. The first chocolate house in England opened in London in 1657 followed rapidly by many others. Like the already well established coffee houses, they were used as clubs where the wealthy and business community met to smoke a clay pipe of tobacco, conduct business and socialize over a cup of chocolate. Back to the America’s Event’s went full circle when English colonists carried chocolate (and coffee) with them to England’s colonies in north America. Destined to become the united states of America and Canada, they are now the worlds largest consumers – by far – of both chocolate and coffee, consuming over half of the words total production of chocolate alone. The Quakers The Quakers were, and still are, a pacifist religious sect, an offshoot of the puritans of English civil war and pilgrim fathers fame and a history of chocolate would not be complete without mentioning their part in it. Some of the most famous names in chocolate were Quakers, who for centuries held a virtual monopoly of chocolate making in the English speaking world – fry, Cadbury and row tree are probably the best known. Its probably before the time of the English civil war between parliament and king Charles 1st that the Quaker’s who evolved from the puritans, first began their historic association with chocolate. Because of their pacifist religion, they were prohibited from many normal business activities, so as an industrious people with a strong belief in the work ethic (like the puritans), they involved themselves in food related businesses and did very well. Baking was a common occupation for them because bread was regarded as the biblical “staff of life”, and bakers in England were the first to add chocolate to cakes so it would be a natural progression for them to start making pure chocolate. They were also heavily involved in breakfast cereals but that’s another story. What is certain is that the fry, row tree and Cadbury families in England among others, began chocolate making and in fact Joseph fry of fry &sons (founded 1728 in Bristol, England) is credited with producing and selling the world’s first chocolate bar. Fry’s have now all but disappeared (taken over by Cadbury) and row tree have merged Swiss company nestle, to form the largest chocolate manufacturer in the world. Cadbury have stayed with chocolate production and are now, if not quite the largest, probably one of the best-known chocolate makers in the world. Chocolate as we know it The first mention of chocolate being eaten in solid form is when bakers in England began adding cocoa powder to cakes in the mid 1600’s. Then in 1828 a Dutch chemist, Johannes van houten, invented a method of extracting the bitter tasting fat or “cocoa butter” from the roasted ground beans, his aim was to make the drink smoother and more palatable, however he unknowingly paved the way for solid chocolate as we know it. Chocolate as we know it today first appeared in 1847 when fry & sons of Bristol, England – mixed sugar with cocoa powder and cocoa butter (made by the van houten process) to produce the first solid chocolate bar then in1875 a Swiss manufacturer, Daniel peters, found a way to combine (some would say improve, some would say ruin) cocoa powder and cocoa butter with sugar and dried milk powder to produce the first milk chocolate. CHOCOLATE PRODUCTION The cocoa-bean -- the heart of the sweetest delicacy in the world -- is bitter! This is why, up to the 18th century some native tribes ate only the sweetish flesh of the cocoa fruit. They regarded the precious bean as waste or used it, as was the case among the Aztecs, as a form of currency. TheVarieties There are two quite different basic classifications of cocoa, under which practically all varieties can be categorised: Criollo and Forastero cocoas. The pure variety of the Criollo tree is found mainly in its native Equador and Venezuela. The seeds are of finer quality than those of the Forastero variety. They have a particularly fine, mild aroma and are, therefore, used only in the production of high-quality chocolate and for blending. However, Criollo cocoa accounts for only 10% of the world crop. The remaining 90% is harvested from trees of the Forastero family, with its many hybrids and varieties. The main growing area is West Africa. The cocoa tree can flourish only in the hottest regions of the world. TheHarvest Immediately after harvesting, the fruit is treated to prevent it from rotting. At fermentation sites either in the plantation or at, collecting points, the fruit is opened. Fermentation The fermentation process is decisive in the production of high quality raw cocoa. The technique varies depending on the growing region. Drying After fermentation, the raw cocoa still contains far too much water; in fact about 60%. Most of this has to be removed. What could be more natural than to spread the beans out to dry on the sun-soaked ground or on mats? After a week or so, all but a small percentage of the water has evaporated. Cleaning Before the real processing begins, the raw cocoa is thoroughly cleaned by passing through sieves, and by brushing. Finally, the last vestiges of wood, jute fibres, sand and even the finest dust are extracted by powerful vacuum equipment. Roasting The subsequent roasting process is primarily designed to develop the aroma. The entire roasting process, during which the air in the nearly 10 feet high furnaces reaches a temperature of 130 °C, is carried out automatically. Crushingandshelling The roasted beans are now broken into medium sized pieces in the crushing machine. Blending Before grinding, the crushed beans are weighed and blended according to special recipes. The secret of every chocolate factory lies in the special mixing ratios, which it has developed for different types of cocoa. Grinding The crushed cocoa beans, which are still fairly coarse are now pre-ground by special milling equipment and then fed on to rollers where they are ground into a fine paste. The heat generated by the resulting pressure and friction causes the cocoa butter (approximately 50% of the bean) contained in the beans to melt, producing a thick, liquid mixture. This is dark brown in color with a characteristic, strong odour. During cooling it gradually sets: this is the cocoa paste. At this point the production process divides into two paths, but which soon join again. A part of the cocoa paste is taken to large presses, which extract the cocoa butter. The other part passes through various blending and refining processes, during which some of the cocoa butter is added to it. The two paths have rejoined. CocoaButter The cocoa butter has important functions. It not only forms part of every recipe, but it also later gives the chocolate its fine structure, beautiful lustre and delicate, attractive glaze. Cocoa After the cocoa butter has left the press; cocoa cakes are left which still contain a 10 to 20% proportion of fat depending on the intensity of compression. Powder These cakes are crushed again, ground to powder and finely sifted in several stages and we obtain a dark, strongly aromatic powder, which is excellent for the preparation of delicious drinks - cocoa. Cocoa paste, cocoa butter, sugar and milk are the four basic ingredients for making chocolate. By blending them in accordance with specific recipes the three types of chocolate are obtained which form the basis of ever product assortment, namely: Kneading In the case of milk chocolate for example, the cocoa paste, cocoa butter, powdered or condensed milk, sugar and flavouring - maybe vanilla - go into the mixer, where they are pulverized and kneaded. Rolling Depending on the design of the rolling mills, three or five vertically mounted steel rollers rotate in opposite directions. Under heavy pressure they pulverise the tiny particles of cocoa and sugar down to a size of approx. 