Our Bodies, Disconnected: The Future Of Fitness APIs

Mobile

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  • 1. Our$Bodies,$Disconnected Owen$Thomas ReadWrite DataWeek$2014
  • 2. Fitness$apps$are$exploding$…
  • 3. …$as$are$Bitness$APIs
  • 4. There’s$a$glut$of$Bitness$apps • Most&'itness&apps&provide&broadly&similar&and& overlapping&capabilities&in&exercise&and&nutrition& tracking& • Social&graphs&and&data&history&become&the&main& reasons&consumers&stick&with&one&app&versus&another& • Technical&interoperability&exists,&but&it’s&way&too&hard& for&consumers&to&use
  • 5. There$are$also$a$lot$of$wearables • Most&consumers&abandon&wearables&after&six&months& • Functionality&is&limited—most&only&track&simple& movement&and&sleep& • We’re&not&doing&much&with&the&data&wearables& generate& • Every&wearable&requires&a&companion&app&to&extract& value&from&the&data
  • 6. This$stuff$is$broken • I&stopped&wearing&my&Jawbone&Up&months&ago,&but&I&didn’t& disconnect&the&apps.&Sometimes&my&Up&tells&me&I&burned& 3,000&calories&in&a&day.& • Basic&data&elements&like&time&zones&aren’t&structured& correctly.&MapMyFitness&will&sometimes&tell&me&I&exercised& for&21&hours&straight.& • I&have&10&different&apps&where&I&need&to&update&my&weight.& • I&don’t&have&one&place&I&can&go&to&get&an&overview&of&my& health&and&activity.
  • 7. Are$APIs$the$answer?
  • 8. Flickr&cofounder&Caterina&Fake Photo&by&Joi&Ito&(www.'lickr.com/photos/joi/2767721641)
  • 9. In&2006,&Flickr&cofounder&Caterina&Fake& dubbed&APIs&“biz&dev&2.0”—a&new&way&of& doing&business&without&the&friction&of& dealmaking.
  • 10. Photo&by&Joi&Ito&(www.'lickr.com/photos/joi/2698702648/)
  • 11. Later&that&year,&Twitter&cofounder&Biz&Stone& announced&the&Twitter&API.&Developers&created&a& wide&variety&of&apps,&including&mobile&versions&of& Twitter&that&Twitter&itself&wasn’t&providing.& Twitter&later&had&to&clamp&down&on&developers’& use&of&its&API,&destroying&much&of&the&goodwill&it& had&generated.
  • 12. Photo&by&Brian&Solis&(www.'lickr.com/photos/briansolis/2697305792/)
  • 13. In&2007,&Facebook&unveiled&the&Facebook&Platform,& setting&off&a&gold&rush&of&socially&connected&apps— and&of&spammy&apps&that&cluttered&the&News&Feed.& To&this&day,&Facebook&has&a&contentious& relationship&with&developers&who&believe&it’s& limiting&their&apps’&reach.
  • 14. Open$or$shut? • An&“open”&or&“public”&API&is&open&to&all&developers.& Aside&from&a&simple&signaup&process,&there&are&few& barriers&to&use&it.& • A&“closed”&or&“private”&API&requires&permission&to& access.& • Most&APIs,&even&if&technically&“open,”&have&usage& limits&and&other&restrictions.
  • 15. Open$ Jawbone MapMyFitness RunKeeper Closed$ MyFitnessPal Nike Runtastic
  • 16. Here$come$Apple$and$Google!
  • 17. • Apple’s&HealthKit&and&Google&Fit&started&in&different& places.&HealthKit&was&very&focused&on&gathering&vital& signs.&Google&Fit&was&geared&around&'itness&tracking.& • Over&time,&HealthKit&has&added&more&'itness&functions —in&part&to&support&the&Apple&Watch.& • Google&stores&data&in&the&cloud.&Apple&stores&data&on& the&phone.
  • 18. Pros$and$cons$of$HealthKit Available&shortly&(September& 2014)& iOS&updates&roll&out&to&large& part&of&installed&base—less& fragmentation Severe&restrictions&on&data&use& Rival&apps&and&devices&can&use& your&data&if&stored&in&HealthKit& Data&is&siloed&on&the&phone
  • 19. Pros$and$cons$of$Google$Fit Android&has&more&market&share& Crossaplatform&roadmap— REST&API&for&Web&apps,& eventually&native&code&for&iOS& Better&data&structure&based&on& Android&Intents Still&in&developer&preview& Google&always&has&an&agenda& with&data& Android&fragmentation&limits& reach
  • 20. • Ultimately,&'itness&data&should&live&in&the&cloud&for& storage,&sharing,&and&analysis.& • As&long&as&Apple’s&HealthKit&remains&locked&to&the& phone,&its&usefulness&to&consumers&and&developers& will&be&limited.& • Google&Fit&will&have&to&embrace&more&basic&health& functions&to&compete&with&HealthKit.& • There’s&still&an&opportunity&for&a&cloudabased&API& player—possibly&one&that&bridges&HealthKit&and& Google&Fit&across&devices.
  • 21. Questions?$ @owenthomas& owen@readwrite.com& readwrite.com/series/body
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Description
Google Fit and Apple's HealthKit present two different visions of how fitness apps and wearables should connect with our phones—and ultimately improve our health. Which one will win out, and what are the implications for consumers and developers?

