Integrating Social Media in your business model

Social Media

pieter-baert
  • pieter baert gerrie smits INTEGRATING SOCIAL MEDIA IN YOUR BUSINESS MODEL Network Event, 15 December 2015 KBC Tower Antwerp
  • We help professionals understand the impact of digital & technology on their business, by focusing on people and their needs. We help companies define a digital marketing strategy, innovate online services and adopt a customer centric organisation culture. Pieter Baert Gerrie Smits
  • Social? #Digital #Social #People #interactive #Channel #Platform #Media #Culture #Conversation
  • 1. Marketing 2. Customer service 3. Sales 4. Payments 5. Product Five ways to integrate social in your business model
  • Storytelling & advertising 1
  • A digital channel to market & promote your business via storytelling & advertising. “ ” A more traditional use
  • Rapha tells stories & offers experience
  • Ellen Kegels builds her entire brand via social
  • BMW engages luxury blogger Bart as ambassador
  • Customer service & satisfaction 2
  • A mean to serve your customers, create satisfaction or delight and create loyalty. “ ” Retaining customers via satisfaction
  • Custom service via twitter @replies
  • Direct messaging to solve customer problems
  • Coolblue is the king of customer satisfaction
  • Coolblue engages customers for reviews
  • Lead generation & conversion 3
  • A tool to drive visits to your platform and convert customers for your business. “ ” A sales approach to funnel people
  • News media: from social sharing to paywall
  • Dropbox rewards social referral
  • Leading to more storage for each lead
  • Currency & transaction 4
  • Social as a currency for people to pay or a platform to facilitate payments. “ ” Creating value and facilitating financial transactions
  • Social as a currency: reward social sharing
  • Shopping services integrated in social media apps
  • Revolut credit card rewards referral with cash
  • Social platforms enable payments
  • Product & subscription 5
  • Social as core product feature for people to use and pay for a product. “ ” Retaining customers via satisfaction
  • Strava, a freemium social platform for cyclists
  • Peerby, a free social lending platform
  • Tinder, a freemium model driven by relations
  • Waze, a ad based community drive mobility app
  • pieter baert gerrie smits QUESTIONS? SHOOT! Pieter Baert Vision Strategy Concept +32 473 667 861 info@pieterbaert.be mailto:info@pieterbaert.be
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  • pieter baert gerrie smits INTEGRATING SOCIAL MEDIA IN YOUR BUSINESS MODEL Network Event, 15 December 2015 KBC Tower Antwerp
  • We help professionals understand the impact of digital & technology on their business, by focusing on people and their needs. We help companies define a digital marketing strategy, innovate online services and adopt a customer centric organisation culture. Pieter Baert Gerrie Smits
  • Social? #Digital #Social #People #interactive #Channel #Platform #Media #Culture #Conversation
  • 1. Marketing 2. Customer service 3. Sales 4. Payments 5. Product Five ways to integrate social in your business model
  • Storytelling & advertising 1
  • A digital channel to market & promote your business via storytelling & advertising. “ ” A more traditional use
  • Rapha tells stories & offers experience
  • Ellen Kegels builds her entire brand via social
  • BMW engages luxury blogger Bart as ambassador
  • Customer service & satisfaction 2
  • A mean to serve your customers, create satisfaction or delight and create loyalty. “ ” Retaining customers via satisfaction
  • Custom service via twitter @replies
  • Direct messaging to solve customer problems
  • Coolblue is the king of customer satisfaction
  • Coolblue engages customers for reviews
  • Lead generation & conversion 3
  • A tool to drive visits to your platform and convert customers for your business. “ ” A sales approach to funnel people
  • News media: from social sharing to paywall
  • Dropbox rewards social referral
  • Leading to more storage for each lead
  • Currency & transaction 4
  • Social as a currency for people to pay or a platform to facilitate payments. “ ” Creating value and facilitating financial transactions
  • Social as a currency: reward social sharing
  • Shopping services integrated in social media apps
  • Revolut credit card rewards referral with cash
  • Social platforms enable payments
  • Product & subscription 5
  • Social as core product feature for people to use and pay for a product. “ ” Retaining customers via satisfaction
  • Strava, a freemium social platform for cyclists
  • Peerby, a free social lending platform
  • Tinder, a freemium model driven by relations
  • Waze, a ad based community drive mobility app
  • pieter baert gerrie smits QUESTIONS? SHOOT! Pieter Baert Vision Strategy Concept +32 473 667 861 info@pieterbaert.be mailto:info@pieterbaert.be
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