Messenger Platform Wars - Chatbots as new era of the internet

Internet

david-pichsenmeister
  • @3x14159265 Messenger Platform Wars How chatbots transform the way we interact with services
  • @3x14159265 Chatbot: interacting with a service through a conversational interface (e.g. messengers)
  • @3x14159265
  • @3x14159265 Chatbots have existed since the 90’s. Why now?
  • @3x14159265 * Big 4 Messaging Apps: WhatsApp, Facebook Messenger, WeChat, Viber * Big 4 Social Networking Apps: Facebook, Twitter, LinkedIn, Instagram
  • @3x14159265 Existing platforms are becoming more important - and chatbots are the way to go
  • @3x14159265
  • @3x14159265
  • “ @3x14159265 “Messaging is one of the few things that people do more than social networking.” Mark Zuckerberg, Founder of Facebook
  • @3x14159265
  • @3x14159265
  • “ @3x14159265 “Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new Internet.” Ted Livingston, Founder of Kik
  • @3x14159265 > > Websites Apps Chatbots
  • @3x14159265 WeChat > 700 Mio MAU
  • @3x14159265 Pioneering model of “apps within an app” A truly mobile platform Payments as a portal ~ $7 ARPA WeChat
  • @3x14159265 The race to become the “WeChat of the West”
  • @3x14159265 Facebook Messenger 950 Mio MAU Q2 2016 Line 220 Mio MAU Q1 2016 Telegram 100 Mio MAU Q1 2016 Slack 3 Mio DAU Q2 2016 HipChat ? Kik 200 Mio RU Q1 2016 MAU: monthly active users DAU: daily active users RU: registered users Skype 300 Mio MAU Q2 2016
  • @3x14159265 Facebook Messenger 950 Mio MAU Q2 2016 Line 220 Mio MAU Q1 2016 Telegram 100 Mio MAU Q1 2016 Slack 3 Mio DAU Q2 2016 HipChat ? Kik 200 Mio RU Q1 2016 MAU: monthly active users DAU: daily active users RU: registered users Skype 300 Mio MAU Q2 2016 PRIVATE BUSINESS
  • @3x14159265 WhatsApp > 1 Bn MAU Business Features to come late 2016
  • @3x14159265 estimated distribution of (private) messengers according to statista.com
  • @3x14159265 ~13 Mio Users 2008 - Release of iOS App Store ~ 2.5 Bn Users 2016 - Release of Bot platforms Opportunity
  • @3x14159265 Receive Messages Text GIF/Video Location Other Media Messenger ✅ ✅ ✅ ✅ Telegram ✅ ✅ ✅ ✅ Kik ✅ ✅ ❌ ❌ Line ✅ ✅ ✅ ✅
  • @3x14159265 Text GIF/Video Location Other Media Slack ✅ ✅ ❌ ✅ Hipchat ✅ ✅ ❌ ✅ Skype ✅ ✅ ❌ ❌ Receive Messages
  • @3x14159265 Text GIF/Video Location Other Media Structured Messages Messenger ✅ ✅ ❌ ❌ ✅ Telegram ✅ ✅ ✅ ✅ ✅ Kik ✅ ✅ ❌ ❌ ~ Line ✅ ✅ ❌ ✅ ~ Send Messages
  • @3x14159265 Text GIF/Video Location Other Media Structured Messages Slack ✅ ✅ ❌ ✅ ✅ Hipchat ✅ ✅ ❌ ✅ ✅ Skype ✅ ✅ ❌ ❌ ❌ Send Messages
  • @3x14159265 Conversational vs Transactional
  • @3x14159265
  • @3x14159265 Understand and process natural language (NLU, NLP) Interact in a “human” way E.g. Luka.ai assistant.ai Conversational Chatbots
  • @3x14159265 Landscape Conversational Enabler
  • @3x14159265
  • @3x14159265
  • @3x14159265 Command oriented “Form” like interaction E.g. “/” commands in Slack Uber Bot for Messenger Transactional Chatbots
  • “ @3x14159265 “Messaging has the potential to be the command line for normal humans.” Sarah Guo, Greylock Ventures
  • @3x14159265 UI Elements
  • @3x14159265
  • @3x14159265
  • @3x14159265 Horizontal Slider
  • @3x14159265 “Hardcoded” commands Keyboard buttons Horizontal inline results
