a Beginner's Guide to Twitter

Technology

fran-swaine
  • 1. An Introductionto Twitter Fran SwaineDigital Marketing Consultant franswaine.com
  • 2. Contents• What is Twitter?• How it works• Who to follow• Tweeting• Hashtags• @mentions/replies• Direct Messages• Retweets• Other useful tips• Online Presence
  • 3. What is Twitter?• Social Networking/Microblogging service• 140 characters of text based posts called “Tweets”
  • 4. What’s the point?• To share useful/relevant content to like minded people• Build your network• Market your work, products, services• Establish strong brand• Become an authority• Find out what other people are talking about• Eavesdrop• Join the conversation• Ask/answer questions• Learn new things from other industry experts
  • 5. Your profile• Choose a username – should be the same as your company orsimilar• Choosing an avatar– For a company your avatar should be your logo• Bio– 160 characters!– Clearly define what the company does and who tweets from the companyaccount• Be sure to include your web address
  • 6. Followers/FollowingWho to Follow?• Your clients/customers/friends/industry leaders• Look at the people you are following and who they are followingFollowers• Look to see who is following you – follow back if relevantPrivate/Public Accounts• Your account should be public
  • 7. Tweeting – Lingo• A tweet – the 140 character line of text you send• Tweeted – past tense• Twitter – name of the tool only!
  • 8. Tweeting – What to say?• Think about your followers (or the audience you’d like!)• Make it useful/relevant/interesting• Don’t just self promote• Link to useful content• Link to articles/blog posts on your website• Join in the conversation – see what other’s are saying• Have opinions – but don’t be controversial (unless this is part of yourbranding!)
  • 9. Hashtags – What are they?#digitalmedia#twitter#bbc• A way of categorising your tweets• Makes your tweet easier to find – anyone that searches for ‘digitalmedia’ for example will see you tweet
  • 10. Hashtags – How do I use it?• Think about how people will search/what they will search• Don’t over use hashtags• Use either in words relevant within your tweet:
  • 11. @mentions/replies• @username allows you to specifically mention a user in a tweet• If that user is following you it will show up in their timeline (Tweets)
  • 12. @mentionsIf they don’t follow you they’ll still be able to see you’ve mentionedthem in their @Mentions feed (called @ Connect):
  • 13. @mentions – Best Practice• Regularly check your @mentions• Reply to users that have mentioned you – engage in conversation!• Start the conversation – reply to users who have tweeted aninteresting point• Remember @mentions are public! If a user follows you andsomeone you are mentioning they will see the mention in theirtimeline
  • 14. ExampleI follow both MisforMake and RenegadeCraft so see this @mention:Remember: On your profile everyone can see all of your @mentions:
  • 15. Mentioning/Replying to Tweets• To reply mouse over the tweet and click the ‘Reply’ button:• Twitter will automatically populate the username for you:
  • 16. Mentioning/Replying to Tweets• When you use the @mention function Twitter will help you locatethe right user:
  • 17. Direct Messages (DMs)• Direct Messages or DMs are private messages that only you and theother person can see• You can only DM people who you are following AND are followingyou• You can send a DM in two ways:• 1) Through “Direct Messages”• 2) By prefixing your tweet with d
  • 18. DMs - Messages• Click the profile icon at the top of your screen and select Directmessages and then New message
  • 19. DMs - Messages• Mention the person you want to DM:
  • 20. DMs - Messages• Mention the person you want to DM:
  • 21. DM from the Home Screen• You can also DM somone just by typing d before you mention them• You’ll know it is a message as the screen will change from “Tweet” to“Send Message”
  • 22. DM from the Home Screen• You can also DM somone just by typing d before you mention them• You’ll know it is a message as the screen will change from “Tweet” to“Send Message”
  • 23. Retweets or RTs• Retweets are a way of sharing information and giving credit to theperson who originally shared the idea• You can retweet by hovering over the tweet and selecting the Retweetbutton:• You can also retweet by prefixing RT before the text. This is useful if youhave additional• comments.• Best Practice: Always mention the orgininal tweet (@username) whenretweeting
  • 24. Other Useful Tools• Trending Topics – what the majority oftwitter users are talking about• Lists – You can create your own lists tomanage who you follow• URL shorteners – e.g. bit.ly – Allows youto save space in tweets and analyse clickthrough• Twitter tools –hootsuite, tweetdeck, echofon (use toschedule tweets, and manage multipleaccounts)
  • 25. Online Presence• Tweet regularly – daily at least• Tone - professional yet approachable• Remember you are representing your company!• Spelling and grammar is important!• Clear and concise – Tweets should be clear, easy to read and addvalue
  • 26. For information…• Follow my blog for updated articles on digital marketing:http://franswaine.com/blog/
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    • 1. An Introductionto Twitter Fran SwaineDigital Marketing Consultant franswaine.com
  • 2. Contents• What is Twitter?• How it works• Who to follow• Tweeting• Hashtags• @mentions/replies• Direct Messages• Retweets• Other useful tips• Online Presence
  • 3. What is Twitter?• Social Networking/Microblogging service• 140 characters of text based posts called “Tweets”
  • 4. What’s the point?• To share useful/relevant content to like minded people• Build your network• Market your work, products, services• Establish strong brand• Become an authority• Find out what other people are talking about• Eavesdrop• Join the conversation• Ask/answer questions• Learn new things from other industry experts
  • 5. Your profile• Choose a username – should be the same as your company orsimilar• Choosing an avatar– For a company your avatar should be your logo• Bio– 160 characters!– Clearly define what the company does and who tweets from the companyaccount• Be sure to include your web address
  • 6. Followers/FollowingWho to Follow?• Your clients/customers/friends/industry leaders• Look at the people you are following and who they are followingFollowers• Look to see who is following you – follow back if relevantPrivate/Public Accounts• Your account should be public
  • 7. Tweeting – Lingo• A tweet – the 140 character line of text you send• Tweeted – past tense• Twitter – name of the tool only!