30 microns. (One micron is a thousandth part of a millimetre.) Conching But still the chocolate paste is not smooth enough to satisfy our palates. But within two or three days all that will have been put right. For during this period the chocolate paste will be refined to such an extent in the conches that it will flatter even the most discriminating palate. Conches (from the Spanish word "concha", meaning a shell) is the name given to the troughs in which 100 to 1000 kilograms of chocolate paste at a time can be heated up to 80 °C and, while being constantly stirred, is given a velvet smoothness by the addition of certain amounts of cocoa butter. A kind of aeration of the liquid chocolate paste then takes place in the conches: its bitter taste gradually disappears and the flavor is fully developed. The chocolate no longer seems sandy, but dissolves meltingly on the tongue. It has attained the outstanding purity, which gives it its reputation. CONSUMPTION OF CHOCOLATES IN INDIA Chocolate consumption in India is extremely low. Per capita consumption is around 160 gms in the urban areas, compared to 8-10kg in the developed countries. In rural areas, it is even lower. Chocolates in India are consumed as indulgence and not as a snack food. A strong volume growth was witnessed in the early 90’s when Cadbury repositioned chocolates from children to adult consumption. The biggest opportunity is likely to stem from increasing the consumer base. Leading players like Cadbury and Nestle have been attempting to do this by value for money offerings, which are affordable to the masses. NESTLE’ Nestle India Nestle’ India is a subsidiary of Nestle’ S.A. of Switzerland. The company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. Nestle India- Presence Across India Beginning with its first investment in Moga in 1961, Nestlé’s regular and substantial investments established that it was here to stay. In 1967, Nestlé set up its next factory at Choladi (Tamil Nadu) as a pilot plant to process the tea grown in the area into soluble tea. The Nanjangud factory (Karnataka), became operational in 1989, the Samalkha factory (Haryana), in 1993 and in 1995 and 1997, Nestlé commissioned two factories in Goa at Ponda and Bicholim respectively. Nestlé India is now putting up the 7th factory at Pant Nagar in Uttaranchal. Nestle’ Story Nestlé was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and its first product was “Farine Lactée Nestlé”, an infant cereal specially formulated by Henri Nestlé to provide and improve infant nutrition. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestlé has grown to become the world’s largest and most diversified food Company, and is about twice the size of its nearest competitor in the food and beverage sector. Nestlé’s trademark of birds in a nest, derived from Henri Nestlé’s personal coat of arms, evokes the values upon which he founded his Company. Namely, the values of security, maternity and affection, nature and nourishment, family and tradition. Today, it is not only the central element of Nestlé’s corporate identity but serves to define the Company’s products, responsibilities, business practices, ethics and goals. In 2004, Nestlé had around 247,000 employees worldwide, operated 500 factories in approx. 100 countries and offered over 8,000 products to millions of consumers universally. The Company’s transparent business practices, pioneering environment policy and respect for the fundamental values of different cultures have earned it an enviable place in the countries it operates in. Nestlé’s activities contribute to and nurture the sustainable economic development of people, communities and nations. Above all, Nestlé is dedicated to bringing the joy of ‘Good Food, Good Life’ to people throughout their lives, throughout the world. Nestle’ Brands · Milk Products & Nutrition · Beverages · Prepared Dishes and Cooking Aids · Chocolates & Confectionary MILK PRODUCTS AND NUTRITION: NESTLÉ EVERYDAY Dairy Whitener NESTLÉ EVERYDAY Slim NESTLÉ EVERYDAY Ghee NESTLÉ MILKMAID NESTLÉ Fresh 'n' Natural Dahi NESTLÉ Fresh 'n' Natural Slim Dahi NESTLÉ Jeera Raita NESTLÉ MILKMAID Fruit yoghurt NESTLÉ Milk NESTLÉ Slim Milk BEVERAGES: NESCAFÉ CLASSIC NESCAFÉ SUNRISE NESTLÉ MILO NESCAFÉ 3 in 1 NESCAFÉ Koolerz PREPARED DISHES AND COOKING AIDS MAGGI 2-MINUTE Noodles MAGGI Vegetable Atta Noodles HYPERLINK "http://www.nestle.in/PreparedDishes_CookingAids.aspx?OB=3&id=55" MAGGI Dal Atta Noodles MAGGI Rice Noodles Mania MAGGI Sauces MAGGI Pizza Mazza MAGGI Healthy Soups MAGGI Healthy Soup- Sanjeevni HYPERLINK "http://www.nestle.in/PreparedDishes_CookingAids.aspx?OB=3&id=35" MAGGI MAGIC Cubes CHOCOLATES & CONFECTIONARY NESTLÉ KIT KAT NESTLÉ KIT KAT LITE NESTLÉ MUNCH NESTLÉ MUNCH POP CHOC NESTLÉ MILKYBAR NESTLÉ MILKYBAR CHOO NESTLÉ BAR-ONE NESTLÉ FUNBAR NESTLÉ Milk Chocolate POLO POLO Powermint NESTLÉ Eclairs NESTLEKITKAT   are crisp wafer fingers covered with choco layer. NESTLÉ KIT KAT has a unique finger format with a ‘breaking' ritual attached to it.     NESTLÉ KIT KAT is one of the most successful brands in the world and every year over 12 billion NESTLÉ KIT KAT fingers are consumed around the globe. NESTLE MUNCH NESTLÉ MUNCH is wafer layer covered with delicious choco layer. NESTLÉ MUNCH is so crisp, light and irresistible that you just ‘can't stop Munching.' NESTLÉ MUNCH is the largest selling SKU in the category! NESTLE MILKY BAR: NESTLÉ MILKYBAR is a delicious milky treat, which kids love. Relaunched in January 2006 with a Calcium Rich recipe, NESTLÉ MILKYBAR is a favorite with parents to treat their kids with. NESTLE BAR-ONE is a luscious nougat and caramel with delicious choco layer. NESTLÉ BAR-ONE constantly reminds you that it is ‘Time for Action'. CADBURY How Cadbury Chocolate is made John Cadbury Milk chocolate for eating was first made by Cadbury in 1897 by adding milk powder John paste to the dark chocolate recipe of cocoa mass, cocoa butter and sugar. By today's standards this chocolate was not particularly good: it was coarse and dry and not sweet or milky enough for public tastes. There was a great deal of competition from continental manufacturers, not only the French ,but also the Swiss, renowned for their milk chocolate. Led by George Cadbury Junior, the Bournville experts set out to meet the challenge. A considerable amount of time and money was spent on research and on new plant designed to produce the chocolate in larger quantities. A recipe was formulated incorporating fresh milk, and production processes were developed to produce a milk chocolate 'not merely as good as, but better than' the imported milk chocolate'. Four years of hard work were invested in the project and in 1905 what was to be Cadbury's top selling brand was launched. Three names were considered: Jersey, Highland Milk and Dairy Maid. Dairy Maid became Dairy Milk, and Cadbury's Dairy Milk, with its unique flavour and smooth creamy texture, was ready to challenge the Swiss domination of the milk chocolate market. By 1913 Dairy Milk had become the company's best selling line and in the mid twenties Cadbury's Dairy Milk gained its status as the brand leader, a position it has held ever since. COMPANY OVERVIEW OF CADBURY INDIA Cadbury began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. Currently Cadbury India operates in three sectors viz. Chocolate Confectionery, Milk Food Drinks and in the Candy category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world! Their flagship brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer. In the Milk Food drinks segment their main product is Bournvita - the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. The Cadbury India Brand Strategy has received consistent support through simple but imaginative extensions to product categories and distribution. A good example of this is the development of Bytes. Crispy wafers filled with coca cream in the form of a bagged snack, Bytes is positioned as "The new concept of sweet snacking". It delivers the taste of chocolate in the form of a light snack, and thus heralds the entry of Cadbury India into the growing bagged Snack Market, which has been dominated until now by Salted Bagged Snack Brands. Bytes was first launched in South India in 2003. