Content Marketing Show - A 1950s approach to content strategy

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  • 1. About me Freelance writer Web Editor ●Online accounting with actual humans●Just appointed Michael Van Swaaij as Chairman●Fastest growing accountancy firm in the UK@Jn_Norris
  • 2. A 1950s Approach to Content Strategy
  • 3. A brief history of writing
  • 4. An embarrassment of riches
  • 5. One big problem...CC Matthew Rutledge
  • 6. Desert Strike: Return to the Gulf
  • 7. Riches in silos ● Most services work great in isolation ● No APIs, no interconnectivity Leads to: ● Duplication of data ● Extra effort● Difficult reporting
  • 8. Mature services
  • 9. Closed systems
  • 10. Multi-channel editorial Company channelPartner channel‘Other’ channel
  • 11. Our old editorial workflow
  • 12. Our new editorial workflow
  • 13. Kanban boards
  • 14. If software solutions aren’t working, scrap them.
  • 15. By ditching software... ● Saved £160 per month on software ● Reduced planning and reporting by about 60% ● Instant visibility (no more “Where are we up to…” emails)
  • 16. Questions?
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    Description
    Web Editor Jon's presentation to the 2013 Content Marketing Show, detailing our switch from a silo-heavy software approach to editorial planning, to a dead simple whiteboard-and-post-its method.
    Text
    • 1. About me Freelance writer Web Editor ●Online accounting with actual humans●Just appointed Michael Van Swaaij as Chairman●Fastest growing accountancy firm in the UK@Jn_Norris
  • 2. A 1950s Approach to Content Strategy
  • 3. A brief history of writing
  • 4. An embarrassment of riches
  • 5. One big problem...CC Matthew Rutledge
  • 6. Desert Strike: Return to the Gulf
  • 7. Riches in silos ● Most services work great in isolation ● No APIs, no interconnectivity Leads to: ● Duplication of data ● Extra effort● Difficult reporting
  • 8. Mature services
  • 9. Closed systems
  • 10. Multi-channel editorial Company channelPartner channel‘Other’ channel
  • 11. Our old editorial workflow
  • 12. Our new editorial workflow
  • 13. Kanban boards
  • 14. If software solutions aren’t working, scrap them.
  • 15. By ditching software... ● Saved £160 per month on software ● Reduced planning and reporting by about 60% ● Instant visibility (no more “Where are we up to…” emails)
  • 16. Questions?
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