Evolving ECM as the Foundation for Digital Transformation

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DIGITAL TRANSFORMATION 1 1 Evolving ECM AS THE FOUNDATION FOR OpenText Confidential. ©2015 All Rights Reserved. OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› Evolving Enterprise Content Management as the foundation for digital transformation. 1 We built ECM and they did not come.. ECM We built it… …and they did not come OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› We built ECM and they did not come.. 2 What went wrong? OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› What went wrong with ECM? 3 Minimal user adoption Failed projects Content deluge Too many repositories Business needs changed Lack of ROI to support OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› This list is long….from user adoption to the unmanageable amounts of content to contend with; the numerous content silos and the stand alone systems that exist in the enterprise. 4 AUTOMATED INTEGRATED SCALABLE FAST SECURE COMPELLING MOBILE DO EVERYTHING It will be… IRRATIONAL EXUBERENCE AND FALSE EXPECTATIONS OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› And ECM has often been deployed with false expectations…..while ECM can meet the needs technically, it is often not deployed or used in the way it was intended to be. 5 IT’S TIME TO HIT RESET ON ECM OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› Let’s hit reset on ECM. ECM, when embedded within business process, makes content accessible in the context of your specific business processes, applications, and people. Accelerating business processes improves productivity and enables users to better win, serve, and retain customers. 6 Integrated Workflow Share Annotate Collaborate Archive Dispose Transform Version Perms Metadata Capture Search EVOLVING ECM TO HELP DIGITIZE AND AUTOMATE INFORMATION PROCESSSES OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› ECM provides a common and consistent information governance infrastructure that enables secure, and dependable adherence to laws, rules, and regulations - without compromising user adoption and productivity. What we’ve be finding from a market perspective and in talking with our customers is that this is no longer enough – we need to be able to showcase ECM as not just managing content but also maximizing the content. We realize that our customers don’t have content problems, they have business problems so we need to ensure that we can help create value with their ECM solutions. Organizations aren’t just focused on driving down risk and cost – they’re looking for ways to add value and add to the top line to remain competitive and relevant in the digital world. So we’re finding organizations these days are much more focused on top line growth . Getting rid of information alone doesn’t really do anything in terms of impacting top line growth – while still extremely important and imperative, as is considering ECM with this holistic view. 7 8 ECM INTO LEADING APPLICATIONS Allowing ECM to be transparent to the end user while creating more value from content that is being managed. BY EMBEDDING OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› The ability to manage and control the flow of information across the multitude of channels that are present in the digital enterprise is top of mind for every business. This task falls into the hands of Information Governance and its ability to manage risk, ensure compliance, and achieve operational excellence and competitive advantage from enterprise information. Balancing this with the needs for business transformation and the ability to deliver context in context to streamline and enrich your business processes creates the ideal ECM framework to help your business transform. 8 TO CREATE BY CONNECTING BUSINESS PROCESSES WITH CONTENT Users stay in the flow of work uploading and sharing content as needed while ECM transparently happens behind the scenes applying metadata to content enriching its contextual value. CONTEXT OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› Deploying ECM in an embedded fashion, designed to support explicit business needs, means that users can stay in the flow of work to transparently and consistently apply metadata to their content to enrich its contextual value. 9 EXPERIENCES Fuel adoption by providing engaging, role based and purpose driven user experiences. AND DELIVERING COLLABORATIVE OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› The consumer web has shifted the user expectations when it comes to user experience and design. Creating a simplified and collaborative user experience will help drive ECM adoption by providing engaging, role based and task focused user experiences, delivered in the preferred UI on the device of choice allowing users the ability to access their ECM solutions where and when they need to. 10 Hitting reset on ECM will allow ECM to finally achieve its potential as the centerpiece of information governance and a principal driver of business value. TO CREATE MEASURABLE ROI OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› Hitting reset on ECM and allowing it to evolve to be better aligned with business processes and the with the way that information flows in the Enterprise, will allow ECM to finally achieve its potential as the centerpiece of information governance and a principal driver of business value. 11 YOUR USERS AND CUSTOMERS OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› User adoption is no longer an issue as ECM becomes transparent to the end users. ECM becomes the backbone to your digital transformation once it is embedded within your leading applications. Allowing end users to continue to stay in the flow of their work. 12 Present Future Content is managed but not maximized - ECM is treated solely as a repository Content is delivered in context and inline with processes, creating business value Capturing metadata is in the hands of the users and often neglected Metadata is pre-populated based on the process defined ECM is not focused on making it easier to get work done, it is simply another task ECM used to streamline processes and route the right content to the right people at the right time ECM is exposed in lead applications, transparently acting as the bridge across the silos ECM is a destination – we corral content into one location – creating content silos ECM EVOLVED TO SUPPORT THE DIGITAL FIRST WORLD OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› When ECM is deployed as tool to help get work done more efficiently by making everyday business tasks rich with content, its impact can be felt across the organization through enhanced and more efficient business processes. 13 www.opentext.com/transform @OpenText OpenText Confidential. ©2015 All Rights Reserved. ‹#› ‹#› 14
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