A Beginners Guide To Twitter

Social Media

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1. Social Media In Your Business A guide to Twitter 2. What do you want to achieve today?  What are three things you want to learn today?  1.  2.  3. 3. Social Media Marketing  Write down your objectives for using social media  _____________________________________  _____________________________________  _____________________________________  _____________________________________  _____________________________________  _____________________________________ 4. Objectives  Tell your businesses story  Source new, and retain existing, clients/customers  Network faster  Build your online visibility  Listen to what is being said about your brand  Feedback about existing products and crowd source information about new products  Position your business as a resource  Increase sales  Industry authority  Drive traffic to your website  Build strategic alliances 5. What is Twitter  Twitter describes itself as a place where you “create and share ideas and information instantly, without barriers” 6. What is Twitter  Online cocktail party – lots of conversations, lots of topics  Follow people with similar interests  Start or join a conversation that appeals to you 7. What is Twitter  It’s an online social networking and microblogging service  Users send and read 140-character text messages  Can include photos, videos, and web links  These are known as “tweets” 8. Why Join Twitter?  Shared interests – sport, celebrities, food  Information sharing  Opportunities – employment, competitions  Direct engagement with ‘anyone’ 9. Getting Started  www.twitter.com 10. Getting Started 11. Getting Started  Username Maximum of 15 letters [these are used in your 140 characters]  Shorter is better  Easy to remember 12. Getting Started 13. Follow 5 People 14. Follow 5 People  @sonyacole  @getbeef  @pukekuraraceway  @smtaranaki  @Taranaki_NZ 15. Follow 5 more 16. Keyword  Use a relevant keyword to find 5 additional people to follow, e.g. your industry, your favourite past time, your region, other interests 17. Follow the top 5 results 18. Following 10  You can unfollow at any time  Everyone you follow gets notified you followed them, but not if you unfollow 19. Use existing contacts 20. Existing contacts  Twitter can search your existing contacts email accounts to ascertain whether they are on Twitter. We’ll skip this today in the interests of time but you can return to this at a later stage 21. Avatar and Bio 22. Avatar and Bio  Your Avatar [profile picture] appears next to all of your tweets. It’s important to ensure it accurately reflects your brand  If you are your brand use a professional headshot to clearly identify yourself or use your business logo  You bio is only 160 characters long so ensure it’s concise but informative 23. Avatar and Bio 24. Twitter profile 25. Your first tweet! 26. 140 not enough?  Sometimes 140 characters is just not enough to get your message across  You can use a little trick/cheat to tweet over several tweets by using #ttrtpt [this tweet refers to previous tweet] or the newer shortened version #trpt [this refers to previous tweet] 27. Replying  How to reply to a tweet 28. Replying to a Tweet  When you follow an account you will see their tweets in your timeline  You can publicly respond to their tweet by ‘replying’  Starting a tweet or a reply with @andtheusername will only be seen by people who follow both your account and that of the person you are tweeting  If you want to make your tweet visible by everyone following you then use a dot before the username .@theusername 29. Notifications 30. Notifications  This is where you see all tweets that are addressed to, or mention, you  These are filtered out to assist you with responding to tweets directed at you 31. Interactions  RT – Retweet  If someone tweets something you want to share with those who follow you, or to endorse the tweet, you can retweet it (reshare), with or without a comment  It’s personal preference where you place the comment, I usually comment at the beginning of the retweet 32. Modified Tweet  If the original tweet is too long to easily retweet you may need to modify it to indicate you’ve made a change to the original tweet. Replacing RT with MT indicates you’ve made a change to the original message  Please feel free to modify my ‘typos’ before you retweet ;) 33. Direct Messages 34. Direct Messages  If you want to send a private message to someone you follow, you can DM them. Only they will ever see the tweet. They must follow you back to be able to use this function 35. Hashtags  #Hashtags  The topic of your tweet  A summary of your tweet  Brand association  Searchable  If using more than one word there are no spaces #lettersonly 36. Twitter Defines Hashtags  Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. 37. Using hashtags to categorize Tweets by keyword:  People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their tweet to categorize those tweets and help them show more easily in Twitter Search  Clicking on a hashtagged word in any message shows you all other tweets marked with that keyword  Hashtags can occur anywhere in the tweet – at the beginning, middle, or end  Hashtagged words that become very popular are often Trending Topics 38. Using hashtags correctly  If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet  Don't #spam #with #hashtags. Don't over-tag a single tweet. [Best practices recommend using no more than 2 hashtags per tweet]  Use hashtags only on tweets relevant to the topic 39. Hashtags for good  In times of emergency having a single hashtag to follow can assist with passing on information – Taranaki Civil Defence [@TaranakiCD] has a hashtag policy in place for local civil emergencies  Large international events such as the Commonwealth Games or Olympics also create hashtags so you can easily follow their updates 40. When Hashtags Go Wrong  #Susanalbumparty  This was the hashtag used for the launch party for Susan Boyle’s Album 41. What to tweet  This comes back to your objectives for being on Twitter but some ideas  1) Activities and goals  2) Questions and polls  3) Retweet  4) Photo tweets  5) Help others  6) Thank yous  7) Think aloud 42. What not to tweet  You will be judged on your tweets so strong opinions are best left out out the twitterverse  Badmouthing your competitors  Generally negativity is a no-no  If you wouldn’t say it to your mother, then don’t say it on Twitter 43. How often to tweet  More than once less than 100!  Less broadcasts and more engagement  Happy Tweeting! 44. Thank you  Question and Answer Session
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A beginners guide to Twitter