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, it has worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Today, Cadbury is poised in its leap towards quantum growth and new categories of business, namely gums, mints, snacking and gifting. It is a part of the Cadbury Schweppes Group, world's No.1 Confectionery Company. CADBURY WORLD WIDE Cadbury is the world's largest confectionery company and have a strong regional presence in beverages in the Americas and Australia. With origins stretching back over 200 years, today their products - which include brands such as Cadbury, Schweppes, Halls, Trident, Dr Pepper, Snapple, Trebor, Dentyne, Bubblicious and Bassett - are enjoyed in almost every country around the world. We employ around 60,00 people. Their heritage starts back in 1783 when Jacob Schweppe perfected his process for manufacturing carbonated mineral water in Geneva, Switzerland. And in 1824 John Cadbury opened in Birmingham selling cocoa and chocolate. These two great household names merged in 1969 to form Cadbury Schweppes plc. Since then they have expanded their business throughout the world by a programme of organic and acquisition led growth. Concentrating on their core brands in beverages and confectionery since the 1980s, they have strengthened their portfolio through almost fifty acquisitions, including brand icons such as Mott's, Canada Dry, Halls, Trident, Dentyne, Bubblicious, Trebor, Bassett, Dr Pepper, 7 Up and Snapple. - It employ 60,000 people in over 200 countries - Worlds No 1 Confectionery company - World's No 2 Gums company - World's No 3 beverage company Cadbury Brands: · Chocolates · Snacks · Beverages · Candy SNACKS: Bytes BEVERAGES Bournvita CANDY Halls CHOCOLATES Dairy Milk 5 Star Perk Celebrations Temptation Eclairs Gems DAIRY MILK The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but the journey with chocolate lovers in India began in 1948. The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers an exciting reason to keep coming back into the fun filled world of Cadbury. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian chocolate market. 5 STAR INCLUDEPICTURE "http://www.cadburyindia.com/images/brands/5star/3.jpg" \* MERGEFORMATINET  the second largest after Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves from strength to strength every year by increasing its user base. Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside, Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience. One of the key properties that Cadbury 5 Star was associated with was its classic Gold colour. And through the passage of time, this was one property that both, the brand and the consumer stuck to as a valuable association. More recently, to give consumers another reason to come into the Cadbury 5 Star fold, Cadbury 5 Star Crunchy was launched. The same delicious Cadbury 5 Star was now available with a dash of rice crispies. PERK INCLUDEPICTURE "http://www.cadburyindia.com/images/brands/perk/2.jpg" \* MERGEFORMATINET Cadbury launched Perk in 1996. With its light chocolate and wafer construct, Cadbury Perk targeted the casual snacking space that was dominated primarily by chips & wafers.   With the rise of more value-for-money brands in the wafer chocolate segment, Cadbury Perk unveiled two new offerings - Perk XL and XXL. In 2004, with an added dose of 'Real Cadbury Dairy Milk' and an 'improved wafer', Perk became even more irresistible    CELEBRATIONS Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and dry- fruits during festive seasons. Cadbury Celebrations is available in several assortments: An assortment of chocolates like 5 Star, Perk, Gems, Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury dairy milk chocolate in 5 variants, Almond magic, raisin magic, cashew magic, nut butterscotch and caramels. The super premium Celebrations Rich Dry Fruit Collection which is a festive offering is an exotic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is exotic dark chocolate in luscious flavours. TEMPTATION Cadbury Temptations is a range of delicious premium chocolate in five flavours variants - Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica. RESEARCH AND DESIGN METHODOLOGY RESEARCH METHODOLOGY This chapter describes the methodology of the study. This project is based on information collected from primary sources. After the detailed study, an attempt has been made to present comprehensive analysis of consumption of Cadbury and nestle chocolates consumed by the people. The data had been used to cover various aspects like consumption, consumer’s preference and customer’s satisfaction regarding Cadbury and Nestle chocolates. In collecting requisite data and information regarding the topic selected, I went to the residents of Ludhiana and collected the data. Survey design: The study is a cross sectional study because the data were collected at a single point of time. For the purpose of present study a related sample of population was selected on the basis of convenience. Sample Size and Design: A sample of 100 people was taken on the basis of convenience. The actual consumers were contacted on the basis of random sampling. Research Period: Research work is only carried for 2 or 3 weeks. Research Instrument: This work is carried out through self-administered questionnaires. The questions included were open ended, dichotomous and offered multiple choices. Data Collection: The data, which is collected for the purpose of study, is divided into 2 bases: · Primary Source: The primary data comprises information survey of “Comparative study of consumer behavior towards Nestle and Cadbury chocolates”. The data has been collected directly from respondent with the help of structured questionnaires. · Secondary Source: The secondary data was collected from internet, References from Library. Data Analysis: The data is analyzed on the basis of suitable tables by using mathematical techniques. The technique that I have used is bar technique. ANALYSIS OF THE STUDY ANALYSIS OF THE STUDY LIKING FOR THE CHOCOLATES Table:1 Liking for the Chocolate Yes No Number of Respondents 95 5 Chart:1 From the above analysis of the given sample of 100 respondents it is concluded that out of 100 people 95 people likes to eat chocolate while only 5 people don’t prefer to eat chocolate. DIFFERENT AGE GROUPS Table:2 AGE GROUPS 0-10 10-20 20-30 ABOVE 30 NUMBER OF RESPONDENTS 14 42 33 11 Chart:2 According to the above analysis it is concluded that I have surveyed 100 respondents out of which 14, 42, 33, 11 belongs to age group 0-10, 10-20, 20-30, above30 respectively. PREFERENCE ACCORDING TO AGE GROUPS Table:3 AGE GROUPS BRANDS 0-10 10-20 20-30 ABOVE 30 CADBURY 7 35 24 5 NESTLE 5 6 8 5 NO CONSUMTION 2 1 1 1 Chart:3 According to the above analysis it is concluded that people of different age groups prefer mostly Cadbury brand of chocolate while Nestle brand is least preferred by the age group between 10-20. People of age group above 30 equally likes to have both brands. BRAND PREFERENCE Table:4 BRANDS PREFERENCE BY CONSUMERS CADBURY 73 NESTLE 22 Chart:4 From the above analysis of given sample of 93 respondents who eat chocolates it is concluded that only 22 people prefer to eat Nestle