  • @3x14159265 Vertical inline results Inline buttons Inline paging
  • @3x14159265 Vertical inline results Inline buttons Inline paging “Horizontal Slider”
  • @3x14159265
  • @3x14159265 botfather.me
  • @3x14159265 Resources ● https://orat.io/blog ● http://www.businessinsider.de/the-messaging-app-report-2015-11? r=US&IR=T ● https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#. pkaqk2r7h ● http://www.statista.com/statistics/263795/number-of-available-apps- in-the-apple-app-store/ ● http://blog.appannie.com/understanding-global-messaging-app-user/ ● http://a16z.com/2015/08/06/wechat-china-mobile-first/ https://orat.io/blog https://orat.io/blog http://www.businessinsider.de/the-messaging-app-report-2015-11?r=US&IR=T http://www.businessinsider.de/the-messaging-app-report-2015-11?r=US&IR=T http://www.businessinsider.de/the-messaging-app-report-2015-11?r=US&IR=T https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#.pkaqk2r7h https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#.pkaqk2r7h https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#.pkaqk2r7h http://www.statista.com/statistics/263795/number-of-available-apps-in-the-apple-app-store/ http://www.statista.com/statistics/263795/number-of-available-apps-in-the-apple-app-store/ http://www.statista.com/statistics/263795/number-of-available-apps-in-the-apple-app-store/ http://blog.appannie.com/understanding-global-messaging-app-user/ http://blog.appannie.com/understanding-global-messaging-app-user/ http://a16z.com/2015/08/06/wechat-china-mobile-first/ http://a16z.com/2015/08/06/wechat-china-mobile-first/
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  • @3x14159265 Messenger Platform Wars How chatbots transform the way we interact with services
  • @3x14159265 Chatbot: interacting with a service through a conversational interface (e.g. messengers)
  • @3x14159265
  • @3x14159265 Chatbots have existed since the 90’s. Why now?
  • @3x14159265 * Big 4 Messaging Apps: WhatsApp, Facebook Messenger, WeChat, Viber * Big 4 Social Networking Apps: Facebook, Twitter, LinkedIn, Instagram
  • @3x14159265 Existing platforms are becoming more important - and chatbots are the way to go
  • @3x14159265
  • @3x14159265
  • “ @3x14159265 “Messaging is one of the few things that people do more than social networking.” Mark Zuckerberg, Founder of Facebook
  • @3x14159265
  • @3x14159265
  • “ @3x14159265 “Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new Internet.” Ted Livingston, Founder of Kik
  • @3x14159265 > > Websites Apps Chatbots
  • @3x14159265 WeChat > 700 Mio MAU
  • @3x14159265 Pioneering model of “apps within an app” A truly mobile platform Payments as a portal ~ $7 ARPA WeChat
  • @3x14159265 The race to become the “WeChat of the West”
  • @3x14159265 Facebook Messenger 950 Mio MAU Q2 2016 Line 220 Mio MAU Q1 2016 Telegram 100 Mio MAU Q1 2016 Slack 3 Mio DAU Q2 2016 HipChat ? Kik 200 Mio RU Q1 2016 MAU: monthly active users DAU: daily active users RU: registered users Skype 300 Mio MAU Q2 2016
  • @3x14159265 Facebook Messenger 950 Mio MAU Q2 2016 Line 220 Mio MAU Q1 2016 Telegram 100 Mio MAU Q1 2016 Slack 3 Mio DAU Q2 2016 HipChat ? Kik 200 Mio RU Q1 2016 MAU: monthly active users DAU: daily active users RU: registered users Skype 300 Mio MAU Q2 2016 PRIVATE BUSINESS
