Storymapping: A MacGyver Approach to Content Strategy

Report
  • STORYMAPPING A MACGYVER APPROACH TO CONTENT STRATEGY DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM
  • 2 HELLO.
  • EASE EVERYDAY ARTS IN SPECIAL EDUCATION
  • WE GET THESE QUESTIONS OFTEN
  • NEEDLESS TO SAY, WE WERE VERY EXCITED
  • BUT THERE WAS A CATCH…
  • BUDGET TIME RESOURCES
  • USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP CONTENT STRATEGY
  • USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP BUDGET TIME RESOURCES CONTENT STRATEGY
  • WHAT WOULD MACGYVER DO?
  • STORYMAPPING (WHAT MACGYVER WOULD DO)
  • A LONG, LONG TIME AGO… IN A UNIVERSE FAR AWAY
  • North by Northwest storyboard/film comparison one1more2time3.wordpress.com STORYBOARDING
  • BUDGET TIME RESOURCES
  • “Opening iTunes Details” transition using basic Post-it Notes. Hinman, Rachel. 2012. ! The Mobile Frontier. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/mobile-design/
  • NOT TO BE CONFUSED WITH…
  • Jeff Patton – http://www.agileproductdesign.com/blog/the_new_backlog.html AGILE STORY MAPPING
  • Beginning Middle End NARRATIVE ARC
  • Beginning Middle End NARRATIVE ARC
  • Beginning Middle End NARRATIVE ARC Inciting Incident Climax Falling Action Rising Action Exposition Resolution Crisis Journey Chase Search ( )
  • EXPOSITION
  • INCITING INCIDENT
  • RISING ACTION
  • CRISIS
  • CLIMAX
  • FALLING ACTION
  • RESOLUTION
  • UX STORIES ENGAGEMENT
  • PRODUCT DEFINITION 
 What is this product or feature? 
 Why should users care or want to use it? PRODUCT DISCOVERY 
 How might users find us? 
 What value/affordances do we show? USE
 How should this flow, um, flow?
  • BUDGET TIME RESOURCES CHEAP FAST EASY
  • WHAT WE DID
  • DAY 1
  • DAY 2
  • DAY 3
  • DID IT WORK?
  • THE GOOD
  • THE BAD
  • MIA DESIGNERS DEVELOPERS EDUCATORS STUDENTS
  • MIA COMPREHENSIVE RESEARCH
  • STORYMAP AS HYPOTHESIS
  • STORYMAP AS { EDUCATED GUESS }
  • WE HAD A STORY* *GOOD FOR WRITING GRANT APPLICATIONS
  • WHAT’S NEXT
  • ROADMAP VISION CONSENSUS CHEAP FAST EASY }
  • DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM THANK YOU.
Description
** Authored and presented with Lis Hubert ** Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a short timeline,…