chocolates while 73 people likes to eat Cadbury chocolates. PURCHASE OF CADBURY CHOCOLATES Table:5 CADBURY CHOCOLATES SUB- BRANDS NUMBER OF RESPONDANTS DAIRY MILK 69 5 STAR 64 PERK 61 CELEBRATIONS 49 TEMPTATIONS 41 Chart:5 From the above analysis of given sample of 73 respondents who eat Cadbury chocolates it is concluded that mostly people has purchased Dairy Milk sub-brand of Cadbury while Temptation is least purchased by the people. PURCHASE OF NESTLE CHOCOLATES Table:6 NESTLE CHOCOLATES SUB- BRANDS NUMBER OF RESPONDANTS KIT KAT 17 MUNCH 19 MILKY BAR 18 BAR- ONE 16 MILK CHOCOLATE 11 Chart:6 From the above analysis of given sample of 22 respondents who eat Nestle chocolates it is concluded that mostly all sub-brands are purchased by people but top most is Munch followed by Milky Bar and Kit Kat. While surveying we have found that many people are not aware of Milk Chocolate. OVERALL PURCHASE OF CHOCOLATES Table:7 OVERALL PURCHASE OF SUB- BRANDS OF CHOCOLATES SUB-BRANDS PERCENTAGE OF PURCHASE DAIRY MILK 13 5 STAR 12 PERK 11 CELEBRATIONS 9 TEMPTATIONS 7 KIT KAT 10 MUNCH 11 MILKY BAR 11 BAR ONE 9 MILK CHOCOLATE 7 Chart:7 From the above analysis it is concluded that overall Dairy Milk is purchased by people followed by 5 Star while Temptation and Milk Chocolate is least purchased by people. PREFERENCE OF SUBRANDS OF CHOCOLATES PREFERENCE OF SUBRANDS OF CADBURY CHOCOLATES Table: 8 CADBURY CHOCOLATES SUB- BRANDS GRAND TOTAL OF PREFERENCE AVERAGE (GRAND TOTAL / No. OF RESPONDANTS) RANKS DAIRY MILK 315 4.3 1 5 STAR 220 3 2 PERK 176 2.4 3 CELEBRATIONS 136 1.86 4 TEMPTATION 91 1.24 5 According to the above analysis it is concluded that in Cadbury Brand, Dairy milk is the most preferred sub-brand as it is ranked first by the respondents. While Temptation is the least preferred sub-brand of Cadbury chocolates. PREFERENCE OF SUB-BRANDS OF NESTLE CHOCOLATES Table:9 NESTLE CHOCOLATES SUB- BRANDS GRAND TOTAL OF PREFERENCE AVERAGE (GRAND TOTAL / No. OF RESPONDANTS) RANKS KIT KAT 70 3.18 1 MUNCH 64 2.9 3 MILKY BAR 65 2.95 2 BAR-ONE 45 2.05 4 MILK CHOCOLATE 30 1.36 5 According to the above analysis it is concluded that in Nestle Brand, Munch is the most preferred sub-brand as it is ranked first by the respondents. While Milk Chocolate is the least preferred sub-brand of Cadbury chocolates. INFLUENCING FACTORS DURING PURCHASE OVERALL INFLUENCE Table :10 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 435 4.58 1 PRICE 295 3.1 9 QUALITY 391 4.12 2 PACKAGING 344 3.62 4 FORM 301 3.17 7 BRAND 354 3.73 3 IMAGE 344 3.62 4 COLOR 297 3.13 8 SHAPE 268 2.82 10 QUANTITY 342 3.6 6 According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, brand and image. It is surprised to know that very few people are influenced by price followed by shape of the chocolate. INFLUENCING FACTORS DURING PURCHASE OF CADBURY CHOCOLATES Table:11 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 335 4.6 1 PRICE 235 3.2 7 QUALITY 307 4.2 2 PACKAGING 277 3.79 3 FORM 231 3.16 8 BRAND 271 3.71 4 IMAGE 262 3.59 5 COLOR 224 3.07 9 SHAPE 213 2.92 10 QUANTITY 262 3.59 5 According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, packaging and brand. Here color and shape are not all influencing people while purchasing Cadbury chocolates. INFLUENCING FACTORS DURING PURCHASE OF NESTLE CHOCOLATES Table:12 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 100 4.5 1 PRICE 60 2.72 5 QUALITY 84 3.82 2 PACKAGING 67 3.04 9 FORM 70 3.18 8 BRAND 83 3.77 3 IMAGE 82 3.73 4 COLOR 73 3.32 7 SHAPE 55 2.5 10 QUANTITY 80 3.64 6 According to the above analysis it is concluded that on an average mostly people are influenced by flavor/taste followed by quality, brand and image. Here packaging and shape are not all influencing people while purchasing Nestle chocolates. FACTORS GIVING MOST SATISFACTION TO CONSUMERS OVERALL Table:13 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 427 4.81 1 PRICE 337 3.6 4 QUALITY 367 3.86 2 PACKAGING 338 3.56 5 FORM 332 3.49 7 BRAND 358 3.77 3 IMAGE 328 3.45 9 COLOR 332 3.49 7 SHAPE 335 3.52 6 QUANTITY 328 3.45 9 According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity. IN CADBURY CHOCOLATE Table:14 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 334 4.6 1 PRICE 269 3.68 5 QUALITY 282 3.86 2 PACKAGING 272 3.73 4 FORM 264 3.62 6 BRAND 282 3.86 2 IMAGE 247 3.38 10 COLOR 259 3.55 7 SHAPE 258 3.53 8 QUANTITY 255 3.49 9 According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and brand. It is surprising to know that although people are satisfied with quality but unsatisfied with the quantity and image. IN NESTLE CHOCOLATE Table:15 FACTORS GRAND TOTAL AVERAGE RANK FLAVOR/TASTE 93 4.2 1 PRICE 68 3.09 8 QUALITY 85 3.86 2 PACKAGING 66 3 10 FORM 68 3.09 8 BRAND 76 3.45 5 IMAGE 81 3.68 3 COLOR 73 3.32 6 SHAPE 77 3.5 4 QUANTITY 73 3.32 6 According to the above analysis it is concluded that on an average people are most satisfied with the flavor/taste of a chocolate followed by quality and image. It is surprising to know that although people are satisfied with quality but unsatisfied with the form and packaging. FORM PREFERENCE Table:16 FORM OF CHOCOLATE NUMBER OF RESONDENTS HARD 33 NUTTIES 25 CRUNCHY 29 CHEW 20 Chart:8 According to the above analysis it is concluded that most of the people likes to eat hard chocolate and chew form of a chocolate is least preferred. PACK OF CHOCOLATES PREFERED Table:17 PACK SIZE NUMBER OF RESPONDENTS SMALL 28 BIG 48 FAMILY PACK 19 Chart:9 According to the above analysis it is concluded that out of sample of 95 people who eat chocolates likes to buy big pack. Family pack is mostly preferred by aged people only. PROMOTIONAL OFFERS Table:18 PROMOTIONAL OFFERS NUMBER OF RESPONDENTS FREE GIFTS 52 PRICE OFFER 23 ANY OTHER 20 Chart: 10 According to the above analysis it is concluded that out of sample of 95 people who eat chocolate 52 are attracted by free gifts, 23 by price offers while 20 were attracted by some other reasons. FACTORS AFFECTING PURCHASE Table:19 FACTORS NUMBER OF RESPONDENTS ADVERTISEMENT 65 SUGGESTION FROM FRIENDS AND RELATIVES 16 ATTRACTIVE DISPLAY 11 DOCTORS ADVICE 15 BRAND AMBASSADORS 9 INGREDIENTS 25 Chart: 11 According to the above analysis it is concluded that Advertisement is the best measure to attract customers to purchase more. Its impact is much more than other factors. While friends and relatives and brand ambassadors also play a significant role in this regard. MEDIA OF ADVERTISEMENT Table:20 MEDIA OF ADVERTISEMENT NUMBER OF RESPONDENTS TELEVISION 82 NEWSPAPERS 7 BROCHURES 3 HOARDING 4 DISPLAY 15 Chart:12 According to the above analysis it is concluded that television emerges as the best media for advertisement of chocolates that compel consumers to buy. It is much more than other ways as out of 95 respondents 82 are attracted to by through television media while brochures are the least attracting media. FREQUENCY OF CONSUMPTION Table:21 FREQUENCY OF CONSUMPTION NUMBER OF RESPONDENTS ONCE IN A FORTNIGHT 16 DAILY 17 WEEKLY 39 MONTHLY 18 QUARTERLY 5 Chart:13 According to the above analysis it is concluded that mostly people purchase chocolates weekly. Only 15 out of 95 purchase chocolates quarterly. REASONABLE PRICE Table:22 PRICE OF CHOCOLATE NUMBER OF RESPONDENTS BELOW 5 6 5-10 23 10-20 51 20-30 4 ABOVE 30 11 Chart: 14 According to the above analysis it is concluded that the consumer thinks 10-20 Rs is the reasonable price of a chocolate. So it must be worthwhile to know this as it may effect the sale of chocolates. CONSUMER’S BRAND LOYALTY Table:23 BRAND LOYALTY ACTIONS NUMBER OF RESPONDENTS POSTPONE YOUR PURCHASE 26 SWITCH OVER TO OTHER BRANDS 24 GO TO OTHER SHOP FOR SEARCH OF PREFERED BRAND 45 Chart:15 According to the above analysis it is concluded that mostly people are loyal to the brand as in the absence