For more on ReadWrite's coverage of digital fitness, check out ReadWriteBody:

http;//readwrite.com/series/body
Text
  • 1. Our$Bodies,$Disconnected Owen$Thomas ReadWrite DataWeek$2014
  • 2. Fitness$apps$are$exploding$…
  • 3. …$as$are$Bitness$APIs
  • 4. There’s$a$glut$of$Bitness$apps • Most&'itness&apps&provide&broadly&similar&and& overlapping&capabilities&in&exercise&and&nutrition& tracking& • Social&graphs&and&data&history&become&the&main& reasons&consumers&stick&with&one&app&versus&another& • Technical&interoperability&exists,&but&it’s&way&too&hard& for&consumers&to&use
  • 5. There$are$also$a$lot$of$wearables • Most&consumers&abandon&wearables&after&six&months& • Functionality&is&limited—most&only&track&simple& movement&and&sleep& • We’re&not&doing&much&with&the&data&wearables& generate& • Every&wearable&requires&a&companion&app&to&extract& value&from&the&data
  • 6. This$stuff$is$broken • I&stopped&wearing&my&Jawbone&Up&months&ago,&but&I&didn’t& disconnect&the&apps.&Sometimes&my&Up&tells&me&I&burned& 3,000&calories&in&a&day.& • Basic&data&elements&like&time&zones&aren’t&structured& correctly.&MapMyFitness&will&sometimes&tell&me&I&exercised& for&21&hours&straight.& • I&have&10&different&apps&where&I&need&to&update&my&weight.& • I&don’t&have&one&place&I&can&go&to&get&an&overview&of&my& health&and&activity.
  • 7. Are$APIs$the$answer?
  • 8. Flickr&cofounder&Caterina&Fake Photo&by&Joi&Ito&(www.'lickr.com/photos/joi/2767721641)
  • 9. In&2006,&Flickr&cofounder&Caterina&Fake& dubbed&APIs&“biz&dev&2.0”—a&new&way&of& doing&business&without&the&friction&of& dealmaking.
  • 10. Photo&by&Joi&Ito&(www.'lickr.com/photos/joi/2698702648/)
  • 11. Later&that&year,&Twitter&cofounder&Biz&Stone& announced&the&Twitter&API.&Developers&created&a& wide&variety&of&apps,&including&mobile&versions&of& Twitter&that&Twitter&itself&wasn’t&providing.& Twitter&later&had&to&clamp&down&on&developers’& use&of&its&API,&destroying&much&of&the&goodwill&it& had&generated.
  • 12. Photo&by&Brian&Solis&(www.'lickr.com/photos/briansolis/2697305792/)
  • 13. In&2007,&Facebook&unveiled&the&Facebook&Platform,& setting&off&a&gold&rush&of&socially&connected&apps— and&of&spammy&apps&that&cluttered&the&News&Feed.& To&this&day,&Facebook&has&a&contentious& relationship&with&developers&who&believe&it’s& limiting&their&apps’&reach.
  • 14. Open$or$shut? • An&“open”&or&“public”&API&is&open&to&all&developers.& Aside&from&a&simple&signaup&process,&there&are&few& barriers&to&use&it.& • A&“closed”&or&“private”&API&requires&permission&to& access.& • Most&APIs,&even&if&technically&“open,”&have&usage& limits&and&other&restrictions.
  • 15. Open$ Jawbone MapMyFitness RunKeeper Closed$ MyFitnessPal Nike Runtastic
  • 16. Here$come$Apple$and$Google!
  • 17. • Apple’s&HealthKit&and&Google&Fit&started&in&different& places.&HealthKit&was&very&focused&on&gathering&vital& signs.&Google&Fit&was&geared&around&'itness&tracking.& • Over&time,&HealthKit&has&added&more&'itness&functions —in&part&to&support&the&Apple&Watch.& • Google&stores&data&in&the&cloud.&Apple&stores&data&on& the&phone.
  • 18. Pros$and$cons$of$HealthKit Available&shortly&(September& 2014)& iOS&updates&roll&out&to&large& part&of&installed&base—less& fragmentation Severe&restrictions&on&data&use& Rival&apps&and&devices&can&use& your&data&if&stored&in&HealthKit& Data&is&siloed&on&the&phone
  • 19. Pros$and$cons$of$Google$Fit Android&has&more&market&share& Crossaplatform&roadmap— REST&API&for&Web&apps,& eventually&native&code&for&iOS& Better&data&structure&based&on& Android&Intents Still&in&developer&preview& Google&always&has&an&agenda& with&data& Android&fragmentation&limits& reach
  • 20. • Ultimately,&'itness&data&should&live&in&the&cloud&for& storage,&sharing,&and&analysis.& • As&long&as&Apple’s&HealthKit&remains&locked&to&the& phone,&its&usefulness&to&consumers&and&developers& will&be&limited.& • Google&Fit&will&have&to&embrace&more&basic&health& functions&to&compete&with&HealthKit.& • There’s&still&an&opportunity&for&a&cloudabased&API& player—possibly&one&that&bridges&HealthKit&and& Google&Fit&across&devices.
  • 21. Questions?$ @owenthomas& owen@readwrite.com& readwrite.com/series/body
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