  • 8. Tweeting – What to say?• Think about your followers (or the audience you’d like!)• Make it useful/relevant/interesting• Don’t just self promote• Link to useful content• Link to articles/blog posts on your website• Join in the conversation – see what other’s are saying• Have opinions – but don’t be controversial (unless this is part of yourbranding!)
  • 9. Hashtags – What are they?#digitalmedia#twitter#bbc• A way of categorising your tweets• Makes your tweet easier to find – anyone that searches for ‘digitalmedia’ for example will see you tweet
  • 10. Hashtags – How do I use it?• Think about how people will search/what they will search• Don’t over use hashtags• Use either in words relevant within your tweet:
  • 11. @mentions/replies• @username allows you to specifically mention a user in a tweet• If that user is following you it will show up in their timeline (Tweets)
  • 12. @mentionsIf they don’t follow you they’ll still be able to see you’ve mentionedthem in their @Mentions feed (called @ Connect):
  • 13. @mentions – Best Practice• Regularly check your @mentions• Reply to users that have mentioned you – engage in conversation!• Start the conversation – reply to users who have tweeted aninteresting point• Remember @mentions are public! If a user follows you andsomeone you are mentioning they will see the mention in theirtimeline
  • 14. ExampleI follow both MisforMake and RenegadeCraft so see this @mention:Remember: On your profile everyone can see all of your @mentions:
  • 15. Mentioning/Replying to Tweets• To reply mouse over the tweet and click the ‘Reply’ button:• Twitter will automatically populate the username for you:
  • 16. Mentioning/Replying to Tweets• When you use the @mention function Twitter will help you locatethe right user:
  • 17. Direct Messages (DMs)• Direct Messages or DMs are private messages that only you and theother person can see• You can only DM people who you are following AND are followingyou• You can send a DM in two ways:• 1) Through “Direct Messages”• 2) By prefixing your tweet with d
  • 18. DMs - Messages• Click the profile icon at the top of your screen and select Directmessages and then New message
  • 19. DMs - Messages• Mention the person you want to DM:
  • 20. DMs - Messages• Mention the person you want to DM:
  • 21. DM from the Home Screen• You can also DM somone just by typing d before you mention them• You’ll know it is a message as the screen will change from “Tweet” to“Send Message”
  • 22. DM from the Home Screen• You can also DM somone just by typing d before you mention them• You’ll know it is a message as the screen will change from “Tweet” to“Send Message”
  • 23. Retweets or RTs• Retweets are a way of sharing information and giving credit to theperson who originally shared the idea• You can retweet by hovering over the tweet and selecting the Retweetbutton:• You can also retweet by prefixing RT before the text. This is useful if youhave additional• comments.• Best Practice: Always mention the orgininal tweet (@username) whenretweeting
  • 24. Other Useful Tools• Trending Topics – what the majority oftwitter users are talking about• Lists – You can create your own lists tomanage who you follow• URL shorteners – e.g. bit.ly – Allows youto save space in tweets and analyse clickthrough• Twitter tools –hootsuite, tweetdeck, echofon (use toschedule tweets, and manage multipleaccounts)
  • 25. Online Presence• Tweet regularly – daily at least• Tone - professional yet approachable• Remember you are representing your company!• Spelling and grammar is important!• Clear and concise – Tweets should be clear, easy to read and addvalue
  • 26. For information…• Follow my blog for updated articles on digital marketing:http://franswaine.com/blog/
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