of availability of their preferred brand mostly people like to search for it or they are ready to postpone their purchase. REACTION OF CONSUMERS IF NEW BRAND IS INTRODUCED Table:24 SHIFT TO NEW BRAND OF THE PREFERED PRODUCT NUMBER OF RESPONDENTS NO, NOT AT ALL 35 MAY CONSIDER 27 NO, SHALL NOT 4 CAN’T SAY 29 Chart:16 According to the above analysis it is concluded that mostly people are addicted to the same flavor or taste and they don’t want to change it as out of 95 respondents 35 are not ready to try new brand at any cost. REASONS FOR NOT SWITCHING OVER TO OTHER BRANDS All the consumers why they continue to buy the old brand gave various important reasons. The most important reasons given by the consumers were: · Taste/Flavor · Brand · Image · Quality · Packaging FINDINGS · CONSUMER RESEARCH: Consumer research deals with consumer and their problems and solution to the problems. In this I came to know about the consumers need and expectation levels regarding products and ascertainable levels of consumer satisfaction. · PRODUCT RESEARCH: Under product research I came to know about the modification which consumers wants as to the quality, packing, shape, color, and quantity etc of their favorite chocolate. · PRICING RESEARCH: This includes ability to consume, to pay for the product, how much a person can spend on his/her favorite chocolate. In this I have tried to find out consumer’s price expectations and reactions. · ADVERTISING RESEARCH: Under this I have concluded that whether the advertisement appeals the consumers or not. This also includes evaluating and selecting the proper media-mix and measuring advertising effectiveness. CONCLUSION A survey of the people has been conducted to know the liking pattern of the two products Cadbury and Nestle. It is observed that overall people like to eat Cadbury brand rather than Nestle. It is concluded that mostly people preferred Dairy Milk of Cadbury due to its flavor/taste, quality and image and due to its hard form. Some people often like to have a chocolate with good flavor, quality and crunchiness so they are going towards Kit Kat and Munch of Nestle due to its taste and crunchiness. It is thus concluded from the facts collected that mostly people refer to buy big pack of their favorite chocolate, and sometimes some of them go for small and family pack. SUGGESTIONS AND RECOMMENDATIONS · Company should concentrate more on television for advertisement, as mostly people get attracted through television only. · For promotional offers, company should go for free gifts rather than going for other ways. · Nestle company should concentrate on its packing as people are least satisfied with it while Cadbury should concentrate on the shape of a chocolate. · People are unsatisfied with the price and quantity of chocolate so companies should concentrate in this regard also. BIBLIOGRAPHY BIBLIOGRAHY · http://www.cadburyindia.com · http://www.nestle.com · http://www.aphrodite-chocolates.co.uk/history_chocolate.htm · http://www.google.com · http://www.cadbury.co.nz/carnival/index.htm · http://www.packaging-technology.com/…/cadbury4.html · http://www.chocolatereview.co.uk · http://en.wikipedia.org/wiki/preference ANNEXURE QUESTIONNAIRE PROJECT REPORT ON CONSUMER PREFERENCETOWARDS NESTLE AND CADBURY CHOCOLATES Que1. Do you eat chocolate? Yes No Que2. Which brand of chocolate do you prefer? Cadbury Nestle Que3. Which sub-brand you have purchased? Cadbury Nestle Dairy Milk Kit Kat 5Star Munch Perk Milky Bar Celebrations Bar-One Temptation Milk Chocolate Que4. Rank the sub-brands of chocolates according to your preference? (1 for most preferred) Cadbury Nestle Dairy Milk Kit Kat 5Star Munch Perk Milky Bar Celebrations Bar-One Temptation Milk Chocolate Que5. How much importance do you give to the following factors when you purchase a chocolate? (Tick in the desired column) Factors Very Important Important Normal Least Important None Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity Que6. How much are you satisfied with the following factors in your preferred chocolate? (Tick in the desired column) Factors Very Satisfied Satisfied Normal Least Satisfied Can’t Say Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity Que7. Which form of a chocolate do you like? Hard Nutties Crunchy Chew Que8. What pack do you purchase? Small Big Family Pack Que9. Which promotional offers attract you most? Free gifts Price Offer Any other Que10.Which of these factors affect your purchase? · Advertisement · Suggestion from friends and relatives · Attractive Display · Doctors Advice · Brand Ambassadors · Ingredients Que11. Which media of advertisement influence your purchase? Television Newspapers Brochures Hoarding Display Que12. How frequently do you purchase chocolates? Once in a fortnight Daily Weekly Monthly Quarterly Que13. What according to you is the reasonable price of chocolate? Below5 5-10 10-20 20-30 Above 30 Que14. If your preferred brand is not available for repeat purchase then what will you do? · Postpone your purchase · Switch over to other brand · Go to the other shop to search for your preferred brand Que15. If another brand of the same product appears in the market, will you prefer to stop buying this brand and buy the new brand? No, not at all I may consider No, I shall not can’t say Que16. If you don’t like to change to the new brand, then what are the reasons for continuing to purchase the old brand? PERSONAL DETAILS Name: Address: Age: Between 0-10 Between10-20 Between 20-30 Above 30 Gender: Phone Number: Marital status: Education: Profession: THANKS _1237136795.xls Chart2 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 45 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 46 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 47 1 1 1 1 1 1 1 5 3 4 1 2 5 5 5 5 5 5 5 4 4 5 5 5 5 5 3 5 5 4 4 4 1 2 1 1 1 1 1 3 3 3 2 1 1 48 1 1 1 5 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 3 3 2 1 1 1 49 1 1 1 1 1 5 3 4 5 4 5 5 5 3 4 4 4 3 5 5 5 5 5 5 5 5 5 5 1 1 2 1 1 1 1 3 3 2 2 1 50 1 1 1 1 1 5 4 3 5 3 4 4 3 4 4 3 3 3 4 4 3 4 3 4 3 3 4 3 1 2 1 1 1 2 2 2 1 1 1 51 1 1 1 1 5 4 5 1 1 1 1 4 1 5 5 5 5 2 1 5 4 5 4 5 4 3 1 3 1 1 1 3 2 3 2 1 52 1 1 1 1 1 1 1 1 5 4 3 2 5 3 5 4 1 1 1 1 2 2 5 2 2 2 2 2 2 2 2 4 1 1 1 3 1 1 1 3 3 1 1 1 53 1 1 1 1 1 4 3 5 5 3 5 4 2 4 5 4 3 5 5 3 4 4 2 5 1 1 1 1 1 2 1 1 1 1 3 3 3 4 1 54 1 1 1 1 1 1 1 5 4 3 2 1 4 5 5 4 3 4 4 4 4 5 5 2 4 4 3 4 4 4 4 3 1 2 2 1 1 1 1 2 3 4 1 1 55 1 1 1 1 1 1 1 5 4 1 3 2 5 3 5 3 4 4 3 2 3 4 5 4 4 5 3 4 3 3 3 4 1 1 2 1 1 1 3 3 1 1 56 1 1 1 1 1 1 5 2 3 4 5 3 5 5 5 5 5 5 5 5 5 4 1 5 1 5 1 1 1 1 1 1 1 1 1 1 1 1 4 2 4 1 57 1 1 1 1 1 1 1 5 4 3 2 1 4 5 1 1 1 3 1 1 1 2 4 1 3 1 1 2 1 1 1 5 1 1 1 1 1 3 1 2 4 1 58 1 1 1 1 1 1 1 4 5 3 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 2 1 1 1 4 3 1 1 1 59 1 1 1 1 1 1 1 5 4 3 2 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 3 1 1 60 1 1 1 1 1 1 1 5 4 1 2 3 1 1 4 2 3 1 3 1 5 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 4 1 1 4 1 1 61 1 1 1 1 1 1 1 3 5 4 2 1 5 2 4 1 1 1 1 1 1 3 5 4 3 1 1 1 1 1 2 1 1 1 2 1 1 3 3 1 4 1 62 1 1 1 1 1 1 1 4 3 1 2 5 5 1 1 5 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 3 3 1 1 1 1 2 4 1 63 1 1 1 1 1 1 5 1 4 3 5 5 5 5 5 5 3 4 3 4 4 4 4 4 4 4 4 4 4 4 1 1 2 2 1 1 1 1 1 3 3 2 2 1 1 64 1 1 1 1 1 1 1 5 3 4 2 1 5 3 4 2 1 5 4 3 2 5 4 3 5 3 3 5 4 4 3 2 1 2 1 1 1 4 3 3 3 1 1 65 1 1 1 1 1 1 1 3 1 2 5 4 5 3 5 4 1 4 4 2 1 1 5 1 5 1 1 4 4 1 1 1 1 2 3 1 1 3 4 3 4 1 66 1 1 1 5 4 3 5 4 3 5 5 5 5 3 4 3 4 5 4 5 5 5 4 3 1 3 1 1 1 3 2 1 4 1 67 1 1 1 5 5 4 2 4 3 1 4 5 2 4 4 3 5 1 4 5 2 1 4 2 1 2 2 1 1 4 3 2 4 1 68 1 1 1 5 3 4 4 5 1 3 2 4 3 3 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 4 3 3 3 1 69 1 1 1 1 1 1 1 5 4 3 2 1 4 3 1 5 1 1 2 1 1 1 3 5 1 1 1 4 1 1 1 2 1 2 1 1 1 5 1 1 1 1 70 1 1 