  • @3x14159265 WhatsApp > 1 Bn MAU Business Features to come late 2016
  • @3x14159265 estimated distribution of (private) messengers according to statista.com
  • @3x14159265 ~13 Mio Users 2008 - Release of iOS App Store ~ 2.5 Bn Users 2016 - Release of Bot platforms Opportunity
  • @3x14159265 Receive Messages Text GIF/Video Location Other Media Messenger ✅ ✅ ✅ ✅ Telegram ✅ ✅ ✅ ✅ Kik ✅ ✅ ❌ ❌ Line ✅ ✅ ✅ ✅
  • @3x14159265 Text GIF/Video Location Other Media Slack ✅ ✅ ❌ ✅ Hipchat ✅ ✅ ❌ ✅ Skype ✅ ✅ ❌ ❌ Receive Messages
  • @3x14159265 Text GIF/Video Location Other Media Structured Messages Messenger ✅ ✅ ❌ ❌ ✅ Telegram ✅ ✅ ✅ ✅ ✅ Kik ✅ ✅ ❌ ❌ ~ Line ✅ ✅ ❌ ✅ ~ Send Messages
  • @3x14159265 Text GIF/Video Location Other Media Structured Messages Slack ✅ ✅ ❌ ✅ ✅ Hipchat ✅ ✅ ❌ ✅ ✅ Skype ✅ ✅ ❌ ❌ ❌ Send Messages
  • @3x14159265 Conversational vs Transactional
  • @3x14159265
  • @3x14159265 Understand and process natural language (NLU, NLP) Interact in a “human” way E.g. Luka.ai assistant.ai Conversational Chatbots
  • @3x14159265 Landscape Conversational Enabler
  • @3x14159265
  • @3x14159265
  • @3x14159265 Command oriented “Form” like interaction E.g. “/” commands in Slack Uber Bot for Messenger Transactional Chatbots
  • “ @3x14159265 “Messaging has the potential to be the command line for normal humans.” Sarah Guo, Greylock Ventures
  • @3x14159265 UI Elements
  • @3x14159265
  • @3x14159265
  • @3x14159265 Horizontal Slider
  • @3x14159265 “Hardcoded” commands Keyboard buttons Horizontal inline results
  • @3x14159265 Vertical inline results Inline buttons Inline paging
  • @3x14159265 Vertical inline results Inline buttons Inline paging “Horizontal Slider”
  • @3x14159265
  • @3x14159265 botfather.me
  • @3x14159265 Resources ● https://orat.io/blog ● http://www.businessinsider.de/the-messaging-app-report-2015-11? r=US&IR=T ● https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#. pkaqk2r7h ● http://www.statista.com/statistics/263795/number-of-available-apps- in-the-apple-app-store/ ● http://blog.appannie.com/understanding-global-messaging-app-user/ ● http://a16z.com/2015/08/06/wechat-china-mobile-first/ https://orat.io/blog https://orat.io/blog http://www.businessinsider.de/the-messaging-app-report-2015-11?r=US&IR=T http://www.businessinsider.de/the-messaging-app-report-2015-11?r=US&IR=T http://www.businessinsider.de/the-messaging-app-report-2015-11?r=US&IR=T https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#.pkaqk2r7h https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#.pkaqk2r7h https://medium.com/@saranormous/clippy-s-revenge-39f7387f9aab#.pkaqk2r7h http://www.statista.com/statistics/263795/number-of-available-apps-in-the-apple-app-store/ http://www.statista.com/statistics/263795/number-of-available-apps-in-the-apple-app-store/ http://www.statista.com/statistics/263795/number-of-available-apps-in-the-apple-app-store/ http://blog.appannie.com/understanding-global-messaging-app-user/ http://blog.appannie.com/understanding-global-messaging-app-user/ http://a16z.com/2015/08/06/wechat-china-mobile-first/ http://a16z.com/2015/08/06/wechat-china-mobile-first/
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