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1. Social Media In Your Business A guide to Twitter 2. What do you want to achieve today?  What are three things you want to learn today?  1.  2.  3. 3. Social Media Marketing  Write down your objectives for using social media  _____________________________________  _____________________________________  _____________________________________  _____________________________________  _____________________________________  _____________________________________ 4. Objectives  Tell your businesses story  Source new, and retain existing, clients/customers  Network faster  Build your online visibility  Listen to what is being said about your brand  Feedback about existing products and crowd source information about new products  Position your business as a resource  Increase sales  Industry authority  Drive traffic to your website  Build strategic alliances 5. What is Twitter  Twitter describes itself as a place where you “create and share ideas and information instantly, without barriers” 6. What is Twitter  Online cocktail party – lots of conversations, lots of topics  Follow people with similar interests  Start or join a conversation that appeals to you 7. What is Twitter  It’s an online social networking and microblogging service  Users send and read 140-character text messages  Can include photos, videos, and web links  These are known as “tweets” 8. Why Join Twitter?  Shared interests – sport, celebrities, food  Information sharing  Opportunities – employment, competitions  Direct engagement with ‘anyone’ 9. Getting Started  www.twitter.com 10. Getting Started 11. Getting Started  Username Maximum of 15 letters [these are used in your 140 characters]  Shorter is better  Easy to remember 12. Getting Started 13. Follow 5 People 14. Follow 5 People  @sonyacole  @getbeef  @pukekuraraceway  @smtaranaki  @Taranaki_NZ 15. Follow 5 more 16. Keyword  Use a relevant keyword to find 5 additional people to follow, e.g. your industry, your favourite past time, your region, other interests 17. Follow the top 5 results 18. Following 10  You can unfollow at any time  Everyone you follow gets notified you followed them, but not if you unfollow 19. Use existing contacts 20. Existing contacts  Twitter can search your existing contacts email accounts to ascertain whether they are on Twitter. We’ll skip this today in the interests of time but you can return to this at a later stage 21. Avatar and Bio 22. Avatar and Bio  Your Avatar [profile picture] appears next to all of your tweets. It’s important to ensure it accurately reflects your brand  If you are your brand use a professional headshot to clearly identify yourself or use your business logo  You bio is only 160 characters long so ensure it’s concise but informative 23. Avatar and Bio 24. Twitter profile 25. Your first tweet! 26. 140 not enough?  Sometimes 140 characters is just not enough to get your message across  You can use a little trick/cheat to tweet over several tweets by using #ttrtpt [this tweet refers to previous tweet] or the newer shortened version #trpt [this refers to previous tweet] 27. Replying  How to reply to a tweet 28. Replying to a Tweet  When you follow an account you will see their tweets in your timeline  You can publicly respond to their tweet by ‘replying’  Starting a tweet or a reply with @andtheusername will only be seen by people who follow both your account and that of the person you are tweeting  If you want to make your tweet visible by everyone following you then use a dot before the username .@theusername 29. Notifications 30. Notifications  This is where you see all tweets that are addressed to, or mention, you  These are filtered out to assist you with responding to tweets directed at you 31. Interactions  RT – Retweet  If someone tweets something you want to share with those who follow you, or to endorse the tweet, you can retweet it (reshare), with or without a comment  It’s personal preference where you place the comment, I usually comment at the beginning of the retweet 32. Modified Tweet  If the original tweet is too long to easily retweet you may need to modify it to indicate you’ve made a change to the original tweet. Replacing RT with MT indicates you’ve made a change to the original message  Please feel free to modify my ‘typos’ before you retweet ;) 33. Direct Messages 34. Direct Messages  If you want to send a private message to someone you follow, you can DM them. Only they will ever see the tweet. They must follow you back to be able to use this function 35. Hashtags  #Hashtags  The topic of your tweet  A summary of your tweet  Brand association  Searchable  If using more than one word there are no spaces #lettersonly 36. Twitter Defines Hashtags  Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. 37. Using hashtags to categorize Tweets by keyword:  People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their tweet to categorize those tweets and help them show more easily in Twitter Search  Clicking on a hashtagged word in any message shows you all other tweets marked with that keyword  Hashtags can occur anywhere in the tweet – at the beginning, middle, or end  Hashtagged words that become very popular are often Trending Topics 38. Using hashtags correctly  If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet  Don't #spam #with #hashtags. Don't over-tag a single tweet. [Best practices recommend using no more than 2 hashtags per tweet]  Use hashtags only on tweets relevant to the topic 39. Hashtags for good  In times of emergency having a single hashtag to follow can assist with passing on information – Taranaki Civil Defence [@TaranakiCD] has a hashtag policy in place for local civil emergencies  Large international events such as the Commonwealth Games or Olympics also create hashtags so you can easily follow their updates 40. When Hashtags Go Wrong  #Susanalbumparty  This was the hashtag used for the launch party for Susan Boyle’s Album 41. What to tweet  This comes back to your objectives for being on Twitter but some ideas  1) Activities and goals  2) Questions and polls  3) Retweet  4) Photo tweets  5) Help others  6) Thank yous  7) Think aloud 42. What not to tweet  You will be judged on your tweets so strong opinions are best left out out the twitterverse  Badmouthing your competitors  Generally negativity is a no-no  If you wouldn’t say it to your mother, then don’t say it on Twitter 43. How often to tweet  More than once less than 100!  Less broadcasts and more engagement  Happy Tweeting! 44. Thank you  Question and Answer Session
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