1 1 1 1 5 2 4 3 5 4 2 1 3 2 4 5 1 2 5 3 5 1 5 3 4 2 4 2 1 3 2 1 1 5 3 3 3 1 71 1 1 1 5 5 4 3 2 5 4 4 3 5 1 5 4 2 1 5 4 3 3 4 5 1 3 3 1 1 2 4 3 3 1 72 1 1 1 1 5 4 5 1 4 1 3 4 2 3 4 3 5 4 1 4 5 2 1 4 3 3 1 2 1 1 1 1 3 1 1 1 73 1 1 1 1 1 1 3 5 4 2 1 5 3 4 5 4 4 5 5 5 5 5 4 3 4 5 4 1 5 5 5 1 1 2 3 1 1 5 2 3 2 1 74 1 1 1 1 5 4 5 3 4 2 3 2 3 1 3 5 5 4 5 4 2 1 3 4 5 2 1 2 3 1 1 4 3 3 4 1 1 75 1 1 1 5 5 3 5 4 5 4 5 5 1 5 4 5 4 4 5 5 5 5 4 3 1 2 1 1 1 3 3 1 4 1 76 1 1 1 5 4 3 5 5 4 4 4 4 4 4 5 3 5 5 4 4 4 4 4 4 1 2 1 1 1 3 3 1 4 1 77 1 1 1 5 5 4 4 4 4 4 4 1 1 5 3 4 4 4 4 1 5 5 5 5 1 3 1 1 1 2 3 3 1 1 78 1 1 1 1 1 5 4 3 1 3 2 4 4 3 2 4 3 4 5 4 3 2 1 4 3 2 4 3 1 3 1 1 1 3 5 2 1 1 79 1 2 1 1 1 1 1 4 3 2 1 5 5 2 5 5 4 5 4 4 5 5 5 2 5 5 4 5 5 5 5 5 1 2 1 1 1 2 5 2 2 1 80 1 2 1 1 5 4 4 3 4 3 3 4 4 4 4 3 4 3 4 3 3 4 3 3 3 3 1 1 3 1 1 4 3 1 1 1 81 1 2 1 1 1 1 1 4 3 5 2 1 4 5 3 5 3 4 5 2 2 1 5 4 5 4 4 4 4 5 4 1 1 2 2 1 1 1 1 2 2 3 1 1 82 1 2 1 1 5 4 5 2 3 5 3 5 5 4 1 5 5 4 5 5 4 5 5 4 5 4 1 2 1 1 1 2 2 3 2 1 83 1 2 1 1 1 1 1 5 4 3 1 2 5 5 5 2 3 4 4 4 1 5 5 2 5 4 3 5 5 5 4 4 1 3 1 1 1 1 1 1 1 3 3 1 1 1 1 1 1 84 1 2 1 1 5 4 4 1 5 5 4 3 4 4 2 2 4 5 4 3 5 4 4 4 4 4 1 1 2 3 1 1 1 1 3 3 3 1 1 1 85 1 2 1 1 1 1 5 3 4 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 3 3 5 3 3 3 1 2 2 1 1 1 3 1 4 1 86 1 2 1 1 1 1 4 3 2 5 5 4 5 3 5 4 5 3 2 5 5 4 5 3 4 5 5 4 4 5 1 1 1 1 1 1 1 2 3 2 1 87 1 2 1 1 5 4 5 3 5 3 1 4 5 3 1 5 4 3 5 3 5 4 5 5 3 5 1 1 3 1 1 4 3 2 1 1 88 1 2 1 1 1 1 5 3 2 4 5 5 5 4 4 4 4 4 3 3 3 3 4 4 5 3 4 2 3 5 1 2 2 1 1 1 3 2 3 1 1 89 1 2 1 1 1 1 4 3 5 2 5 1 5 1 4 5 5 4 2 2 5 5 5 4 4 5 4 4 4 4 1 2 3 1 1 1 1 5 1 2 1 90 1 2 1 1 1 1 1 2 3 5 1 4 5 4 3 2 4 5 3 4 2 4 4 5 3 2 5 4 5 4 5 5 1 3 1 1 1 1 1 3 2 3 1 1 1 1 1 91 1 2 1 5 3 2 1 1 1 2 2 2 2 2 2 2 2 2 4 2 2 2 2 2 1 1 1 1 1 4 1 2 2 1 92 1 2 1 1 4 5 5 3 5 3 4 5 3 3 3 2 5 4 5 4 1 4 5 2 5 4 1 2 1 1 1 1 5 3 2 1 93 1 2 1 1 5 4 5 1 5 3 4 4 5 5 5 5 5 4 3 2 1 2 3 4 5 1 1 3 3 1 1 2 5 2 2 1 94 1 2 1 1 1 4 3 5 5 3 5 5 5 4 5 5 5 5 5 3 4 5 2 4 5 5 5 2 1 1 2 1 1 5 3 1 1 1 95 1 2 1 1 1 1 1 1 2 5 4 3 5 3 5 4 5 5 4 5 2 5 5 4 4 4 5 4 3 3 4 4 1 1 2 1 1 1 4 4 1 1 1 1 96 1 2 1 1 1 4 3 5 5 3 2 3 4 3 5 5 5 5 5 3 4 2 2 5 5 5 5 4 1 2 1 1 1 1 5 2 1 1 97 1 2 1 1 1 1 1 5 3 1 4 2 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 1 4 1 98 1 2 1 1 1 1 1 5 3 1 4 2 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 3 2 3 4 1 1 99 1 2 1 1 1 1 1 5 3 2 4 1 5 1 1 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 2 1 1 1 1 2 2 4 1 100 1 2 1 1 1 1 1 3 1 5 2 4 4 3 5 4 3 5 2 2 2 4 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 2 3 4 1 Sheet2 Ques1 Ques2 Ques3 D S P C T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4 3 5 4 3 5 2 2 2 4 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 2 4 3 5 4 3 5 2 2 2 4 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 435 295 391 344 301 354 344 297 268 342 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors Affecting Purchase Of chocolates 335 235 307 277 231 271 262 224 213 262 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purchase of Cadbury Chocolates 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 Importance given to factors affecting Purchase 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 Importance given to factors while purchasing Cadbury Chocolates 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Importance given to factors while purchasing Nestle chocolate 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 satisfaction level given by sub-brands of chocolates 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 Satisfaction given by cadbury chocolates 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Satisfaction given by Nestle chocolates _1237137908.xls Chart1 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 1 0 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 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T Ques10 0 1 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 73 69 64 61 49 41 1 1 average 0.9452 0.8767 0.8356 0.6712 0.5616 1 1 1 1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 5 5 2 5 5 5 5 5 5 4 3 2 3 4 5 2 1 4 5 4 5 4 5 5 4 3 2 4 5 2 5 5 5 4 5 5 5 5 5 3 5 5 2 5 3 1 1 3 5 3 4 5 2 5 5 5 1 3 5 5 4 5 5 5 4 3 4 4 5 3 5 4 5 4 5 3 5 5 3 4 4 5 2 3 4 1 3 4 5 5 5 4 2 2 3 4 1 4 5 4 5 5 4 5 3 1 1 1 5 3 4 5 2 5 5 4 5 3 5 3 5 2 3 1 3 1 3 5 5 3 5 5 5 5 5 5 3 5 4 3 5 3 4 5 4 5 3 3 4 3 5 5 3 4 5 1 1 4 5 4 5 3 4 3 3 3 3 5 5 2 5 2 1 3 3 4 1 2 5 5 5 3 4 5 5 2 2 1 3 1 5 5 2 4 5 1 1 3 5 4 5 3 3 5 5 3 3 5 5 3 5 4 3 3 3 4 3 4 5 4 4 3 4 5 3 3 3 5 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 4 5 4 4 5 3 3 4 3 3 3 3 5 4 5 3 3 4 3 2 3 3 5 3 5 3 2 3 3 1 2 3 5 3 4 5 5 4 1 3 4 2 3 1 5 5 3 4 4 5 4 2 5 1 5 4 4 3 5 4 2 1 4 5 3 3 5 4 4 3 3 3 5 4 5 4 3 5 3 3 3 5 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 5 5 3 4 4 3 4 4 3 3 3 5 4 5 5 5 3 4 4 4 3 5 3 4 4 3 4 4 3 3 3 5 1 1 1 1 4 1 5 5 5 5 3 5 4 1 1 1 1 2 2 5 3 5 4 2 4 5 4 3 5 4 5 5 4 3 4 4 4 4 5 5 3 5 3 4 4 3 2 3 4 5 3 5 5 5 5 5 5 5 5 4 5 1 1 1 3 1 1 1 2 5 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 5 2 4 1 1 1 1 1 1 3 5 1 1 5 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 5 3 4 2 1 5 4 3 2 5 5 3 5 4 1 4 4 2 1 1 4 3 5 4 3 5 5 5 5 3 5 4 2 4 3 1 4 5 2 4 3 4 4 5 1 3 2 4 3 3 4 3 1 5 1 1 2 1 1 1 5 4 2 1 3 2 4 5 1 2 5 4 3 2 5 4 4 3 5 1 5 1 4 1 3 4 2 3 4 3 5 3 4 5 4 4 5 5 5 5 5 3 4 2 3 2 3 1 3 5 5 3 5 4 5 4 5 5 1 5 4 3 5 5 4 4 4 4 4 4 5 4 4 4 4 4 4 1 1 5 1 3 2 4 4 3 2 4 3 4 5 2 5 5 4 5 4 4 5 5 4 3 4 3 3 4 4 4 4 3 4 5 3 5 3 4 5 2 2 1 5 2 3 5 3 5 5 4 1 5 5 5 5 2 3 4 4 4 1 5 4 1 5 5 4 3 4 4 2 2 5 4 5 3 3 5 5 3 3 5 5 4 5 3 5 4 5 3 2 5 5 3 5 3 1 4 5 3 1 5 5 5 5 4 4 4 4 4 3 3 5 1 5 1 4 5 5 4 2 2 5 4 3 2 4 5 3 4 2 4 3 2 1 1 1 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 5 1 5 3 4 4 5 5 5 5 5 3 5 5 5 4 5 5 5 5 5 3 5 4 5 5 4 5 2 5 5 3 2 3 4 3 5 5 5 5 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 1 1 1 1 1 1 1 1 1 4 3 5 4 3 5 2 2 2 4 435 295 391 344 301 354 344 297 268 342 3371 4.58 3.1 4.12 3.62 3.17 3.73 3.62 3.13 2.82 3.6 AVG out of 95 Ques5 Ques1 F/T P QLTY PCK FO B I COL S QTY 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 5 1 4 5 5 4 3 4 4 4 4 5 1 5 3 5 3 4 4 3 2 3 4 1 5 3 5 5 5 5 5 5 5 5 1 4 5 1 1 1 3 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 4 2 3 1 3 1 5 5 1 5 2 4 1 1 1 1 1 1 3 1 5 1 1 5 1 1 1 1 1 1 1 5 5 5 5 5 5 3 4 3 4 1 5 3 4 2 1 5 4 3 2 5 1 5 3 5 4 1 4 4 2 1 1 1 4 3 5 4 3 5 5 5 5 3 1 5 4 2 4 3 1 4 5 2 4 1 3 4 4 5 1 3 2 4 3 3 1 4 3 1 5 1 1 2 1 1 1 1 5 4 2 1 3 2 4 5 1 2 1 5 4 3 2 5 4 4 3 5 1 1 5 1 4 1 3 4 2 3 4 3 1 5 3 4 5 4 4 5 5 5 5 1 5 3 4 2 3 2 3 1 3 5 1 5 3 5 4 5 4 5 5 1 5 1 4 3 5 5 4 4 4 4 4 4 1 5 4 4 4 4 4 4 1 1 5 1 1 3 2 4 4 3 2 4 3 4 73 335 235 307 277 231 271 262 224 213 262 2617 AVG 4.59 3.2 4.2 3.79 3.16 3.71 3.59 3.07 2.92 3.59 2 5 2 5 5 4 5 4 4 5 5 2 4 3 4 3 3 4 4 4 4 3 2 4 5 3 5 3 4 5 2 2 1 2 5 2 3 5 3 5 5 4 1 5 2 5 5 5 2 3 4 4 4 1 5 2 4 1 5 5 4 3 4 4 2 2 2 5 4 5 3 3 5 5 3 3 5 2 5 4 5 3 5 4 5 3 2 5 2 5 3 5 3 1 4 5 3 1 5 2 5 5 5 4 4 4 4 4 3 3 2 5 1 5 1 4 5 5 4 2 2 2 5 4 3 2 4 5 3 4 2 4 2 3 2 1 1 1 2 2 2 2 2 2 5 3 5 3 4 5 3 3 3 2 2 5 1 5 3 4 4 5 5 5 5 2 5 3 5 5 5 4 5 5 5 5 2 5 3 5 4 5 5 4 5 2 5 2 5 3 2 3 4 3 5 5 5 5 2 5 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 5 2 5 1 1 1 1 1 1 1 1 1 2 4 3 5 4 3 5 2 2 2 4 22 100 60 84 67 70 83 82 73 55 80 754 AVG 4.54 2.72 3.82 3.04 3.18 3.77 3.73 3.32 2.5 3.64 Ques 6 F/T P QLTY PCK FO B I COL S QTY 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 3 5 4 4 1 4 5 5 4 5 3 5 4 4 1 4 5 2 5 5 5 5 5 5 5 5 5 3 4 4 5 2 4 3 2 3 5 4 5 4 4 5 4 4 4 3 5 5 5 5 4 5 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 5 4 5 3 5 3 5 5 4 5 3 4 4 4 4 4 4 4 4 5 4 5 3 5 3 5 4 5 4 4 4 5 5 4 3 1 4 4 5 5 4 4 3 5 5 5 4 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 4 3 1 3 5 4 5 4 5 4 4 4 5 