Content Hacking for Growth Hacking

Marketing

shea-glenny
  • 1.Your Entire Content Library FROM A SINGLE VIDEO SERIES by Shea Glenny @danyashea in/danyashea
  • 2. PREMISEGrowth Hacking requires compelling content to attract and convert visitors.
  • 3. FACTOR Content is King & Context is Queen
  • 4. FACTOR Google’s Hummingbird Algorithm
  • 5. FACTOR User Behavior
  • 6. PROBLEM Content planning can be confusing, a never-ending well of possibilities, expensive and time-consuming.
  • 7. SOLUTION Create an entire content marketing library out of one 2-hour, on-camera interview.
  • 8. STRATEGY A 2-hour on-camera interview can be repurposed into: 20 3-min videos  1 50-pg/8000-12,000 word eBook  20 500-word blog posts  1 40-slide slideshow for Slideshare  Over 600 Tweets Over 130 posts for Facebook, G+ & LinkedIn
  • 9. TACTICS The Interview• • • •2 hours shoot Relaxed setting Q&A style20 FAQs
  • 10. TACTICS The 20-part Video Series• • • •1 video/FAQ Question as on-screen text Condense rambling answers3 min MAX per video
  • 11. TACTICS The 50 Page eBook• • • • • •Audio transcription service 60 min of talking =10,000 words 10,000 words = 50 pages50 pages = 5 chapters Just right for thought leadership Or 3-part mini series for lead gen
  • 12. TACTICS The Blog• 10,000 word eBook = 20 500-word blog posts• 20 is lead gen tipping point • Full blog = more conversions • CTA to Download eBook at end of each blog post
  • 13. TACTICS Twitter• • • • • •15 tweets per blog post 40 tweets per eBook chapter 5 tweets per 3-min video15 tweets for slideshow = over 600 tweets = 200 days of 3 tweets/day
  • 14. TACTICS Facebook, LinkedIn & G+• • • • • • •3 posts per blog post 3 posts per 3-min video 10 posts for eBook 7 posts for Slideshare = 137 posts 80/20 rule for 3 self-promo/wk = nearly a year of posts
  • 15. MORE TO EXPLORE  Podcasts List.ly lists  Infographics  Landing Pages  Microsite
  • 16. RESOURCES  http://www.edgestudio.com/production/words-to-timecalculator http://blog.hubspot.com/marketing/call-to-actiontemplates-free-download-ht http://blog.kissmetrics.com/marketers-guide-toslideshare/ http://benstroup.com/2011/03/29/the-number-of-blogposts-that-generate-leads/
  • 17. Thank You!Get more from me @danyashea in/danyashea
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    Description
    Create your entire content marketing library from a single, 2-hour on-camera interview.
    Text
    • 1.Your Entire Content Library FROM A SINGLE VIDEO SERIES by Shea Glenny @danyashea in/danyashea
  • 2. PREMISEGrowth Hacking requires compelling content to attract and convert visitors.
  • 3. FACTOR Content is King & Context is Queen
  • 4. FACTOR Google’s Hummingbird Algorithm
  • 5. FACTOR User Behavior
  • 6. PROBLEM Content planning can be confusing, a never-ending well of possibilities, expensive and time-consuming.
  • 7. SOLUTION Create an entire content marketing library out of one 2-hour, on-camera interview.
  • 8. STRATEGY A 2-hour on-camera interview can be repurposed into: 20 3-min videos  1 50-pg/8000-12,000 word eBook  20 500-word blog posts  1 40-slide slideshow for Slideshare  Over 600 Tweets Over 130 posts for Facebook, G+ & LinkedIn
  • 9. TACTICS The Interview• • • •2 hours shoot Relaxed setting Q&A style20 FAQs
  • 10. TACTICS The 20-part Video Series• • • •1 video/FAQ Question as on-screen text Condense rambling answers3 min MAX per video
  • 11. TACTICS The 50 Page eBook• • • • • •Audio transcription service 60 min of talking =10,000 words 10,000 words = 50 pages50 pages = 5 chapters Just right for thought leadership Or 3-part mini series for lead gen
  • 12. TACTICS The Blog• 10,000 word eBook = 20 500-word blog posts• 20 is lead gen tipping point • Full blog = more conversions • CTA to Download eBook at end of each blog post
  • 13. TACTICS Twitter• • • • • •15 tweets per blog post 40 tweets per eBook chapter 5 tweets per 3-min video15 tweets for slideshow = over 600 tweets = 200 days of 3 tweets/day
  • 14. TACTICS Facebook, LinkedIn & G+• • • • • • •3 posts per blog post 3 posts per 3-min video 10 posts for eBook 7 posts for Slideshare = 137 posts 80/20 rule for 3 self-promo/wk = nearly a year of posts
  • 15. MORE TO EXPLORE  Podcasts List.ly lists  Infographics  Landing Pages  Microsite
  • 16. RESOURCES  http://www.edgestudio.com/production/words-to-timecalculator http://blog.hubspot.com/marketing/call-to-actiontemplates-free-download-ht http://blog.kissmetrics.com/marketers-guide-toslideshare/ http://benstroup.com/2011/03/29/the-number-of-blogposts-that-generate-leads/
  • 17. Thank You!Get more from me @danyashea in/danyashea
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