5 5 5 4 3 4 3 3 4 3 4 3 2 4 3 4 5 4 5 4 5 4 3 4 4 5 3 4 2 5 5 5 5 4 3 4 3 4 5 4 3 3 5 5 4 4 3 4 5 5 5 4 4 5 3 5 5 5 5 5 4 4 2 5 3 2 5 4 3 3 5 1 3 5 5 5 5 5 5 5 5 5 4 5 3 4 4 3 4 3 4 3 2 5 2 4 3 3 4 3 3 3 2 5 4 5 5 5 5 4 4 5 5 5 4 4 4 4 4 4 4 4 4 5 5 5 4 4 5 4 3 3 3 4 4 4 3 4 4 4 4 3 4 5 3 3 3 3 3 3 3 3 3 5 4 3 5 5 4 2 5 5 1 5 4 4 4 5 5 4 4 5 5 4 4 5 5 4 5 4 4 3 3 4 5 3 3 4 4 3 2 3 4 5 4 5 4 4 4 4 4 4 5 5 4 4 5 5 4 2 5 5 5 4 5 5 5 4 3 3 2 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 5 3 5 5 4 4 4 4 4 3 4 3 4 3 3 4 3 5 5 5 5 5 5 5 5 5 5 4 4 3 4 3 4 3 3 4 3 5 2 1 5 4 5 4 5 4 3 5 2 2 2 2 2 2 2 2 4 5 3 4 4 2 5 1 1 1 1 5 2 4 4 3 4 4 4 4 3 5 4 4 5 3 4 3 3 3 4 5 4 1 5 1 5 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 4 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 5 4 3 1 1 1 1 1 2 1 5 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 4 3 5 3 3 5 4 4 3 2 5 1 5 1 1 4 4 1 1 1 4 3 4 5 4 5 5 5 4 3 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 2 3 5 1 1 1 4 1 1 1 2 5 3 5 1 5 3 4 2 4 2 5 4 2 1 5 4 3 3 4 5 5 4 1 4 5 2 1 4 3 3 5 4 3 4 5 4 1 5 5 5 5 4 5 4 2 1 3 4 5 2 4 5 4 4 5 5 5 5 4 3 5 3 5 5 4 4 4 4 4 4 3 4 4 4 4 1 5 5 5 5 5 4 3 2 1 4 3 2 4 3 5 2 5 5 4 5 5 5 5 5 4 3 4 3 3 4 3 3 3 3 5 4 5 4 4 4 4 5 4 1 5 4 5 5 4 5 5 4 5 4 5 2 5 4 3 5 5 5 4 4 4 5 4 3 5 4 4 4 4 4 5 4 5 3 3 3 5 3 3 3 5 4 5 3 4 5 5 4 4 5 4 3 5 3 5 4 5 5 3 5 3 3 4 4 5 3 4 2 3 5 5 5 5 4 4 5 4 4 4 4 4 5 3 2 5 4 5 4 5 5 2 2 2 2 4 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of Consumers if New Product is introduced _1237223229.xls Chart1 14 42 33 11 0-10 10 to 20 20 to 30 Above 30 AGE GROUPS NUMBER OF RESPONDENTS AGE GROUPS Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 AGE GROUPS Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 0-10 10 to 20 20 to 30 Above 30 1 0 14 42 33 11 100 2 0 3 0 4 0 5 0 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 5 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 11 1 1 1 1 1 1 1 5 4 3 1 2 5 4 5 5 2 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 1 1 1 1 1 3 2 2 4 1 12 1 1 1 1 1 1 1 3 2 1 5 4 5 4 3 2 3 4 5 2 1 4 5 3 4 4 5 2 4 3 2 3 1 1 1 1 1 3 3 3 4 1 13 1 1 1 1 1 1 1 5 4 2 3 1 5 4 5 4 5 5 4 3 2 4 5 4 5 4 4 5 4 4 4 3 1 1 3 1 1 1 1 1 4 3 3 1 1 1 1 14 1 1 1 1 1 1 1 5 4 2 3 1 5 2 5 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 1 3 1 1 1 3 5 3 2 1 1 1 1 15 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 2 5 3 1 1 3 5 5 5 4 5 5 5 4 4 5 1 1 1 1 1 3 3 3 1 1 16 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 5 1 3 5 5 4 5 3 5 3 5 5 4 1 1 1 1 1 1 3 3 3 4 1 17 1 1 1 1 1 1 1 5 4 3 2 1 5 5 4 5 5 5 4 3 4 4 5 3 4 4 4 4 4 4 4 4 1 2 1 1 1 3 2 3 1 1 18 1 1 1 1 1 4 5 3 5 3 5 4 5 4 5 3 5 5 5 4 5 3 5 3 5 4 5 4 1 2 3 1 1 1 1 1 3 1 2 1 19 1 1 1 1 1 1 5 4 3 2 3 4 4 5 2 3 4 1 3 4 4 4 5 5 4 3 1 4 4 5 1 2 2 1 1 1 3 2 2 1 20 1 1 1 1 1 5 4 3 5 5 5 4 2 2 3 4 1 4 5 4 4 3 5 5 5 4 4 5 1 2 1 1 1 2 3 2 2 1 21 1 1 1 1 1 1 1 2 5 3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 32 1 1 1 1 1 1 1 5 4 1 2 3 5 3 5 4 3 3 3 4 3 4 5 3 4 4 3 4 3 4 3 2 1 2 2 1 1 1 3 3 2 2 1 1 33 1 1 1 1 1 1 5 3 4 2 5 4 4 3 4 5 3 3 3 5 5 2 4 3 3 4 3 3 3 2 1 1 1 1 1 1 1 3 2 1 2 1 1 34 1 1 1 1 1 5 3 4 5 2 4 5 3 5 4 3 5 5 5 4 5 5 5 5 4 4 5 5 1 2 3 1 1 1 1 2 2 3 1 1 35 1 1 1 1 1 1 1 5 3 4 2 1 5 4 5 5 5 5 4 4 4 5 5 4 4 4 4 4 4 4 4 4 1 3 1 1 1 3 1 3 1 1 36 1 1 1 1 1 1 1 5 4 2 3 1 4 4 5 3 3 4 3 3 3 3 5 5 5 4 4 5 4 3 3 3 1 3 1 1 1 4 3 3 2 1 37 1 1 1 1 1 1 5 2 3 4 5 4 5 3 3 4 3 2 3 3 4 4 4 3 4 4 4 4 3 4 1 1 1 1 1 1 1 4 2 3 4 1 38 1 1 1 1 1 1 1 5 3 1 4 2 5 3 5 3 2 3 3 1 2 3 5 3 3 3 3 3 3 3 3 3 1 2 2 1 1 1 3 3 3 4 1 1 1 1 39 1 1 1 1 1 1 3 4 2 5 5 3 4 5 5 4 1 3 4 2 5 4 3 5 5 4 2 5 5 1 1 2 2 1 1 1 1 1 3 3 3 1 1 40 1 1 1 1 1 1 5 4 3 2 3 1 5 5 3 4 4 5 4 2 5 4 4 4 5 5 4 4 5 5 1 2 3 1 1 1 3 3 3 1 1 41 1 1 1 1 1 1 4 2 5 3 5 1 5 4 4 3 5 4 2 1 4 4 5 5 4 5 4 4 3 3 1 1 1 1 1 4 2 3 1 1 42 1 1 1 1 1 1 1 2 1 4 3 1 4 5 3 3 5 4 4 3 3 3 4 5 3 3 4 4 3 2 3 4 1 2 3 1 1 3 5 2 2 1 1 1 1 43 1 1 1 1 1 1 1 3 2 1 4 5 5 4 5 4 3 5 3 3 3 5 5 4 5 4 4 4 4 4 4 5 1 2 3 1 1 1 1 2 5 3 2 1 1 1 44 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 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1 K M MB B MC 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 TOTAL 65 16 11 15 9 25 1 2 1 1 1 1 1 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS 1 22 17 19 18 15 11 65 16 11 15 9 25 95 5 average 0.7727 0.8636 0.8182 0.6818 0.5 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Ques 4 Dairy Milk 5 Star Perk Celebrations Temptation Kit Kat Munch Milky Bar Bar-One Milk Chocolate Ques.2 D S P C T K M MB B MC 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 1 5 2 4 3 1 4 3 2 1 5 1 5 4 2 1 3 5 4 1 5 4 3 2 1 4 3 5 2 1 1 5 2 1 3 4 5 4 1 5 2 1 3 4 5 4 3 1 2 1 5 4 3 1 2 5 4 1 3 2 1 5 4 5 3 4 2 1 5 4 2 3 1 4 3 2 5 1 5 4 2 3 1 5 4 1 5 2 1 3 4 5 3 2 4 1 5 3 4 4 3 5 2 1 5 4 3 2 1 2 3 5 1 4 1 4 5 3 5 1 5 4 3 2 4 5 1 5 4 3 5 4 1 2 5 3 4 1 4 3 5 1 5 3 4 1 2 5 4 3 1 5 4 4 3 5 1 4 3 5 2 1 5 3 1 4 2 1 5 3 2 4 5 3 1 4 2 1 5 4 3 5 3 2 4 1 1 5 4 2 1 3 3 1 5 2 4 1 5 3 4 70 64 65 45 30 274 1 5 4 3 avg 70/22=3.18 2.9 2.95 2.05 1.36 1 3 4 2 5 1 5 4 2 3 1 5 4 1 2 3 1 5 3 4 2 1 5 3 4 1 5 3 4 2 1 1 5 4 2 3 1 1 5 2 3 4 1 5 3 1 4 2 1 3 4 2 5 1 5 4 3 2 1 4 2 5 3 1 2 1 4 3 1 1 3 2 1 4 5 1 5 2 4 3 1 1 5 4 2 1 3 1 5 4 3 2 1 1 5 3 4 1 2 1 5 1 5 3 4 1 5 4 3 1 5 4 1 1 5 4 3 2 1 4 3 5 1 5 4 3 2 1 1 5 4 1 3 2 1 5 2 3 4 1 5 4 3 2 1 1 4 5 3 2 1 1 5 4 3 2 1 1 5 4 1 2 3 1 3 5 4 2 1 1 4 3 1 2 5 1 5 1 4 3 1 5 3 4 2 1 1 3 1 2 5 4 1 5 1 5 1 5 1 5 4 3 2 1 1 5 2 4 3 1 5 1 5 4 1 3 5 4 2 1 1 5 4 1 5 1 5 1 5 1 5 4 3 73 315 220 176 136 91 938 avg 4.3 3 2.4 1.86 1.24 Ques5 F/T P QLTY PCK FO B I COL S QTY 5 2 4 5 5 3 5 5 5 5 3 4 5 4 4 5 3 2 4 3 5 5 5 5 5 5 5 5 5 5 5 3 5 5 1 4 3 2 1 4 5 3 5 5 1 4 3 2 1 5 5 4 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5 5 5 5 5 5 1 5 3 5 5 1 4 3 2 1 4 1 5 3 5 5 1 4 3 2 1 5 1 5 4 5 5 2 5 5 5 5 5 1 5 4 3 2 3 4 5 2 1 4 1 5 4 5 4 5 5 4 3 2 4 1 5 2 5 5 5 4 5 5 5 5 1 5 3 5 5 2 5 3 1 1 3 1 5 3 4 5 2 5 5 5 1 3 1 5 5 4 5 5 5 4 3 4 4 1 5 3 5 4 5 4 5 3 5 5 1 3 4 4 5 2 3 4 1 3 4 1 5 5 5 4 2 2 3 4 1 4 1 5 4 5 5 4 5 3 1 1 1 1 5 3 4 5 2 5 5 4 5 3 1 5 3 5 2 3 1 3 1 3 5 1 5 3 5 5 5 5 5 5 3 5 1 4 3 5 3 4 5 4 5 3 3 1 4 3 5 5 3 4 5 1 1 4 1 5 4 5 3 4 3 3 3 3 5 1 5 2 5 2 1 3 3 4 1 2 1 5 5 5 3 4 5 5 2 2 1 1 3 1 5 5 2 4 5 1 1 3 1 5 4 5 3 3 5 5 3 3 5 1 5 3 5 4 3 3 3 4 3 4 1 5 4 4 3 4 5 3 3 3 5 1 5 2 4 5 3 5 4 3 5 5 1 5 4 5 5 5 5 4 4 4 5 1 4 4 5 3 3 4 3 3 3 3 1 5 4 5 3 3 4 3 2 3 3 1 5 3 5 3 2 3 3 1 2 3 1 5 3 4 5 5 4 1 3 4 2 1 3 1 5 5 3 4 4 5 4 2 1 5 1 5 4 4 3 5 4 2 1 1 4 5 3 3 5 4 4 3 3 3 1 5 4 5 4 3 5 3 3 3 5 1 5 2 4 5 5 3 5 5 5 5 1 3 4 5 4 4 5 3 2 4 3 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 5 5 5 4 4 5 1 5 3 4 4 3 4 4 3 3 3 1 5 4 5 5 5 3 4 4 4 3 1 5 3 4 4 3 4 4 3 3 3 1 5 1 1 1 1 4 1 5 5 5 1 5 3 5 4 1 1 1 1 2 2 1 5 3 5 4 2 4 5 4 3 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2 5 4 5 4 3 2 1 2 3 4 5 1 5 3 4 5 2 4 5 5 5 2 5 4 4 4 5 4 3 3 4 4 5 3 4 2 2 5 5 5 5 4 5 1 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 5 1 1 5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 427 337 367 338 332 358 328 332 335 328 3482 4.81 3.55 3.86 3.56 3.49 3.77 3.45 3.49 3.52 3.45 avg Ques2 Ques6 F/T P QLTY PCK FO B I COL S QTY 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 4 5 3 5 4 4 1 4 1 5 5 4 5 3 5 4 4 1 4 1 5 2 5 5 5 5 5 5 5 5 1 5 3 4 4 5 2 4 3 2 3 1 5 4 5 4 4 5 4 4 4 3 1 5 5 5 5 4 5 5 5 4 5 1 5 5 5 4 5 5 5 4 4 5 1 5 5 4 5 3 5 3 5 5 4 1 5 3 4 4 4 4 4 4 4 4 1 5 4 5 3 5 3 5 4 5 4 1 4 4 5 5 4 3 1 4 4 5 1 5 4 4 3 5 5 5 4 4 5 1 5 5 5 5 5 5 5 5 5 5 1 5 4 5 5 4 3 1 3 5 4 1 5 4 5 4 4 4 5 5 5 5 1 4 3 4 3 3 4 3 4 3 2 1 4 3 4 5 4 5 4 5 4 3 1 4 4 5 3 4 2 5 5 5 5 1 4 3 4 3 4 5 4 3 3 5 1 5 4 4 3 4 5 5 5 4 4 1 5 3 5 5 5 5 5 4 4 2 1 5 3 2 5 4 3 3 5 1 3 1 5 5 5 5 5 5 5 5 5 4 1 5 3 4 4 3 4 3 4 3 2 1 5 2 4 3 3 4 3 3 3 2 1 5 4 5 5 5 5 4 4 5 5 1 5 4 4 4 4 4 4 4 4 4 1 5 5 5 4 4 5 4 3 3 3 1 4 4 4 3 4 4 4 4 3 4 1 5 3 3 3 3 3 3 3 3 3 1 5 4 3 5 5 4 2 5 5 1 1 5 4 4 4 5 5 4 4 5 5 1 4 4 5 5 4 5 4 4 3 3 1 4 5 3 3 4 4 3 2 3 4 1 5 4 5 4 4 4 4 4 4 5 1 5 4 4 5 5 4 2 5 5 5 1 4 5 5 5 4 3 3 2 4 4 1 5 5 5 5 5 5 5 5 5 5 1 5 5 5 5 3 5 5 4 4 4 1 4 4 3 4 3 4 3 3 4 3 1 5 5 5 5 5 5 5 5 5 5 1 4 4 3 4 3 4 3 3 4 3 1 5 2 1 5 4 5 4 5 4 3 1 5 2 2 2 2 2 2 2 2 4 1 5 3 4 4 2 5 1 1 1 1 1 5 2 4 4 3 4 4 4 4 3 1 5 4 4 5 3 4 3 3 3 4 1 5 4 1 5 1 5 1 1 1 1 1 4 1 3 1 1 2 1 1 1 5 1 1 4 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 5 4 5 4 4 4 5 5 5 5 1 5 4 3 1 1 1 1 1 2 1 1 5 1 1 1 1 1 1 1 1 1 1 4 4 4 4 4 4 4 4 4 4 1 4 3 5 3 3 5 4 4 3 2 1 5 1 5 1 1 4 4 1 1 1 1 4 3 4 5 4 5 5 5 4 3 1 4 3 5 1 4 5 2 1 4 2 1 1 1 1 1 1 1 1 1 1 2 1 3 5 1 1 1 4 1 1 1 2 1 5 3 5 1 5 3 4 2 4 2 1 5 4 2 1 5 4 3 3 4 5 1 5 4 1 4 5 2 1 4 3 3 1 5 4 3 4 5 4 1 5 5 5 1 5 4 5 4 2 1 3 4 5 2 1 4 5 4 4 5 5 5 5 4 3 1 5 3 5 5 4 4 4 4 4 4 1 3 4 4 4 4 1 5 5 5 5 1 5 4 3 2 1 4 3 2 4 3 73 334 269 282 272 264 282 247 259 258 255 2722 avg 4.58 3.68 3.86 3.73 3.62 3.86 3.38 3.55 3.53 3.49 F/T P QLTY PCK FO B I COL S QTY 2 5 2 5 5 4 5 5 5 5 5 2 4 3 4 3 3 4 3 3 3 3 2 5 4 5 4 4 4 4 5 4 1 2 5 4 5 5 4 5 5 4 5 4 2 5 2 5 4 3 5 5 5 4 4 2 4 5 4 3 5 4 4 4 4 4 2 5 4 5 3 3 3 5 3 3 3 2 5 4 5 3 4 5 5 4 4 5 2 4 3 5 3 5 4 5 5 3 5 2 3 3 4 4 5 3 4 2 3 5 2 5 5 5 4 4 5 4 4 4 4 2 4 5 3 2 5 4 5 4 5 5 2 2 2 2 2 4 2 2 2 2 2 2 5 4 5 4 1 4 5 2 5 4 2 5 4 3 2 1 2 3 4 5 1 2 5 3 4 5 2 4 5 5 5 2 2 5 4 4 4 5 4 3 3 4 4 2 5 3 4 2 2 5 5 5 5 4 2 5 1 1 1 1 1 1 1 1 1 2 5 1 1 1 1 1 1 1 1 5 2 1 1 5 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 total 93 68 85 66 68 76 81 73 77 73 760 avg 4.23 3.09 3.86 3 3.09 3.45 3.68 3.32 3.5 3.32 Ques7 HARD NUTTIES CRUNCHY CHEW 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 HARD NUTTIES CRUNCHY CHEW 33 25 29 20 33 25 29 20 Ques 8 Ques 9 1 1 1 1 1 1 1 1 1 1 1 SMALL BIG FAMILY PACK 1 FREE GIFTS PRICE OFFER ANY OTHER 1 28 48 19 1 52 23 20 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 28 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 52 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 23 2 48 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 19 3 20 Ques11 Ques12 Television Newspapers Brochers Hoarding Display 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 16 1 1 2 1 2 1 2 1 2 1 2 1 2 1 1 2 1 2 1 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 17 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 1 3 1 3 1 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 1 3 39 1 4 1 4 1 4 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 1 4 1 4 1 4 1 4 1 4 1 4 18 1 5 1 5 1 5 1 5 1 5 5 1 Television Newspapers Brochers Hoarding Display 82 7 3 4 15 Once in a fortnight Daily Weekly Monthly Quarterly 16 17 39 18 5 Ques13 Below5 5 to 10 10 to 20 20 to 30 Above 30 1 6 23 51 4 11 1 Ques 14 Ques15 1 1 1 1 1 1 1 1 1 1 6 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 1 2 1 26 1 2 23 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 3 2 1 35 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 2 3 2 24 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 3 3 2 27 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 3 4 3 51 3 4 4 3 4 4 3 4 4 3 4 4 4 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 3 4 5 11 3 4 3 4 3 45 4 29 Postpone Purchase Switch Brand Search in other Shop No, Not at all May Consider Shall Not Can't Say 26 24 45 35 27 4 29 Sheet3 Que 1 Sheet3 95 5 Yes No Response Number of Persons Liking For the Chocolate 73 22 Cadbury Nestle Chocolate Brands No. of Persons Brand Preference 69 64 61 49 41 Dairy Milk 5 Star Perk Celebrations Temptation Sub-brands of Cadbury Chocolate Number of Persons Cadbury chocolates Purchased By People 17 19 18 15 11 Kit Kat Munch Milky Bar Bar-One Milk Chocolate Sub-brands of Nestle Chocolates Number of Persons Nestle chocolates Purchased by People 100 60 84 67 70 83 82 73 55 80 Flavor/Taste Price Quality Packaging Form Brand Image Color Shape Quantity Factors Factors affecting Purhase of Nestle Chocolates 0.9452 0.8767 0.8356 0.6712 0.5616 0.7727 0.8636 0.8182 0.6818 0.5 Sub-brands of Chocolates purchased By People 4.3 3 2.4 1.86 1.24 Preference of Sub-Brands ofCadbury Chocolate 3.18 2.9 2.95 2.05 1.36 Preference of Sub-brands of Nestle chocolates 4.3 3 2.4 1.86 1.24 3.18 2.9 2.95 2.05 1.36 Preference Of Sub-brands of chocolates 33 25 29 20 HARD NUTTIES CRUNCHY CHEW Forms Number of Consumers Form of a Chocolate Prefered by People 28 48 19 SMALL BIG FAMILY PACK Pack Number of Consumers Pack of Chocolate Prefered 52 23 20 FREE GIFTS PRICE OFFER ANY OTHER Promotional Offers Number of Consumers Effect of Promotional Offers while Purchase 65 16 11 15 9 25 ADVERTISEMENT SUGGESTION FROM FRIENDS AND RELATIVES ATTRACTIVE DISPLAY DOCTOR'S ADVICE BRAND AMBASSDORS INGREDIENTS Factors Number of Consumers Factors Affecting Purchase 82 7 3 4 15 Television Newspapers Brochers Hoarding Display Media Of Advertising Number of Customers Media of Advertisement influencing the Purchase 16 17 39 18 5 Once in a fortnight Daily Weekly Monthly Quarterly Frequency Number of Consumers Frequency of Consumption 6 23 51 4 11 Below5 5 to 10 10 to 20 20 to 30 Above 30 Price Number of Consumers Reasonable Price 26 24 45 Postpone Purchase Switch Brand Search in other Shop Action of Consumers in absence of Prefered Brand Number of consumers Brand Loyalty 35 27 4 29 No, Not at all May Consider Shall Not Can't Say Reactions Number of Consumers Reaction of consumers if new brand is introduced 14 42 33 11 0-10 10 to 20 20 to 30 Above 30 AGE GROUPS NUMBER OF RESPONDENTS AGE GROUPS _1237225738.xls Chart3 7 5 2 35 6 1 24 8 1 5 5 1 CADBURY NESTLE NONE NUMBER OF CONSUMERS PREFERENCE ACCORDING TO AGE GROUPS Sheet1 Ques 1 2 3(CADBURY) 3(NESTLE) 4(CADBURY) 4(NESTLE) 5 6 7 8 9 10 11 12 13 14 15 16 AGE GROUPS AGE GROUPS Ans D S P C T K M MB B MC D S P C T K M MB B MC F/T P QLTY PCK FO B I COL S QTY F/T P QLTY PCK FO B I COL S QTY H N CR CH AD SFR ATD DA BA I TV N B H D F/T B I P Q 0-10 10 to 20 20 to 30 Above 30 0-10 10 to 20 20 to 30 Above 30 1 0 14 42 33 11 CADBURY 7 35 24 5 2 0 2 2 2 2 NESTLE 5 6 8 5 3 0 2 2 2 2 NONE 2 1 1 1 4 0 2 2 2 2 5 0 2 2 2 2 6 1 1 1 1 1 1 1 5 2 4 3 1 5 2 4 5 5 3 5 5 5 5 5 4 4 5 5 4 2 5 5 5 1 3 1 1 1 4 5 3 2 1 2 2 2 2 7 1 1 1 1 1 1 1 5 4 2 1 3 3 4 5 4 4 5 3 2 4 3 4 5 5 5 4 3 3 2 4 4 1 2 3 1 1 1 3 1 4 1 1 2 2 1 8 1 1 1 1 1 1 1 5 4 3 2 1 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 1 1 1 3 1 1 1 2 3 3 1 1 1 1 2 1 9 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 3 2 1 4 5 5 4 5 3 5 4 4 1 4 1 1 1 1 1 1 2 3 3 1 1 1 1 2 1 10 1 1 1 1 1 1 1 5 2 1 3 4 5 3 5 5 1 4 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3 4 1 5 4 5 5 4 5 3 1 1 1 5 5 5 5 5 5 5 5 5 5 1 1 2 2 1 1 1 3 3 1 1 1 1 1 1 22 1 1 1 1 1 5 3 4 5 3 4 5 2 5 5 4 5 3 5 4 5 5 4 3 1 3 5 4 1 1 2 1 1 1 1 1 1 3 3 2 2 1 1 1 23 1 1 1 1 5 4 5 3 5 2 3 1 3 1 3 5 5 4 5 4 4 4 5 5 5 5 1 2 1 1 1 1 1 3 2 2 4 1 1 1 24 1 1 1 1 1 1 1 4 3 5 2 1 5 3 5 5 5 5 5 5 3 5 4 3 4 3 3 4 3 4 3 2 1 3 1 1 1 1 1 3 3 1 4 1 1 1 1 25 1 1 1 1 1 1 5 3 2 4 4 3 5 3 4 5 4 5 3 3 4 3 4 5 4 5 4 5 4 3 1 1 2 1 1 3 2 3 4 1 1 1 26 1 1 1 1 1 5 4 3 4 3 5 5 3 4 5 1 1 4 4 4 5 3 4 2 5 5 5 5 1 2 3 1 1 5 3 1 4 1 1 1 27 1 1 1 1 1 1 1 5 4 2 1 3 5 4 5 3 4 3 3 3 3 5 4 3 4 3 4 5 4 3 3 5 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 1 1 28 1 1 1 1 1 5 3 4 5 2 5 2 1 3 3 4 1 2 5 4 4 3 4 5 5 5 4 4 1 1 2 1 1 1 4 3 1 2 1 1 1 29 1 1 1 1 1 5 4 3 5 5 5 3 4 5 5 2 2 1 5 3 5 5 5 5 5 4 4 2 1 1 2 1 1 1 2 3 2 2 1 1 1 1 1 30 1 1 1 1 1 1 3 4 2 5 3 1 5 5 2 4 5 1 1 3 5 3 2 5 4 3 3 5 1 3 1 1 2 1 1 1 1 3 3 1 1 1 1 1 1 1 31 1 1 1 1 1 1 5 4 2 3 5 4 5 3 3 5 5 3 3 5 5 5 5 5 5 5 5 5 5 4 1 3 2 1 1 1 1 1 1 4 3 1 1 1 1 1 32 1 1 1 1 1 1 1 5 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